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CenterEdge Software Blog

5 Time Management Best Practices for Busy FEC Leaders

Posted by Sherry Howell on Jun 17, 2021 11:15:37 AM

Avoid extra stress by following these time management tips. 

As a busy operator, you are often pulled in many directions, which can lead to overwhelm, burnout, and inefficiency. But when you’re running the business, every inefficiency can cost you more than just time. Poor time management skills can lead to excessive rework, employee turnover, poor guest service, and reduced revenue and profitability. 

In short, you can’t afford it, and you don’t have to. That’s why we’re sharing seven easy-to-implement tips to help you build stronger time management practices that will help you operate smarter and more efficiently. 

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Topics: Marketing, CenterEdge Advantage POS, Employee Management, Facility Operations, Birthday Party & Groups

5 Ways to Impress Your FEC Guests

Posted by Sherry Howell on May 27, 2021 11:35:09 AM

With consumers becoming more discerning than ever, the best FEC's always find ways to surprise and delight. 

After our recent labor blog where we talked about the importance of transparency with guests, we thought it made sense to follow up with the importance of constantly pushing to operate smarter. 

COVID has impacted our communities and businesses in ways we are probably still not completely aware of yet. But some businesses have also used COVID or the labor shortage as an excuse for mediocre products and services. While guests may be forgiving initially, we all know that any grace we're afforded for questionable guest service is likely short-term at best. 

To help get back to what makes a memorable guest experience, we brought back this popular blog with five ways to impress your guests.

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Topics: Customer Loyalty, Marketing, Facility Operations

5 Steps to Getting Group Business Back in Your FEC

Posted by Sherry Howell on May 12, 2021 4:49:43 PM

The game has changed, but the fact that you need a strategy for booking group events hasn’t. These tips can help. 

Recently, I was chatting with an operator about the right time, approach, and message to take to local organizations regarding booking group events once again. If you haven't already been selling group events, this topic is likely something on your mind these days as well. We thought it would be a good time to share a few ideas for getting started booking group events back into your facility.

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Topics: FEC, Waterparks, Marketing, Amusement Parks, Reporting & Analytics, Sales, Birthday Party & Groups

How to Build an FEC Membership Program

Posted by Sherry Howell on Mar 25, 2021 2:22:34 PM

Thoughtful program planning and strategic rollout can make all the difference. 

Now that you’ve heard about some of the key benefits, new CenterEdge tools, and a success story, you’re probably ready to think about setting up a membership program for yourself. 

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Topics: Point of Sale, Customer Loyalty, Marketing, Memberships, Sales, CenterEdge Advantage POS

Operator Insights: Rev’d Up Fun Discusses Memberships

Posted by Sherry Howell on Mar 17, 2021 10:11:51 AM

Today’s interview with CenterEdge client, Zach Johnson of Rev’d Up Fun, will give you terrific insights to help you decide if building a membership program is right for you. 

As we discussed in Part One of this blog series, membership programs could have the potential to bring in a brand new revenue stream for your facility. But do they actually work?

We decided the best way to illustrate program benefits would be to let a CenterEdge operator like you share his results. 

Rev’d Up Fun is a 30,000 square foot state-of-the-art family entertainment center in Woodhaven, Michigan. This family-owned and operated venue features multiple attraction offerings, including Ballocity, axe throwing, laser tag, a ropes course, an XD Dark Ride, bumper cars, and a game zone, as well as a full-service food and beverage offering. 

We sat down with Zach Johnson, Owner, and asked him to share his experience with membership programs and his plans to make memberships a key component of Rev’d Up Fun’s offering.

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Topics: Point of Sale, Customer Loyalty, Marketing, Memberships, Sales, CenterEdge Advantage POS

7 Tips for FEC Marketing to a Gen Z Audience

Posted by Sherry Howell on Jan 21, 2021 12:46:50 PM

Use these tips to help develop Gen Z marketing messages that resonate with this unique consumer base. 

One of the things that I love...and dread...about marketing is that it’s always changing. I’m sure most marketers would agree that it’s fun to learn new ideas and implement creative strategies. On the other hand, having to keep constantly up to speed on the latest trends can be difficult, and constantly testing new ideas can be time-consuming and even frustrating.

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Topics: Marketing, Reporting & Analytics, Sales, Facility Operations

7 Tips for Better FEC Marketing Emails

Posted by Sherry Howell on Oct 19, 2020 9:25:44 PM

We're sharing new data to help you drive marketing email response.  

I had the recent opportunity to attend Inbound 2020, a marketing conference that joined the many others in going virtual.  I was excited to see that Jay Schwedelson, founder of Worldata, had returned to speak. Worldata is responsible for sending and tracking the effectiveness of 40,000 email campaigns and over 6 billion individual emails every year. For much of this year, Worldata has been tracking the email marketing trends as they’ve changed during COVID. Read on for some of their latest data-driven tactics that you can implement today to improve your marketing email results.

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Topics: FEC, Waterparks, Zoos & Aquariums, Marketing, Amusement Parks, Reporting & Analytics, Sales, Facility Operations

5 Ways to Use Fundraisers to Drive Revenue and Community Goodwill

Posted by Sherry Howell on Oct 5, 2020 8:57:23 AM

Introducing some new ideas to help you make a difference in your commmunity. 

This time of year is always filled with fundraising and donation requests from your community. With everything that’s going on, you may need to adjust your approach this year. As you consider which organizations to support, be sure to think about how best to benefit both your community and your business. This includes what to offer, pricing, donation terms, and possible ancillary sales opportunities instore later. 

We outlined a few fundraising options in a previous post, and today our CenterEdge Operations team is sharing a few new ideas - along with some practical advice for setting up your new programs. Check it out below, or CenterEdge clients can view the extended post in the Ops Blog

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Topics: Marketing, CenterEdge Advantage POS, Employee Management, Facility Operations, Birthday Party & Groups, Cashless, Online Sales & Ticketing

5 Tips to Smart Social Media Marketing

Posted by Sherry Howell on Sep 9, 2020 10:00:00 AM

Before you set up your social accounts and get to hashtagging, it’s important to have a plan. 

Social media marketing is one of the most common means of marketing today, and there is an overwhelming amount of information available to help teach you how to make the most of it. But many marketers fail to build the important foundation necessary for a successful marketing plan. We asked our Director of Training, Rosie Salas, who has a background in family entertainment marketing, to share some of the common missteps that FECs make. Read on for her top five tips for smart social media marketing.

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Topics: Marketing, Reporting & Analytics, Facility Operations

5 Ways Digital Signage Can Boost Your FEC's Revenue

Posted by Sherry Howell on Sep 2, 2020 10:00:00 AM

Use digital signage for marketing, product features, menus, and more to make your screens work harder for your business. 

Your FEC most likely has many TVs and monitors through the facility. Should you just tune in to Sports Center and be done with it? The short answer is - no! Your screens have the potential to work for your business in many different ways, and each screen can make its own powerful contribution if you’re strategic about the content you share through Digital Signage. Read on for five ways to harness the power of customer facing digital signage.

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Topics: Point of Sale, Marketing, Facility Operations, Online Sales & Ticketing, digital signage