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CenterEdge Software Blog

Free Training Resource for FEC Team Members

Posted by Sherry Howell on Feb 13, 2019 10:42:09 AM

Being the face of the FEC is not always an easy job—like keeping that bright smile shining and making sure you have all the answers all the time.

But if you’re not having fun, you’re definitely not doing it right! Use this easy Q and A checklist to make sure you’re hitting all the essentials, so instead of worrying about your top to do’s you can focus on the fun.

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Topics: FEC, Birthday Party & Groups, Sales, Facility Operations, Employee Management

5 Benefits of Establishing a Centralized Party Booking Strategy for Your Multi-site FEC

Posted by Sherry Howell on Feb 6, 2019 8:00:00 AM

Don’t make the mistake of running park booking sales in multiple locations like alien entities. Build the strength of your FEC’s sales with these tips.

We’ve been getting a lot of questions from multi-site FEC brands about establishing centralized reservation call centers. We first addressed this topic in October of 2017 but have taken a fresh look at some of the key benefits your organization stands to realize when you consolidate your party booking strategies for your multi-site FEC.

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Topics: Facility Operations, Sales, Birthday Party & Groups, FEC

How Small Attractions Can Increase FEC Revenue and Grow Your Amusement Business

Posted by Sherry Howell on Jan 30, 2019 9:35:02 AM

Get the real ROI on small attractions and 4 tips for picking the right one.

You don’t need to take up a ton of space to boost your bottom line. Small attractions can pack a big punch and deliver incredible ROI if you’re smart about it.

"Small attractions in what might otherwise have been 
unused space can produce $400,000 or more annually."

We talked to Phil Showler, the Director of Sales at Amusement Products, in advance of the FEC Success Institute about how FECs and other amusement facilities can increase revenue. His answer: Small attractions.

Read on for some trade secrets and get Phil’s top tips for selecting the right attraction for your business.

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Topics: Facility Operations, FEC, Amusement Parks

How to Overcome Sales Growth Obstacles in Your FEC

Posted by Sherry Howell on Jan 23, 2019 11:14:13 AM

Discover what’s holding your frontline sales team back from achieving success.

Many people see sales as a job function that only a unique few undertake, but the truth is that every day, humans are trying to get other people to buy something. As children, we sell our friends on the game we want to play. As teens, we’re selling a potential date on why they should go out with us. And as adults, we’re selling our coworkers, bosses and clients on our ideas and offerings. But for some reason, the word “sales” invokes feelings of displeasure or even fear, and can cause us to fall short of our potential because we have preconceived notions that it’s hard, unwelcome or generally not something we want to do.

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Topics: Facility Operations, Employee Management, FEC

CenterEdge Pro Tip: How to Reap the Benefits of Electronic Event Invitations in Your FEC

Posted by Sherry Howell on Jan 16, 2019 8:00:00 AM

Maximize your use of electronic event invitations at your FEC to handle RSVPs, waivers and more.

Think electronic event invitations are just a value-add for guests? Think again. Today’s CenterEdge Pro Tip video discusses other key benefits that will help your FEC maximize the potential of an integrated electronic invitation system with Advantage Groups. Using electronic event invitations, you can track everything from RSVPs to waivers all while collecting data for future marketing efforts.

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Topics: Facility Operations, Reporting & Analytics, Point of Sale, Employee Management, Birthday Party & Groups, FEC

How to Maximize the Use of Mobile Stations in Your Water Park or FEC

Posted by Sherry Howell on Oct 17, 2018 8:00:00 AM

Upgrade your guest experience and increase revenue and efficiency with these six tips.

Mobile point of sale stations are a no-brainer in large facilities with a fluctuating traffic flow, but nearly any size facility can use mobile stations to improve operations in the front and back of the house. They allow your park to operate flexibly so that you can provide your guests with the best experience and fastest service possible. But are you doing all that you can with your mobile stations? Read on for six ways to take full advantage of mobile stations in your park – and reap all the benefits.

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Topics: Point of Sale, Waterparks, FEC

Grow Your Revenue by Getting out of the Box and onto the Mat

Posted by Sherry Howell on Aug 8, 2018 9:15:33 AM

The benefits of offering classes at your facility and how to make the leap from the marketing to the technical.

I just finished a yoga teacher certification this summer, so imagine my surprise when I picked up the July issue of Funworld and saw the cover article was none other than Namaste! How Museums Are Attracting New Audiences with Creative Ways to Enhance Guests’ Well-Being. Talk about worlds colliding! I love their idea of using healthy-living classes to introduce new patrons to the art museum. 

The article inspired me. How can entertainment and amusement facilities also capitalize on this idea and create a meaningful—and lucrative—set of complementary and alternative activities during off-peak times?

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Topics: Parks & Rec, Sales, Memberships, Marketing, Customer Loyalty, Zoos & Aquariums, Amusement Parks, Waterparks, Museums, Trampoline Parks, FEC

4 Rules for Building an Amazing Frontline Team at Your FEC or Amusement Park

Posted by Sherry Howell on Aug 1, 2018 3:30:13 PM

We asked three experts to share their secrets for building the best teams and added one ourselves! Find out what everyone had to say.

Hiring frontline staff is tough today. There are fewer teens in the workforce than there were a decade ago when the US last achieved nearly full employment. Tougher school schedules, increased participation in higher education and more outside commitments are just some of the reasons the pool of workers has gotten smaller over the last 10-15 years. Bottom line: entertainment facilities need to know how to recruit, train and manage this young workforce in such a competitive environment.

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Topics: Employee Management, FEC, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Amusement Parks

5 Automated Conversations You Should Be Having with Your Park and FEC Event Guests

Posted by Sherry Howell on Jul 18, 2018 10:05:18 AM

Whether you've booked a waterpark, amusement park or FEC event, don’t let a budding relationship fail by missing out on these essential touchpoints.

The birthday party or event is booked and you’re well on your way to making memories with a whole new group of prospective guests. Take this opportunity to further lay the groundwork for a world-class guest experience. Your event sales staff might be busy, but that doesn’t mean you need to skimp on communication. Let your party software help you set and manage guests’ expectations from beginning to end, so you can focus on delivering wow-worthy events and turning one-time party guests into return customers.

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Topics: Birthday Party & Groups, Sales, Memberships, Marketing, Customer Loyalty, Trampoline Parks, FEC

6 Checklists To Keep Your FEC Team on Target

Posted by Sherry Howell on Jul 11, 2018 9:30:00 AM

The bigger your FEC gets, the harder it is to keep an eye on every location or department, much less every team member.

Consistency is a key element of a great guest experience. How can an owner, operator or general manager ensure everyone hits the mark every single time? Training and employee education are essential, but when it comes down to the day-to-day, it's not always easy to remember what was said in that workshop three months ago. Or what the key take-aways were from that long team training day.

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Topics: Facility Operations, Employee Management, Sales, Birthday Party & Groups, Reporting & Analytics, Marketing, FEC, Point of Sale