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CenterEdge Software Blog

Rethinking Your Facility Management Approach: Events Management

Posted by Sherry Howell on May 7, 2020 8:00:00 AM

Just as they have been a vital part of your pre-COVID-19 overall revenue strategy, group events and birthday parties will likely be a critical component of your recovery strategy.

While you may not be able to recoup all that your facility lost during your time closed, these seven tips can help you set up, manage, market, and sell your events once you’re ready to offer them. 

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Topics: FEC, Zoos & Aquariums, Marketing, Amusement Parks, Sales, Facility Operations, Birthday Party & Groups, Food & Beverage

5 Steps to Take Now to Prepare to Reopen Your FEC or Amusement Park

Posted by Sherry Howell on Apr 15, 2020 9:00:00 AM

Strengthen your processes, get in tune with your customer base, and smooth out your guest experience - now is the time.

No doubt right now you’re working through all the government assistance resources and trying to take care of your business and staff in the present and that’s probably taking up a big portion of your time and energy! It would be easy right now to let this uncertainty overwhelm us, but it’s in large part how we handle our fears that will help determine our future success. 

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Topics: Reporting & Analytics, Memberships, Sales, Employee Management, Facility Operations, Goal Setting

3 Unique Amusement Marketing Messages You Should Try

Posted by Sherry Howell on Feb 5, 2020 8:00:00 AM

In advance of our upcoming client user conference Edge 2020, we’ve been hard at work planning sessions and logistics. While ordering event lanyards and badges, I received one of the best marketing messages from a vendor, which made me think of different ways to effectively reach your audience.

In a world where we are inundated with text, email and push notification marketing, it pays to be unique. Here are three of the the most unique message types that could hit big with your audience.

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Topics: Marketing, Sales, Facility Operations

Booking Birthday Parties: 7 Inbound Sales Pitfalls (And How to Avoid Them)

Posted by Sherry Howell on Jan 1, 2020 8:00:00 AM

With the holidays in full swing, you have a lot on your plate. And if you run an indoor facility, you're most likely gearing up for the peak birthday party season.

During this busy season, it can be easy to let service level standards slip, but doing so can cost your facility a lot of missed upsells and lost bookings if your team's not operating at the right level. That's why we brought back this popular post about the pitfalls many inbound sales teams succumb to – and how to avoid them.

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Topics: Sales, Facility Operations, Birthday Party & Groups

7 Do's and Don'ts of Sales Management

Posted by Sherry Howell on Dec 4, 2019 8:00:00 AM

After working with sales teams for over six years, one of the struggles I hear about most is that sales team members don’t feel valued or supported by management.

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Topics: Sales, Employee Management

How to Align Marketing with Operations to Create a Better Guest Experience

Posted by Sherry Howell on Oct 16, 2019 8:00:00 AM

For many FECs, one issue close to everyone’s mind remains how to bridge the gap between sales and marketing and operations.

In many businesses, these three departments (or job functions) couldn’t be further apart. The reality is, though, that the best companies create a symbiotic relationship between all three.

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Topics: Marketing, Sales, Facility Operations

Maximize Holiday Season Gift Card Sales in 5 Steps

Posted by Sherry Howell on Oct 2, 2019 8:00:00 AM

Selling gift cards is a terrific way to introduce new people to your facility and increase revenue.

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Topics: Marketing, Sales, Facility Operations

5 Up-To-Date Rules of Email Marketing Engagement

Posted by Sherry Howell on Sep 25, 2019 8:00:00 AM

Inbound and content marketing strategy is a practice that requires the perfect cocktail of art and science – and it’s always changing. But what hasn’t changed is that your consumer desires relevant, personalized content and offerings that speak directly to their needs, wants and interests.

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Topics: Marketing, Reporting & Analytics, Sales

When to Look for a New POS: 5 Warning Signs

Posted by Sherry Howell on Sep 18, 2019 8:00:00 AM

Fall is fast approaching (yes, go ahead and order your pumpkin spice with wild abandon), and most of us in the amusement industry are gearing up for fall trade shows to learn what’s new and hot in the space.

While you’re on the hunt for your next attraction or product offering, it’s also a good time to evaluate the current state of your facility’s operations to make sure your systems and capabilities are enough to support your continued growth.

Your point of sale touches every guest and every dollar, so it’s a critical component of your success. Here are five warning signs that will let you know it’s time to consider an upgrade.

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Topics: Point of Sale, Sales, Facility Operations

How to Identify and Entice Your FEC's Best Guests

Posted by Sherry Howell on Aug 28, 2019 8:00:00 AM

It’s easier to sell more to your existing customers than it is to get new ones (and it costs less, too). But many FECs and amusement destinations fail to make the most of each customer relationship.

More engaged and loyal guests will help you achieve more revenue, so focus on cultivating a flourishing customer relationship to get closer to your goals. Here are five steps to help you identify and entice your best guests.

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Topics: Customer Loyalty, Reporting & Analytics, Sales, Facility Operations