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CenterEdge Software Blog

5 Simple Ideas to Increase Revenue and Engagement

Posted by Sherry Howell on Jan 14, 2022 11:09:46 AM

A little creativity and planning can quickly boost your revenue and audience engagement.

When you've been in this business a while, you've undoubtedly tried a lot of different promotions and special offers. But over time, it can be easy to get into a habit of doing things the same way.

Sometimes it makes sense to go "back to the drawing board" and reinvent new ways to sell and promote your business. To help you do that, we put together this list of five simple, low-cost promotion ideas that can help you boost your creativity and your bottom line. Try one, combine them, or use these as a starting point for your own creative magic, and go forth and conquer the world!

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Topics: Customer Loyalty, Marketing, Sales, CenterEdge Advantage POS, Facility Operations

Top 10 Growth Resources to Devour in 2022

Posted by Sherry Howell on Dec 10, 2021 12:53:55 PM

Be sure to put these podcasts and books on your  'To Be Devoured' List for 2022. 

This year has taught us many lessons, and there's no doubt we'll learn many more in the year to come. But the best leaders are also intentional about learning and growth. We asked our team to share a few of the books and resources that have made a difference in their lives this year.

No matter what you want to learn about or improve upon, you're sure to find something valuable in this year's resource roundup.  

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Topics: Customer Loyalty, Employee Management, Facility Operations

5 Steps to a Better Birthday Party Experience

Posted by Sherry Howell on Aug 19, 2021 2:23:59 PM

Your birthday party experience can be a guest's first exposure to your business, so it's essential that you deliver on your promises. 

Birthday parties are great offerings for your business and can bring in an entirely new audience. But those brand new guests (and their parents) are making decisions about not just parties at your facility, but also your entire experience, from the moment they first engage with you. 

That's why it's essential that you develop a party experience that you can deliver again and again at the right level. Here are a few steps to help you do just that. 

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Topics: Customer Loyalty, Employee Management, Integrated Waivers, Facility Operations, Birthday Party & Groups

5 Ways to Impress Your FEC Guests

Posted by Sherry Howell on May 27, 2021 11:35:09 AM

With consumers becoming more discerning than ever, the best FEC's always find ways to surprise and delight. 

After our recent labor blog where we talked about the importance of transparency with guests, we thought it made sense to follow up with the importance of constantly pushing to operate smarter. 

COVID has impacted our communities and businesses in ways we are probably still not completely aware of yet. But some businesses have also used COVID or the labor shortage as an excuse for mediocre products and services. While guests may be forgiving initially, we all know that any grace we're afforded for questionable guest service is likely short-term at best. 

To help get back to what makes a memorable guest experience, we brought back this popular blog with five ways to impress your guests.

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Topics: Customer Loyalty, Marketing, Facility Operations

6 Tips to Help You Manage the Labor Shortage at Your FEC

Posted by Sherry Howell on May 19, 2021 10:20:31 AM

Transparency, consistency, and creativity might help in the days of doing more with less. 

The labor shortage has been a hot topic in retail and hospitality for employers and consumers alike. Lately, I have seen a few frontline team members expressing how difficult it is to work some days given the increased traffic and reduced staff. 

I have also noticed a few unique ways that establishments have handled the crisis that I thought might be worth sharing. Read on for a few tips and attention-grabbing ideas that might help you manage the situation in ways that keep your team and your guests happy.

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Topics: FEC, Trampoline Parks, Waterparks, Customer Loyalty, Amusement Parks, Employee Management

5 Ways to Reduce Painful Customer Friction in Your FEC

Posted by Sherry Howell on May 6, 2021 9:21:12 AM

Consumers are more discerning than ever; set your facility up for success from the start.

We recently discussed how we've been hearing stories of business owners experiencing more negative interactions with guests in recent months, and how to navigate those troubled waters in ways that can resolve problems before they escalate.

But besides the stress of the last year taking its toll, what could be causing so many new complaints? I believe many of the complaints businesses are getting have the same root cause they've always had: the guest experience killer known as customer friction. 

The pandemic has created a lot of friction for consumers and businesses in the last year. With the developments of ever-changing guidelines and policies, it's no wonder guests and business owners alike are feeling the effects. That's why it makes sense to get back to basics and take a fresh look at your FEC's current practices and determine whether they're helping, or hurting your overall guest experiences. Read on for five ways to reduce friction in your facility.  

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Topics: FEC, Point of Sale, Trampoline Parks, Customer Loyalty

How to Handle Upset Guests Without Losing Your Cool

Posted by Sherry Howell on Apr 7, 2021 12:00:23 PM

Use these steps to help you manage tense situations with angry guests in a way that you can be proud of. 

A year into the pandemic, we're seeing a lot of positive movement towards getting back to normal. However, recently in online forum threads, we have begun to notice that an increasing number of business owners are facing unusually negative reviews and more angry customers than ever.

I think it's safe to say that the last year has left us all more stressed than ever and that stress is making its mark. But even though we might be facing more challenging situations, we need to respond in a way that resolves a problem quickly and positively. That's why we're bringing back these tips to help your team win every tense situation they face. 

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Topics: Customer Loyalty, Employee Management, Facility Operations

How to Build an FEC Membership Program

Posted by Sherry Howell on Mar 25, 2021 2:22:34 PM

Thoughtful program planning and strategic rollout can make all the difference. 

Now that you’ve heard about some of the key benefits, new CenterEdge tools, and a success story, you’re probably ready to think about setting up a membership program for yourself. 

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Topics: Point of Sale, Customer Loyalty, Marketing, Memberships, Sales, CenterEdge Advantage POS

Operator Insights: Rev’d Up Fun Discusses Memberships

Posted by Sherry Howell on Mar 17, 2021 10:11:51 AM

Today’s interview with CenterEdge client, Zach Johnson of Rev’d Up Fun, will give you terrific insights to help you decide if building a membership program is right for you. 

As we discussed in Part One of this blog series, membership programs could have the potential to bring in a brand new revenue stream for your facility. But do they actually work?

We decided the best way to illustrate program benefits would be to let a CenterEdge operator like you share his results. 

Rev’d Up Fun is a 30,000 square foot state-of-the-art family entertainment center in Woodhaven, Michigan. This family-owned and operated venue features multiple attraction offerings, including Ballocity, axe throwing, laser tag, a ropes course, an XD Dark Ride, bumper cars, and a game zone, as well as a full-service food and beverage offering. 

We sat down with Zach Johnson, Owner, and asked him to share his experience with membership programs and his plans to make memberships a key component of Rev’d Up Fun’s offering.

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Topics: Point of Sale, Customer Loyalty, Marketing, Memberships, Sales, CenterEdge Advantage POS

6 FEC Management Strategies You Need in 2021

Posted by Sherry Howell on Jan 6, 2021 12:50:00 PM

Continue to adapt your approach in these key areas to meet your business' needs in the ever-changing amusement landscape.

Many times over these last months, it seemed like all we could do just to survive some days. We had to reimagine our businesses as we fought to reopen and recover. As you look forward to the new year, now is a good time to review the management strategies that you implemented and decide how you need to change them in the new year. 

We brought back our facility management blog series to help you analyze your approach around the key areas that can help your amusement facility thrive as you move forward. Each section links to a more detailed blog for easy reference so that you can start where it makes the most sense.  

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Topics: Customer Loyalty, Memberships, Employee Management, Facility Operations, Birthday Party & Groups, Online Sales & Ticketing