CenterEdge Software Blog

Rethinking Your Facility Management Approach: Smart Marketing

Posted by Sherry Howell on May 19, 2020 8:00:00 AM

It’s unlikely that you will have a bottomless marketing budget to dip into when you are in the early stages of welcoming guests back. 

What is likley, however, is that you'll need to rethink your marketing plan in light of phased opening approaches and ever-changing guidelines. It will be important for your facility to create a strategic communication and marketing approach that will drive key guest behavior. That’s why we’ve put together these five steps to help you get started. 

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Topics: FEC, Point of Sale, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks, Reporting & Analytics

Rethinking Your Facility Management Approach: Process Management

Posted by Sherry Howell on May 12, 2020 8:00:00 AM

You have been inundated with articles, webinars, and letters from CEOs regarding business approaches to the COVID-19 pandemic.

As you prepare to reopen, you’re going to have so much more on your plate than just welcoming guests and ensuring your team members are creating memorable experiences. It’s a good idea to take time now to outline some of the most important processes you’ll need to implement or revise, and then automate where you can. Read on for a few quick tips that can help lighten your burden. 

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Topics: FEC, Point of Sale, Zoos & Aquariums, Marketing, Amusement Parks, Reporting & Analytics, Facility Operations, Food & Beverage

5 Steps to Take Now to Prepare to Reopen Your FEC or Amusement Park

Posted by Sherry Howell on Apr 15, 2020 9:00:00 AM

Strengthen your processes, get in tune with your customer base, and smooth out your guest experience - now is the time.

No doubt right now you’re working through all the government assistance resources and trying to take care of your business and staff in the present and that’s probably taking up a big portion of your time and energy! It would be easy right now to let this uncertainty overwhelm us, but it’s in large part how we handle our fears that will help determine our future success. 

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Topics: Reporting & Analytics, Memberships, Sales, Employee Management, Facility Operations, Goal Setting

How to Save Time Managing Your Birthday Parties & Group Events

Posted by Sherry Howell on Feb 26, 2020 8:00:00 AM

Last week, the CenterEdge team met with clients from all over North America to share best practices, challenges and ideas with each other during our first-ever user conference, Edge 2020.

Our team is busy digesting all the feedback and key takeaways from the event, which we will use to help us develop, deliver and communicate with you for the rest of 2020 and beyond, so be sure to subscribe to the blog so you never miss an update.

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Topics: Reporting & Analytics, CenterEdge Advantage POS, Integrated Waivers, Facility Operations, Birthday Party & Groups

5 Business Intelligence Insights to Include in Your Year-End Analysis

Posted by Sherry Howell on Nov 20, 2019 8:00:00 AM

With less than six weeks left in 2019, some of your busiest days are most likely still to come. But before you break out the chafing dishes for all your holiday parties, it’s a good idea to begin assessing 2019 and setting your business goals for 2020.

Data analysis doesn’t just mean running a bunch of reports and analyzing via spreadsheet. It’s much more than that – and the right tool can help you take your analytics to the next level.

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Topics: Reporting & Analytics, Facility Operations

5 Up-To-Date Rules of Email Marketing Engagement

Posted by Sherry Howell on Sep 25, 2019 8:00:00 AM

Inbound and content marketing strategy is a practice that requires the perfect cocktail of art and science – and it’s always changing. But what hasn’t changed is that your consumer desires relevant, personalized content and offerings that speak directly to their needs, wants and interests.

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Topics: Marketing, Reporting & Analytics, Sales

How to Identify and Entice Your FEC's Best Guests

Posted by Sherry Howell on Aug 28, 2019 8:00:00 AM

It’s easier to sell more to your existing customers than it is to get new ones (and it costs less, too). But many FECs and amusement destinations fail to make the most of each customer relationship.

More engaged and loyal guests will help you achieve more revenue, so focus on cultivating a flourishing customer relationship to get closer to your goals. Here are five steps to help you identify and entice your best guests.

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Topics: Customer Loyalty, Reporting & Analytics, Sales, Facility Operations

Eliminate 7 Hidden FEC Costs in Less Than a Month

Posted by Sherry Howell on Jul 24, 2019 8:00:00 AM

Maintaining an efficient family entertainment center or amusement facility is a tough balancing act, but one area that needs constant focus is cost management.

Unfortunately, thousands of dollars may still be slipping through the cracks of your business thanks to hidden costs.

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Topics: Reporting & Analytics, Employee Management, Facility Operations

How to Use Data to Make Smart Business Decisions Faster than Ever Before

Posted by Sherry Howell on May 8, 2019 9:46:02 AM

Introducing new CenterEdge Business Intelligence Tool

You’re a busy operator and if you’re like us, you probably spend time wondering if you’re doing all you can to grow your business or operate more efficiently. You’ve heard in seminars all about the importance of being data-driven and making smarter decisions. But what does that even mean in the real world?

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Topics: Reporting & Analytics, CenterEdge Advantage POS, Employee Management, Facility Operations

5 Questions to Ask Before You Send Your Next FEC Marketing Email

Posted by Sherry Howell on Feb 20, 2019 1:06:11 PM

Tips to help you develop a successful email marketing campaign for your family entertainment center.

Crafting the right email marketing message can sometimes feel like the quest to find the elusive unicorn. But an effective email marketing strategy is a great tool you most likely can’t afford to skip. If you’re new to FEC or amusement email marketing, check out these tips to get started. When it comes to creating the right message, though, there are five questions that every great email should answer.

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Topics: Marketing, Reporting & Analytics, Birthday Party & Groups