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CenterEdge Software Blog

Grow Your Revenue by Getting out of the Box and onto the Mat

Posted by Sherry Howell on Aug 8, 2018 9:15:33 AM

The benefits of offering classes at your facility and how to make the leap from the marketing to the technical.

I just finished a yoga teacher certification this summer, so imagine my surprise when I picked up the July issue of Funworld and saw the cover article was none other than Namaste! How Museums Are Attracting New Audiences with Creative Ways to Enhance Guests’ Well-Being. Talk about worlds colliding! I love their idea of using healthy-living classes to introduce new patrons to the art museum. 

The article inspired me. How can entertainment and amusement facilities also capitalize on this idea and create a meaningful—and lucrative—set of complementary and alternative activities during off-peak times?

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Topics: Parks & Rec, Sales, Memberships, Marketing, Customer Loyalty, Zoos & Aquariums, Amusement Parks, Waterparks, Museums, Trampoline Parks, FEC

4 Rules for Building an Amazing Frontline Team at Your FEC or Amusement Park

Posted by Sherry Howell on Aug 1, 2018 3:30:13 PM

We asked three experts to share their secrets for building the best teams and added one ourselves! Find out what everyone had to say.

Hiring frontline staff is tough today. There are fewer teens in the workforce than there were a decade ago when the US last achieved nearly full employment. Tougher school schedules, increased participation in higher education and more outside commitments are just some of the reasons the pool of workers has gotten smaller over the last 10-15 years. Bottom line: entertainment facilities need to know how to recruit, train and manage this young workforce in such a competitive environment.

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Topics: Employee Management, FEC, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Amusement Parks

Building Your Brand One Important Detail at a Time

Posted by Sherry Howell on May 23, 2018 8:20:21 AM

4 ways to build your brand that won’t cost you anything.

The CenterEdge team recently had the opportunity to attend an industry education event, LaserTAG360, a two-day conference for new and existing facilities. While the focus of the event is laser tag, the top-notch business practices being shared are applicable across all aspects of the amusment industry from FECs and trampoline facilities to amusement, water and adventure parks.

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Topics: Marketing, Customer Loyalty, Amusement Parks, Waterparks, Trampoline Parks, Zoos & Aquariums, Museums, FEC

One Wristband to Rule Them All: 3 Ways to Make Your Operation More Seamless

Posted by Sherry Howell on May 16, 2018 2:57:20 PM

Common uses for wristbands that increase efficiency and optimize guest experience.

Simplifying the guest experience can be overwhelming when there are so many attractions, food and beverage, payment and access options to consider. Wristbands may sound old-fashioned, but the modern wristband is a terrific solution for not only streamlining your guests’ entrance into your facility, but also helping them more fully engage with everything your business has to offer.

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Topics: Cashless, Access Control, Parks & Rec, Amusement Parks, Zoos & Aquariums, Museums, Waterparks, Trampoline Parks, FEC

Consistent Communication is Key-Insights from Metro Richmond Zoo

Posted by Sherry Howell on Dec 6, 2016 11:18:38 AM

Today’s CenterEdge Client Spotlight is Metro Richmond Zoo in Virginia. The zoo, which has been open since 1995, is home to over 2,000 animals representing more than 190 species. It even boasts one of the largest primate collections in the country.  The zoo’s 250,000 visitors each year love getting up close and personal with the animals. Have a dream to hand feed a baby giraffe or take a night time zip line over the zoo? You can do that and more at the Metro Richmond Zoo. I was able to spend some time with their General Manager, Justin Andelin, to learn a little more.

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Topics: Zoos & Aquariums, Employee Management, CenterEdge Client Success, Cashless

Zoo Software - is your system ready to go cashless?

Posted by Rick Smith on Aug 29, 2012 12:00:00 PM

There are times when working for a company that creates software for family entertainment facilities can interfere with a simple family outing in unexpected ways.  Take my recent foray to a local zoo with my family of 10.  As I waited in what I thought would be the shortest line (Ha!) observing the admissions folks, my mind involuntarily turned to what they could be doing to increase the line speed and get me and my family through the gate before the children completely lost the ability to contain their excitement at seeing the animals. 

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Topics: Zoos & Aquariums, Cashless

Tips to Securing Your Cash Through a Point of Sale System

Posted by Marcus Mayer on Feb 15, 2012 8:03:00 AM

Whether you are a zoo, a waterpark, a museum, a fec, a theme park, or a skating center, securing your cash is one the main reasons you invest into a point of sale system.  It seems simple.  The cashiers enter everything into your point of sale, so you should be protected...right?

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Topics: Point of Sale, Zoos & Aquariums, Waterparks, FEC, Amusement Parks