CenterEdge Software Blog

Inbound and content marketing strategy is a practice that requires the perfect cocktail of art and science – and it’s always changing. But what hasn’t changed is that your consumer desires relevant, personalized content and offerings that speak directly to their needs, wants and interests.

It’s easier to sell more to your existing customers than it is to get new ones (and it costs less, too). But many FECs and amusement destinations fail to make the most of each customer relationship.

More engaged and loyal guests will help you achieve more revenue, so focus on cultivating a flourishing customer relationship to get closer to your goals. Here are five steps to help you identify and entice your best guests.

Maintaining an efficient family entertainment center or amusement facility is a tough balancing act, but one area that needs constant focus is cost management.

Unfortunately, thousands of dollars may still be slipping through the cracks of your business thanks to hidden costs.

Introducing new CenterEdge Business Intelligence Tool

You’re a busy operator and if you’re like us, you probably spend time wondering if you’re doing all you can to grow your business or operate more efficiently. You’ve heard in seminars all about the importance of being data-driven and making smarter decisions. But what does that even mean in the real world?

Tips to help you develop a successful email marketing campaign for your family entertainment center.

Crafting the right email marketing message can sometimes feel like the quest to find the elusive unicorn. But an effective email marketing strategy is a great tool you most likely can’t afford to skip. If you’re new to FEC or amusement email marketing, check out these tips to get started. When it comes to creating the right message, though, there are five questions that every great email should answer.

Maximize your use of electronic event invitations at your FEC to handle RSVPs, waivers and more.

Think electronic event invitations are just a value-add for guests? Think again. Today’s CenterEdge Pro Tip video discusses other key benefits that will help your FEC maximize the potential of an integrated electronic invitation system with Advantage Groups. Using electronic event invitations, you can track everything from RSVPs to waivers all while collecting data for future marketing efforts.

Shorten your busy to-do list by having important reports sent to you automatically on a one-time or recurring basis.

You have enough on your plate without having to take the time to pull routine reports to use in analyzing your business. Save time by setting up the reports you pull most often to be automatically emailed to you or anyone else – whenever or wherever.

The bigger your FEC gets, the harder it is to keep an eye on every location or department, much less every team member.

Consistency is a key element of a great guest experience. How can an owner, operator or general manager ensure everyone hits the mark every single time? Training and employee education are essential, but when it comes down to the day-to-day, it's not always easy to remember what was said in that workshop three months ago. Or what the key take-aways were from that long team training day.

Spend your management time on the right things by having all your inventory management in one easy-to-use place.

As a busy manager or operator there never seems to be enough time for you to get to all the small tasks that you need to do to make your business run smoother. There are always going to be guests to handle, fires to put out, and training to conduct. Your inventory management processes should make your life easier instead of giving you more headaches.

Cutting staff to control costs just might send your sales into a tailspin. But labor is by far your biggest expense. Get the formula industry expert Alan Kumpf uses.

We believe it’s important to support industry education. One industry event we have begun to support in 2018 is the Maximize Profits Through Operational Excellence seminar program hosted by Funstruction Results. Long-time industry professional and managing partner of Funstruction Results, Alan Kumpf, shared some of his thoughts about team member productivity with CenterEdge. And his secret formula for achieving the right balance between labor and sales. Here’s what he had to say: