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CenterEdge Software Blog

How to Align Marketing with Operations to Create a Better Guest Experience

Posted by Sherry Howell on Oct 16, 2019 8:00:00 AM

For many FECs, one issue close to everyone’s mind remains how to bridge the gap between sales and marketing and operations.

In many businesses, these three departments (or job functions) couldn’t be further apart. The reality is, though, that the best companies create a symbiotic relationship between all three.

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Topics: Marketing, Sales, Facility Operations

Maximize Holiday Season Gift Card Sales in 5 Steps

Posted by Sherry Howell on Oct 2, 2019 8:00:00 AM

Selling gift cards is a terrific way to introduce new people to your facility and increase revenue.

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Topics: Marketing, Sales, Facility Operations

5 Up-To-Date Rules of Email Marketing Engagement

Posted by Sherry Howell on Sep 25, 2019 8:00:00 AM

Inbound and content marketing strategy is a practice that requires the perfect cocktail of art and science – and it’s always changing. But what hasn’t changed is that your consumer desires relevant, personalized content and offerings that speak directly to their needs, wants and interests.

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Topics: Marketing, Reporting & Analytics, Sales

When to Look for a New POS: 5 Warning Signs

Posted by Sherry Howell on Sep 18, 2019 8:00:00 AM

Fall is fast approaching (yes, go ahead and order your pumpkin spice with wild abandon), and most of us in the amusement industry are gearing up for fall trade shows to learn what’s new and hot in the space.

While you’re on the hunt for your next attraction or product offering, it’s also a good time to evaluate the current state of your facility’s operations to make sure your systems and capabilities are enough to support your continued growth.

Your point of sale touches every guest and every dollar, so it’s a critical component of your success. Here are five warning signs that will let you know it’s time to consider an upgrade.

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Topics: Point of Sale, Sales, Facility Operations

How to Identify and Entice Your FEC's Best Guests

Posted by Sherry Howell on Aug 28, 2019 8:00:00 AM

It’s easier to sell more to your existing customers than it is to get new ones (and it costs less, too). But many FECs and amusement destinations fail to make the most of each customer relationship.

More engaged and loyal guests will help you achieve more revenue, so focus on cultivating a flourishing customer relationship to get closer to your goals. Here are five steps to help you identify and entice your best guests.

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Topics: Customer Loyalty, Reporting & Analytics, Sales, Facility Operations

CenterEdge Pro Tip: Create Special Sale Items With Hidden Webstore Links

Posted by Sherry Howell on Aug 14, 2019 8:00:00 AM

Offer special sales and pre-purchase opportunities to fundraiser groups, VIPS or group events with hidden webstore links that you can add to any digital marketing effort or campaign.

Today’s CenterEdge Pro Tip from Director of Training and Education Rosie Salas shows you how to create special offers via private link to your webstore without making them available to the general public.

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Topics: Sales, CenterEdge Advantage POS, Facility Operations

FEC Competition: 5 Situations That Steal Your Summer Customers (And How to Win Them Back)

Posted by Sherry Howell on Jul 17, 2019 8:00:00 AM


There are already plenty of amusement outlets competing for the entertainment dollar, but for many indoor family entertainment centers, the summer presents even more challenges to keeping your guests loyal.

Before you decide to change your hours or do a rain dance in the parking lot, consider this sage advice from marketing expert, Jill Konrath: “Know your competition, but don’t obsess over them.”

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Topics: Customer Loyalty, Marketing, Sales, Facility Operations

Free FEC Sales and Marketing Checklist

Posted by Sherry Howell on Jul 10, 2019 8:00:00 AM

Are you doing all you can at your FEC to maximize your bottom line?

Get guests to come in and keep them coming back for more with a solid sales process and a toolbox full of marketing efforts to entice guests ... and improve profits. Here’s what you can do to keep your facility top of mind and guests jumping for more.

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Topics: FEC, Point of Sale, Marketing, Sales, Facility Operations, Online Sales & Ticketing

5 Ways a Poor Online Sales Experience Costs Your FEC or Amusement Park Money

Posted by Sherry Howell on Jun 19, 2019 8:00:00 AM

You work hard to run your business and offer your guests a safe, clean and exciting place to have fun; naturally, you want it to thrive.

One important tool that successful businesses have in common is a well-performing online purchase experience.

Some of the benefits include receiving revenue in advance, shorter wait times and “sales while you sleep” – but if implemented ineffectively, your online store could be working against your business.

In our experience, there are a handful of common pitfalls many FECs, trampoline parks, and amusement and water parks still succumb to … and they could be costing your business money. Here are the top five:

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Topics: Point of Sale, Sales, Birthday Party & Groups, Online Sales & Ticketing

Don't Make Price Your Main Selling Point for Birthday Parties and Group Events

Posted by Sherry Howell on Apr 10, 2019 8:00:00 AM

Tips to help make selling birthday party and group events at your FEC a faster, easier process.

Product pricing is one of those topics that can cause a lot of controversy for leaders in almost any business and the FEC and amusement industry is no different. Do you want to be the cheapest in town, the most expensive or somewhere in the middle? There’s no right answer. If you align your product and experience with the needs of your buyer in mind, you get to decide the right pricing strategy for selling

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Topics: Sales, Facility Operations, Birthday Party & Groups