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CenterEdge Software Blog

CenterEdge Customer Service Week Challenge Winners 2018

Posted by Sherry Howell on Oct 3, 2018 8:00:00 AM

Meet the five Excellence Award winners and finalists of the 2018 Customer Service Week Challenge

We had such a great response for the Customer Service Week Challenge! Responses came from all over the U.S. and it was great to read about all the terrific things your team members are doing. From party hosts to admissions staff all the way to maintenance, it’s so obvious when team members have that “it” thing that makes a difference. It was so hard choosing winners, but here are the top five winners and finalists who prove that “Excellence Happens Here” at their facilities.

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Topics: Customer Loyalty, Employee Management, Birthday Party & Groups, Facility Operations

Grow Your Revenue by Getting out of the Box and onto the Mat

Posted by Sherry Howell on Aug 8, 2018 9:15:33 AM

The benefits of offering classes at your facility and how to make the leap from the marketing to the technical.

I just finished a yoga teacher certification this summer, so imagine my surprise when I picked up the July issue of Funworld and saw the cover article was none other than Namaste! How Museums Are Attracting New Audiences with Creative Ways to Enhance Guests’ Well-Being. Talk about worlds colliding! I love their idea of using healthy-living classes to introduce new patrons to the art museum. 

The article inspired me. How can entertainment and amusement facilities also capitalize on this idea and create a meaningful—and lucrative—set of complementary and alternative activities during off-peak times?

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Topics: Parks & Rec, Sales, Memberships, Marketing, Customer Loyalty, Zoos & Aquariums, Amusement Parks, Waterparks, Museums, Trampoline Parks, FEC

5 Automated Conversations You Should Be Having with Event Guests

Posted by Sherry Howell on Jul 18, 2018 10:05:18 AM

Don’t let a budding relationship fail by missing out on these essential touchpoints.

The birthday party or event is booked and you’re well on your way to making memories with a whole new group of prospective guests. Take this opportunity to further lay the groundwork for a world-class experience. Your event sales staff might be busy, but that doesn’t mean you need to skimp on communication. Let your software help you set and manage guests’ expectations from beginning to end, so you can focus on delivering wow-worthy events and turning one-time party guests into return customers.

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Topics: Birthday Party & Groups, Sales, Memberships, Marketing, Customer Loyalty, Trampoline Parks, FEC

5 Effective Ways to Resolve Complaints with LAST

Posted by Joshua Liebman on Jun 27, 2018 11:03:30 AM

How one simple model can help you turn friction moments into great guest experiences.

NOTE: I had the opportunity to meet Josh Liebman of Amusement Advantage at the 2017 Rockin’ Jump Conference and he had a lot to say about guest experience. He has some great, actionable thoughts around handling customer friction moments with guests, and how to get great at service recovery, and so we asked him to share the process that he teaches. Read on for his ideas about what he calls the LAST model for service recovery, and how it can help you make memories that last much longer than the moment of friction. Let us know what you think! 

~ Sherry

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Topics: Customer Loyalty, FEC, Trampoline Parks, Amusement Parks, Waterparks

3 Rules for Growing Your FEC or Park with Referrals

Posted by Sherry Howell on Jun 4, 2018 11:43:14 AM

When it comes to expanding your client base, it’s all about who you know – and how you leverage those relationships.

Editor’s Note: Referrals continue to be a huge driver of FEC growth, so we’ve updated this popular classic for accuracy and comprehensiveness. Read on!

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Topics: Facility Operations, FEC, Trampoline Parks, Sales, Customer Loyalty

Building Your Brand One Important Detail at a Time

Posted by Sherry Howell on May 23, 2018 8:20:21 AM

4 ways to build your brand that won’t cost you anything.

The CenterEdge team recently had the opportunity to attend an industry education event, LaserTAG360, a two-day conference for new and existing facilities. While the focus of the event is laser tag, the top-notch business practices being shared are applicable across all aspects of the amusment industry from FECs and trampoline facilities to amusement, water and adventure parks.

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Topics: Marketing, Customer Loyalty, Amusement Parks, Waterparks, Trampoline Parks, Zoos & Aquariums, Museums, FEC

How to Help Your Team Shine and Improve Your Facility 

Posted by Sherry Howell on Feb 7, 2018 12:00:00 PM

Learn how to enlist the help of team members to improve the overall experience and tap into their useful skills. 

Tired of front-line team members asking you the same questions all the time? Check out today's video to help build autonomy and ownership while creating a library of training materials.

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Topics: Employee Management, Customer Loyalty, Did You Know?

7 Questions to Ask When Building a Loyalty Program at your Amusement Park or Family Entertainment Center

Posted by Sherry Howell on Jan 24, 2018 12:00:00 PM

Get ahead of the competition by implementing a rewards program that will have guests coming back again and again.

After our recent post about the benefits that a loyalty program offers an entertainment venue, we received a lot of requests for guidance about building compelling programs. There are so many options and directions you can take, and every facility has different needs. Use these seven questions to help you develop the program that’s right for your guests and your park.

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Topics: Memberships, Customer Loyalty

4 Resolutions We’ve Made That Will Stick All Year Long

Posted by Sherry Howell on Jan 3, 2018 12:00:00 PM

Let’s hit the ground running in 2018!

And just like that, it’s a new year! I don’t know about you, but I feel so excited about this year I can hardly contain myself. I think it’s because I am so focused on all the opportunity the new year can bring for us to achieve together.

It’s a time for planning, for changing the game, and for making commitments to ourselves and each other. Last week, we shared our CenterEdge partnership commitments, so thanks everyone for all the warm comments. Just like I’m sure you are, we’ve hit the ground running with some New Year’s Resolutions of our own. Here are just a few that we know will stick all through 2018.

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Topics: Sales, Employee Management, Customer Loyalty

5 Ways a Loyalty Rewards Program Can Help Grow Your Amusement Park or FEC Revenue

Posted by Sherry Howell on Dec 6, 2017 12:00:00 PM

Get these benefits and more when you implement a guest loyalty program.

Every entertainment venue is trying to learn how to operate smarter and differentiate their business from the competition. With consumers today who are more loyal to brands whose values they can identify with, a great way to differentiate yourself is through your park’s loyalty or rewards program. But it isn’t just about giving something away for nothing.

There are many different types of rewards programs: including tier based and points programs, based on winnings, dollars spent or visits, and not every program would be right for your facility. But if you’re still on the fence about whether they can help your business, read on for several key ways a guest loyalty rewards program can help you increase revenue and strengthen your brand. A well-designed loyalty program can help your park do these five things. 

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Topics: Customer Loyalty, Memberships, FEC, Amusement Parks