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CenterEdge Software Blog

Free FEC Sales and Marketing Checklist

Posted by Sherry Howell on Jul 10, 2019 8:00:00 AM

Are you doing all you can at your FEC to maximize your bottom line?

Get guests to come in and keep them coming back for more with a solid sales process and a toolbox full of marketing efforts to entice guests ... and improve profits. Here’s what you can do to keep your facility top of mind and guests jumping for more.

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Topics: FEC, Point of Sale, Marketing, Sales, Facility Operations, Online Sales & Ticketing

5 Questions a Market Feasibility Study Should Answer When Opening or Expanding an FEC or Location-based Entertainment Venue

Posted by Sherry Howell on May 1, 2019 11:33:20 AM

We asked industry expert Alan Kumpf of FunStruction Results to help answer some of the questions people often have about market studies when they’re starting out. Here’s what he had to say.

The amusement industry is exciting and looks like a fun, profitable business venture. But there are a lot of mistakes that new owners make if they don’t start off with the right approach.

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Topics: FEC, Facility Operations, Goal Setting

How to Bundle Products to Create Valuable Packages at Your Family Entertainment Center (FEC)

Posted by Sherry Howell on Mar 13, 2019 9:30:06 AM

Dynamic packages of attractions and game play are essential tools for your revenue generating in your family entertainment center. Today’s partner blog from our friends at Embed provides some great tips to help you build the right packages for your FEC.

The trends and perks of all you can play packages.

Family Entertainment Center (FEC) managers and operators are always looking for ways to add value to their products to attract more visitors so they keep coming back for more fun.

One simple way to get both is by creating some great packages that your guests perceive as high-value.

With the control that a card system brings, you have an opportunity to manage your guest experiences better and provide more ‘bang for their buck’ with an All You Can Play product.

Here’s what you need to know about creating packages at your family entertainment center to do it effectively and give a boost to your sales:

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Topics: FEC

Free Training Resource for FEC Team Members

Posted by Sherry Howell on Feb 13, 2019 10:42:09 AM

Being the face of the FEC is not always an easy job—like keeping that bright smile shining and making sure you have all the answers all the time.

But if you’re not having fun, you’re definitely not doing it right! Use this easy Q and A checklist to make sure you’re hitting all the essentials, so instead of worrying about your top to do’s you can focus on the fun.

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Topics: FEC, Sales, Employee Management, Facility Operations, Birthday Party & Groups

How Small Attractions Can Increase FEC Revenue and Grow Your Amusement Business

Posted by Sherry Howell on Jan 30, 2019 9:35:02 AM

Get the real ROI on small attractions and 4 tips for picking the right one.

You don’t need to take up a ton of space to boost your bottom line. Small attractions can pack a big punch and deliver incredible ROI if you’re smart about it.

"Small attractions in what might otherwise have been 
unused space can produce $400,000 or more annually."

We talked to Phil Showler, the Director of Sales at Amusement Products, in advance of the FEC Success Institute about how FECs and other amusement facilities can increase revenue. His answer: Small attractions.

Read on for some trade secrets and get Phil’s top tips for selecting the right attraction for your business.

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Topics: FEC, Amusement Parks, Facility Operations

How to Overcome Sales Growth Obstacles in Your FEC

Posted by Sherry Howell on Jan 23, 2019 11:14:13 AM

Discover what’s holding your frontline sales team back from achieving success.

Many people see sales as a job function that only a unique few undertake, but the truth is that every day, humans are trying to get other people to buy something. As children, we sell our friends on the game we want to play. As teens, we’re selling a potential date on why they should go out with us. And as adults, we’re selling our coworkers, bosses and clients on our ideas and offerings. But for some reason, the word “sales” invokes feelings of displeasure or even fear, and can cause us to fall short of our potential because we have preconceived notions that it’s hard, unwelcome or generally not something we want to do.

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Topics: FEC, Employee Management, Facility Operations

CenterEdge Pro Tip: How to Reap the Benefits of Electronic Event Invitations in Your FEC

Posted by Sherry Howell on Jan 16, 2019 8:00:00 AM

Maximize your use of electronic event invitations at your FEC to handle RSVPs, waivers and more.

Think electronic event invitations are just a value-add for guests? Think again. Today’s CenterEdge Pro Tip video discusses other key benefits that will help your FEC maximize the potential of an integrated electronic invitation system with Advantage Groups. Using electronic event invitations, you can track everything from RSVPs to waivers all while collecting data for future marketing efforts.

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Topics: FEC, Point of Sale, Reporting & Analytics, Employee Management, Facility Operations, Birthday Party & Groups

How to Maximize the Use of Mobile Stations in Your Water Park or FEC

Posted by Sherry Howell on Oct 17, 2018 8:00:00 AM

Upgrade your guest experience and increase revenue and efficiency with these six tips.

Mobile point of sale stations are a no-brainer in large facilities with a fluctuating traffic flow, but nearly any size facility can use mobile stations to improve operations in the front and back of the house. They allow your park to operate flexibly so that you can provide your guests with the best experience and fastest service possible. But are you doing all that you can with your mobile stations? Read on for six ways to take full advantage of mobile stations in your park – and reap all the benefits.

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Topics: FEC, Point of Sale, Waterparks

Grow Your Revenue by Getting out of the Box and onto the Mat

Posted by Sherry Howell on Aug 8, 2018 9:15:33 AM

The benefits of offering classes at your facility and how to make the leap from the marketing to the technical.

I just finished a yoga teacher certification this summer, so imagine my surprise when I picked up the July issue of Funworld and saw the cover article was none other than Namaste! How Museums Are Attracting New Audiences with Creative Ways to Enhance Guests’ Well-Being. Talk about worlds colliding! I love their idea of using healthy-living classes to introduce new patrons to the art museum. 

The article inspired me. How can entertainment and amusement facilities also capitalize on this idea and create a meaningful—and lucrative—set of complementary and alternative activities during off-peak times?

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Topics: FEC, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks, Memberships, Sales, Parks & Rec

4 Rules for Building an Amazing Frontline Team at Your FEC or Amusement Park

Posted by Sherry Howell on Aug 1, 2018 3:30:13 PM

We asked three experts to share their secrets for building the best teams and added one ourselves! Find out what everyone had to say.

Hiring frontline staff is tough today. There are fewer teens in the workforce than there were a decade ago when the US last achieved nearly full employment. Tougher school schedules, increased participation in higher education and more outside commitments are just some of the reasons the pool of workers has gotten smaller over the last 10-15 years. Bottom line: entertainment facilities need to know how to recruit, train and manage this young workforce in such a competitive environment.

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Topics: FEC, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Amusement Parks, Employee Management