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CenterEdge Software Blog

5 Easy Ways to Increase FEC Revenue

Posted by Sherry Howell on Jul 22, 2021 3:41:40 PM

Special events, multi-visit passes, and staff competitions are just a few of the ways to boost your FEC’s revenue today and in the future.

You’re likely always thinking about ways to drive revenue and increase your bottom line. Sometimes, great ideas can come from quick brainstorming sessions with your team. Today, we did a quick brainstorming session of our own to provide you with a few ideas that you can use immediately to start driving more revenue today. Use these as they are or as a jumping-off point for your team’s next leadership meeting.  

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Topics: Marketing, Reporting & Analytics, Memberships, Sales, Facility Operations

5 No Cost Ways to Boost Guest Experience

Posted by Sherry Howell on Jul 1, 2021 2:36:42 PM

Adopt the WISER approach for a new way to communicate your brand message in and out of your facility.

I had the opportunity to attend and present at Bowl Expo 2021 in Louisville, Kentucky. The Bowl Expo education team continues to wow me with their commitment to improving operations for bowling and bowling-based family entertainment operators. 

One such speaker I was thrilled to see was customer experience expert, Dan Gingiss, whom I first saw at the Inbound Marketing conference in 2019. Dan's session on customer experience and digital marketing was so impactful that I knew operators could apply his approach to build stronger ties to their audiences, and that's just as relevant today as ever.

With budgets getting tighter, we need every no-cost idea to set ourselves apart. That's why we're bringing back Dan's WISER approach to help you reimagine the way you connect with your audience. 

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Topics: Marketing, Sales, Facility Operations

5 Steps to Getting Group Business Back in Your FEC

Posted by Sherry Howell on May 12, 2021 4:49:43 PM

The game has changed, but the fact that you need a strategy for booking group events hasn’t. These tips can help. 

Recently, I was chatting with an operator about the right time, approach, and message to take to local organizations regarding booking group events once again. If you haven't already been selling group events, this topic is likely something on your mind these days as well. We thought it would be a good time to share a few ideas for getting started booking group events back into your facility.

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Topics: FEC, Waterparks, Marketing, Amusement Parks, Reporting & Analytics, Sales, Birthday Party & Groups

6 Powerful Lessons to Learn from CenterEdge Client Combat Ops

Posted by Sherry Howell on Apr 22, 2021 10:10:27 AM

Being able to mobilize a high-performing team quickly, respond to challenges, and maximize the tools at your disposal make all the difference to success. 

You can never know how one seemingly small moment can have a massive impact on your business. This week, we sat down with David Dimberio, owner of Combat Ops Entertainment in Fort Wayne, Indiana. He shared his team’s response to a social media wave that caused significant changes for his business. Their ability to remain agile, enthusiastic, and flexible made all the difference. 

We’re sharing his story and the lessons we learned from Combat Ops’ experience.

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Topics: Reporting & Analytics, Sales, CenterEdge Advantage POS, Facility Operations, Birthday Party & Groups, CenterEdge Client Success, Online Sales & Ticketing, Payment Processing

8 Tips to Increase Online Sales in Your FEC

Posted by Sherry Howell on Apr 14, 2021 7:37:07 PM

Offer your guests a better sales experience online with a cohesive online store. 

Your online store is a critical component of your sales team. But there is a lot more to effective online sales than simply adding your inventory to an online store. Today’s blog features insights first published in our CenterEdge Help Center by Technical Writer and client eCommerce theming expert Lena Plaut. 

Though she’s been a member of the training team for nearly five years, she also has a wealth of knowledge in this area, with 15 years’ worth of experience in digital media. Read on for Lena’s top tips to help you deliver a better online experience, and be sure to check out other training team blog posts and documentation in the CenterEdge Help Center.

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Topics: Sales, CenterEdge Advantage POS, Birthday Party & Groups, Online Sales & Ticketing

New FEC Manager Training Resources

Posted by Sherry Howell on Apr 1, 2021 9:41:24 AM

New resources for FEC managers to learn more about personnel, inventory management, Advantage Groups, point of sale, web store, and reporting functionality in your CenterEdge system. 

As you hire or promote new managers to lead your FEC or amusement park, they will need a deeper understanding of your facility management tools to help you operate more effectively. 

That’s why CenterEdge is rolling out a new, four-part manager training series to give new managers comprehensive training of the key software functionality. Each session will last for one hour. 

The series is free for all CenterEdge clients with an active Licensing and Service Agreement (LSA) or a current support agreement. Read on for an overview of what the sessions will cover, and then register for our upcoming event series.

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Topics: Point of Sale, Reporting & Analytics, Sales, CenterEdge News, CenterEdge Advantage POS, Facility Operations, Online Sales & Ticketing

How to Build an FEC Membership Program

Posted by Sherry Howell on Mar 25, 2021 2:22:34 PM

Thoughtful program planning and strategic rollout can make all the difference. 

Now that you’ve heard about some of the key benefits, new CenterEdge tools, and a success story, you’re probably ready to think about setting up a membership program for yourself. 

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Topics: Point of Sale, Customer Loyalty, Marketing, Memberships, Sales, CenterEdge Advantage POS

Operator Insights: Rev’d Up Fun Discusses Memberships

Posted by Sherry Howell on Mar 17, 2021 10:11:51 AM

Today’s interview with CenterEdge client, Zach Johnson of Rev’d Up Fun, will give you terrific insights to help you decide if building a membership program is right for you. 

As we discussed in Part One of this blog series, membership programs could have the potential to bring in a brand new revenue stream for your facility. But do they actually work?

We decided the best way to illustrate program benefits would be to let a CenterEdge operator like you share his results. 

Rev’d Up Fun is a 30,000 square foot state-of-the-art family entertainment center in Woodhaven, Michigan. This family-owned and operated venue features multiple attraction offerings, including Ballocity, axe throwing, laser tag, a ropes course, an XD Dark Ride, bumper cars, and a game zone, as well as a full-service food and beverage offering. 

We sat down with Zach Johnson, Owner, and asked him to share his experience with membership programs and his plans to make memberships a key component of Rev’d Up Fun’s offering.

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Topics: Point of Sale, Customer Loyalty, Marketing, Memberships, Sales, CenterEdge Advantage POS

Introducing the New Advantage Memberships

Posted by Sherry Howell on Mar 10, 2021 12:30:59 PM

The new Advantage Memberships provides new ways to implement meaningful membership programs for your guests and your business.  

Membership programs can be a terrific way to differentiate your business from your competition, which is more important than ever during our industry’s recovery.

Our CenterEdge team has been hard at work reimagining our current Memberships and Recurring Billing offerings to give you brand new tools to help you develop, manage, and maximize your membership programs. In this three-part blog series, we’ll share these tools, a real-world client case study, and tips to help you implement your program successfully. 

First up, let’s take a look at the new Advantage Memberships.

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Topics: Memberships, Sales, CenterEdge News, Facility Operations, Online Sales & Ticketing

7 Tips for FEC Marketing to a Gen Z Audience

Posted by Sherry Howell on Jan 21, 2021 12:46:50 PM

Use these tips to help develop Gen Z marketing messages that resonate with this unique consumer base. 

One of the things that I love...and dread...about marketing is that it’s always changing. I’m sure most marketers would agree that it’s fun to learn new ideas and implement creative strategies. On the other hand, having to keep constantly up to speed on the latest trends can be difficult, and constantly testing new ideas can be time-consuming and even frustrating.

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Topics: Marketing, Reporting & Analytics, Sales, Facility Operations