CenterEdge Software Blog

Assess your current marketing and guest experience approach to identify key areas of focus to gain market share.

It can be easy to fall into the trap of doing the same things when it comes to marketing your business. School year promotions, check. Birthday party program emails, check. Weekly specials, check. And so on. 

Those marketing practices are safe, and although they work, every other family entertainment business is likely doing the same thing. But before you up your advertising budget, try strengthening your approach to these marketing practices.

In less than 15 minutes, you'll be on your way to more productive task management.

The holidays can be extremely stressful because there always seem to be more tasks than time. But as you move through the next couple of weeks, do try to take time to enjoy special moments with your family and friends.

Sometimes the key to fighting overwhelm is to get real with what must be done now and put off what can be done later - and that comes down to prioritizing. 

Read on for five quick steps to help you prioritize quickly and give yourself a little time back in your day.

Small changes to how your team interacts with your guests can make a big difference in how they feel, how long they'll stay, and how often they return to your family entertainment venue.

Whether you're opening a brand-new entertainment venue or expanding your offering, it makes sense to consider not just the attractions and design, but also the systems and capabilities you'll need to support your business now and in the future. 

Your point of sale touches every guest and every dollar, so it’s a critical component of your success. That's why we're sharing these five scenarios that might suggest you need a robust facility management solution.

As you think about opening or expanding your family or location-based entertainment facility, use this guide to understand your facility management and reporting needs.

Whether you're opening a brand-new entertainment venue or expanding your offering, it makes sense to consider not just the attractions and design, but also the systems and capabilities you'll need to support your business now and in the future. 

Your point of sale touches every guest and every dollar, so it’s a critical component of your success. That's why we're sharing these five scenarios that might suggest you need a robust facility management solution.

User-generated content can create brand awareness, build trust, and help you engage with your audience - with less of the heavy lifting.  

Family entertainment businesses have no shortage of opportunities for social media gold. But many marketers often feel at a loss for what to post and when.

Some of the beauty of this type of marketing is that it's more accessible than ever before. While some content should be polished and professional, other posts can and should be organic and edgy.

Photo and video content often increases your reach and generates more engagement than other types. But before you groan that you'll have to coerce one of your team members to be the "talking head" in your next video series, don't forget about the untapped potential of user-generated content (UGC). Today, we're sharing seven tips to help you encourage your guests to create and share pictures and videos. 

Digital signage can be a strategic tool for your business. 

In several online family entertainment forums lately, I've seen questions from operators about how best to leverage monitors and display signage.

Some advice they received was to load up images onto a USB thumb drive and plug them into the TVs and "set it and forget it." The issue with using an approach such as this means often that keeping the content fresh also gets forgotten, which means the business could lose the revenue-boosting potential of these displays.

When you use a digital signage system, like CenterEdge's Digital Signage, the system works in tandem with your point of sale. This enables you to keep the content, specifically pricing, fresh. Today, we're sharing the tips from one of our most popular posts with tips to help you reap all the benefits of using your CenterEdge Digital Signage.

Give your birthday party program the boost it needs to work harder than ever.   

We're busy ramping up for the first of only two Birthday University education sessions this year.

Your birthday party program is likely one of the most important programs in your business, and you want to get the most of it. 

In preparation for the next session in Chicago on March 30-31, we compiled this quick list of birthday party resources that can help you improve in any area you choose. 

Take a look, and join us for free in Chicago for a deeper dive into every aspect of the birthday party experience. (Just enter CenterEdge in Scholarship Sponsor Name). 

Consider new and refined approaches to help get your audience's attention.  

As a marketer, you're always looking for new ways to spark your readers' interest and get your message heard (read?). Lately, I've been on the receiving end of a few unique strategies that sparked mine. 

Read on for five quick messaging tips that can help you win big at the marketing game. 

Seamless scheduling, accurate accounting, and flawless food and beverage management are just a few of the advantages of an integrated events management system.

Managing every detail of your facility's event business can feel like a circus where you're struggling to keep everything moving.

This stress is compounded if you're spending valuable time trying to manage scheduling, ticketing, payment, and food service in many different systems, or worse - on paper.

An events management system that's fully integrated with the rest of your overall facility management solution can save you headaches and precious time. But what does integrated really mean? Read on for seven ways you can streamline your events program with an integrated system. 

A little creativity and planning can quickly boost your revenue and audience engagement.

When you've been in this business a while, you've undoubtedly tried a lot of different promotions and special offers. But over time, it can be easy to get into a habit of doing things the same way.

Sometimes it makes sense to go "back to the drawing board" and reinvent new ways to sell and promote your business. To help you do that, we put together this list of five simple, low-cost promotion ideas that can help you boost your creativity and your bottom line. Try one, combine them, or use these as a starting point for your own creative magic, and go forth and conquer the world!