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CenterEdge Software Blog

CenterEdge Pro Tip: Create Special Sale Items With Hidden Webstore Links

Posted by Sherry Howell on Aug 14, 2019 8:00:00 AM

Offer special sales and pre-purchase opportunities to fundraiser groups, VIPS or group events with hidden webstore links that you can add to any digital marketing effort or campaign.

Today’s CenterEdge Pro Tip from Director of Training and Education Rosie Salas shows you how to create special offers via private link to your webstore without making them available to the general public.

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Topics: Sales, CenterEdge Advantage POS, Facility Operations

FEC Competition: 5 Situations That Steal Your Summer Customers (And How to Win Them Back)

Posted by Sherry Howell on Jul 17, 2019 8:00:00 AM


There are already plenty of amusement outlets competing for the entertainment dollar, but for many indoor family entertainment centers, the summer presents even more challenges to keeping your guests loyal.

Before you decide to change your hours or do a rain dance in the parking lot, consider this sage advice from marketing expert, Jill Konrath: “Know your competition, but don’t obsess over them.”

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Topics: Customer Loyalty, Marketing, Sales, Facility Operations

Free FEC Sales and Marketing Checklist

Posted by Sherry Howell on Jul 10, 2019 8:00:00 AM

Are you doing all you can at your FEC to maximize your bottom line?

Get guests to come in and keep them coming back for more with a solid sales process and a toolbox full of marketing efforts to entice guests ... and improve profits. Here’s what you can do to keep your facility top of mind and guests jumping for more.

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Topics: FEC, Point of Sale, Marketing, Sales, Facility Operations, Online Sales & Ticketing

5 Ways a Poor Online Sales Experience Costs Your FEC or Amusement Park Money

Posted by Sherry Howell on Jun 19, 2019 8:00:00 AM

You work hard to run your business and offer your guests a safe, clean and exciting place to have fun; naturally, you want it to thrive.

One important tool that successful businesses have in common is a well-performing online purchase experience.

Some of the benefits include receiving revenue in advance, shorter wait times and “sales while you sleep” – but if implemented ineffectively, your online store could be working against your business.

In our experience, there are a handful of common pitfalls many FECs, trampoline parks, and amusement and water parks still succumb to … and they could be costing your business money. Here are the top five:

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Topics: Point of Sale, Sales, Birthday Party & Groups, Online Sales & Ticketing

Don't Make Price Your Main Selling Point for Birthday Parties and Group Events

Posted by Sherry Howell on Apr 10, 2019 8:00:00 AM

Tips to help make selling birthday party and group events at your FEC a faster, easier process.

Product pricing is one of those topics that can cause a lot of controversy for leaders in almost any business and the FEC and amusement industry is no different. Do you want to be the cheapest in town, the most expensive or somewhere in the middle? There’s no right answer. If you align your product and experience with the needs of your buyer in mind, you get to decide the right pricing strategy for selling

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Topics: Sales, Facility Operations, Birthday Party & Groups

Free Training Resource for FEC Team Members

Posted by Sherry Howell on Feb 13, 2019 10:42:09 AM

Being the face of the FEC is not always an easy job—like keeping that bright smile shining and making sure you have all the answers all the time.

But if you’re not having fun, you’re definitely not doing it right! Use this easy Q and A checklist to make sure you’re hitting all the essentials, so instead of worrying about your top to do’s you can focus on the fun.

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Topics: FEC, Sales, Employee Management, Facility Operations, Birthday Party & Groups

Goal Setting that Works: Give Your FEC the Best Chance to Achieve Success in 2019

Posted by Sherry Howell on Dec 5, 2018 8:00:00 AM

Practical tips for setting meaningful goals for your FEC.

The holidays sure are busy, aren’t they? Navigating all the festivities and facility park events along with your family obligations will no doubt require some major juggling, but hopefully you’ll be able to take some time to relax and enjoy it. With the new year approaching fast, it’s time to nail down those 2019 goals so you can hit the ground running in January. But setting and achieving goals are often easier said than done, so we’ve provided five tips to help you craft or refine your 2019 FEC goals to turn them into a reality and keep you from failed resolutions.

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Topics: Sales, Employee Management, Facility Operations

Talk the Talk: Boosting Frontline Conversations to Increase Sales

Posted by Sherry Howell on Nov 28, 2018 8:00:00 AM

Using the right language, frontline sales can grow per capita spending one conversation at a time.

Increasing per capita spending at the frontline is arguably the most important, but often overlooked, focus that can make an entertainment facility thrive. It’s that elusive unicorn that appears to be just out of reach. We see it. We want it. But how do we get it?

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Topics: Point of Sale, Sales, Facility Operations, Food & Beverage

The End of the Selfie? 6 Selling Points That Put Your Offerings Into (Guests’) Perspective

Posted by Sherry Howell on Sep 19, 2018 8:00:00 AM

Tips to help teams be ready with the right language to present your offerings with confidence.

In family entertainment, I think we all aim to help our guests, both new and returning, experience our entertainment venues in the most meaningful ways possible. And of course, we hope that by doing so, we can build relationships, encourage them to become loyal and increase revenue. As your front-line sales team, admissions staff are your welcome committee, your information station and (should be) your sales ninjas. But often they see themselves as no more than order takers, letting guests tell them what they want, taking money and moving on. This kind of thinking doesn’t achieve goals. Only a well-trained, committed front-line team wows guests and earns more revenue. But it doesn’t happen by chance.

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Topics: Sales, Facility Operations, Birthday Party & Groups

Grow Your Revenue by Getting out of the Box and onto the Mat

Posted by Sherry Howell on Aug 8, 2018 9:15:33 AM

The benefits of offering classes at your facility and how to make the leap from the marketing to the technical.

I just finished a yoga teacher certification this summer, so imagine my surprise when I picked up the July issue of Funworld and saw the cover article was none other than Namaste! How Museums Are Attracting New Audiences with Creative Ways to Enhance Guests’ Well-Being. Talk about worlds colliding! I love their idea of using healthy-living classes to introduce new patrons to the art museum. 

The article inspired me. How can entertainment and amusement facilities also capitalize on this idea and create a meaningful—and lucrative—set of complementary and alternative activities during off-peak times?

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Topics: FEC, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks, Memberships, Sales, Parks & Rec