CenterEdge Software Blog

How to Widen Your FEC’s Salesforce Without Increasing Payroll

Posted by Sherry Howell on Sep 16, 2020 10:00:00 AM

Use CenterEdge’s Advantage Consignment module to allow third party vendors to sell admissions, packages and other offerings. 

I had the opportunity over the weekend to chat with a friend who has been in hotel revenue management for the last 20 years. We exchanged our industries’ COVID-19 experiences over these last months. The travel and tourism industry, like family entertainment, has faced closures, partial openings, and low occupancies.

If this experience has taught me anything, it’s how important it is for local businesses to band together. I started thinking about how local family entertainment centers, hotels, tourism offices, and restaurants could help each other thrive during this difficult time. One way to raise the tide within the community is through partner voucher programs using the CenterEdge Advantage Consignment Module. Read on for how a voucher program could work for you.

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Topics: Memberships, Sales, CenterEdge Advantage POS, Facility Operations

10 Do’s & Don’ts of Booking FEC Birthday Parties and Group Events

Posted by Sherry Howell on Aug 26, 2020 2:44:30 PM

Even though you may not be ready to holding events in your FEC, your sales staff need to stay sharp at managing birthday booking calls. 

Birthday parties and events have no doubt been a huge part of your business. Even if you’re not open or not currently holding events, your phone staff still need to be sales-ready.

In my experience secret shopping and training many family entertainment centers over the years, I’ve found that a lot of sales people fall short of winning the business. But that can change with your next phone call! Practice a few of these 10 do’s and don’ts and watch the shift from “I’ll call you back” to “I’ll book now.” 

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Topics: Sales, CenterEdge Advantage POS, Facility Operations, Birthday Party & Groups, Online Sales & Ticketing

CenterEdge Pro Tip: Sell Individual Tickets for Special Events & Classes

Posted by Sherry Howell on Jul 15, 2020 10:00:00 AM

Learn how CenterEdge Classes can help you build more compelling and easy-to-purchase offerings for your guests. 

Today’s CenterEdge Pro Tip offers your facility more flexbility when creating and selling your offerings. 

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Topics: FEC, Point of Sale, Trampoline Parks, Museums, Waterparks, Sales, Facility Operations, Online Sales & Ticketing

Rethinking Your Facility Management Approach: Events Management

Posted by Sherry Howell on May 7, 2020 8:00:00 AM

Just as they have been a vital part of your pre-COVID-19 overall revenue strategy, group events and birthday parties will likely be a critical component of your recovery strategy.

While you may not be able to recoup all that your facility lost during your time closed, these seven tips can help you set up, manage, market, and sell your events once you’re ready to offer them. 

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Topics: FEC, Zoos & Aquariums, Marketing, Amusement Parks, Sales, Facility Operations, Birthday Party & Groups, Food & Beverage

5 Steps to Take Now to Prepare to Reopen Your FEC or Amusement Park

Posted by Sherry Howell on Apr 15, 2020 9:00:00 AM

Strengthen your processes, get in tune with your customer base, and smooth out your guest experience - now is the time.

No doubt right now you’re working through all the government assistance resources and trying to take care of your business and staff in the present and that’s probably taking up a big portion of your time and energy! It would be easy right now to let this uncertainty overwhelm us, but it’s in large part how we handle our fears that will help determine our future success. 

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Topics: Reporting & Analytics, Memberships, Sales, Employee Management, Facility Operations, Goal Setting

3 Unique Amusement Marketing Messages You Should Try

Posted by Sherry Howell on Feb 5, 2020 8:00:00 AM

In advance of our upcoming client user conference Edge 2020, we’ve been hard at work planning sessions and logistics. While ordering event lanyards and badges, I received one of the best marketing messages from a vendor, which made me think of different ways to effectively reach your audience.

In a world where we are inundated with text, email and push notification marketing, it pays to be unique. Here are three of the the most unique message types that could hit big with your audience.

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Topics: Marketing, Sales, Facility Operations

Booking Birthday Parties: 7 Inbound Sales Pitfalls (And How to Avoid Them)

Posted by Sherry Howell on Jan 1, 2020 8:00:00 AM

With the holidays in full swing, you have a lot on your plate. And if you run an indoor facility, you're most likely gearing up for the peak birthday party season.

During this busy season, it can be easy to let service level standards slip, but doing so can cost your facility a lot of missed upsells and lost bookings if your team's not operating at the right level. That's why we brought back this popular post about the pitfalls many inbound sales teams succumb to – and how to avoid them.

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Topics: Sales, Facility Operations, Birthday Party & Groups

7 Do's and Don'ts of Sales Management

Posted by Sherry Howell on Dec 4, 2019 8:00:00 AM

After working with sales teams for over six years, one of the struggles I hear about most is that sales team members don’t feel valued or supported by management.

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Topics: Sales, Employee Management

How to Align Marketing with Operations to Create a Better Guest Experience

Posted by Sherry Howell on Oct 16, 2019 8:00:00 AM

For many FECs, one issue close to everyone’s mind remains how to bridge the gap between sales and marketing and operations.

In many businesses, these three departments (or job functions) couldn’t be further apart. The reality is, though, that the best companies create a symbiotic relationship between all three.

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Topics: Marketing, Sales, Facility Operations

Maximize Holiday Season Gift Card Sales in 5 Steps

Posted by Sherry Howell on Oct 2, 2019 8:00:00 AM

Selling gift cards is a terrific way to introduce new people to your facility and increase revenue.

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Topics: Marketing, Sales, Facility Operations