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CenterEdge Software Blog

5 Ways a Loyalty Rewards Program Can Help Grow Your Amusement Park or FEC Revenue

Posted by Sherry Howell on Dec 6, 2017 12:00:00 PM

Get these benefits and more when you implement a guest loyalty rewards program at your amusement park or FEC.

Every entertainment venue is trying to learn how to operate smarter and differentiate their business from the competition. With consumers today who are more loyal to brands whose values they can identify with, a great way to differentiate yourself is through your park’s loyalty or rewards program. But it isn’t just about giving something away for nothing.

There are many different types of rewards programs: including tier based and points programs, based on winnings, dollars spent or visits, and not every program would be right for your facility. But if you’re still on the fence about whether they can help your business, read on for several key ways a guest loyalty rewards program can help you increase revenue and strengthen your brand. A well-designed loyalty rewards program can help your amusement park or FEC do these five things. 

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Topics: FEC, Customer Loyalty, Amusement Parks, Memberships

10 Steps to Create Outstanding Special Events

Posted by Sherry Howell on Oct 25, 2017 9:38:18 AM

Your facility’s special events can either be a great example, or a horrible warning. Learn how to manage special events that sparkle.

Special events are a terrific way to make a difference for corporate groups, sports teams, charitable organizations,  individuals or really anyone looking to celebrate or come together—but only if you do it right! As the saying goes, you can either be a great example, or a horrible warning. To be a great example and nail your events, read about our real life experience and check out the tips below to learn how to create special events that excite guests.

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Topics: Customer Loyalty, Employee Management, Birthday Party & Groups

Customer Friction Hurts: Five Questions to Help Avoid It

Posted by Sherry Howell on Oct 16, 2017 3:37:45 PM

Assess your amusement park, FEC or trampoline park using these five questions

You know the adage, it’s easier to keep the customers you have than it is to go out and get new ones? It seems so simple, yet with so much variety in entertainment options available to today’s consumers, many amusement facilities still manage to miss the mark at making us smile.

Misses like this cause the dreaded customer friction or points in the process or experience that lead to guest discomfort, hassle, or even pain. And that discomfort makes guests consider if doing business with your facility is worth it.

Almost every amusement organization has goals to provide world-class service and offer experiences that wow, but often it’s in the small details that service starts to slip. Read on for five questions to help you assess whether you’re on your way to friction or finesse.

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Topics: FEC, Point of Sale, Trampoline Parks, Customer Loyalty

How to Use Customer Service Week to Build Trust and Boost Profits

Posted by Sherry Howell on Sep 13, 2017 9:07:18 AM

Customer Service Week is October 2–6, 2017. Don’t miss the opportunity to appreciate your team members. It could very well give you the competitive advantage you need!

Great managers find ways to recognize team members and show their staff appreciation every day, but taking part in the annual US National Customer Service Week is a great way to systematize and solidify your dedication to your team.

Boosting positivity by celebrating your team is often reflected in an immediate increase in team collaboration and morale. In fact, at CenterEdge, our Customer Service Week celebrations continue to grow year over year. Just from the 2016 to 2017 seasons, our Team Engagement Committee has doubled in size!

The best part is that happy team members in your facility will also earn you increased guest interaction, upsells, and repeat business. In short, celebrating your team gives your facility a competitive advantage.  As the saying goes, team members who feel appreciated will always do more than expected. Always. 

Here are three quick tips to help you host a great Customer Service Week.

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Topics: Customer Loyalty, Employee Management

4 Times Communities Got Parks & Rec Projects Right

Posted by Sherry Howell on Aug 23, 2017 11:49:51 AM

These game-changing public parks and recreation projects are not only innovative, but transformative, turning family entertainment into edutainment and an opportunity to build better communities.

