CenterEdge Software Blog

With the economy struggling, soon entertainment businesses will once again be positioned to offer guests a safe place to escape and play. But consumers will likely be more careful of where and how they spend their entertainment dollar, at least in the early phases of the recovery.

The facilities that will rebound the best will most likely be those with well-planned programs and packages. It will be important to deliver value and excitement to the consumer while building a strong revenue stream for your business. We’ve put together five things you need to know when building recurring revenue programs in your park or FEC.

The world changes daily during the COVID-19 pandemic and entertainment and leisure businesses need to be ready to meet new standards and manage evolving guest expectations.

But even with so much uncertainty right now, one thing is certain: Our industry has always been reimagining itself, with every new attraction, every unique experience.

That hasn’t changed and it never will.  

The question is, then, how can your business evolve faster than ever before, with a landscape that appears to have changed overnight?  Our varied amusement industry experience tells us that each amusement sector, from water park to FEC to adventure attraction, has already unearthed unique facility management needs in their everyday operation. It’s time now to bring those insights together and develop your newly imagined operational plan.

Whether you need to implement first-time capacity management systems or expand your recently discovered takeout business niche, CenterEdge is here to help. Read on for some of the ways to rethink your facility management approach in the days and weeks to come. 

Strengthen your processes, get in tune with your customer base, and smooth out your guest experience - now is the time.

No doubt right now you’re working through all the government assistance resources and trying to take care of your business and staff in the present and that’s probably taking up a big portion of your time and energy! It would be easy right now to let this uncertainty overwhelm us, but it’s in large part how we handle our fears that will help determine our future success. 

Learn how to manage your membership program billing and season pass terms in today's CenterEdge Pro Tip.

As our industry is experiencing shortened hours and closures, you might be wondering what to do about your membership programs and how to make sure season pass holders will get the most from your passes.

Today's CenterEdge Pro Tip provides insights into two scenarios with tips to help you implement billing changes for memberships or change the expiration date of passes and season passes so that you can continue to support your guests and your business.

More detailed instructions can be found in the resource links below. Don't hesitate to reach out to CenterEdge support for any help. 

Every day, you strive to learn new ways to drive brand loyalty and enhance your guests’ experience. You’re keeping up with the trends, trying new recipes, looking towards the next new attraction or new package offering – anything to differentiate your business from the ever-growing competition.

The benefits of offering classes at your facility and how to make the leap from the marketing to the technical.

I just finished a yoga teacher certification this summer, so imagine my surprise when I picked up the July issue of Funworld and saw the cover article was none other than Namaste! How Museums Are Attracting New Audiences with Creative Ways to Enhance Guests’ Well-Being. Talk about worlds colliding! I love their idea of using healthy-living classes to introduce new patrons to the art museum. 

The article inspired me. How can entertainment and amusement facilities also capitalize on this idea and create a meaningful—and lucrative—set of complementary and alternative activities during off-peak times?

Whether you've booked a waterpark, amusement park or FEC event, don’t let a budding relationship fail by missing out on these essential touchpoints.

The birthday party or event is booked and you’re well on your way to making memories with a whole new group of prospective guests. Take this opportunity to further lay the groundwork for a world-class guest experience. Your event sales staff might be busy, but that doesn’t mean you need to skimp on communication. Let your party software help you set and manage guests’ expectations from beginning to end, so you can focus on delivering wow-worthy events and turning one-time party guests into return customers.

Learn how to offer more membership programs, navigate fewer cash flow valleys and increase overall revenue in FECs.

There are new fitness and entertainment facilities cropping up all over, and it seems the idea is to continuously go bigger. My husband and I were discussing a new rock climbing venue that is taking over a large shopping complex across the street from my current gym. We contemplated how each was going to stay competitive and maintain a loyal member base.

In many ways, the days of row upon row of treadmills and ellipticals, a room of weights and a small studio for basic aerobics classes seem to be behind us, and more fitness facilities are catering to a consumer seeking a more experiential approach to fitness. This kind of experience-rich venue makes people want to visit because they receive additional benefits like childcare facilities, smoothie bars, towel service, even tanning—making them a home away from home for many members. This is a smart way to tap into the market willing to pay more for a richer experience.

Get ahead of the competition by implementing a rewards program that will have guests coming back again and again.

After our recent post about the benefits that a loyalty program offers an entertainment venue, we received a lot of requests for guidance about building compelling programs. There are so many options and directions you can take, and every facility has different needs. Use these seven questions to help you develop the program that’s right for your guests and your park.

Get these benefits and more when you implement a guest loyalty rewards program at your amusement park or FEC.

Every entertainment venue is trying to learn how to operate smarter and differentiate their business from the competition. With consumers today who are more loyal to brands whose values they can identify with, a great way to differentiate yourself is through your park’s loyalty or rewards program. But it isn’t just about giving something away for nothing.

There are many different types of rewards programs: including tier based and points programs, based on winnings, dollars spent or visits, and not every program would be right for your facility. But if you’re still on the fence about whether they can help your business, read on for several key ways a guest loyalty rewards program can help you increase revenue and strengthen your brand. A well-designed loyalty rewards program can help your amusement park or FEC do these five things.