CenterEdge Software Blog

Tips to help you develop a successful email marketing campaign for your family entertainment center.

Crafting the right email marketing message can sometimes feel like the quest to find the elusive unicorn. But an effective email marketing strategy is a great tool you most likely can’t afford to skip. If you’re new to FEC or amusement email marketing, check out these tips to get started. When it comes to creating the right message, though, there are five questions that every great email should answer.

Maximize your use of electronic event invitations at your FEC to handle RSVPs, waivers and more.

Think electronic event invitations are just a value-add for guests? Think again. Today’s CenterEdge Pro Tip video discusses other key benefits that will help your FEC maximize the potential of an integrated electronic invitation system with Advantage Groups. Using electronic event invitations, you can track everything from RSVPs to waivers all while collecting data for future marketing efforts.

Shorten your busy to-do list by having important reports sent to you automatically on a one-time or recurring basis.

You have enough on your plate without having to take the time to pull routine reports to use in analyzing your business. Save time by setting up the reports you pull most often to be automatically emailed to you or anyone else – whenever or wherever.

The bigger your FEC gets, the harder it is to keep an eye on every location or department, much less every team member.

Consistency is a key element of a great guest experience. How can an owner, operator or general manager ensure everyone hits the mark every single time? Training and employee education are essential, but when it comes down to the day-to-day, it's not always easy to remember what was said in that workshop three months ago. Or what the key take-aways were from that long team training day.

Spend your management time on the right things by having all your inventory management in one easy-to-use place.

As a busy manager or operator there never seems to be enough time for you to get to all the small tasks that you need to do to make your business run smoother. There are always going to be guests to handle, fires to put out, and training to conduct. Your inventory management processes should make your life easier instead of giving you more headaches.

Cutting staff to control costs just might send your sales into a tailspin. But labor is by far your biggest expense. Get the formula industry expert Alan Kumpf uses.

We believe it’s important to support industry education. One industry event we have begun to support in 2018 is the Maximize Profits Through Operational Excellence seminar program hosted by Funstruction Results. Long-time industry professional and managing partner of Funstruction Results, Alan Kumpf, shared some of his thoughts about team member productivity with CenterEdge. And his secret formula for achieving the right balance between labor and sales. Here’s what he had to say:

Consider these tips when growing your business’ footprint.

Trends change and public interests come and go and both are an endless source of opportunity for any business owner. In the trampoline park industry, diversification is often a top-of-mind consideration with operators pondering questions like: “How can we get more market share?” "How can we continue to thrill our guests and attract new ones?” And of course, “How do we deliver a different experience than our competition?”

Diversification can mean different things to different businesses. Will you diversify your attractions and renovate or remodel? Will you diversify with your branding? Your offerings? Your guest engagement efforts? Or some combination thereof? To determine which direction your business should take, consider these five steps.

Keep your finger on the pulse of your business with these key reports.

Savvy managers use data to help make smart decisions about their businesses. But with so many reports and so much data available to you, how do you efficiently wade through the information? Read on for three main areas where using your system’s data can have a real impact on your bottom line, plus a few to grow on.

The right tools can help you gain valuable insight into sales, trends and scheduling best practices for your family entertainment center or adventure park, but you can’t look at everything all the time. Here are our top picks.

Managing your business is a full-time job, but managing the information about your business shouldn’t be. While many businesses have access to a plethora of data, it’s impossible to keep track of everything or be everywhere at once. Here’s a quick look at some of the most valuable reports that leading FECs and adventure facility owners say they couldn’t live without.

I was recently invited to attend a local chamber networking event with a salesperson friend who just started in a new role. I think I make a pretty great wingman, so I agreed to go along.

Networking events can be a terrific way for you to market your facility, your group events program and your brand in general.  There are few other places where you can meet 20 potential leads in a short amount of time. But like anything else, your results at a networking event are only as good as the effort you put into it. 

My friend and I arrived at the event and put on our nametags, and then I spent the next hour observing networking techniques of the sales folks in attendance. Based on these observations, I came up with a list of things to do – and not do –  at your next networking event.