CenterEdge Software Blog

Clear accountability, consistent processes, and a method for tracking are key components of strong cash (and risk) management. 

It is never pleasant to think about how your business may be impacted by employee theft. Unfortunately, though, it is something you need to help protect yourself from.  The best defense is a clear system of accountability, with systems and technology in place that can help you monitor the cash going in and out of your business. 

Theft can come in many shapes and sizes, so read on for 5 cash management best practices to help set your business up for success. 

Motivation tactics that can help you stay engaged - and winning.

Let’s face it. Over time, it can be easy for sales motivation to slip. You start getting lax about following processes, which in time may lead to lost sales. Those losses can diminish motivation even more, and soon it can feel like you can’t win. No fun.

But, there is hope! The good news is that it’s easy to jumpstart your sales motivation and your success rate. 

Read on for seven tips to help you get back on the road to success today.

Use these tips to provide a consistent approach to prospecting and following up with prospective buyers. 

Last month, we shared a two-part blog series that discussed selling to people with varying buying styles.

As a follow-up to that series, Laser One's Jim Mainardi contacted us to share his success and offer additional tips and tricks that earn him big results. When it comes to selling, it's important to use your creativity! Don't be afraid to try new ways to approach buyers, like the ones Jim shares with you in today's blog.  

Read on for five tips to help you win more sales for your family entertainment center. 

For best results, take cues from your prospective customers and present your offering with their buying styles in mind.

In part one, we introduced the concept that like different personality characteristics, people tend to have different buying styles - or the way that they behave when buying and selling.

We tend to sell the way we like to buy, but that may not always be the best approach.

Now that we've discussed selling to the buying styles of Director and Entertainer, let's finish up with approaching those prospects with the very different styles of Thinker and Harmonizer.

Give prospective buyers information in the way they need to receive it and win more sales for your business.

If you've ever taken a personality test, you have likely learned how your personality style can impact how you communicate with others.

Knowing how you naturally behave in times of stress, when interacting with others of similar or different personality styles can help you communicate more effectively with those who are similar to you - and those who are different. 

Even if you're not sold on how personality can impact behavior, I think we can all agree that some buyers prefer a lot of information, while others prefer a more "big-picture" approach. Others need to read every online review for a decision while others still may need to enlist the help of all 753 of their Facebook friends.

Today, we're introducing the first of a two-part blog that will help you learn how to identify the different buying styles, and how to approach those buyers in the best way to earn their business. First up, the Director and Entertainer buying style. 

It's time to make it clear that everyone is in sales - and operations - on a thriving team.

How many times have you heard about "those crazy salespeople" or "those grumpy operations folks?" If you're a business owner, you've probably heard these cross-departmental complaints more often than you care to. 

Operations teams can sometimes feel like sales "overpromises," making it extremely difficult for banquet or events staff to deliver what was sold.

In turn, sales teams often complain that their operations teammates don't "go the extra mile" or misstep on what was expected. 

These friction points are common to nearly every business in every industry, so today, we're expanding on the tips we discussed in the most popular CenterEdge article to date. 

User-generated content can create brand awareness, build trust, and help you engage with your audience - with less of the heavy lifting.  

Family entertainment businesses have no shortage of opportunities for social media gold. But many marketers often feel at a loss for what to post and when.

Some of the beauty of this type of marketing is that it's more accessible than ever before. While some content should be polished and professional, other posts can and should be organic and edgy.

Photo and video content often increases your reach and generates more engagement than other types. But before you groan that you'll have to coerce one of your team members to be the "talking head" in your next video series, don't forget about the untapped potential of user-generated content (UGC). Today, we're sharing seven tips to help you encourage your guests to create and share pictures and videos. 

Consider new and refined approaches to help get your audience's attention.  

As a marketer, you're always looking for new ways to spark your readers' interest and get your message heard (read?). Lately, I've been on the receiving end of a few unique strategies that sparked mine. 

Read on for five quick messaging tips that can help you win big at the marketing game. 

Seamless scheduling, accurate accounting, and flawless food and beverage management are just a few of the advantages of an integrated events management system.

Managing every detail of your facility's event business can feel like a circus where you're struggling to keep everything moving.

This stress is compounded if you're spending valuable time trying to manage scheduling, ticketing, payment, and food service in many different systems, or worse - on paper.

An events management system that's fully integrated with the rest of your overall facility management solution can save you headaches and precious time. But what does integrated really mean? Read on for seven ways you can streamline your events program with an integrated system. 

A little creativity and planning can quickly boost your revenue and audience engagement.

When you've been in this business a while, you've undoubtedly tried a lot of different promotions and special offers. But over time, it can be easy to get into a habit of doing things the same way.

Sometimes it makes sense to go "back to the drawing board" and reinvent new ways to sell and promote your business. To help you do that, we put together this list of five simple, low-cost promotion ideas that can help you boost your creativity and your bottom line. Try one, combine them, or use these as a starting point for your own creative magic, and go forth and conquer the world!