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CenterEdge Software Blog

5 Ways Digital Signage Can Boost Your FEC's Revenue

Posted by Sherry Howell on Sep 2, 2020 10:00:00 AM

Use digital signage for marketing, product features, menus, and more to make your screens work harder for your business. 

Your FEC most likely has many TVs and monitors through the facility. Should you just tune in to Sports Center and be done with it? The short answer is - no! Your screens have the potential to work for your business in many different ways, and each screen can make its own powerful contribution if you’re strategic about the content you share through Digital Signage. Read on for five ways to harness the power of customer facing digital signage.

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Topics: Point of Sale, Marketing, Facility Operations, Online Sales & Ticketing, digital signage

10 Do’s & Don’ts of Booking FEC Birthday Parties and Group Events

Posted by Sherry Howell on Aug 26, 2020 2:44:30 PM

Even though you may not be ready to holding events in your FEC, your sales staff need to stay sharp at managing birthday booking calls. 

Birthday parties and events have no doubt been a huge part of your business. Even if you’re not open or not currently holding events, your phone staff still need to be sales-ready.

In my experience secret shopping and training many family entertainment centers over the years, I’ve found that a lot of sales people fall short of winning the business. But that can change with your next phone call! Practice a few of these 10 do’s and don’ts and watch the shift from “I’ll call you back” to “I’ll book now.” 

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Topics: Sales, CenterEdge Advantage POS, Facility Operations, Birthday Party & Groups, Online Sales & Ticketing

CenterEdge Pro Tip: Sell Individual Tickets for Special Events & Classes

Posted by Sherry Howell on Jul 15, 2020 10:00:00 AM

Learn how CenterEdge Classes can help you build more compelling and easy-to-purchase offerings for your guests. 

Today’s CenterEdge Pro Tip offers your facility more flexbility when creating and selling your offerings. 

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Topics: FEC, Point of Sale, Trampoline Parks, Museums, Waterparks, Sales, Facility Operations, Online Sales & Ticketing

Communication is Key According to Utah’s Fiesta Fun Center

Posted by Sherry Howell on Jun 24, 2020 10:00:00 AM

Communicating with your audience and being able to adapt to your guests’ needs quickly makes all the difference, according to Aubrey Christian, of Fiesta Fun Center in St George, Utah.

This week, we caught up with Assistant Director of Operations, Aubrey Christian, to hear what she had to say about the process of reopening. Fiesta Fun Center is a 7 acre indoor and outdoor venue that features bowling, laser tag, miniature golf, batting cages, bumper boats, a restaurant, as well as other attractions and games. Open now for nearly six weeks, Aubrey answers some of the top questions operators ask when considering their reopening plan.  

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Topics: Marketing, Employee Management, Facility Operations, Online Sales & Ticketing

5 Inspiring Tips to Help Your Amusement Park Thrive

Posted by Sherry Howell on Jun 18, 2020 8:57:37 AM

Expert insights from Michele Canney of Anakeesta, an outdoor, nature-centric theme park nestled in 70 acres of forestland in the heart of downtown Gatlinburg, Tennessee.

Anakeesta is a unique park in the Smoky Mountains that features treetop skywalks and world-class vistas, gardens, a mountain coaster, Chondola and Rambler rides, as well as a zip line, and dining and retail offerings. During our conversation, Michele Canney, VP of Marketing/Sales, shared how maintaining a growth mindset can help not only in reopening, but also in preparation for an impressive and successful future. Here’s what Michele had to say.

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Topics: Marketing, Employee Management, Integrated Waivers, Facility Operations, Online Sales & Ticketing

Rethinking Your Facility Management Approach: Guest Interaction Management

Posted by Sherry Howell on May 5, 2020 8:00:00 AM

In addition to planning your capacity management approach as you prepare to reopen, it will also be important to rethink how you invite guests to interact with your staff and other guests once onsite.

Like when creating your product offerings, it’s a good idea to give guests options to help them choose the experience - and the interactions - that work best for them. Here are five interaction points to consider.

