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CenterEdge Software Blog

How to Widen Your FEC’s Salesforce Without Increasing Payroll

Posted by Sherry Howell on Sep 16, 2020 10:00:00 AM

Use CenterEdge’s Advantage Consignment module to allow third party vendors to sell admissions, packages and other offerings. 

I had the opportunity over the weekend to chat with a friend who has been in hotel revenue management for the last 20 years. We exchanged our industries’ COVID-19 experiences over these last months. The travel and tourism industry, like family entertainment, has faced closures, partial openings, and low occupancies.

If this experience has taught me anything, it’s how important it is for local businesses to band together. I started thinking about how local family entertainment centers, hotels, tourism offices, and restaurants could help each other thrive during this difficult time. One way to raise the tide within the community is through partner voucher programs using the CenterEdge Advantage Consignment Module. Read on for how a voucher program could work for you.

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Topics: Memberships, Sales, CenterEdge Advantage POS, Facility Operations

Rethinking Your Facility Management Approach: Recurring Revenue

Posted by Sherry Howell on May 14, 2020 8:00:00 AM

With the economy struggling, soon entertainment businesses will once again be positioned to offer guests a safe place to escape and play. But consumers will likely be more careful of where and how they spend their entertainment dollar, at least in the early phases of the recovery.

The facilities that will rebound the best will most likely be those with well-planned programs and packages. It will be important to deliver value and excitement to the consumer while building a strong revenue stream for your business. We’ve put together five things you need to know when building recurring revenue programs in your park or FEC.

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Topics: FEC, Point of Sale, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks, Memberships, Facility Operations

Your FEC’s Next Steps: Rethinking Your Facility Management Approach

Posted by Sherry Howell on Apr 29, 2020 8:00:00 AM

The world changes daily during the COVID-19 pandemic and entertainment and leisure businesses need to be ready to meet new standards and manage evolving guest expectations.

But even with so much uncertainty right now, one thing is certain: Our industry has always been reimagining itself, with every new attraction, every unique experience.

That hasn’t changed and it never will.  

The question is, then, how can your business evolve faster than ever before, with a landscape that appears to have changed overnight?  Our varied amusement industry experience tells us that each amusement sector, from water park to FEC to adventure attraction, has already unearthed unique facility management needs in their everyday operation. It’s time now to bring those insights together and develop your newly imagined operational plan.

Whether you need to implement first-time capacity management systems or expand your recently discovered takeout business niche, CenterEdge is here to help. Read on for some of the ways to rethink your facility management approach in the days and weeks to come. 

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Topics: Customer Loyalty, Memberships, Employee Management, Facility Operations, Birthday Party & Groups, Online Sales & Ticketing

5 Steps to Take Now to Prepare to Reopen Your FEC or Amusement Park

Posted by Sherry Howell on Apr 15, 2020 9:00:00 AM

Strengthen your processes, get in tune with your customer base, and smooth out your guest experience - now is the time.

No doubt right now you’re working through all the government assistance resources and trying to take care of your business and staff in the present and that’s probably taking up a big portion of your time and energy! It would be easy right now to let this uncertainty overwhelm us, but it’s in large part how we handle our fears that will help determine our future success. 

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Topics: Reporting & Analytics, Memberships, Sales, Employee Management, Facility Operations, Goal Setting

CenterEdge Pro Tip: Manage Membership Billing and Season Pass Terms

Posted by Sherry Howell on Mar 25, 2020 11:10:48 AM

Learn how to manage your membership program billing and season pass terms in today's CenterEdge Pro Tip.

As our industry is experiencing shortened hours and closures, you might be wondering what to do about your membership programs and how to make sure season pass holders will get the most from your passes.

Today's CenterEdge Pro Tip provides insights into two scenarios with tips to help you implement billing changes for memberships or change the expiration date of passes and season passes so that you can continue to support your guests and your business.

More detailed instructions can be found in the resource links below. Don't hesitate to reach out to CenterEdge support for any help. 

 

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Topics: Memberships, Access Control, Facility Operations

How Your Current Loyalty Rewards Programs Fail You (and What to Do About It)

Posted by Sherry Howell on Oct 9, 2019 12:00:00 PM

 

Every day, you strive to learn new ways to drive brand loyalty and enhance your guests’ experience. You’re keeping up with the trends, trying new recipes, looking towards the next new attraction or new package offering – anything to differentiate your business from the ever-growing competition.

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Topics: Customer Loyalty, Memberships

Grow Your Revenue by Getting out of the Box and onto the Mat

Posted by Sherry Howell on Aug 8, 2018 9:15:33 AM

The benefits of offering classes at your facility and how to make the leap from the marketing to the technical.

I just finished a yoga teacher certification this summer, so imagine my surprise when I picked up the July issue of Funworld and saw the cover article was none other than Namaste! How Museums Are Attracting New Audiences with Creative Ways to Enhance Guests’ Well-Being. Talk about worlds colliding! I love their idea of using healthy-living classes to introduce new patrons to the art museum. 

The article inspired me. How can entertainment and amusement facilities also capitalize on this idea and create a meaningful—and lucrative—set of complementary and alternative activities during off-peak times?

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Topics: FEC, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks, Memberships, Sales, Parks & Rec

5 Automated Conversations You Should Be Having with Your Park and FEC Event Guests

Posted by Sherry Howell on Jul 18, 2018 10:05:18 AM

Whether you've booked a waterpark, amusement park or FEC event, don’t let a budding relationship fail by missing out on these essential touchpoints.

The birthday party or event is booked and you’re well on your way to making memories with a whole new group of prospective guests. Take this opportunity to further lay the groundwork for a world-class guest experience. Your event sales staff might be busy, but that doesn’t mean you need to skimp on communication. Let your party software help you set and manage guests’ expectations from beginning to end, so you can focus on delivering wow-worthy events and turning one-time party guests into return customers.

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Topics: FEC, Trampoline Parks, Customer Loyalty, Marketing, Memberships, Sales, Birthday Party & Groups

5 Advantages to Creating Membership Programs with Recurring Billing for FECs

Posted by Sherry Howell on Apr 11, 2018 12:00:00 PM

Learn how to offer more membership programs, navigate fewer cash flow valleys and increase overall revenue in FECs.

There are new fitness and entertainment facilities cropping up all over, and it seems the idea is to continuously go bigger. My husband and I were discussing a new rock climbing venue that is taking over a large shopping complex across the street from my current gym. We contemplated how each was going to stay competitive and maintain a loyal member base.

In many ways, the days of row upon row of treadmills and ellipticals, a room of weights and a small studio for basic aerobics classes seem to be behind us, and more fitness facilities are catering to a consumer seeking a more experiential approach to fitness. This kind of experience-rich venue makes people want to visit because they receive additional benefits like childcare facilities, smoothie bars, towel service, even tanning—making them a home away from home for many members. This is a smart way to tap into the market willing to pay more for a richer experience.

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Topics: FEC, Memberships, Facility Operations

7 Questions to Ask When Building a Loyalty Program at your Amusement Park or Family Entertainment Center

Posted by Sherry Howell on Jan 24, 2018 12:00:00 PM

Get ahead of the competition by implementing a rewards program that will have guests coming back again and again.

After our recent post about the benefits that a loyalty program offers an entertainment venue, we received a lot of requests for guidance about building compelling programs. There are so many options and directions you can take, and every facility has different needs. Use these seven questions to help you develop the program that’s right for your guests and your park.

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Topics: Customer Loyalty, Memberships