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CenterEdge Software Blog

5 Ways to Leverage Gift Cards in your FEC or Attraction

Posted by Sherry Howell on Apr 25, 2018 12:00:00 PM

Gift cards are more than just a one-time use revenue generator for a once-a-year birthday or holiday season.

Everyone knows that gift cards have a huge potential to make your facility more money, increase per capita spending and even earn passive revenue through card breakage. But are you maximizing the use of them in your facility? Gift card sales should be part of your overall marketing and promotion strategy. Read on for five ways to leverage gift card sales even more this year.

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Topics: FEC, Marketing, Cashless

FEC and Amusement Marketing Made Simpler in 7 Steps

Posted by Sherry Howell on Apr 18, 2018 12:00:00 PM

Don’t send another marketing email before reading these essential elements.

Marketing email blasts are a rule of the game to getting more business in the door of your park or FEC. But how do you get your facility off the “Don’t Care About” list and onto the “Don’t Miss Out” list? Email marketing is an opportunity for you to connect with your audience, pique their interest, help communicate your facility’s ability to solve a pain point and to position your brand in your market. Use these seven tips to boost open rates, get more traffic and earn more revenue.

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Topics: Marketing

4 Ways Your Amusement Facility Can Celebrate Park & Recreation Month This July

Posted by Sherry Howell on Jun 28, 2017 4:48:41 PM

Engage with your guests on a deeper level this July during Park & Rec Month

July is Park and Recreation Month. It’s a time for us to celebrate the outdoors, health and wellness, and a time for us to show our support for local communities and families.

But don’t make the mistake of thinking this month is just for local parks and recreation facilities. In fact, every family entertainment venue can take part in the fun of “Get Your Play On.”

What is your park doing to share in this opportunity? Read on for a few fun tips that will help you turn up the summer heat and add meaning for your guests.

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Topics: Marketing, Parks & Rec

Did You Know: Constant Contact Integration

Posted by Sherry Howell on Mar 22, 2017 2:32:10 PM

Ready to use your software to take your marketing campaigns to the next level? Learn how in today’s Did You Know video.

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Topics: Marketing, Did You Know?

5 Must-Have Features for Guest Waivers

Posted by Sherry Howell on Mar 14, 2017 11:25:38 AM

Before asking your guests to sign, make sure your company's release form is optimized for safety, legality and a positive customer experience.

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Topics: Marketing, Integrated Waivers, Online Sales & Ticketing

CenterEdge Advantage Version 17.1 Is Coming Soon

Posted by Sherry Howell on Feb 22, 2017 12:31:38 PM

The next release of CenterEdge Advantage, Version 17.1, is coming soon!  

To learn more about what’s on the way, check out our Feature Release Video below, and sign up to attend our training webinar. There you’ll learn how to set up and use all the new features once you upgrade.  Here’s a sneak peek:

  • Customize discount buttons and functionality (:10 - :40)
  • Customize marketing opt in message on waiver kiosks (:41 - :52)
  • Newly redesigned split check screen to manage checkouts faster (:53 – 1:39)
  • Deferred revenue capabilities for any barcode ticket item (1:40 – 2:03)
  • Added kitchen display servers for improved use across multiple departments (2:04 – 2:40)

Thank you for your continued partnership with CenterEdge.  Register for our training webinar below.   As always, the session will be recorded, so you’ll receive the recording if you can’t attend the live session.  

Wednesday, March 15 at 1:00ET/12:00CT/10:00PT

Register Now!

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Topics: Marketing, CenterEdge Advantage POS, Integrated Waivers

Navigating Networking Events Like a Boss

Posted by Sherry Howell on Jan 25, 2017 12:32:03 PM

I was recently invited to attend a local chamber networking event with a salesperson friend who just started in a new role. I think I make a pretty great wingman, so I agreed to go along.

Networking events can be a terrific way for you to market your facility, your group events program and your brand in general.  There are few other places where you can meet 20 potential leads in a short amount of time. But like anything else, your results at a networking event are only as good as the effort you put into it. 

My friend and I arrived at the event and put on our nametags, and then I spent the next hour observing networking techniques of the sales folks in attendance. Based on these observations, I came up with a list of things to do – and not do –  at your next networking event.

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Topics: Marketing, Reporting & Analytics, Employee Management

What Impact Will Your Team Make on #GivingTuesday?

Posted by Sherry Howell on Nov 29, 2016 12:14:36 PM

The holidays are in full swing!  Facebook was kind enough to remind us that today is “Giving Tuesday,” a day on which we are asked to give a little to a cause near and dear to our hearts. In fact, the Bill and Melinda Gates foundation, along with Facebook, have even offered to match fundraising contributions and increase the impact.  What a great way to “be the change” in very real, meaningful ways.  Read more here.

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Topics: Marketing, Employee Management, CenterEdge Team

New Features Coming Soon in CenterEdge Advantage 16.6

Posted by Sherry Howell on Nov 9, 2016 10:48:08 AM

We have lots of exciting features and upgrades on the way. To learn more about what’s new, watch our brief Feature Release Video, and be sure to sign up for our training webinar to learn how to set up and use the new features once you upgrade. A few hints:
  • New integrations with Best Lockers and RoomKeyPMS Hotel Property Management Software (0:17-1:31)
  • Additional security rights to control selling items to groups (1:32-1:54)
  • Deferred Revenue Capability for Passes (1:55-2:45)
  • New Discount Coupon functionality (2:46-3:24)
  • Create Class Tracks and categorize Classes (3:25-4:07)
  • Time Clock new features! (4:08-5:14)
  • New options for waiver signature captures, text options for marketing, and more! (5:15-6:07)

We hope you’re as excited as we are! Register for our training webinar for a more in-depth look at the new features. Don’t worry if you can’t attend the live session; we’ll send a free recording afterwards to everyone who registered.

Tuesday,  December 13, 2016 1:30ET/12:30CT/10:30PT

Register Now!

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Topics: FEC, Marketing, CenterEdge Advantage POS, Integrated Waivers, Facility Operations

The Magic Pill of Sales

Posted by Sherry Howell on Oct 19, 2016 10:17:52 AM

While talking to a friend last week about sales training programs, he mentioned that it often seems that they contain little more than basic information. He mentioned that he wishes they would teach “the hard stuff.”  It reminded me of training programs I’ve been a part of and how, in my experience, the hardest part about sales is forming the uncompromising habits that take you from good to great.  While there are certainly some components of the sales process that are more difficult; you might have trouble getting the lead or getting the close for example, honestly more people struggle with getting, and keeping, the motivation.

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Topics: Marketing, Sales