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CenterEdge Software Blog

5 Steps to Successful Promotions and Projects This Fall

Posted by Sherry Howell on Sep 16, 2021 7:00:00 AM

Settle in with a pumpkin-spice latte and move your business forward with these tips.  

I'm not saying I'm ready to say goodbye to summer, but the recent cooler temperatures are bringing to mind the very real fact that fall is nearly here.

In years past, have you noticed that that latter part of the year seems to fly by in a rush of work and obligations? With all that the holiday season entails, many FEC owners have shared that there never seems to be enough time to take full advantage of one of the most profitable times of the year. 

That's why we put together a quick list of five steps to take now that can help you plan for a strong finish to 2021.

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Topics: Marketing, Memberships, Employee Management, Facility Operations, Goal Setting

5 Easy Ways to Increase FEC Revenue

Posted by Sherry Howell on Jul 22, 2021 3:41:40 PM

Special events, multi-visit passes, and staff competitions are just a few of the ways to boost your FEC’s revenue today and in the future.

You’re likely always thinking about ways to drive revenue and increase your bottom line. Sometimes, great ideas can come from quick brainstorming sessions with your team. Today, we did a quick brainstorming session of our own to provide you with a few ideas that you can use immediately to start driving more revenue today. Use these as they are or as a jumping-off point for your team’s next leadership meeting.  

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Topics: Marketing, Reporting & Analytics, Memberships, Sales, Facility Operations

5 No Cost Ways to Boost Guest Experience

Posted by Sherry Howell on Jul 1, 2021 2:36:42 PM

Adopt the WISER approach for a new way to communicate your brand message in and out of your facility.

I had the opportunity to attend and present at Bowl Expo 2021 in Louisville, Kentucky. The Bowl Expo education team continues to wow me with their commitment to improving operations for bowling and bowling-based family entertainment operators. 

One such speaker I was thrilled to see was customer experience expert, Dan Gingiss, whom I first saw at the Inbound Marketing conference in 2019. Dan's session on customer experience and digital marketing was so impactful that I knew operators could apply his approach to build stronger ties to their audiences, and that's just as relevant today as ever.

With budgets getting tighter, we need every no-cost idea to set ourselves apart. That's why we're bringing back Dan's WISER approach to help you reimagine the way you connect with your audience. 

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Topics: Marketing, Sales, Facility Operations

5 Time Management Best Practices for Busy FEC Leaders

Posted by Sherry Howell on Jun 17, 2021 11:15:37 AM

Avoid extra stress by following these time management tips. 

As a busy operator, you are often pulled in many directions, which can lead to overwhelm, burnout, and inefficiency. But when you’re running the business, every inefficiency can cost you more than just time. Poor time management skills can lead to excessive rework, employee turnover, poor guest service, and reduced revenue and profitability. 

In short, you can’t afford it, and you don’t have to. That’s why we’re sharing seven easy-to-implement tips to help you build stronger time management practices that will help you operate smarter and more efficiently. 

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Topics: Marketing, CenterEdge Advantage POS, Employee Management, Facility Operations, Birthday Party & Groups

5 Ways to Impress Your FEC Guests

Posted by Sherry Howell on May 27, 2021 11:35:09 AM

With consumers becoming more discerning than ever, the best FEC's always find ways to surprise and delight. 

After our recent labor blog where we talked about the importance of transparency with guests, we thought it made sense to follow up with the importance of constantly pushing to operate smarter. 

COVID has impacted our communities and businesses in ways we are probably still not completely aware of yet. But some businesses have also used COVID or the labor shortage as an excuse for mediocre products and services. While guests may be forgiving initially, we all know that any grace we're afforded for questionable guest service is likely short-term at best. 

To help get back to what makes a memorable guest experience, we brought back this popular blog with five ways to impress your guests.

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Topics: Customer Loyalty, Marketing, Facility Operations

5 Steps to Getting Group Business Back in Your FEC

Posted by Sherry Howell on May 12, 2021 4:49:43 PM

The game has changed, but the fact that you need a strategy for booking group events hasn’t. These tips can help. 

Recently, I was chatting with an operator about the right time, approach, and message to take to local organizations regarding booking group events once again. If you haven't already been selling group events, this topic is likely something on your mind these days as well. We thought it would be a good time to share a few ideas for getting started booking group events back into your facility.

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Topics: FEC, Waterparks, Marketing, Amusement Parks, Reporting & Analytics, Sales, Birthday Party & Groups

How to Build an FEC Membership Program

Posted by Sherry Howell on Mar 25, 2021 2:22:34 PM

Thoughtful program planning and strategic rollout can make all the difference. 

Now that you’ve heard about some of the key benefits, new CenterEdge tools, and a success story, you’re probably ready to think about setting up a membership program for yourself. 

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Topics: Point of Sale, Customer Loyalty, Marketing, Memberships, Sales, CenterEdge Advantage POS

Operator Insights: Rev’d Up Fun Discusses Memberships

Posted by Sherry Howell on Mar 17, 2021 10:11:51 AM

Today’s interview with CenterEdge client, Zach Johnson of Rev’d Up Fun, will give you terrific insights to help you decide if building a membership program is right for you. 

As we discussed in Part One of this blog series, membership programs could have the potential to bring in a brand new revenue stream for your facility. But do they actually work?

We decided the best way to illustrate program benefits would be to let a CenterEdge operator like you share his results. 

Rev’d Up Fun is a 30,000 square foot state-of-the-art family entertainment center in Woodhaven, Michigan. This family-owned and operated venue features multiple attraction offerings, including Ballocity, axe throwing, laser tag, a ropes course, an XD Dark Ride, bumper cars, and a game zone, as well as a full-service food and beverage offering. 

We sat down with Zach Johnson, Owner, and asked him to share his experience with membership programs and his plans to make memberships a key component of Rev’d Up Fun’s offering.

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Topics: Point of Sale, Customer Loyalty, Marketing, Memberships, Sales, CenterEdge Advantage POS

7 Tips for FEC Marketing to a Gen Z Audience

Posted by Sherry Howell on Jan 21, 2021 12:46:50 PM

Use these tips to help develop Gen Z marketing messages that resonate with this unique consumer base. 

One of the things that I love...and dread...about marketing is that it’s always changing. I’m sure most marketers would agree that it’s fun to learn new ideas and implement creative strategies. On the other hand, having to keep constantly up to speed on the latest trends can be difficult, and constantly testing new ideas can be time-consuming and even frustrating.

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Topics: Marketing, Reporting & Analytics, Sales, Facility Operations

7 Tips for Better FEC Marketing Emails

Posted by Sherry Howell on Oct 19, 2020 9:25:44 PM

We're sharing new data to help you drive marketing email response.  

I had the recent opportunity to attend Inbound 2020, a marketing conference that joined the many others in going virtual.  I was excited to see that Jay Schwedelson, founder of Worldata, had returned to speak. Worldata is responsible for sending and tracking the effectiveness of 40,000 email campaigns and over 6 billion individual emails every year. For much of this year, Worldata has been tracking the email marketing trends as they’ve changed during COVID. Read on for some of their latest data-driven tactics that you can implement today to improve your marketing email results.

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Topics: FEC, Waterparks, Zoos & Aquariums, Marketing, Amusement Parks, Reporting & Analytics, Sales, Facility Operations