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CenterEdge Software Blog

Communication is Key According to Utah’s Fiesta Fun Center

Posted by Sherry Howell on Jun 24, 2020 10:00:00 AM

Communicating with your audience and being able to adapt to your guests’ needs quickly makes all the difference, according to Aubrey Christian, of Fiesta Fun Center in St George, Utah.

This week, we caught up with Assistant Director of Operations, Aubrey Christian, to hear what she had to say about the process of reopening. Fiesta Fun Center is a 7 acre indoor and outdoor venue that features bowling, laser tag, miniature golf, batting cages, bumper boats, a restaurant, as well as other attractions and games. Open now for nearly six weeks, Aubrey answers some of the top questions operators ask when considering their reopening plan.  

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Topics: Marketing, Employee Management, Facility Operations, Online Sales & Ticketing

5 Inspiring Tips to Help Your Amusement Park Thrive

Posted by Sherry Howell on Jun 18, 2020 8:57:37 AM

Expert insights from Michele Canney of Anakeesta, an outdoor, nature-centric theme park nestled in 70 acres of forestland in the heart of downtown Gatlinburg, Tennessee.

Anakeesta is a unique park in the Smoky Mountains that features treetop skywalks and world-class vistas, gardens, a mountain coaster, Chondola and Rambler rides, as well as a zip line, and dining and retail offerings. During our conversation, Michele Canney, VP of Marketing/Sales, shared how maintaining a growth mindset can help not only in reopening, but also in preparation for an impressive and successful future. Here’s what Michele had to say.

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Topics: Marketing, Employee Management, Integrated Waivers, Facility Operations, Online Sales & Ticketing

The Top Do's and Don'ts Learned Reopening Bullwinkle's Wilsonville

Posted by Sherry Howell on Jun 10, 2020 11:14:44 AM

As entertainment facilities around the country are reopening, this operator shares his optimism.

This week, we spoke to Darren Harmon, of Bullwinkle’s Wilsonville, in Wilsonville, Oregon, about their successes and challenges in the first few weeks of reopening.  Bullwinkle’s Wilsonville is a recently renovated indoor-outdoor facility that features miniature golf, a restaurant, go-karts and outdoor rides, boutique bowling, laser tag, an arcade and more.

Read on as Darren shares a few Do’s and Don’ts his team has learned that we think will help give you some peace of mind about your own chances at reopening successfully in the days and weeks to come.

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Topics: Marketing, Employee Management, Facility Operations

5 Operator Insights to Help You Reopen Your FEC or Amusement Park

Posted by Sherry Howell on Jun 3, 2020 9:00:00 AM

Owner Chris Camp, shares his key takeaways from reopening Fun Fore All Family Fun Park.

As amusement facilities around the US begin to reopen, the real learning begins. We asked Chris Camp, Owner of Fun Fore All in Cranberry Township, Pennsylvania, to share his initial takeaways from his first week reopened to the public. In his own words, here’s what Chris had to say about what it took to reopen successfully.

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Topics: Marketing, Facility Operations

Rethinking Your Facility Management Approach: Smart Marketing

Posted by Sherry Howell on May 19, 2020 8:00:00 AM

It’s unlikely that you will have a bottomless marketing budget to dip into when you are in the early stages of welcoming guests back. 

What is likley, however, is that you'll need to rethink your marketing plan in light of phased opening approaches and ever-changing guidelines. It will be important for your facility to create a strategic communication and marketing approach that will drive key guest behavior. That’s why we’ve put together these five steps to help you get started. 

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Topics: FEC, Point of Sale, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks, Reporting & Analytics

Rethinking Your Facility Management Approach: Recurring Revenue

Posted by Sherry Howell on May 14, 2020 8:00:00 AM

With the economy struggling, soon entertainment businesses will once again be positioned to offer guests a safe place to escape and play. But consumers will likely be more careful of where and how they spend their entertainment dollar, at least in the early phases of the recovery.

The facilities that will rebound the best will most likely be those with well-planned programs and packages. It will be important to deliver value and excitement to the consumer while building a strong revenue stream for your business. We’ve put together five things you need to know when building recurring revenue programs in your park or FEC.

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Topics: FEC, Point of Sale, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks, Memberships, Facility Operations

Rethinking Your Facility Management Approach: Process Management

Posted by Sherry Howell on May 12, 2020 8:00:00 AM

You have been inundated with articles, webinars, and letters from CEOs regarding business approaches to the COVID-19 pandemic.

As you prepare to reopen, you’re going to have so much more on your plate than just welcoming guests and ensuring your team members are creating memorable experiences. It’s a good idea to take time now to outline some of the most important processes you’ll need to implement or revise, and then automate where you can. Read on for a few quick tips that can help lighten your burden. 

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Topics: FEC, Point of Sale, Zoos & Aquariums, Marketing, Amusement Parks, Reporting & Analytics, Facility Operations, Food & Beverage

Rethinking Your Facility Management Approach: Events Management

Posted by Sherry Howell on May 7, 2020 8:00:00 AM

Just as they have been a vital part of your pre-COVID-19 overall revenue strategy, group events and birthday parties will likely be a critical component of your recovery strategy.

While you may not be able to recoup all that your facility lost during your time closed, these seven tips can help you set up, manage, market, and sell your events once you’re ready to offer them. 

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Topics: FEC, Zoos & Aquariums, Marketing, Amusement Parks, Sales, Facility Operations, Birthday Party & Groups, Food & Beverage

3 Unique Amusement Marketing Messages You Should Try

Posted by Sherry Howell on Feb 5, 2020 8:00:00 AM

In advance of our upcoming client user conference Edge 2020, we’ve been hard at work planning sessions and logistics. While ordering event lanyards and badges, I received one of the best marketing messages from a vendor, which made me think of different ways to effectively reach your audience.

In a world where we are inundated with text, email and push notification marketing, it pays to be unique. Here are three of the the most unique message types that could hit big with your audience.

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Topics: Marketing, Sales, Facility Operations

How to Align Marketing with Operations to Create a Better Guest Experience

Posted by Sherry Howell on Oct 16, 2019 8:00:00 AM

For many FECs, one issue close to everyone’s mind remains how to bridge the gap between sales and marketing and operations.

In many businesses, these three departments (or job functions) couldn’t be further apart. The reality is, though, that the best companies create a symbiotic relationship between all three.

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Topics: Marketing, Sales, Facility Operations