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CenterEdge Software Blog

How to Build an FEC Membership Program

Posted by Sherry Howell on Mar 25, 2021 2:22:34 PM

Thoughtful program planning and strategic rollout can make all the difference. 

Now that you’ve heard about some of the key benefits, new CenterEdge tools, and a success story, you’re probably ready to think about setting up a membership program for yourself. 

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Topics: Point of Sale, Customer Loyalty, Marketing, Memberships, Sales, CenterEdge Advantage POS

Operator Insights: Rev’d Up Fun Discusses Memberships

Posted by Sherry Howell on Mar 17, 2021 10:11:51 AM

Today’s interview with CenterEdge client, Zach Johnson of Rev’d Up Fun, will give you terrific insights to help you decide if building a membership program is right for you. 

As we discussed in Part One of this blog series, membership programs could have the potential to bring in a brand new revenue stream for your facility. But do they actually work?

We decided the best way to illustrate program benefits would be to let a CenterEdge operator like you share his results. 

Rev’d Up Fun is a 30,000 square foot state-of-the-art family entertainment center in Woodhaven, Michigan. This family-owned and operated venue features multiple attraction offerings, including Ballocity, axe throwing, laser tag, a ropes course, an XD Dark Ride, bumper cars, and a game zone, as well as a full-service food and beverage offering. 

We sat down with Zach Johnson, Owner, and asked him to share his experience with membership programs and his plans to make memberships a key component of Rev’d Up Fun’s offering.

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Topics: Point of Sale, Customer Loyalty, Marketing, Memberships, Sales, CenterEdge Advantage POS

Introducing the New Advantage Memberships

Posted by Sherry Howell on Mar 10, 2021 12:30:59 PM

The new Advantage Memberships provides new ways to implement meaningful membership programs for your guests and your business.  

Membership programs can be a terrific way to differentiate your business from your competition, which is more important than ever during our industry’s recovery.

Our CenterEdge team has been hard at work reimagining our current Memberships and Recurring Billing offerings to give you brand new tools to help you develop, manage, and maximize your membership programs. In this three-part blog series, we’ll share these tools, a real-world client case study, and tips to help you implement your program successfully. 

First up, let’s take a look at the new Advantage Memberships.

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Topics: Memberships, Sales, CenterEdge News, Facility Operations, Online Sales & Ticketing

CenterEdge Advantage 2021 LTS Upgrade Now Available

Posted by CenterEdge Software on Feb 17, 2021 6:27:51 PM

Schedule your system upgrade now to take advantage of new features.

It’s time now to schedule your upgrade to the latest version of your CenterEdge Advantage software. Our 2021 Long Term Support (LTS) version is available to CenterEdge clients with an active support agreement or LSA.

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Topics: Memberships, CenterEdge News, CenterEdge Advantage POS, CenterEdge Team, Payment Processing

6 FEC Management Strategies You Need in 2021

Posted by Sherry Howell on Jan 6, 2021 12:50:00 PM

Continue to adapt your approach in these key areas to meet your business' needs in the ever-changing amusement landscape.

Many times over these last months, it seemed like all we could do just to survive some days. We had to reimagine our businesses as we fought to reopen and recover. As you look forward to the new year, now is a good time to review the management strategies that you implemented and decide how you need to change them in the new year. 

We brought back our facility management blog series to help you analyze your approach around the key areas that can help your amusement facility thrive as you move forward. Each section links to a more detailed blog for easy reference so that you can start where it makes the most sense.  

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Topics: Customer Loyalty, Memberships, Employee Management, Facility Operations, Birthday Party & Groups, Online Sales & Ticketing

New FEC Operator Resources

Posted by Sherry Howell on Nov 10, 2020 9:51:57 AM

We're sharing new tools to help your facility recover and thrive. 

We were recently asked to partner with the AttractionPros and other industry suppliers to offer messages and advice for amusement facilities during these challenging times. We are proud to say that nearly 30 companies have come together to share how they have navigated these times, continued to support our industry, and to offer unique messages to help build motivation. In addition, you also have free access to a new guide: Suppliers Speak: Attractions Industry Providers Share their Messages, full of articles to help your business thrive now and in the future. Read on for more information and to download your free guide today. 

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Topics: FEC, Point of Sale, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Amusement Parks, Memberships, CenterEdge News, CenterEdge Advantage POS, Facility Operations

How to Widen Your FEC’s Salesforce Without Increasing Payroll

Posted by Sherry Howell on Sep 16, 2020 10:00:00 AM

Use CenterEdge’s Advantage Consignment module to allow third party vendors to sell admissions, packages and other offerings. 

I had the opportunity over the weekend to chat with a friend who has been in hotel revenue management for the last 20 years. We exchanged our industries’ COVID-19 experiences over these last months. The travel and tourism industry, like family entertainment, has faced closures, partial openings, and low occupancies.

If this experience has taught me anything, it’s how important it is for local businesses to band together. I started thinking about how local family entertainment centers, hotels, tourism offices, and restaurants could help each other thrive during this difficult time. One way to raise the tide within the community is through partner voucher programs using the CenterEdge Advantage Consignment Module. Read on for how a voucher program could work for you.

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Topics: Memberships, Sales, CenterEdge Advantage POS, Facility Operations

Rethinking Your Facility Management Approach: Recurring Revenue

Posted by Sherry Howell on May 14, 2020 8:00:00 AM

With the economy struggling, soon entertainment businesses will once again be positioned to offer guests a safe place to escape and play. But consumers will likely be more careful of where and how they spend their entertainment dollar, at least in the early phases of the recovery.

The facilities that will rebound the best will most likely be those with well-planned programs and packages. It will be important to deliver value and excitement to the consumer while building a strong revenue stream for your business. We’ve put together five things you need to know when building recurring revenue programs in your park or FEC.

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Topics: FEC, Point of Sale, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks, Memberships, Facility Operations

Your FEC’s Next Steps: Rethinking Your Facility Management Approach

Posted by Sherry Howell on Apr 29, 2020 8:00:00 AM

The world changes daily during the COVID-19 pandemic and entertainment and leisure businesses need to be ready to meet new standards and manage evolving guest expectations.

But even with so much uncertainty right now, one thing is certain: Our industry has always been reimagining itself, with every new attraction, every unique experience.

That hasn’t changed and it never will.  

The question is, then, how can your business evolve faster than ever before, with a landscape that appears to have changed overnight?  Our varied amusement industry experience tells us that each amusement sector, from water park to FEC to adventure attraction, has already unearthed unique facility management needs in their everyday operation. It’s time now to bring those insights together and develop your newly imagined operational plan.

Whether you need to implement first-time capacity management systems or expand your recently discovered takeout business niche, CenterEdge is here to help. Read on for some of the ways to rethink your facility management approach in the days and weeks to come. 

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Topics: Customer Loyalty, Memberships, Employee Management, Facility Operations, Birthday Party & Groups, Online Sales & Ticketing

5 Steps to Take Now to Prepare to Reopen Your FEC or Amusement Park

Posted by Sherry Howell on Apr 15, 2020 9:00:00 AM

Strengthen your processes, get in tune with your customer base, and smooth out your guest experience - now is the time.

No doubt right now you’re working through all the government assistance resources and trying to take care of your business and staff in the present and that’s probably taking up a big portion of your time and energy! It would be easy right now to let this uncertainty overwhelm us, but it’s in large part how we handle our fears that will help determine our future success. 

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Topics: Reporting & Analytics, Memberships, Sales, Employee Management, Facility Operations, Goal Setting