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Topics: FEC, Zoos & Aquariums, Amusement Parks, CenterEdge Advantage POS, Integrated Waivers, Facility Operations, Cashless, Online Sales & Ticketing, Food & Beverage

Rethinking Your Facility Management Approach: Capacity Management

Posted by Sherry Howell on Apr 30, 2020 8:00:00 AM

As you consider the facility management systems that you will need to adapt to meet new operational guidelines, one of the most important considerations is how you will manage capacity.

Many indoor and outdoor attractions are already leveraging capacity ticketing for unique attractions, admissions - even for locker rentals and parking. Here are five new ways to use capacity controls that you may want to consider. 

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Topics: FEC, Zoos & Aquariums, Amusement Parks, CenterEdge Advantage POS, Facility Operations, Birthday Party & Groups, Cashless, Online Sales & Ticketing

Your FEC’s Next Steps: Rethinking Your Facility Management Approach

Posted by Sherry Howell on Apr 29, 2020 8:00:00 AM

The world changes daily during the COVID-19 pandemic and entertainment and leisure businesses need to be ready to meet new standards and manage evolving guest expectations.

But even with so much uncertainty right now, one thing is certain: Our industry has always been reimagining itself, with every new attraction, every unique experience.

That hasn’t changed and it never will.  

The question is, then, how can your business evolve faster than ever before, with a landscape that appears to have changed overnight?  Our varied amusement industry experience tells us that each amusement sector, from water park to FEC to adventure attraction, has already unearthed unique facility management needs in their everyday operation. It’s time now to bring those insights together and develop your newly imagined operational plan.

Whether you need to implement first-time capacity management systems or expand your recently discovered takeout business niche, CenterEdge is here to help. Read on for some of the ways to rethink your facility management approach in the days and weeks to come. 

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Topics: Customer Loyalty, Memberships, Employee Management, Facility Operations, Birthday Party & Groups, Online Sales & Ticketing

3 Things You Can Do Today So Your FEC’s Online Sales Come Back Strong

Posted by Sherry Howell on Apr 8, 2020 9:00:00 AM

Schedule your free upgrade to the new Advantage Web before May 31 and CenterEdge will also provide custom theming at no cost.

Your FEC’s or amusement park’s online store is one of the most powerful tools in your arsenal to help you rebound from the COVID-19 crisis.  Allowing guests to buy from you anytime, anywhere and on any device can increase sales of any product or combo you offer.

If you haven't already, take advantage of this opportunity and put your facility in position to reap the benefits of CenterEdge’s newest online store experience by upgrading for free to Advantage Web. Here are 3 advantages of upgrading your online store now. 

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Topics: FEC, Access Control, CenterEdge Advantage POS, Facility Operations, Online Sales & Ticketing

3 Reasons Why You Should Upgrade Your FEC's Liability Waiver Now

Posted by Sherry Howell on Apr 1, 2020 10:00:00 AM

Upgrade your waiver system now to prepare your business to welcome guests back.

While your first priorities right now are to keep those around you healthy and safe, you’re no doubt thinking of how to reduce the impacts of this unforeseen situation on your business.

In addition to keeping abreast of what medical organizations and local authorities are communicating, remember that member organizations such as IAAPA, IATP and AMOA offer a wealth of resources, legislative action items and continual updates to help you stay informed.

With the time you have left managing all those very important tasks, it’s a good idea to address all those other important, but not previously urgent, action items you’ve been meaning to take care of so that when you’re ready to reopen, you’ll set out at maximum efficiency.  

Once the isolation restrictions lift, your FEC or amusement facility will want to be prepared to welcome the public and your guests back. If your facility uses liability waivers, now is a great time to upgrade your waiver system so that you offer guests a better experience than ever. Here are 3 benefits you’ll see as a result.

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Topics: FEC, Access Control, CenterEdge Advantage POS, Integrated Waivers, Facility Operations, Online Sales & Ticketing