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CenterEdge Software Blog

5 Tips to Smart Social Media Marketing

Posted by Sherry Howell on Sep 9, 2020 10:00:00 AM

Before you set up your social accounts and get to hashtagging, it’s important to have a plan. 

Social media marketing is one of the most common means of marketing today, and there is an overwhelming amount of information available to help teach you how to make the most of it. But many marketers fail to build the important foundation necessary for a successful marketing plan. We asked our Director of Training, Rosie Salas, who has a background in family entertainment marketing, to share some of the common missteps that FECs make. Read on for her top five tips for smart social media marketing.

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Topics: Marketing, Reporting & Analytics, Facility Operations

How to Cut Costs in Your FEC or Amusement Park

Posted by Sherry Howell on Jul 22, 2020 12:25:24 PM

During this difficult period of reopening with reduced capacity and ever-changing guidelines, it's even more critical to manage your FEC's operating costs. 

Unfortunately, though, many amusement facilities pay the high price of operational inefficiencies that can lead to lost revenue, increased waste and reduced profitability.

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Topics: Point of Sale, Reporting & Analytics, Employee Management, Facility Operations

Rethinking Your Facility Management Approach: Smart Marketing

Posted by Sherry Howell on May 19, 2020 8:00:00 AM

It’s unlikely that you will have a bottomless marketing budget to dip into when you are in the early stages of welcoming guests back. 

What is likley, however, is that you'll need to rethink your marketing plan in light of phased opening approaches and ever-changing guidelines. It will be important for your facility to create a strategic communication and marketing approach that will drive key guest behavior. That’s why we’ve put together these five steps to help you get started. 

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Topics: FEC, Point of Sale, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks, Reporting & Analytics

Rethinking Your Facility Management Approach: Process Management

Posted by Sherry Howell on May 12, 2020 8:00:00 AM

You have been inundated with articles, webinars, and letters from CEOs regarding business approaches to the COVID-19 pandemic.

As you prepare to reopen, you’re going to have so much more on your plate than just welcoming guests and ensuring your team members are creating memorable experiences. It’s a good idea to take time now to outline some of the most important processes you’ll need to implement or revise, and then automate where you can. Read on for a few quick tips that can help lighten your burden. 

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Topics: FEC, Point of Sale, Zoos & Aquariums, Marketing, Amusement Parks, Reporting & Analytics, Facility Operations, Food & Beverage

5 Steps to Take Now to Prepare to Reopen Your FEC or Amusement Park

Posted by Sherry Howell on Apr 15, 2020 9:00:00 AM

Strengthen your processes, get in tune with your customer base, and smooth out your guest experience - now is the time.

No doubt right now you’re working through all the government assistance resources and trying to take care of your business and staff in the present and that’s probably taking up a big portion of your time and energy! It would be easy right now to let this uncertainty overwhelm us, but it’s in large part how we handle our fears that will help determine our future success. 

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Topics: Reporting & Analytics, Memberships, Sales, Employee Management, Facility Operations, Goal Setting

How to Save Time Managing Your Birthday Parties & Group Events

Posted by Sherry Howell on Feb 26, 2020 8:00:00 AM

Last week, the CenterEdge team met with clients from all over North America to share best practices, challenges and ideas with each other during our first-ever user conference, Edge 2020.

Our team is busy digesting all the feedback and key takeaways from the event, which we will use to help us develop, deliver and communicate with you for the rest of 2020 and beyond, so be sure to subscribe to the blog so you never miss an update.

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Topics: Reporting & Analytics, CenterEdge Advantage POS, Integrated Waivers, Facility Operations, Birthday Party & Groups

5 Business Intelligence Insights to Include in Your Year-End Analysis

Posted by Sherry Howell on Nov 20, 2019 8:00:00 AM

With less than six weeks left in 2019, some of your busiest days are most likely still to come. But before you break out the chafing dishes for all your holiday parties, it’s a good idea to begin assessing 2019 and setting your business goals for 2020.

Data analysis doesn’t just mean running a bunch of reports and analyzing via spreadsheet. It’s much more than that – and the right tool can help you take your analytics to the next level.

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Topics: Reporting & Analytics, Facility Operations

5 Up-To-Date Rules of Email Marketing Engagement

Posted by Sherry Howell on Sep 25, 2019 8:00:00 AM

Inbound and content marketing strategy is a practice that requires the perfect cocktail of art and science – and it’s always changing. But what hasn’t changed is that your consumer desires relevant, personalized content and offerings that speak directly to their needs, wants and interests.

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Topics: Marketing, Reporting & Analytics, Sales

How to Identify and Entice Your FEC's Best Guests

Posted by Sherry Howell on Aug 28, 2019 8:00:00 AM

It’s easier to sell more to your existing customers than it is to get new ones (and it costs less, too). But many FECs and amusement destinations fail to make the most of each customer relationship.

More engaged and loyal guests will help you achieve more revenue, so focus on cultivating a flourishing customer relationship to get closer to your goals. Here are five steps to help you identify and entice your best guests.

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Topics: Customer Loyalty, Reporting & Analytics, Sales, Facility Operations

Eliminate 7 Hidden FEC Costs in Less Than a Month

Posted by Sherry Howell on Jul 24, 2019 8:00:00 AM

Maintaining an efficient family entertainment center or amusement facility is a tough balancing act, but one area that needs constant focus is cost management.

Unfortunately, thousands of dollars may still be slipping through the cracks of your business thanks to hidden costs.

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Topics: Reporting & Analytics, Employee Management, Facility Operations