The drive for many community venues to serve the changing needs of the public is constant. Parks and recreation departments and facility leaders must attempt to discern true industry trends from fads in order to direct a sustainable path for their organizations. With varied goals ranging from serving as a safe haven for at-risk teens to becoming a luxury destination, there are many directions innovative community builders can consider.

Here are four times communities totally got it right when developing parks and recreation programs that both serve and inspire, and how they can continue to use technology to up their games.

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Topics: Customer Loyalty, Parks & Rec

Did You Know? Customized Receipt Text

Posted by Sherry Howell on Jul 12, 2017 4:02:06 PM

Have a unique message you want to give guests to your facility? Have you ever thought about using Receipt Text to do so? 

Learn how to use customized receipt text to further delight your guests by delivering a more personalized interaction in today's Did You Know? video.
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Topics: Customer Loyalty, Did You Know?, Cashless

6 Essential Tips for Guest-Centric Event Scheduling in Your FEC or Trampoline Park

Posted by Sherry Howell on May 23, 2017 10:00:00 AM

Careful attraction and event scheduling creates a winning experience for your guestsand your business.

Do you ever have that nightmare where you’re supposed to be somewhere and you search and search but can’t find the location? Or the one where you realize you have a final and you’ve forgotten to attend classes all semester? What about the one where you accidentally mess up your birthday party scheduling and double book two parties for 30 eight-year-olds?

Versions of that last one have most likely made an appearance in your dreams – and maybe even your reality. Effective party and attraction scheduling is a must for every busy amusement facility, and sometimes there is a power struggle between what’s best for the business and what’s best for your guests. However, savvy operators agree that the two are far more closely linked than they first appear. 

We’ve put together six best practices for guest-centric scheduling to help keep the nightmares at bay:

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Topics: Customer Loyalty, Facility Operations

Creating an Experience: 5 Questions to Ask Before Expanding Your Recreation Offerings

Posted by Sherry Howell on May 9, 2017 9:03:10 AM

Make the most of your parks and recreation centers by focusing on the most in-demand offerings.

The family entertainment and amusement industry continues to grow and evolve, offering consumers more than ever before in the world of leisure. In an age where something as fantastical as space tourism could very well become reality, it’s no surprise that entertainment professionals are constantly trying to prove that the sky’s no longer a limit.

The parks and recreation industry is seeing a lot of movement towards expanding facilities and offerings to both delight residents and attract more tourism – and that’s a smart move. But with so many directions to take and decisions to make, where does a municipality even start?

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Topics: Customer Loyalty, Parks & Rec, Facility Operations

3 Common Myths About the Buying Process – Dispelled!

Posted by Sherry Howell on Apr 26, 2017 12:33:10 PM

Never assume that the buyer has done all the work for you – a smart salesperson should still work to make the sale.

It’s true that today’s buyers are more educated than ever - but do you know what they were studying?

Remember being in school and studying for an exam? You might have spent hours poring over books and notes wondering if the material would be on the test. It was often impossible to predict what information was going to be covered.

That’s often what I think of when I hear people saying, “Today’s buyers are 3/4 of the way down the buying process before they get to you,” which assumes that all buyers know not only everything about the exact product or service, but also about all of the companies offering it. You know who isn’t saying things like that? Someone who is actually killing the sales game, that’s who.

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Topics: Customer Loyalty, Sales, Cashless

Encourage Better Customer Engagement by Going Beyond 3 Common Questions

Posted by Sherry Howell on Apr 19, 2017 12:22:49 PM

Go beyond a simple, “Hi, how are you?” and create a lasting impression with your guests.

Every time I visit my local grocery store, I have a similar conversation with the cashier at checkout. Invariably, the cashier asks if I’ve found everything I was looking for.

For a grocery store, it’s a great question because it gives them the chance to learn more about their customer’s experience. They can potentially identify inventory issues and even provide rainchecks for future visits. While it is a great question, in all the times I’ve been asked, the cashier has NEVER been able to handle a response other than “Yes.”

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Topics: Customer Loyalty