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CenterEdge Software Blog

How Your Current Loyalty Rewards Programs Fail You (and What to Do About It)

Posted by Sherry Howell on Oct 9, 2019 12:00:00 PM

 

Every day, you strive to learn new ways to drive brand loyalty and enhance your guests’ experience. You’re keeping up with the trends, trying new recipes, looking towards the next new attraction or new package offering – anything to differentiate your business from the ever-growing competition.

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Topics: Customer Loyalty, Memberships

Surviving Offseason: 3 Keys to Improving Guest Attendance

Posted by Sherry Howell on Sep 11, 2019 8:00:00 AM

Every amusement park, water park, trampoline park or FEC owner wants to increase revenue and control operating costs, but both of these goals can take a hit during the offseason if the right steps aren’t taken.

As we say a bittersweet goodbye to summer, it’s time to start thinking about how to prepare your park or outdoor FEC for success in the offseason.

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Topics: Customer Loyalty, Facility Operations

How to Identify and Entice Your FEC's Best Guests

Posted by Sherry Howell on Aug 28, 2019 8:00:00 AM

It’s easier to sell more to your existing customers than it is to get new ones (and it costs less, too). But many FECs and amusement destinations fail to make the most of each customer relationship.

More engaged and loyal guests will help you achieve more revenue, so focus on cultivating a flourishing customer relationship to get closer to your goals. Here are five steps to help you identify and entice your best guests.

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Topics: Customer Loyalty, Reporting & Analytics, Sales, Facility Operations

FEC Competition: 5 Situations That Steal Your Summer Customers (And How to Win Them Back)

Posted by Sherry Howell on Jul 17, 2019 8:00:00 AM


There are already plenty of amusement outlets competing for the entertainment dollar, but for many indoor family entertainment centers, the summer presents even more challenges to keeping your guests loyal.

Before you decide to change your hours or do a rain dance in the parking lot, consider this sage advice from marketing expert, Jill Konrath: “Know your competition, but don’t obsess over them.”

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Topics: Customer Loyalty, Marketing, Sales, Facility Operations

How to Deliver a Better Birthday Party Experience

Posted by Sherry Howell on Apr 24, 2019 10:27:21 AM

I recently attended a birthday party for a friend’s child at a new indoor climbing center. The facility had recently opened and there was a lot of hype surrounding its unique climbing structures and offerings.

When you’re the new entertainment venue in town, your facility will naturally get a lot of attention and new bookings of people who are eager to try out your offerings. But all the best attractions won’t bring guests back if you don’t live up to the hype with the right guest experience. Read on for five tips I developed from my recent visit so that you can deliver a better birthday party experience every time.

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Topics: Customer Loyalty, Integrated Waivers, Facility Operations, Birthday Party & Groups

5 Tips to Get You on the Right Path to Helping Angry FEC Guests

Posted by Sherry Howell on Jan 2, 2019 11:55:33 AM

How to masterfully manage difficult amusement park guest interactions while maintaining the relationship – and your cool.

Without a doubt, handling angry park customers (or coworkers) is one of the most difficult parts of anyone’s job. Tense interactions invoke both physical and psychological responses in us that can make a tough situation worse if we don’t handle them appropriately. And our reactions to those moments can leave a lasting impact on guests’ repeat visits, our reputation at work and even our business’ standing in the community. Bottom line, it’s a big deal and one that you need a plan for – before the next difficult situation arises. To do it right means not only putting all the pieces together into a well-rounded approach to service recovery, but also being ready for the tough times with these five tips.

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Topics: Customer Loyalty, Employee Management, Facility Operations

5 Ingredients to Deliver a Strong Guest Experience in Your FEC

Posted by Sherry Howell on Dec 12, 2018 8:00:00 AM

Great experience and customer loyalty go hand-in-hand, don’t they? It isn’t easy to consistently capture a customer’s loyalty but the best parks and FECs manage it so flawlessly that they immediately stand out.

I recently had a purchase experience that was so noteworthy I couldn’t wait to share it with you. Here are five things I experienced that have turned me into a loyal fan and can help you impress even the most jaded, guest-experience critic.

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Topics: Customer Loyalty, Marketing, Facility Operations

CenterEdge Customer Service Week Challenge Winners 2018

Posted by Sherry Howell on Oct 3, 2018 8:00:00 AM

Meet the five Excellence Award winners and finalists of the 2018 Customer Service Week Challenge

We had such a great response for the Customer Service Week Challenge! Responses came from all over the U.S. and it was great to read about all the terrific things your team members are doing. From party hosts to admissions staff all the way to maintenance, it’s so obvious when team members have that “it” thing that makes a difference. It was so hard choosing winners, but here are the top five winners and finalists who prove that “Excellence Happens Here” at their facilities.

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Topics: Customer Loyalty, Employee Management, Facility Operations, Birthday Party & Groups

Grow Your Revenue by Getting out of the Box and onto the Mat

Posted by Sherry Howell on Aug 8, 2018 9:15:33 AM

The benefits of offering classes at your facility and how to make the leap from the marketing to the technical.

I just finished a yoga teacher certification this summer, so imagine my surprise when I picked up the July issue of Funworld and saw the cover article was none other than Namaste! How Museums Are Attracting New Audiences with Creative Ways to Enhance Guests’ Well-Being. Talk about worlds colliding! I love their idea of using healthy-living classes to introduce new patrons to the art museum. 

The article inspired me. How can entertainment and amusement facilities also capitalize on this idea and create a meaningful—and lucrative—set of complementary and alternative activities during off-peak times?

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Topics: FEC, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks, Memberships, Sales, Parks & Rec

5 Automated Conversations You Should Be Having with Your Park and FEC Event Guests

Posted by Sherry Howell on Jul 18, 2018 10:05:18 AM

Whether you've booked a waterpark, amusement park or FEC event, don’t let a budding relationship fail by missing out on these essential touchpoints.

The birthday party or event is booked and you’re well on your way to making memories with a whole new group of prospective guests. Take this opportunity to further lay the groundwork for a world-class guest experience. Your event sales staff might be busy, but that doesn’t mean you need to skimp on communication. Let your party software help you set and manage guests’ expectations from beginning to end, so you can focus on delivering wow-worthy events and turning one-time party guests into return customers.

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Topics: FEC, Trampoline Parks, Customer Loyalty, Marketing, Memberships, Sales, Birthday Party & Groups