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CenterEdge Software Blog

How to Maximize the Use of Mobile Stations in Your Water Park or FEC

Posted by Sherry Howell on Oct 17, 2018 8:00:00 AM

Upgrade your guest experience and increase revenue and efficiency with these six tips.

Mobile point of sale stations are a no-brainer in large facilities with a fluctuating traffic flow, but nearly any size facility can use mobile stations to improve operations in the front and back of the house. They allow your park to operate flexibly so that you can provide your guests with the best experience and fastest service possible. But are you doing all that you can with your mobile stations? Read on for six ways to take full advantage of mobile stations in your park – and reap all the benefits.

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Topics: Point of Sale, Waterparks, FEC

Grow Your Revenue by Getting out of the Box and onto the Mat

Posted by Sherry Howell on Aug 8, 2018 9:15:33 AM

The benefits of offering classes at your facility and how to make the leap from the marketing to the technical.

I just finished a yoga teacher certification this summer, so imagine my surprise when I picked up the July issue of Funworld and saw the cover article was none other than Namaste! How Museums Are Attracting New Audiences with Creative Ways to Enhance Guests’ Well-Being. Talk about worlds colliding! I love their idea of using healthy-living classes to introduce new patrons to the art museum. 

The article inspired me. How can entertainment and amusement facilities also capitalize on this idea and create a meaningful—and lucrative—set of complementary and alternative activities during off-peak times?

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Topics: Parks & Rec, Sales, Memberships, Marketing, Customer Loyalty, Zoos & Aquariums, Amusement Parks, Waterparks, Museums, Trampoline Parks, FEC

4 Rules for Building an Amazing Frontline Team at Your FEC or Amusement Park

Posted by Sherry Howell on Aug 1, 2018 3:30:13 PM

We asked three experts to share their secrets for building the best teams and added one ourselves! Find out what everyone had to say.

Hiring frontline staff is tough today. There are fewer teens in the workforce than there were a decade ago when the US last achieved nearly full employment. Tougher school schedules, increased participation in higher education and more outside commitments are just some of the reasons the pool of workers has gotten smaller over the last 10-15 years. Bottom line: entertainment facilities need to know how to recruit, train and manage this young workforce in such a competitive environment.

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Topics: Employee Management, FEC, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Amusement Parks

5 Automated Conversations You Should Be Having with Event Guests

Posted by Sherry Howell on Jul 18, 2018 10:05:18 AM

Don’t let a budding relationship fail by missing out on these essential touchpoints.

The birthday party or event is booked and you’re well on your way to making memories with a whole new group of prospective guests. Take this opportunity to further lay the groundwork for a world-class experience. Your event sales staff might be busy, but that doesn’t mean you need to skimp on communication. Let your software help you set and manage guests’ expectations from beginning to end, so you can focus on delivering wow-worthy events and turning one-time party guests into return customers.

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Topics: Birthday Party & Groups, Sales, Memberships, Marketing, Customer Loyalty, Trampoline Parks, FEC

6 Checklists To Keep Your FEC Team on Target

Posted by Sherry Howell on Jul 11, 2018 9:30:00 AM

The bigger your FEC gets, the harder it is to keep an eye on every location or department, much less every team member.

Consistency is a key element of a great guest experience. How can an owner, operator or general manager ensure everyone hits the mark every single time? Training and employee education are essential, but when it comes down to the day-to-day, it's not always easy to remember what was said in that workshop three months ago. Or what the key take-aways were from that long team training day.

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Topics: Facility Operations, Employee Management, Sales, Birthday Party & Groups, Reporting & Analytics, Marketing, FEC, Point of Sale

5 Effective Ways to Resolve Complaints with LAST

Posted by Joshua Liebman on Jun 27, 2018 11:03:30 AM

How one simple model can help you turn friction moments into great guest experiences.

NOTE: I had the opportunity to meet Josh Liebman of Amusement Advantage at the 2017 Rockin’ Jump Conference and he had a lot to say about guest experience. He has some great, actionable thoughts around handling customer friction moments with guests, and how to get great at service recovery, and so we asked him to share the process that he teaches. Read on for his ideas about what he calls the LAST model for service recovery, and how it can help you make memories that last much longer than the moment of friction. Let us know what you think! 

~ Sherry

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Topics: Customer Loyalty, FEC, Trampoline Parks, Amusement Parks, Waterparks

3 Rules for Growing Your FEC or Park with Referrals

Posted by Sherry Howell on Jun 4, 2018 11:43:14 AM

When it comes to expanding your client base, it’s all about who you know – and how you leverage those relationships.

Editor’s Note: Referrals continue to be a huge driver of FEC growth, so we’ve updated this popular classic for accuracy and comprehensiveness. Read on!

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Topics: Facility Operations, FEC, Trampoline Parks, Sales, Customer Loyalty

Building Your Brand One Important Detail at a Time

Posted by Sherry Howell on May 23, 2018 8:20:21 AM

4 ways to build your brand that won’t cost you anything.

The CenterEdge team recently had the opportunity to attend an industry education event, LaserTAG360, a two-day conference for new and existing facilities. While the focus of the event is laser tag, the top-notch business practices being shared are applicable across all aspects of the amusment industry from FECs and trampoline facilities to amusement, water and adventure parks.

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Topics: Marketing, Customer Loyalty, Amusement Parks, Waterparks, Trampoline Parks, Zoos & Aquariums, Museums, FEC

One Wristband to Rule Them All: 3 Ways to Make Your Operation More Seamless

Posted by Sherry Howell on May 16, 2018 2:57:20 PM

Common uses for wristbands that increase efficiency and optimize guest experience.

Simplifying the guest experience can be overwhelming when there are so many attractions, food and beverage, payment and access options to consider. Wristbands may sound old-fashioned, but the modern wristband is a terrific solution for not only streamlining your guests’ entrance into your facility, but also helping them more fully engage with everything your business has to offer.

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Topics: Cashless, Access Control, Parks & Rec, Amusement Parks, Zoos & Aquariums, Museums, Waterparks, Trampoline Parks, FEC

5 Ways to Leverage Gift Cards in your FEC or Attraction

Posted by Sherry Howell on Apr 25, 2018 12:00:00 PM

Gift cards are more than just a one-time use revenue generator for a once-a-year birthday or holiday season.

Everyone knows that gift cards have a huge potential to make your facility more money, increase per capita spending and even earn passive revenue through card breakage. But are you maximizing the use of them in your facility? Gift card sales should be part of your overall marketing and promotion strategy. Read on for five ways to leverage gift card sales even more this year.

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Topics: Marketing, Cashless, FEC