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CenterEdge Software Blog

3 Guest Satisfaction Report Insights You Need to Know About

Posted by Sherry Howell on Jul 29, 2020 10:00:00 AM

Guest experience may be changing, but one fact remains - use data to inform your strategy. 

As you continue to adapt to the challenges each new day brings, it also makes sense to take a broader look at industry trends and consider whether your plan will put your business ahead of, or behind, the competition. 

We were asked not long ago to provide our analysis of the 2020 FunRating Report, provided by Amusement Advantage, to help facilities make sense of survey results from over 600 attractions across the family entertainment and amusement industry. Our full five-part analysis was published inside the report, but here we wanted to share three of the key takeaways that can help you continue to think creatively about your operation now, and in the future. 

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Topics: FEC, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Customer Loyalty, CenterEdge News, Facility Operations, CenterEdge Client Success

CenterEdge Pro Tip: Sell Individual Tickets for Special Events & Classes

Posted by Sherry Howell on Jul 15, 2020 10:00:00 AM

Learn how CenterEdge Classes can help you build more compelling and easy-to-purchase offerings for your guests. 

Today’s CenterEdge Pro Tip offers your facility more flexbility when creating and selling your offerings. 

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Topics: FEC, Point of Sale, Trampoline Parks, Museums, Waterparks, Sales, Facility Operations, Online Sales & Ticketing

How to Overcome the One Thing Holding You Back

Posted by Sherry Howell on Jul 8, 2020 11:00:00 AM

What’s holding you back from inspiration – and what you can do about it.

At the most recent Amusement 360 event, held virtually in June, we had the opportunity to attend the keynote session delivered by Jason Barnaby, author of Igniting the Fire Starter Within, and owner of Fire Starters, Inc. We’re excited that he agreed to share some of his philosophy about finding your passion and busting through the one thing that holds most people back. Enjoy!

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Topics: FEC, Waterparks, Amusement Parks, Employee Management, Facility Operations, Goal Setting

Rethinking Your Facility Management Approach: Training

Posted by Sherry Howell on May 21, 2020 8:00:00 AM

Systems are ready. Offerings are updated. Capacity management controls are in place. For many facilities, it's showtime. But is your team ready?

To wrap up our blog series, Rethinking Your Facility Management Approach, we’d like to share a quick word of encouragement along with a few tips to consider when outlining your training plan for reopening your FEC. Take these three final steps to prepare to reopen.

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Topics: FEC, Point of Sale, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Customer Loyalty, CenterEdge Advantage POS, Employee Management, Facility Operations

Rethinking Your Facility Management Approach: Smart Marketing

Posted by Sherry Howell on May 19, 2020 8:00:00 AM

It’s unlikely that you will have a bottomless marketing budget to dip into when you are in the early stages of welcoming guests back. 

What is likley, however, is that you'll need to rethink your marketing plan in light of phased opening approaches and ever-changing guidelines. It will be important for your facility to create a strategic communication and marketing approach that will drive key guest behavior. That’s why we’ve put together these five steps to help you get started. 

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Topics: FEC, Point of Sale, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks, Reporting & Analytics

Rethinking Your Facility Management Approach: Recurring Revenue

Posted by Sherry Howell on May 14, 2020 8:00:00 AM

With the economy struggling, soon entertainment businesses will once again be positioned to offer guests a safe place to escape and play. But consumers will likely be more careful of where and how they spend their entertainment dollar, at least in the early phases of the recovery.

The facilities that will rebound the best will most likely be those with well-planned programs and packages. It will be important to deliver value and excitement to the consumer while building a strong revenue stream for your business. We’ve put together five things you need to know when building recurring revenue programs in your park or FEC.

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Topics: FEC, Point of Sale, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks, Memberships, Facility Operations

Rethinking Your Facility Management Approach: Process Management

Posted by Sherry Howell on May 12, 2020 8:00:00 AM

You have been inundated with articles, webinars, and letters from CEOs regarding business approaches to the COVID-19 pandemic.

As you prepare to reopen, you’re going to have so much more on your plate than just welcoming guests and ensuring your team members are creating memorable experiences. It’s a good idea to take time now to outline some of the most important processes you’ll need to implement or revise, and then automate where you can. Read on for a few quick tips that can help lighten your burden. 

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Topics: FEC, Point of Sale, Zoos & Aquariums, Marketing, Amusement Parks, Reporting & Analytics, Facility Operations, Food & Beverage

Rethinking Your Facility Management Approach: Events Management

Posted by Sherry Howell on May 7, 2020 8:00:00 AM

Just as they have been a vital part of your pre-COVID-19 overall revenue strategy, group events and birthday parties will likely be a critical component of your recovery strategy.

While you may not be able to recoup all that your facility lost during your time closed, these seven tips can help you set up, manage, market, and sell your events once you’re ready to offer them. 

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Topics: FEC, Zoos & Aquariums, Marketing, Amusement Parks, Sales, Facility Operations, Birthday Party & Groups, Food & Beverage

Rethinking Your Facility Management Approach: Guest Interaction Management

Posted by Sherry Howell on May 5, 2020 8:00:00 AM

In addition to planning your capacity management approach as you prepare to reopen, it will also be important to rethink how you invite guests to interact with your staff and other guests once onsite.

Like when creating your product offerings, it’s a good idea to give guests options to help them choose the experience - and the interactions - that work best for them. Here are five interaction points to consider.

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Topics: FEC, Zoos & Aquariums, Amusement Parks, CenterEdge Advantage POS, Integrated Waivers, Facility Operations, Cashless, Online Sales & Ticketing, Food & Beverage

Rethinking Your Facility Management Approach: Capacity Management

Posted by Sherry Howell on Apr 30, 2020 8:00:00 AM

As you consider the facility management systems that you will need to adapt to meet new operational guidelines, one of the most important considerations is how you will manage capacity.

Many indoor and outdoor attractions are already leveraging capacity ticketing for unique attractions, admissions - even for locker rentals and parking. Here are five new ways to use capacity controls that you may want to consider. 

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Topics: FEC, Zoos & Aquariums, Amusement Parks, CenterEdge Advantage POS, Facility Operations, Birthday Party & Groups, Cashless, Online Sales & Ticketing