CenterEdge Software Blog

Set the right goals for your FEC with these tips and resources.

You’ve taken the first steps by beginning your year-end analysis and deciding how to streamline your system so that you can work more efficiently. Now it’s time to make the plan for 2021 by setting meaningful goals. American historian and poet, Bill Copeland said, “The trouble with not having a goal is that you can spend your life running up and down the field and never score.” Read on for three tips and many additional resource links to help you get well on your way to planning for, and more importantly, scoring success in the new year.

Topics: Reporting & Analytics, Sales, CenterEdge Team, Facility Operations, Birthday Party & Groups, CenterEdge Client Success, Online Sales & Ticketing, Goal Setting

While we are counting down the end of 2020 so we can move into the new year, use these tools to prepare for a profitable 2021.

Throughout this year, we have all had to continuously adapt to navigate each new challenge, and it’s likely that we’ll have to continue to do so in the days to come. But that doesn't mean you shouldn't make a solid plan for the future. It's time to reflect on everything you’ve learned in 2020 so that you can use those insights to set new goals and initiatives to help your business recover and thrive.

As you begin your year-end review, be sure to check out these key data points from your CenterEdge Business Intelligence dashboard to help you understand your business' health in some new ways.

Topics: Reporting & Analytics, Sales, Facility Operations, Birthday Party & Groups, Online Sales & Ticketing

Learn how to retire and disable items, discounts, areas, and event types to navigate your system more efficiently.  

 

As you begin year-end planning, take this opportunity to set up your system more efficiently to save time and effort both in the office and at the front line.

Watch today’s Pro Tip from our CenterEdge Training team to learn how to simplify your CenterEdge Advantage screens and apps by retiring or disabling outdated offerings, discounts, areas, event types, and more.

Topics: FEC, Point of Sale, Waterparks, Zoos & Aquariums, Reporting & Analytics, Parks & Rec, CenterEdge Advantage POS, Facility Operations, Birthday Party & Groups, Goal Setting

The secret to solid cash control is culture, processes, accountability, and oversight. 

Fraud prevention can be a scary topic because no one wants to believe team members could steal from their employer. But you can't leave prevention up to chance. To set your business up for solid cash control, we've updated this important post to give you everything you need to take the fear out of fraud prevention.

Topics: FEC, Point of Sale, Trampoline Parks, Waterparks, Reporting & Analytics, CenterEdge Advantage POS, Employee Management

We're sharing new data to help you drive marketing email response.  

I had the recent opportunity to attend Inbound 2020, a marketing conference that joined the many others in going virtual.  I was excited to see that Jay Schwedelson, founder of Worldata, had returned to speak. Worldata is responsible for sending and tracking the effectiveness of 40,000 email campaigns and over 6 billion individual emails every year. For much of this year, Worldata has been tracking the email marketing trends as they’ve changed during COVID. Read on for some of their latest data-driven tactics that you can implement today to improve your marketing email results.

Topics: FEC, Waterparks, Zoos & Aquariums, Marketing, Amusement Parks, Reporting & Analytics, Sales, Facility Operations

Before you set up your social accounts and get to hashtagging, it’s important to have a plan. 

Social media marketing is one of the most common means of marketing today, and there is an overwhelming amount of information available to help teach you how to make the most of it. But many marketers fail to build the important foundation necessary for a successful marketing plan. We asked our Director of Training, Rosie Salas, who has a background in family entertainment marketing, to share some of the common missteps that FECs make. Read on for her top five tips for smart social media marketing.

Topics: Marketing, Reporting & Analytics, Facility Operations

During this difficult period of reopening with reduced capacity and ever-changing guidelines, it's even more critical to manage your FEC's operating costs. 

Unfortunately, though, many amusement facilities pay the high price of operational inefficiencies that can lead to lost revenue, increased waste and reduced profitability.

Topics: Point of Sale, Reporting & Analytics, Employee Management, Facility Operations

It’s unlikely that you will have a bottomless marketing budget to dip into when you are in the early stages of welcoming guests back. 

What is likley, however, is that you'll need to rethink your marketing plan in light of phased opening approaches and ever-changing guidelines. It will be important for your facility to create a strategic communication and marketing approach that will drive key guest behavior. That’s why we’ve put together these five steps to help you get started. 

Topics: FEC, Point of Sale, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks, Reporting & Analytics

You have been inundated with articles, webinars, and letters from CEOs regarding business approaches to the COVID-19 pandemic.

As you prepare to reopen, you’re going to have so much more on your plate than just welcoming guests and ensuring your team members are creating memorable experiences. It’s a good idea to take time now to outline some of the most important processes you’ll need to implement or revise, and then automate where you can. Read on for a few quick tips that can help lighten your burden. 

Topics: FEC, Point of Sale, Zoos & Aquariums, Marketing, Amusement Parks, Reporting & Analytics, Facility Operations, Food & Beverage

Strengthen your processes, get in tune with your customer base, and smooth out your guest experience - now is the time.

No doubt right now you’re working through all the government assistance resources and trying to take care of your business and staff in the present and that’s probably taking up a big portion of your time and energy! It would be easy right now to let this uncertainty overwhelm us, but it’s in large part how we handle our fears that will help determine our future success. 

Topics: Reporting & Analytics, Memberships, Sales, Employee Management, Facility Operations, Goal Setting