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CenterEdge Software Blog

How to Build an FEC Membership Program

Posted by Sherry Howell on Mar 25, 2021 2:22:34 PM

Thoughtful program planning and strategic rollout can make all the difference. 

Now that you’ve heard about some of the key benefits, new CenterEdge tools, and a success story, you’re probably ready to think about setting up a membership program for yourself. 

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Topics: Point of Sale, Customer Loyalty, Marketing, Memberships, Sales, CenterEdge Advantage POS

Operator Insights: Rev’d Up Fun Discusses Memberships

Posted by Sherry Howell on Mar 17, 2021 10:11:51 AM

Today’s interview with CenterEdge client, Zach Johnson of Rev’d Up Fun, will give you terrific insights to help you decide if building a membership program is right for you. 

As we discussed in Part One of this blog series, membership programs could have the potential to bring in a brand new revenue stream for your facility. But do they actually work?

We decided the best way to illustrate program benefits would be to let a CenterEdge operator like you share his results. 

Rev’d Up Fun is a 30,000 square foot state-of-the-art family entertainment center in Woodhaven, Michigan. This family-owned and operated venue features multiple attraction offerings, including Ballocity, axe throwing, laser tag, a ropes course, an XD Dark Ride, bumper cars, and a game zone, as well as a full-service food and beverage offering. 

We sat down with Zach Johnson, Owner, and asked him to share his experience with membership programs and his plans to make memberships a key component of Rev’d Up Fun’s offering.

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Topics: Point of Sale, Customer Loyalty, Marketing, Memberships, Sales, CenterEdge Advantage POS

7 Tips for FEC Marketing to a Gen Z Audience

Posted by Sherry Howell on Jan 21, 2021 12:46:50 PM

Use these tips to help develop Gen Z marketing messages that resonate with this unique consumer base. 

One of the things that I love...and dread...about marketing is that it’s always changing. I’m sure most marketers would agree that it’s fun to learn new ideas and implement creative strategies. On the other hand, having to keep constantly up to speed on the latest trends can be difficult, and constantly testing new ideas can be time-consuming and even frustrating.

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Topics: Marketing, Reporting & Analytics, Sales, Facility Operations

7 Tips for Better FEC Marketing Emails

Posted by Sherry Howell on Oct 19, 2020 9:25:44 PM

We're sharing new data to help you drive marketing email response.  

I had the recent opportunity to attend Inbound 2020, a marketing conference that joined the many others in going virtual.  I was excited to see that Jay Schwedelson, founder of Worldata, had returned to speak. Worldata is responsible for sending and tracking the effectiveness of 40,000 email campaigns and over 6 billion individual emails every year. For much of this year, Worldata has been tracking the email marketing trends as they’ve changed during COVID. Read on for some of their latest data-driven tactics that you can implement today to improve your marketing email results.

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Topics: FEC, Waterparks, Zoos & Aquariums, Marketing, Amusement Parks, Reporting & Analytics, Sales, Facility Operations

5 Ways to Use Fundraisers to Drive Revenue and Community Goodwill

Posted by Sherry Howell on Oct 5, 2020 8:57:23 AM

Introducing some new ideas to help you make a difference in your commmunity. 

This time of year is always filled with fundraising and donation requests from your community. With everything that’s going on, you may need to adjust your approach this year. As you consider which organizations to support, be sure to think about how best to benefit both your community and your business. This includes what to offer, pricing, donation terms, and possible ancillary sales opportunities instore later. 

We outlined a few fundraising options in a previous post, and today our CenterEdge Operations team is sharing a few new ideas - along with some practical advice for setting up your new programs. Check it out below, or CenterEdge clients can view the extended post in the Ops Blog

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Topics: Marketing, CenterEdge Advantage POS, Employee Management, Facility Operations, Birthday Party & Groups, Cashless, Online Sales & Ticketing

5 Tips to Smart Social Media Marketing

Posted by Sherry Howell on Sep 9, 2020 10:00:00 AM

Before you set up your social accounts and get to hashtagging, it’s important to have a plan. 

Social media marketing is one of the most common means of marketing today, and there is an overwhelming amount of information available to help teach you how to make the most of it. But many marketers fail to build the important foundation necessary for a successful marketing plan. We asked our Director of Training, Rosie Salas, who has a background in family entertainment marketing, to share some of the common missteps that FECs make. Read on for her top five tips for smart social media marketing.

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Topics: Marketing, Reporting & Analytics, Facility Operations

5 Ways Digital Signage Can Boost Your FEC's Revenue

Posted by Sherry Howell on Sep 2, 2020 10:00:00 AM

Use digital signage for marketing, product features, menus, and more to make your screens work harder for your business. 

Your FEC most likely has many TVs and monitors through the facility. Should you just tune in to Sports Center and be done with it? The short answer is - no! Your screens have the potential to work for your business in many different ways, and each screen can make its own powerful contribution if you’re strategic about the content you share through Digital Signage. Read on for five ways to harness the power of customer facing digital signage.

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Topics: Point of Sale, Marketing, Facility Operations, Online Sales & Ticketing, digital signage

Communication is Key According to Utah’s Fiesta Fun Center

Posted by Sherry Howell on Jun 24, 2020 10:00:00 AM

Communicating with your audience and being able to adapt to your guests’ needs quickly makes all the difference, according to Aubrey Christian, of Fiesta Fun Center in St George, Utah.

This week, we caught up with Assistant Director of Operations, Aubrey Christian, to hear what she had to say about the process of reopening. Fiesta Fun Center is a 7 acre indoor and outdoor venue that features bowling, laser tag, miniature golf, batting cages, bumper boats, a restaurant, as well as other attractions and games. Open now for nearly six weeks, Aubrey answers some of the top questions operators ask when considering their reopening plan.  

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Topics: Marketing, Employee Management, Facility Operations, Online Sales & Ticketing

5 Inspiring Tips to Help Your Amusement Park Thrive

Posted by Sherry Howell on Jun 18, 2020 8:57:37 AM

Expert insights from Michele Canney of Anakeesta, an outdoor, nature-centric theme park nestled in 70 acres of forestland in the heart of downtown Gatlinburg, Tennessee.

Anakeesta is a unique park in the Smoky Mountains that features treetop skywalks and world-class vistas, gardens, a mountain coaster, Chondola and Rambler rides, as well as a zip line, and dining and retail offerings. During our conversation, Michele Canney, VP of Marketing/Sales, shared how maintaining a growth mindset can help not only in reopening, but also in preparation for an impressive and successful future. Here’s what Michele had to say.

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Topics: Marketing, Employee Management, Integrated Waivers, Facility Operations, Online Sales & Ticketing

The Top Do's and Don'ts Learned Reopening Bullwinkle's Wilsonville

Posted by Sherry Howell on Jun 10, 2020 11:14:44 AM

As entertainment facilities around the country are reopening, this operator shares his optimism.

This week, we spoke to Darren Harmon, of Bullwinkle’s Wilsonville, in Wilsonville, Oregon, about their successes and challenges in the first few weeks of reopening.  Bullwinkle’s Wilsonville is a recently renovated indoor-outdoor facility that features miniature golf, a restaurant, go-karts and outdoor rides, boutique bowling, laser tag, an arcade and more.

Read on as Darren shares a few Do’s and Don’ts his team has learned that we think will help give you some peace of mind about your own chances at reopening successfully in the days and weeks to come.

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Topics: Marketing, Employee Management, Facility Operations