MENU CLOSE

CenterEdge Software Blog

ZooMontana's 5 Surprising Benefits of Upgrading to CenterEdge Software

Posted by Sherry Howell on Jul 15, 2021 2:45:06 PM

Kathy Barton, Guest Services Manager of ZooMontana, shares how faster guest transactions, more personalized member experiences, and time to focus on what matters most helps ZooMontana rise to every new challenge.

Nearly every amusement park or entertainment venue has to work through the challenges of scaling up as the business begins to grow. Knowing when to invest in new attractions, facility upgrades, and new management tools can be tricky.

We recently sat down with Kathy Barton, ZooMontana's Guest Services Manager, who shared their recent experience upgrading to CenterEdge, and the surprising benefits they’ve seen as a result. Here’s what she had to say:

Read More

Topics: Point of Sale, Zoos & Aquariums, Reporting & Analytics, Memberships, Employee Management, Facility Operations

CenterEdge Pro Tip: Streamlining Your System for Increased Efficiency

Posted by Sherry Howell on Nov 16, 2020 4:52:30 PM

Learn how to retire and disable items, discounts, areas, and event types to navigate your system more efficiently.  

 

As you begin year-end planning, take this opportunity to set up your system more efficiently to save time and effort both in the office and at the front line.

Watch today’s Pro Tip from our CenterEdge Training team to learn how to simplify your CenterEdge Advantage screens and apps by retiring or disabling outdated offerings, discounts, areas, event types, and more.

Read More

Topics: FEC, Point of Sale, Waterparks, Zoos & Aquariums, Reporting & Analytics, Parks & Rec, CenterEdge Advantage POS, Facility Operations, Birthday Party & Groups, Goal Setting

New FEC Operator Resources

Posted by Sherry Howell on Nov 10, 2020 9:51:57 AM

We're sharing new tools to help your facility recover and thrive. 

We were recently asked to partner with the AttractionPros and other industry suppliers to offer messages and advice for amusement facilities during these challenging times. We are proud to say that nearly 30 companies have come together to share how they have navigated these times, continued to support our industry, and to offer unique messages to help build motivation. In addition, you also have free access to a new guide: Suppliers Speak: Attractions Industry Providers Share their Messages, full of articles to help your business thrive now and in the future. Read on for more information and to download your free guide today. 

Read More

Topics: FEC, Point of Sale, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Amusement Parks, Memberships, CenterEdge News, CenterEdge Advantage POS, Facility Operations

7 Tips for Better FEC Marketing Emails

Posted by Sherry Howell on Oct 19, 2020 9:25:44 PM

We're sharing new data to help you drive marketing email response.  

I had the recent opportunity to attend Inbound 2020, a marketing conference that joined the many others in going virtual.  I was excited to see that Jay Schwedelson, founder of Worldata, had returned to speak. Worldata is responsible for sending and tracking the effectiveness of 40,000 email campaigns and over 6 billion individual emails every year. For much of this year, Worldata has been tracking the email marketing trends as they’ve changed during COVID. Read on for some of their latest data-driven tactics that you can implement today to improve your marketing email results.

Read More

Topics: FEC, Waterparks, Zoos & Aquariums, Marketing, Amusement Parks, Reporting & Analytics, Sales, Facility Operations

Five Tips to Maximize ROI From Guest Feedback

Posted by Sherry Howell on Oct 12, 2020 10:15:26 AM

Follow this formula for the best ROI3 (Return on Investment In Information) 

Guest experience feedback is one of the best tools your team has to help create a winning culture for guests and staff. We asked guest experience innovator, Scot Carson, founder and CEO of Amusement Advantage, Inc., to share his top tips for making the most of both negative and postive feedback. Read on as Scot shares his tried and true steps to making the most of critical guest feedback.  

Read More

Topics: FEC, Waterparks, Zoos & Aquariums, Amusement Parks, Employee Management, Facility Operations

CenterEdge Pro Tip: Maximizing Your FEC's Holiday Gift Card Sales

Posted by Sherry Howell on Sep 23, 2020 11:35:09 AM

Get ready for a more successful holiday gift card sales season this year. 

Today’s CenterEdge Pro Tip offers five steps to help you implement a better gift card sales season. Follow these quick tips to get started today.

Read More

Topics: FEC, Point of Sale, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Sales, CenterEdge News, CenterEdge Advantage POS, Facility Operations, Cashless, CenterEdge Client Success, Online Sales & Ticketing

3 Guest Satisfaction Report Insights You Need to Know About

Posted by Sherry Howell on Jul 29, 2020 10:00:00 AM

Guest experience may be changing, but one fact remains - use data to inform your strategy. 

As you continue to adapt to the challenges each new day brings, it also makes sense to take a broader look at industry trends and consider whether your plan will put your business ahead of, or behind, the competition. 

We were asked not long ago to provide our analysis of the 2020 FunRating Report, provided by Amusement Advantage, to help facilities make sense of survey results from over 600 attractions across the family entertainment and amusement industry. Our full five-part analysis was published inside the report, but here we wanted to share three of the key takeaways that can help you continue to think creatively about your operation now, and in the future. 

Read More

Topics: FEC, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Customer Loyalty, CenterEdge News, Facility Operations, CenterEdge Client Success

Rethinking Your Facility Management Approach: Training

Posted by Sherry Howell on May 21, 2020 8:00:00 AM

Systems are ready. Offerings are updated. Capacity management controls are in place. For many facilities, it's showtime. But is your team ready?

To wrap up our blog series, Rethinking Your Facility Management Approach, we’d like to share a quick word of encouragement along with a few tips to consider when outlining your training plan for reopening your FEC. Take these three final steps to prepare to reopen.

Read More

Topics: FEC, Point of Sale, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Customer Loyalty, CenterEdge Advantage POS, Employee Management, Facility Operations

Rethinking Your Facility Management Approach: Smart Marketing

Posted by Sherry Howell on May 19, 2020 8:00:00 AM

It’s unlikely that you will have a bottomless marketing budget to dip into when you are in the early stages of welcoming guests back. 

What is likley, however, is that you'll need to rethink your marketing plan in light of phased opening approaches and ever-changing guidelines. It will be important for your facility to create a strategic communication and marketing approach that will drive key guest behavior. That’s why we’ve put together these five steps to help you get started. 

Read More

Topics: FEC, Point of Sale, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks, Reporting & Analytics

Rethinking Your Facility Management Approach: Recurring Revenue

Posted by Sherry Howell on May 14, 2020 8:00:00 AM

With the economy struggling, soon entertainment businesses will once again be positioned to offer guests a safe place to escape and play. But consumers will likely be more careful of where and how they spend their entertainment dollar, at least in the early phases of the recovery.

The facilities that will rebound the best will most likely be those with well-planned programs and packages. It will be important to deliver value and excitement to the consumer while building a strong revenue stream for your business. We’ve put together five things you need to know when building recurring revenue programs in your park or FEC.

Read More

Topics: FEC, Point of Sale, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks, Memberships, Facility Operations