CenterEdge Software Blog

Assess your current marketing and guest experience approach to identify key areas of focus to gain market share.

It can be easy to fall into the trap of doing the same things when it comes to marketing your business. School year promotions, check. Birthday party program emails, check. Weekly specials, check. And so on. 

Those marketing practices are safe, and although they work, every other family entertainment business is likely doing the same thing. But before you up your advertising budget, try strengthening your approach to these marketing practices.

Wise use of your point-of-sale software is essential in the quest for driving revenue.

You already know that your point of sale (POS) software is essential for operating your entertainment or amusement facility. The right POS software can help you manage inventory, process transactions, and the best help you gather valuable guest data. But are you maximizing the potential of this powerful tool to increase revenue in every area of your business? 

Read on for five ways to use your POS software to increase revenue.

Preparation, key data points, and thoughtful questions are key in every training session, meeting, or sales conversation.

Whether you’re a leader in your organization, a salesperson, or a frontline team member, exceptional public speaking abilities can drive your career and business forward. Team trainings, sales presentations, and investor meetings can be improved by following these simple practices. 

Read on for the top ten tips for more persuasive presentations.

. 

As you think about opening or expanding your family or location-based entertainment facility, use this guide to understand your facility management and reporting needs.

Whether you're opening a brand-new entertainment venue or expanding your offering, it makes sense to consider not just the attractions and design, but also the systems and capabilities you'll need to support your business now and in the future. 

Your point of sale touches every guest and every dollar, so it’s a critical component of your success. That's why we're sharing these five scenarios that might suggest you need a robust facility management solution.

Take a careful look at your data to determine the right goals to set for 2022. 

These next few weeks will fly by but that doesn't mean you can hit the brakes on planning for a strong 2022.

Use these tips and resources to help you measure your facility's wins and losses, and get next year's plan ready to roll out just as soon as the ball drops. 

Review your data, plan your strategy, and implement your program better than ever.

Today’s CenterEdge blog comes from one of our newest CenterEdge trainers, Kate Jackson. Kate’s a long-time industry veteran who, before coming to CenterEdge, spent eight years as a franchisee trainer for a large entertainment center chain. Bottom line, she knows a thing or two about using your CenterEdge Software tools to manage your business. And with the holidays coming up, Kate wanted to share a few tips and best practices to help you maximize your gift card revenue potential. Here’s what Kate had to say:

Don't let poor cash management processes cause you to lose the revenue that you work so hard to earn.

You need to be both S.M.A.R.T and D.U.M.B to achieve realize your business' full potential.

Whether you're a new operator and need to know where to start or a seasoned pro who wants to grow in a certain area, this framework can help.

Read on for a step-by-step guide to help you strengthen any area of your existing business, or set out on the right path forward. 

Special events, multi-visit passes, and staff competitions are just a few of the ways to boost your FEC’s revenue today and in the future.

You’re likely always thinking about ways to drive revenue and increase your bottom line. Sometimes, great ideas can come from quick brainstorming sessions with your team. Today, we did a quick brainstorming session of our own to provide you with a few ideas that you can use immediately to start driving more revenue today. Use these as they are or as a jumping-off point for your team’s next leadership meeting.  

Kathy Barton, Guest Services Manager of ZooMontana, shares how faster guest transactions, more personalized member experiences, and time to focus on what matters most helps ZooMontana rise to every new challenge.

Nearly every amusement park or entertainment venue has to work through the challenges of scaling up as the business begins to grow. Knowing when to invest in new attractions, facility upgrades, and new management tools can be tricky.

We recently sat down with Kathy Barton, ZooMontana's Guest Services Manager, who shared their recent experience upgrading to CenterEdge, and the surprising benefits they’ve seen as a result. Here’s what she had to say: