CenterEdge Software Blog

For many FECs, one issue close to everyone’s mind remains how to bridge the gap between sales and marketing and operations.

In many businesses, these three departments (or job functions) couldn’t be further apart. The reality is, though, that the best companies create a symbiotic relationship between all three.

Selling gift cards is a terrific way to introduce new people to your facility and increase revenue.

Inbound and content marketing strategy is a practice that requires the perfect cocktail of art and science – and it’s always changing. But what hasn’t changed is that your consumer desires relevant, personalized content and offerings that speak directly to their needs, wants and interests.

Fall is fast approaching (yes, go ahead and order your pumpkin spice with wild abandon), and most of us in the amusement industry are gearing up for fall trade shows to learn what’s new and hot in the space.

While you’re on the hunt for your next attraction or product offering, it’s also a good time to evaluate the current state of your facility’s operations to make sure your systems and capabilities are enough to support your continued growth.

Your point of sale touches every guest and every dollar, so it’s a critical component of your success. Here are five warning signs that will let you know it’s time to consider an upgrade.

It’s easier to sell more to your existing customers than it is to get new ones (and it costs less, too). But many FECs and amusement destinations fail to make the most of each customer relationship.

More engaged and loyal guests will help you achieve more revenue, so focus on cultivating a flourishing customer relationship to get closer to your goals. Here are five steps to help you identify and entice your best guests.

Offer special sales and pre-purchase opportunities to fundraiser groups, VIPS or group events with hidden webstore links that you can add to any digital marketing effort or campaign.

Today’s CenterEdge Pro Tip from Director of Training and Education Rosie Salas shows you how to create special offers via private link to your webstore without making them available to the general public.

There are already plenty of amusement outlets competing for the entertainment dollar, but for many indoor family entertainment centers, the summer presents even more challenges to keeping your guests loyal.

Before you decide to change your hours or do a rain dance in the parking lot, consider this sage advice from marketing expert, Jill Konrath: “Know your competition, but don’t obsess over them.”

Are you doing all you can at your FEC to maximize your bottom line?

Get guests to come in and keep them coming back for more with a solid sales process and a toolbox full of marketing efforts to entice guests ... and improve profits. Here’s what you can do to keep your facility top of mind and guests jumping for more.

You work hard to run your business and offer your guests a safe, clean and exciting place to have fun; naturally, you want it to thrive.

One important tool that successful businesses have in common is a well-performing online purchase experience.

Some of the benefits include receiving revenue in advance, shorter wait times and “sales while you sleep” – but if implemented ineffectively, your online store could be working against your business.

In our experience, there are a handful of common pitfalls many FECs, trampoline parks, and amusement and water parks still succumb to … and they could be costing your business money. Here are the top five:

Tips to help make selling birthday party and group events at your FEC a faster, easier process.

Product pricing is one of those topics that can cause a lot of controversy for leaders in almost any business and the FEC and amusement industry is no different. Do you want to be the cheapest in town, the most expensive or somewhere in the middle? There’s no right answer. If you align your product and experience with the needs of your buyer in mind, you get to decide the right pricing strategy for selling