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CenterEdge Software Blog

7 Tips for Getting User-Generated Content in Your FEC

Posted by Sherry Howell on May 20, 2022 12:51:25 PM

User-generated content can create brand awareness, build trust, and help you engage with your audience - with less of the heavy lifting.  

Family entertainment businesses have no shortage of opportunities for social media gold. But many marketers often feel at a loss for what to post and when.

Some of the beauty of this type of marketing is that it's more accessible than ever before. While some content should be polished and professional, other posts can and should be organic and edgy.

Photo and video content often increases your reach and generates more engagement than other types. But before you groan that you'll have to coerce one of your team members to be the "talking head" in your next video series, don't forget about the untapped potential of user-generated content (UGC). Today, we're sharing seven tips to help you encourage your guests to create and share pictures and videos. 

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Topics: FEC, Customer Loyalty, Marketing, Sales, Employee Management, Facility Operations

5 Marketing Email Tips to Try at your FEC

Posted by Sherry Howell on Mar 4, 2022 2:28:21 PM

Consider new and refined approaches to help get your audience's attention.  

As a marketer, you're always looking for new ways to spark your readers' interest and get your message heard (read?). Lately, I've been on the receiving end of a few unique strategies that sparked mine. 

Read on for five quick messaging tips that can help you win big at the marketing game. 

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Topics: Marketing, Sales, Facility Operations

7 Benefits of an Integrated Events Management System

Posted by Sherry Howell on Feb 4, 2022 8:55:10 AM

Seamless scheduling, accurate accounting, and flawless food and beverage management are just a few of the advantages of an integrated events management system.

Managing every detail of your facility's event business can feel like a circus where you're struggling to keep everything moving.

This stress is compounded if you're spending valuable time trying to manage scheduling, ticketing, payment, and food service in many different systems, or worse - on paper.

An events management system that's fully integrated with the rest of your overall facility management solution can save you headaches and precious time. But what does integrated really mean? Read on for seven ways you can streamline your events program with an integrated system. 

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Topics: Customer Loyalty, Marketing, Sales, CenterEdge Advantage POS, Facility Operations

5 Simple Ideas to Increase Revenue and Engagement

Posted by Sherry Howell on Jan 14, 2022 11:09:46 AM

A little creativity and planning can quickly boost your revenue and audience engagement.

When you've been in this business a while, you've undoubtedly tried a lot of different promotions and special offers. But over time, it can be easy to get into a habit of doing things the same way.

Sometimes it makes sense to go "back to the drawing board" and reinvent new ways to sell and promote your business. To help you do that, we put together this list of five simple, low-cost promotion ideas that can help you boost your creativity and your bottom line. Try one, combine them, or use these as a starting point for your own creative magic, and go forth and conquer the world!

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Topics: Customer Loyalty, Marketing, Sales, CenterEdge Advantage POS, Facility Operations

How to Save Labor with New CenterEdge Self-Service Kiosk Features

Posted by Sherry Howell on Jan 6, 2022 9:00:00 AM

Save time, labor dollars, and give guests more control with the new self-service kiosk features. 

Rising labor wages and shortages mean it might be time for your facility to offer guests a self-service experience to make purchases at your facility. 

The CenterEdge development team has been hard at work building and testing new features for our self-service kiosk offering. We’re excited to announce new functionality that will allow you to offer guests even more autonomy when buying from you. 

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Topics: Point of Sale, Sales, CenterEdge Advantage POS, Employee Management, Facility Operations, Self-service

10 Outbound Sales Do's and Don'ts

Posted by Sherry Howell on Dec 17, 2021 8:00:00 AM

Build a strong sales foundation with these do's and don'ts.

Sales is known for being a tough role but selling is a skill that nearly anyone can develop. What the best performers have in common is that they build a strong foundation of winning habits, and you can, too.

Whether you want to improve your inbound sales closing ratio or boost your outbound prowess, read on for ten quick do's and don'ts to help you get to your next 'yes.'

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Topics: Sales, Employee Management, Facility Operations, Birthday Party & Groups

Your FEC's Guide to 2022 Goal Setting

Posted by Sherry Howell on Dec 3, 2021 11:09:57 AM

Take a careful look at your data to determine the right goals to set for 2022. 

These next few weeks will fly by but that doesn't mean you can hit the brakes on planning for a strong 2022.

Use these tips and resources to help you measure your facility's wins and losses, and get next year's plan ready to roll out just as soon as the ball drops. 

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Topics: Reporting & Analytics, Sales, Employee Management, Facility Operations

3 Tips For a Strong (and Sane!) Holiday Sales Season

Posted by Sherry Howell on Nov 19, 2021 10:20:14 AM

The holiday season is here! Use these three tips to stay sales-ready in the busiest of times! 

With the end of IAAPA week upon us, it's the unofficial start to the holiday season!  Things will certainly get busier in the coming weeks, and it can get overwhelming if you're not careful. Make sure your facility is equipped to take advantage of all the sales opportunities this celebratory time of year has to offer.

Read on for three tips to help you maximize every moment of the holiday season.

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Topics: FEC, Sales, Facility Operations, Birthday Party & Groups

5 Reasons to Consider Upgrading Your POS

Posted by Sherry Howell on Nov 12, 2021 9:41:51 AM

As you think about new attractions and offerings in 2022, use this guide to determine if you'll have additional facility management and reporting needs.

Our team is excited and preparing to head out to the IAAPA Expo 2021 this weekend (we'll be at Booth #4447!). We have had so many conversations with new and experienced operators who are looking forward to the show and planning for 2022 and beyond.

While you’re on the hunt for your next attraction or product offering, now is the perfect time to make sure your systems and capabilities are comprehensive enough to support your future plans. 

Your point of sale touches every guest and every dollar, so it’s a critical component of your success. That's why we're sharing these five scenarios that might suggest you need an upgrade.

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Topics: Point of Sale, Marketing, Reporting & Analytics, Memberships, Sales, Integrated Waivers, Facility Operations

How to Increase Food Service Profitability

Posted by Sherry Howell on Oct 22, 2021 11:11:12 AM

Smart menu development, forward-thinking, savvy pricing, and processes for consistency are key ingredients of a profitable food service program.

At CenterEdge, we're huge proponents of industry education, and we sponsor a few of the best educational events available. If you haven't attended Amusement 360, Birthday University, FEC Success Institute, or Foundations Entertainment University, we highly recommend that you put one or more of these events on your 'Must Do' list for 2022.

Last week at Foundations, we had the chance to listen to industry expert, Jim Howell, of Perky's Pizza. Jim shared terrific insights that can help any foodservice operator increase efficiency and profitability. We sat down with Jim and asked him to share a few of the most impactful tips that you can implement today to achieve immediate results. Read on for our interview. 

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Topics: Sales, CenterEdge Advantage POS, Employee Management, Food & Beverage