CenterEdge Software Blog

5 Reasons Your Business Needs a Meaningful Purpose

Posted by Sherry Howell on Mar 24, 2023 12:08:19 PM

Team alignment, motivation, and clear direction are just some of the benefits a meaningful purpose can yield.

Nearly every business wants to provide outstanding customer service. But many people don't realize that a great customer experience isn't just about guest visits and sales interactions. 

The organizations with the best experience seem to have one thing in common. They all clearly understand who they are as a business and what they want to be in their communities or industries. That purpose becomes a guiding light in everything they do. 

A meaningful purpose doesn't just give you marketing fodder for your company website. It allows you to build the foundation necessary to create legendary guest experiences. Read on for five core benefits of having a meaningful purpose. 

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Topics: Customer Loyalty, Employee Management, Facility Operations

6 Tips to Gain Market Share for Your FEC

Posted by Sherry Howell on Mar 10, 2023 12:06:07 PM

Assess your current marketing and guest experience approach to identify key areas of focus to gain market share.

It can be easy to fall into the trap of doing the same things when it comes to marketing your business. School year promotions, check. Birthday party program emails, check. Weekly specials, check. And so on. 

Those marketing practices are safe, and although they work, every other family entertainment business is likely doing the same thing. But before you up your advertising budget, try strengthening your approach to these marketing practices.

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Topics: Customer Loyalty, Marketing, Reporting & Analytics, Facility Operations

The Best Approach to Collecting Guest Feedback

Posted by Sherry Howell on Aug 26, 2022 12:02:10 PM

The costs of ignoring feedback are high. Find your approach today. 

This week a group of excited and dedicated operators and managers met at Andretti’s Indoor Karting and Games in Buford, Georgia, to take a deep dive into building a strong guest, team member, and leadership experience. It was an outstanding “meeting of the minds” with many insights and best practices shared among the group.

One discussion centered around feedback. Maximizing the potential of guest feedback is critical to an outstanding guest experience. Today, we’re discussing five approaches to guest feedback so that you can decide the one(s) that make the most sense for your business.

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Topics: Customer Loyalty, Employee Management, Facility Operations

5 Tips for Better Party Communications

Posted by Sherry Howell on Jul 29, 2022 9:45:50 AM

Create custom event emails to deliver key information clearly and consistently.

Party and event coordinators often spend too much time repeatedly answering the same questions from parents and group contacts. 

And worse, sometimes guests don't ask questions and therefore make assumptions about their upcoming event. Those assumptions can lead to confusion and frustration for guests and your team.

The value of consistent and effective communication can't be underestimated. To help you develop the right communication flow, we're sharing five tips to help you leverage the power of automatic event communications.  

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Topics: Customer Loyalty, Employee Management, Facility Operations

5 Benefits of Sustainability Efforts for Your FEC

Posted by Sherry Howell on Jul 8, 2022 2:29:18 PM

Reduce costs, boost morale, and earn more business - all while making a positive environmental impact. 


Sustainability efforts are a high priority for many businesses, but not necessarily for the reasons you might think. Of course, concerns about environmental impact top the list, but did you know that sustainability can also help your business’s bottom line?

Today, we’re sharing five ways going green can benefit your business and make your competitors green with envy. 

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Topics: Customer Loyalty, Facility Operations, Food & Beverage

6 Ways to Improve Loyalty Programs and Memberships

Posted by Sherry Howell on Jul 1, 2022 11:10:20 AM

Avoid the most common mistakes businesses make when implementing loyalty programs and memberships and start seeing an increase in engagement and adoption right away. 

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Topics: Customer Loyalty, Memberships

How to Hit a Guest Experience Grand Slam

Posted by Sherry Howell on Jun 24, 2022 11:02:30 AM

Hit guest experience out of the park with these tips.

Last Sunday, many of our CenterEdge team members and their families came together for the first company-wide outing in over two years.

One of our most cherished regular events prior to COVID was attending a Durham Bulls minor league baseball game for some food, fun, and togetherness.

Our event was packed and, as it was Father's Day, our goal was to make our CenterEdge dads - and all of our team members and families, feel special. 

The staff and teams at the Durham Bulls game hit a home run for us. Today, we're sharing five guest experience moments that we think are a real catch. (We'll stop with the puns soon, promise.)

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Topics: Customer Loyalty, Employee Management, Facility Operations

7 Tips for Getting User-Generated Content in Your FEC

Posted by Sherry Howell on May 20, 2022 12:51:25 PM

User-generated content can create brand awareness, build trust, and help you engage with your audience - with less of the heavy lifting.  

Family entertainment businesses have no shortage of opportunities for social media gold. But many marketers often feel at a loss for what to post and when.

Some of the beauty of this type of marketing is that it's more accessible than ever before. While some content should be polished and professional, other posts can and should be organic and edgy.

Photo and video content often increases your reach and generates more engagement than other types. But before you groan that you'll have to coerce one of your team members to be the "talking head" in your next video series, don't forget about the untapped potential of user-generated content (UGC). Today, we're sharing seven tips to help you encourage your guests to create and share pictures and videos. 

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Topics: FEC, Customer Loyalty, Marketing, Sales, Employee Management, Facility Operations

5 Reasons to Use Story Driven Training and Management

Posted by Sherry Howell on Apr 1, 2022 2:52:30 PM

Stories provide context, model desired behaviors, connect staff to your values, and so much more.   

I had the extreme pleasure of chatting with Eddie Hamann, Managing Partner of Andretti Karting and Games in Orlando during the most recent Experience Academy event earlier this year.

During one lunch, Eddie shared with our group some of the work that the Andretti's team has been doing locally and abroad. They believe in giving back at least 10% of what they earn and do this in various ways. They build churches, give donations, help team members in need, and,  through their #CheckIt4Andretti Foundation, they work to provide awareness of the importance of early screening for colorectal cancers. The foundation also helps fund screening for low-income individuals who are uninsured or underinsured, and who might not otherwise get this critical screening. At the time of the conversation, Eddie shared that they had already saved nine people's lives by detecting cancer early. 

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Topics: Customer Loyalty, Employee Management, Facility Operations

How to Handle Problem Employees at Your FEC

Posted by Sherry Howell on Mar 11, 2022 11:19:11 AM

Avoid the high costs of allowing problematic behavior with these tips.   

Quick story: Last week, my husband and I went to one of our favorite little cafes for a quick lunch. There was someone new behind the counter and my husband asked if she was the owner, and she was. 

When I asked after the team member who typically worked the counter, I learned they were no longer with the company. I asked, "is it because they were kind of salty? I mean they were nice if you didn't interrupt or want to change the kind of bread your sandwich was on. But if you did, their face told you exactly how they felt about it."

Of course, the owner was professional and wouldn't share details, but I did learn that I hadn't been the first person to ask a similar question since the owner had taken over the management of her operation. Besides that, while we were enjoying lunch, my husband noticed that the cafe appeared even cleaner, and the staff seemed a little sunnier than they had in the past.  

Bottom line: having a team member that isn't in line with your values could be impacting your business in ways you may not even realize. Read on for tips to help you recognize when you have an issue with a team member and what to do about it.  

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Topics: Customer Loyalty, Employee Management, Facility Operations