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CenterEdge Software Blog

Grow Your Revenue by Getting out of the Box and onto the Mat

Posted by Sherry Howell on Aug 8, 2018 9:15:33 AM

The benefits of offering classes at your facility and how to make the leap from the marketing to the technical.

I just finished a yoga teacher certification this summer, so imagine my surprise when I picked up the July issue of Funworld and saw the cover article was none other than Namaste! How Museums Are Attracting New Audiences with Creative Ways to Enhance Guests’ Well-Being. Talk about worlds colliding! I love their idea of using healthy-living classes to introduce new patrons to the art museum. 

The article inspired me. How can entertainment and amusement facilities also capitalize on this idea and create a meaningful—and lucrative—set of complementary and alternative activities during off-peak times?

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Topics: Parks & Rec, Sales, Memberships, Marketing, Customer Loyalty, Zoos & Aquariums, Amusement Parks, Waterparks, Museums, Trampoline Parks, FEC

5 Automated Conversations You Should Be Having with Event Guests

Posted by Sherry Howell on Jul 18, 2018 10:05:18 AM

Don’t let a budding relationship fail by missing out on these essential touchpoints.

The birthday party or event is booked and you’re well on your way to making memories with a whole new group of prospective guests. Take this opportunity to further lay the groundwork for a world-class experience. Your event sales staff might be busy, but that doesn’t mean you need to skimp on communication. Let your software help you set and manage guests’ expectations from beginning to end, so you can focus on delivering wow-worthy events and turning one-time party guests into return customers.

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Topics: Birthday Party & Groups, Sales, Memberships, Marketing, Customer Loyalty, Trampoline Parks, FEC

Giving Park Guests a Better Bill: Five Advantages to Memberships With Recurring Billing

Posted by Sherry Howell on Apr 11, 2018 12:00:00 PM

Learn how to offer more programs, navigate fewer cash flow valleys and increase overall revenue.

There are new fitness and entertainment facilities cropping up all over, and it seems the idea is to continuously go bigger. My husband and I were discussing a new rock climbing venue that is taking over a large shopping complex across the street from my current gym. We contemplated how each was going to stay competitive and maintain a loyal member base.

In many ways, the days of row upon row of treadmills and ellipticals, a room of weights and a small studio for basic aerobics classes seem to be behind us, and more fitness facilities are catering to a consumer seeking a more experiential approach to fitness. This kind of experience-rich venue makes people want to visit because they receive additional benefits like childcare facilities, smoothie bars, towel service, even tanning—making them a home away from home for many members. This is a smart way to tap into the market willing to pay more for a richer experience.

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Topics: Memberships, Facility Operations

7 Questions to Ask When Building a Loyalty Program at your Amusement Park or Family Entertainment Center

Posted by Sherry Howell on Jan 24, 2018 12:00:00 PM

Get ahead of the competition by implementing a rewards program that will have guests coming back again and again.

After our recent post about the benefits that a loyalty program offers an entertainment venue, we received a lot of requests for guidance about building compelling programs. There are so many options and directions you can take, and every facility has different needs. Use these seven questions to help you develop the program that’s right for your guests and your park.

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Topics: Memberships, Customer Loyalty

5 Ways a Loyalty Rewards Program Can Help Grow Your Amusement Park or FEC Revenue

Posted by Sherry Howell on Dec 6, 2017 12:00:00 PM

Get these benefits and more when you implement a guest loyalty program.

Every entertainment venue is trying to learn how to operate smarter and differentiate their business from the competition. With consumers today who are more loyal to brands whose values they can identify with, a great way to differentiate yourself is through your park’s loyalty or rewards program. But it isn’t just about giving something away for nothing.

There are many different types of rewards programs: including tier based and points programs, based on winnings, dollars spent or visits, and not every program would be right for your facility. But if you’re still on the fence about whether they can help your business, read on for several key ways a guest loyalty rewards program can help you increase revenue and strengthen your brand. A well-designed loyalty program can help your park do these five things. 

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Topics: Customer Loyalty, Memberships, FEC, Amusement Parks

Coming Soon - CenterEdge Advantage Version 17.2

Posted by Sherry Howell on May 17, 2017 3:37:26 PM

New CenterEdge Advantage Software Features Coming Soon in Release 17.2

We will soon launch CenterEdge Advantage Software Version 17.2! Check out our Feature Release Video to get a peek at the new enhancements, and sign up for our training webinar so you can set up and use all the new features.

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Topics: CenterEdge Advantage POS, Integrated Waivers, Memberships

3 Must-Have Payment Methods for Your Entertainment Business

Posted by Sherry Howell on Apr 12, 2017 3:04:41 PM

These payment methods will keep guests coming back – and spending money in your entertainment facility.

Entertainment facilities are continually seeking ways to improve and grow their revenue, cut costs and minimize risk and waste. Innovation appears in many forms, from consideration of adding a new attraction or offering to developing new sales or marketing strategies.

Entertainment businesses operate in a “What’s next?” mentality of consumer economy where new opportunities crop up all the time, and savvy operators are often left asking, “How can my business encourage repeat visits and guest loyalty?” in addition to, “How can I increase per cap spending for the people currently in the building?” 

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Topics: FEC, Cashless, Memberships, Facility Operations

Four Essential Features of Your Cashless System

Posted by Sherry Howell on Mar 29, 2017 3:20:46 PM

If you aren’t taking advantage of these must-have features, then you’re missing out on some serious business growth potential.

Few would argue that cashless debit card systems have changed the game for many family entertainment , game room and amusement facilities.  Replacing the need for tokens and multiple forms of payment media has made enjoying a facility’s attractions, games and food much easier for today’s busy guests. 

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Topics: Cashless, Memberships, Redemption Management