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CenterEdge Software Blog

How to Widen Your FEC’s Salesforce Without Increasing Payroll

Posted by Sherry Howell on Sep 16, 2020 10:00:00 AM

Use CenterEdge’s Advantage Consignment module to allow third party vendors to sell admissions, packages and other offerings. 

I had the opportunity over the weekend to chat with a friend who has been in hotel revenue management for the last 20 years. We exchanged our industries’ COVID-19 experiences over these last months. The travel and tourism industry, like family entertainment, has faced closures, partial openings, and low occupancies.

If this experience has taught me anything, it’s how important it is for local businesses to band together. I started thinking about how local family entertainment centers, hotels, tourism offices, and restaurants could help each other thrive during this difficult time. One way to raise the tide within the community is through partner voucher programs using the CenterEdge Advantage Consignment Module. Read on for how a voucher program could work for you.

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Topics: Memberships, Sales, CenterEdge Advantage POS, Facility Operations

5 Tips to Smart Social Media Marketing

Posted by Sherry Howell on Sep 9, 2020 10:00:00 AM

Before you set up your social accounts and get to hashtagging, it’s important to have a plan. 

Social media marketing is one of the most common means of marketing today, and there is an overwhelming amount of information available to help teach you how to make the most of it. But many marketers fail to build the important foundation necessary for a successful marketing plan. We asked our Director of Training, Rosie Salas, who has a background in family entertainment marketing, to share some of the common missteps that FECs make. Read on for her top five tips for smart social media marketing.

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Topics: Marketing, Reporting & Analytics, Facility Operations

5 Ways Digital Signage Can Boost Your FEC's Revenue

Posted by Sherry Howell on Sep 2, 2020 10:00:00 AM

Use digital signage for marketing, product features, menus, and more to make your screens work harder for your business. 

Your FEC most likely has many TVs and monitors through the facility. Should you just tune in to Sports Center and be done with it? The short answer is - no! Your screens have the potential to work for your business in many different ways, and each screen can make its own powerful contribution if you’re strategic about the content you share through Digital Signage. Read on for five ways to harness the power of customer facing digital signage.

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Topics: Point of Sale, Marketing, Facility Operations, Online Sales & Ticketing, digital signage

10 Do’s & Don’ts of Booking FEC Birthday Parties and Group Events

Posted by Sherry Howell on Aug 26, 2020 2:44:30 PM

Even though you may not be ready to holding events in your FEC, your sales staff need to stay sharp at managing birthday booking calls. 

Birthday parties and events have no doubt been a huge part of your business. Even if you’re not open or not currently holding events, your phone staff still need to be sales-ready.

In my experience secret shopping and training many family entertainment centers over the years, I’ve found that a lot of sales people fall short of winning the business. But that can change with your next phone call! Practice a few of these 10 do’s and don’ts and watch the shift from “I’ll call you back” to “I’ll book now.” 

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Topics: Sales, CenterEdge Advantage POS, Facility Operations, Birthday Party & Groups, Online Sales & Ticketing

Top Phrases FEC Staff Should Avoid

Posted by Sherry Howell on Aug 19, 2020 11:19:35 AM

There are no do-overs during face to face interactions with guests; team members must be equipped to get it right from the start. 

Guest service interactions have been on our mind a lot lately. Your team has a lot to worry about just making sure they are keeping on top of all the changing processes. They shouldn't have to worry about saying the wrong thing to a guest and damaging your facility's guest experience OR reputation.

That's why we decided to update the top phrases team members should never use to help remind staff that there are some words better left unsaid. 

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Topics: Customer Loyalty, Employee Management, Facility Operations

CenterEdge Pro Tip: Developing a Gratitude Habit

Posted by Sherry Howell on Aug 12, 2020 10:00:00 AM

Practice daily gratitude and reap benefits like better decision-making capabilities, improved relationships with your team and community, and more. 

We were so sad to learn of Creative Works’ founder, Jeff Schilling’s, recent passing.  He will be greatly missed. Jeff’s legacy lives on through the results of his commitment to innovation in our industry and his lessons about making a difference every day.

Today, we’re sharing how Jeff’s words of wisdom about gratitude can help you become a powerful influence in your business, family, and community. 

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Topics: Customer Loyalty, Employee Management, Facility Operations

3 Ways to Reduce the Need for Coins in Your FEC

Posted by Sherry Howell on Aug 5, 2020 9:00:00 AM

Rather than putting up purchase barriers by forcing guests to pay a certain way, here are a few modifications that you can make to your operation to lessen your facility’s need for coins. 

With the US facing a coin shortage, we’re seeing signs posted in local businesses refusing cash, asking for exact change, or reminding us that they’re in need of change. Family entertainment businesses are faced with this issue, too. But before you join them in forcing guests into controversial payment processes, consider this: if a guest tries to give you money, you probably should take it.

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Topics: Point of Sale, CenterEdge Advantage POS, Employee Management, Facility Operations

3 Guest Satisfaction Report Insights You Need to Know About

Posted by Sherry Howell on Jul 29, 2020 10:00:00 AM

Guest experience may be changing, but one fact remains - use data to inform your strategy. 

As you continue to adapt to the challenges each new day brings, it also makes sense to take a broader look at industry trends and consider whether your plan will put your business ahead of, or behind, the competition. 

We were asked not long ago to provide our analysis of the 2020 FunRating Report, provided by Amusement Advantage, to help facilities make sense of survey results from over 600 attractions across the family entertainment and amusement industry. Our full five-part analysis was published inside the report, but here we wanted to share three of the key takeaways that can help you continue to think creatively about your operation now, and in the future. 

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Topics: FEC, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Customer Loyalty, CenterEdge News, Facility Operations, CenterEdge Client Success

How to Cut Costs in Your FEC or Amusement Park

Posted by Sherry Howell on Jul 22, 2020 12:25:24 PM

During this difficult period of reopening with reduced capacity and ever-changing guidelines, it's even more critical to manage your FEC's operating costs. 

Unfortunately, though, many amusement facilities pay the high price of operational inefficiencies that can lead to lost revenue, increased waste and reduced profitability.

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Topics: Point of Sale, Reporting & Analytics, Employee Management, Facility Operations

CenterEdge Pro Tip: Sell Individual Tickets for Special Events & Classes

Posted by Sherry Howell on Jul 15, 2020 10:00:00 AM

Learn how CenterEdge Classes can help you build more compelling and easy-to-purchase offerings for your guests. 

Today’s CenterEdge Pro Tip offers your facility more flexbility when creating and selling your offerings. 

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Topics: FEC, Point of Sale, Trampoline Parks, Museums, Waterparks, Sales, Facility Operations, Online Sales & Ticketing