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CenterEdge Software Blog

8 Tips to Increase Online Sales in Your FEC

Posted by Sherry Howell on Apr 14, 2021 7:37:07 PM

Offer your guests a better sales experience online with a cohesive online store. 

Your online store is a critical component of your sales team. But there is a lot more to effective online sales than simply adding your inventory to an online store. Today’s blog features insights first published in our CenterEdge Help Center by Technical Writer and client eCommerce theming expert Lena Plaut. 

Though she’s been a member of the training team for nearly five years, she also has a wealth of knowledge in this area, with 15 years’ worth of experience in digital media. Read on for Lena’s top tips to help you deliver a better online experience, and be sure to check out other training team blog posts and documentation in the CenterEdge Help Center.

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Topics: Sales, CenterEdge Advantage POS, Birthday Party & Groups, Online Sales & Ticketing

New FEC Manager Training Resources

Posted by Sherry Howell on Apr 1, 2021 9:41:24 AM

New resources for FEC managers to learn more about personnel, inventory management, Advantage Groups, point of sale, web store, and reporting functionality in your CenterEdge system. 

As you hire or promote new managers to lead your FEC or amusement park, they will need a deeper understanding of your facility management tools to help you operate more effectively. 

That’s why CenterEdge is rolling out a new, four-part manager training series to give new managers comprehensive training of the key software functionality. Each session will last for one hour. 

The series is free for all CenterEdge clients with an active Licensing and Service Agreement (LSA) or a current support agreement. Read on for an overview of what the sessions will cover, and then register for our upcoming event series.

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Topics: Point of Sale, Reporting & Analytics, Sales, CenterEdge News, CenterEdge Advantage POS, Facility Operations, Online Sales & Ticketing

How to Build an FEC Membership Program

Posted by Sherry Howell on Mar 25, 2021 2:22:34 PM

Thoughtful program planning and strategic rollout can make all the difference. 

Now that you’ve heard about some of the key benefits, new CenterEdge tools, and a success story, you’re probably ready to think about setting up a membership program for yourself. 

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Topics: Point of Sale, Customer Loyalty, Marketing, Memberships, Sales, CenterEdge Advantage POS

Operator Insights: Rev’d Up Fun Discusses Memberships

Posted by Sherry Howell on Mar 17, 2021 10:11:51 AM

Today’s interview with CenterEdge client, Zach Johnson of Rev’d Up Fun, will give you terrific insights to help you decide if building a membership program is right for you. 

As we discussed in Part One of this blog series, membership programs could have the potential to bring in a brand new revenue stream for your facility. But do they actually work?

We decided the best way to illustrate program benefits would be to let a CenterEdge operator like you share his results. 

Rev’d Up Fun is a 30,000 square foot state-of-the-art family entertainment center in Woodhaven, Michigan. This family-owned and operated venue features multiple attraction offerings, including Ballocity, axe throwing, laser tag, a ropes course, an XD Dark Ride, bumper cars, and a game zone, as well as a full-service food and beverage offering. 

We sat down with Zach Johnson, Owner, and asked him to share his experience with membership programs and his plans to make memberships a key component of Rev’d Up Fun’s offering.

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Topics: Point of Sale, Customer Loyalty, Marketing, Memberships, Sales, CenterEdge Advantage POS

Introducing the New Advantage Memberships

Posted by Sherry Howell on Mar 10, 2021 12:30:59 PM

The new Advantage Memberships provides new ways to implement meaningful membership programs for your guests and your business.  

Membership programs can be a terrific way to differentiate your business from your competition, which is more important than ever during our industry’s recovery.

Our CenterEdge team has been hard at work reimagining our current Memberships and Recurring Billing offerings to give you brand new tools to help you develop, manage, and maximize your membership programs. In this three-part blog series, we’ll share these tools, a real-world client case study, and tips to help you implement your program successfully. 

First up, let’s take a look at the new Advantage Memberships.

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Topics: Memberships, Sales, CenterEdge News, Facility Operations, Online Sales & Ticketing

7 Tips for FEC Marketing to a Gen Z Audience

Posted by Sherry Howell on Jan 21, 2021 12:46:50 PM

Use these tips to help develop Gen Z marketing messages that resonate with this unique consumer base. 

One of the things that I love...and dread...about marketing is that it’s always changing. I’m sure most marketers would agree that it’s fun to learn new ideas and implement creative strategies. On the other hand, having to keep constantly up to speed on the latest trends can be difficult, and constantly testing new ideas can be time-consuming and even frustrating.

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Topics: Marketing, Reporting & Analytics, Sales, Facility Operations

3 Tips for More Meaningful FEC Goal Setting

Posted by Sherry Howell on Dec 9, 2020 9:25:29 AM

Set the right goals for your FEC with these tips and resources.

You’ve taken the first steps by beginning your year-end analysis and deciding how to streamline your system so that you can work more efficiently. Now it’s time to make the plan for 2021 by setting meaningful goals. American historian and poet, Bill Copeland said, “The trouble with not having a goal is that you can spend your life running up and down the field and never score.” Read on for three tips and many additional resource links to help you get well on your way to planning for, and more importantly, scoring success in the new year.

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Topics: Reporting & Analytics, Sales, CenterEdge Team, Facility Operations, Birthday Party & Groups, CenterEdge Client Success, Online Sales & Ticketing, Goal Setting

6 Year-End Data Insights for Your FEC

Posted by Sherry Howell on Dec 3, 2020 8:32:29 AM

While we are counting down the end of 2020 so we can move into the new year, use these tools to prepare for a profitable 2021.

Throughout this year, we have all had to continuously adapt to navigate each new challenge, and it’s likely that we’ll have to continue to do so in the days to come. But that doesn't mean you shouldn't make a solid plan for the future. It's time to reflect on everything you’ve learned in 2020 so that you can use those insights to set new goals and initiatives to help your business recover and thrive.

As you begin your year-end review, be sure to check out these key data points from your CenterEdge Business Intelligence dashboard to help you understand your business' health in some new ways.

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Topics: Reporting & Analytics, Sales, Facility Operations, Birthday Party & Groups, Online Sales & Ticketing

7 Tips for Better FEC Marketing Emails

Posted by Sherry Howell on Oct 19, 2020 9:25:44 PM

We're sharing new data to help you drive marketing email response.  

I had the recent opportunity to attend Inbound 2020, a marketing conference that joined the many others in going virtual.  I was excited to see that Jay Schwedelson, founder of Worldata, had returned to speak. Worldata is responsible for sending and tracking the effectiveness of 40,000 email campaigns and over 6 billion individual emails every year. For much of this year, Worldata has been tracking the email marketing trends as they’ve changed during COVID. Read on for some of their latest data-driven tactics that you can implement today to improve your marketing email results.

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Topics: FEC, Waterparks, Zoos & Aquariums, Marketing, Amusement Parks, Reporting & Analytics, Sales, Facility Operations

CenterEdge Pro Tip: Maximizing Your FEC's Holiday Gift Card Sales

Posted by Sherry Howell on Sep 23, 2020 11:35:09 AM

Get ready for a more successful holiday gift card sales season this year. 

Today’s CenterEdge Pro Tip offers five steps to help you implement a better gift card sales season. Follow these quick tips to get started today.

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Topics: FEC, Point of Sale, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Sales, CenterEdge News, CenterEdge Advantage POS, Facility Operations, Cashless, CenterEdge Client Success, Online Sales & Ticketing