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CenterEdge Software Blog

Grow Your Revenue by Getting out of the Box and onto the Mat

Posted by Sherry Howell on Aug 8, 2018 9:15:33 AM

The benefits of offering classes at your facility and how to make the leap from the marketing to the technical.

I just finished a yoga teacher certification this summer, so imagine my surprise when I picked up the July issue of Funworld and saw the cover article was none other than Namaste! How Museums Are Attracting New Audiences with Creative Ways to Enhance Guests’ Well-Being. Talk about worlds colliding! I love their idea of using healthy-living classes to introduce new patrons to the art museum. 

The article inspired me. How can entertainment and amusement facilities also capitalize on this idea and create a meaningful—and lucrative—set of complementary and alternative activities during off-peak times?

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Topics: Parks & Rec, Sales, Memberships, Marketing, Customer Loyalty, Zoos & Aquariums, Amusement Parks, Waterparks, Museums, Trampoline Parks, FEC

5 Automated Conversations You Should Be Having with Event Guests

Posted by Sherry Howell on Jul 18, 2018 10:05:18 AM

Don’t let a budding relationship fail by missing out on these essential touchpoints.

The birthday party or event is booked and you’re well on your way to making memories with a whole new group of prospective guests. Take this opportunity to further lay the groundwork for a world-class experience. Your event sales staff might be busy, but that doesn’t mean you need to skimp on communication. Let your software help you set and manage guests’ expectations from beginning to end, so you can focus on delivering wow-worthy events and turning one-time party guests into return customers.

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Topics: Birthday Party & Groups, Sales, Memberships, Marketing, Customer Loyalty, Trampoline Parks, FEC

6 Checklists To Keep Your FEC Team on Target

Posted by Sherry Howell on Jul 11, 2018 9:30:00 AM

The bigger your FEC gets, the harder it is to keep an eye on every location or department, much less every team member.

Consistency is a key element of a great guest experience. How can an owner, operator or general manager ensure everyone hits the mark every single time? Training and employee education are essential, but when it comes down to the day-to-day, it's not always easy to remember what was said in that workshop three months ago. Or what the key take-aways were from that long team training day.

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Topics: Facility Operations, Employee Management, Sales, Birthday Party & Groups, Reporting & Analytics, Marketing, FEC, Point of Sale

Building Your Brand One Important Detail at a Time

Posted by Sherry Howell on May 23, 2018 8:20:21 AM

4 ways to build your brand that won’t cost you anything.

The CenterEdge team recently had the opportunity to attend an industry education event, LaserTAG360, a two-day conference for new and existing facilities. While the focus of the event is laser tag, the top-notch business practices being shared are applicable across all aspects of the amusment industry from FECs and trampoline facilities to amusement, water and adventure parks.

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Topics: Marketing, Customer Loyalty, Amusement Parks, Waterparks, Trampoline Parks, Zoos & Aquariums, Museums, FEC

5 Ways to Leverage Gift Cards in your FEC or Attraction

Posted by Sherry Howell on Apr 25, 2018 12:00:00 PM

Gift cards are more than just a one-time use revenue generator for a once-a-year birthday or holiday season.

Everyone knows that gift cards have a huge potential to make your facility more money, increase per capita spending and even earn passive revenue through card breakage. But are you maximizing the use of them in your facility? Gift card sales should be part of your overall marketing and promotion strategy. Read on for five ways to leverage gift card sales even more this year.

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Topics: Marketing, Cashless, FEC

FEC and Amusement Marketing Made Simpler in 7 Steps

Posted by Sherry Howell on Apr 18, 2018 12:00:00 PM

Don’t send another marketing email before reading these essential elements.

Marketing email blasts are a rule of the game to getting more business in the door of your park or FEC. But how do you get your facility off the “Don’t Care About” list and onto the “Don’t Miss Out” list? Email marketing is an opportunity for you to connect with your audience, pique their interest, help communicate your facility’s ability to solve a pain point and to position your brand in your market. Use these seven tips to boost open rates, get more traffic and earn more revenue.

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Topics: Marketing

4 Ways Your Amusement Facility Can Celebrate Park & Recreation Month This July

Posted by Sherry Howell on Jun 28, 2017 4:48:41 PM

Engage with your guests on a deeper level this July during Park & Rec Month

July is Park and Recreation Month. It’s a time for us to celebrate the outdoors, health and wellness, and a time for us to show our support for local communities and families.

But don’t make the mistake of thinking this month is just for local parks and recreation facilities. In fact, every family entertainment venue can take part in the fun of “Get Your Play On.”

What is your park doing to share in this opportunity? Read on for a few fun tips that will help you turn up the summer heat and add meaning for your guests.

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Topics: Parks & Rec, Marketing

Did You Know: Constant Contact Integration

Posted by Sherry Howell on Mar 22, 2017 2:32:10 PM

Ready to use your software to take your marketing campaigns to the next level? Learn how in today’s Did You Know video.

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Topics: Did You Know?, Marketing

5 Must-Have Features for Guest Waivers

Posted by Sherry Howell on Mar 14, 2017 11:25:38 AM

Before asking your guests to sign, make sure your company's release form is optimized for safety, legality and a positive customer experience.

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Topics: Integrated Waivers, Marketing, Online Sales & Ticketing

CenterEdge Advantage Version 17.1 Is Coming Soon

Posted by Sherry Howell on Feb 22, 2017 12:31:38 PM

The next release of CenterEdge Advantage, Version 17.1, is coming soon!  

To learn more about what’s on the way, check out our Feature Release Video below, and sign up to attend our training webinar. There you’ll learn how to set up and use all the new features once you upgrade.  Here’s a sneak peek:

  • Customize discount buttons and functionality (:10 - :40)
  • Customize marketing opt in message on waiver kiosks (:41 - :52)
  • Newly redesigned split check screen to manage checkouts faster (:53 – 1:39)
  • Deferred revenue capabilities for any barcode ticket item (1:40 – 2:03)
  • Added kitchen display servers for improved use across multiple departments (2:04 – 2:40)

Thank you for your continued partnership with CenterEdge.  Register for our training webinar below.   As always, the session will be recorded, so you’ll receive the recording if you can’t attend the live session.  

Wednesday, March 15 at 1:00ET/12:00CT/10:00PT

Register Now!

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Topics: CenterEdge Advantage POS, Integrated Waivers, Marketing