CenterEdge Software Blog

7 Tips for Getting User-Generated Content in Your FEC

Posted by Sherry Howell on May 20, 2022 12:51:25 PM

User-generated content can create brand awareness, build trust, and help you engage with your audience - with less of the heavy lifting.  

Family entertainment businesses have no shortage of opportunities for social media gold. But many marketers often feel at a loss for what to post and when.

Some of the beauty of this type of marketing is that it's more accessible than ever before. While some content should be polished and professional, other posts can and should be organic and edgy.

Photo and video content often increases your reach and generates more engagement than other types. But before you groan that you'll have to coerce one of your team members to be the "talking head" in your next video series, don't forget about the untapped potential of user-generated content (UGC). Today, we're sharing seven tips to help you encourage your guests to create and share pictures and videos. 

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Topics: FEC, Customer Loyalty, Marketing, Sales, Employee Management, Facility Operations

How to Use Your FEC's Displays and Signage More Effectively

Posted by Sherry Howell on Apr 29, 2022 8:55:26 AM

Digital signage can be a strategic tool for your business. 

In several online family entertainment forums lately, I've seen questions from operators about how best to leverage monitors and display signage.

Some advice they received was to load up images onto a USB thumb drive and plug them into the TVs and "set it and forget it." The issue with using an approach such as this means often that keeping the content fresh also gets forgotten, which means the business could lose the revenue-boosting potential of these displays.

When you use a digital signage system, like CenterEdge's Digital Signage, the system works in tandem with your point of sale. This enables you to keep the content, specifically pricing, fresh. Today, we're sharing the tips from one of our most popular posts with tips to help you reap all the benefits of using your CenterEdge Digital Signage.

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Topics: Point of Sale, Marketing, Facility Operations, Online Sales & Ticketing, digital signage

Birthday Party Resource Round Up

Posted by Sherry Howell on Mar 17, 2022 4:52:23 PM

Give your birthday party program the boost it needs to work harder than ever.   

We're busy ramping up for the first of only two Birthday University education sessions this year.

Your birthday party program is likely one of the most important programs in your business, and you want to get the most of it. 

In preparation for the next session in Chicago on March 30-31, we compiled this quick list of birthday party resources that can help you improve in any area you choose. 

Take a look, and join us for free in Chicago for a deeper dive into every aspect of the birthday party experience. (Just enter CenterEdge in Scholarship Sponsor Name). 

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Topics: Marketing, Employee Management, Facility Operations, Birthday Party & Groups

5 Marketing Email Tips to Try at your FEC

Posted by Sherry Howell on Mar 4, 2022 2:28:21 PM

Consider new and refined approaches to help get your audience's attention.  

As a marketer, you're always looking for new ways to spark your readers' interest and get your message heard (read?). Lately, I've been on the receiving end of a few unique strategies that sparked mine. 

Read on for five quick messaging tips that can help you win big at the marketing game. 

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Topics: Marketing, Sales, Facility Operations

7 Benefits of an Integrated Events Management System

Posted by Sherry Howell on Feb 4, 2022 8:55:10 AM

Seamless scheduling, accurate accounting, and flawless food and beverage management are just a few of the advantages of an integrated events management system.

Managing every detail of your facility's event business can feel like a circus where you're struggling to keep everything moving.

This stress is compounded if you're spending valuable time trying to manage scheduling, ticketing, payment, and food service in many different systems, or worse - on paper.

An events management system that's fully integrated with the rest of your overall facility management solution can save you headaches and precious time. But what does integrated really mean? Read on for seven ways you can streamline your events program with an integrated system. 

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Topics: Customer Loyalty, Marketing, Sales, CenterEdge Advantage POS, Facility Operations

5 Simple Ideas to Increase Revenue and Engagement

Posted by Sherry Howell on Jan 14, 2022 11:09:46 AM

A little creativity and planning can quickly boost your revenue and audience engagement.

When you've been in this business a while, you've undoubtedly tried a lot of different promotions and special offers. But over time, it can be easy to get into a habit of doing things the same way.

Sometimes it makes sense to go "back to the drawing board" and reinvent new ways to sell and promote your business. To help you do that, we put together this list of five simple, low-cost promotion ideas that can help you boost your creativity and your bottom line. Try one, combine them, or use these as a starting point for your own creative magic, and go forth and conquer the world!

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Topics: Customer Loyalty, Marketing, Sales, CenterEdge Advantage POS, Facility Operations

5 Reasons to Consider Upgrading Your POS

Posted by Sherry Howell on Nov 12, 2021 9:41:51 AM

As you think about new attractions and offerings in 2022, use this guide to determine if you'll have additional facility management and reporting needs.

Our team is excited and preparing to head out to the IAAPA Expo 2021 this weekend (we'll be at Booth #4447!). We have had so many conversations with new and experienced operators who are looking forward to the show and planning for 2022 and beyond.

While you’re on the hunt for your next attraction or product offering, now is the perfect time to make sure your systems and capabilities are comprehensive enough to support your future plans. 

Your point of sale touches every guest and every dollar, so it’s a critical component of your success. That's why we're sharing these five scenarios that might suggest you need an upgrade.

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Topics: Point of Sale, Marketing, Reporting & Analytics, Memberships, Sales, Integrated Waivers, Facility Operations

5 Steps to Successful Promotions and Projects This Fall

Posted by Sherry Howell on Sep 16, 2021 7:00:00 AM

Settle in with a pumpkin-spice latte and move your business forward with these tips.  

I'm not saying I'm ready to say goodbye to summer, but the recent cooler temperatures are bringing to mind the very real fact that fall is nearly here.

In years past, have you noticed that that latter part of the year seems to fly by in a rush of work and obligations? With all that the holiday season entails, many FEC owners have shared that there never seems to be enough time to take full advantage of one of the most profitable times of the year. 

That's why we put together a quick list of five steps to take now that can help you plan for a strong finish to 2021.

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Topics: Marketing, Memberships, Employee Management, Facility Operations, Goal Setting

5 Easy Ways to Increase FEC Revenue

Posted by Sherry Howell on Jul 22, 2021 3:41:40 PM

Special events, multi-visit passes, and staff competitions are just a few of the ways to boost your FEC’s revenue today and in the future.

You’re likely always thinking about ways to drive revenue and increase your bottom line. Sometimes, great ideas can come from quick brainstorming sessions with your team. Today, we did a quick brainstorming session of our own to provide you with a few ideas that you can use immediately to start driving more revenue today. Use these as they are or as a jumping-off point for your team’s next leadership meeting.  

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Topics: Marketing, Reporting & Analytics, Memberships, Sales, Facility Operations

5 No Cost Ways to Boost Guest Experience

Posted by Sherry Howell on Jul 1, 2021 2:36:42 PM

Adopt the WISER approach for a new way to communicate your brand message in and out of your facility.

I had the opportunity to attend and present at Bowl Expo 2021 in Louisville, Kentucky. The Bowl Expo education team continues to wow me with their commitment to improving operations for bowling and bowling-based family entertainment operators. 

One such speaker I was thrilled to see was customer experience expert, Dan Gingiss, whom I first saw at the Inbound Marketing conference in 2019. Dan's session on customer experience and digital marketing was so impactful that I knew operators could apply his approach to build stronger ties to their audiences, and that's just as relevant today as ever.

With budgets getting tighter, we need every no-cost idea to set ourselves apart. That's why we're bringing back Dan's WISER approach to help you reimagine the way you connect with your audience. 

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Topics: Marketing, Sales, Facility Operations