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CenterEdge Software Blog

Top Phrases FEC Staff Should Avoid

Posted by Sherry Howell on Aug 19, 2020 11:19:35 AM

There are no do-overs during face to face interactions with guests; team members must be equipped to get it right from the start. 

Guest service interactions have been on our mind a lot lately. Your team has a lot to worry about just making sure they are keeping on top of all the changing processes. They shouldn't have to worry about saying the wrong thing to a guest and damaging your facility's guest experience OR reputation.

That's why we decided to update the top phrases team members should never use to help remind staff that there are some words better left unsaid. 

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Topics: Customer Loyalty, Employee Management, Facility Operations

CenterEdge Pro Tip: Developing a Gratitude Habit

Posted by Sherry Howell on Aug 12, 2020 10:00:00 AM

Practice daily gratitude and reap benefits like better decision-making capabilities, improved relationships with your team and community, and more. 

We were so sad to learn of Creative Works’ founder, Jeff Schilling’s, recent passing.  He will be greatly missed. Jeff’s legacy lives on through the results of his commitment to innovation in our industry and his lessons about making a difference every day.

Today, we’re sharing how Jeff’s words of wisdom about gratitude can help you become a powerful influence in your business, family, and community. 

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Topics: Customer Loyalty, Employee Management, Facility Operations

3 Guest Satisfaction Report Insights You Need to Know About

Posted by Sherry Howell on Jul 29, 2020 10:00:00 AM

Guest experience may be changing, but one fact remains - use data to inform your strategy. 

As you continue to adapt to the challenges each new day brings, it also makes sense to take a broader look at industry trends and consider whether your plan will put your business ahead of, or behind, the competition. 

We were asked not long ago to provide our analysis of the 2020 FunRating Report, provided by Amusement Advantage, to help facilities make sense of survey results from over 600 attractions across the family entertainment and amusement industry. Our full five-part analysis was published inside the report, but here we wanted to share three of the key takeaways that can help you continue to think creatively about your operation now, and in the future. 

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Topics: FEC, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Customer Loyalty, CenterEdge News, Facility Operations, CenterEdge Client Success

Rethinking Your Facility Management Approach: Training

Posted by Sherry Howell on May 21, 2020 8:00:00 AM

Systems are ready. Offerings are updated. Capacity management controls are in place. For many facilities, it's showtime. But is your team ready?

To wrap up our blog series, Rethinking Your Facility Management Approach, we’d like to share a quick word of encouragement along with a few tips to consider when outlining your training plan for reopening your FEC. Take these three final steps to prepare to reopen.

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Topics: FEC, Point of Sale, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Customer Loyalty, CenterEdge Advantage POS, Employee Management, Facility Operations

Rethinking Your Facility Management Approach: Smart Marketing

Posted by Sherry Howell on May 19, 2020 8:00:00 AM

It’s unlikely that you will have a bottomless marketing budget to dip into when you are in the early stages of welcoming guests back. 

What is likley, however, is that you'll need to rethink your marketing plan in light of phased opening approaches and ever-changing guidelines. It will be important for your facility to create a strategic communication and marketing approach that will drive key guest behavior. That’s why we’ve put together these five steps to help you get started. 

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Topics: FEC, Point of Sale, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks, Reporting & Analytics

Rethinking Your Facility Management Approach: Recurring Revenue

Posted by Sherry Howell on May 14, 2020 8:00:00 AM

With the economy struggling, soon entertainment businesses will once again be positioned to offer guests a safe place to escape and play. But consumers will likely be more careful of where and how they spend their entertainment dollar, at least in the early phases of the recovery.

The facilities that will rebound the best will most likely be those with well-planned programs and packages. It will be important to deliver value and excitement to the consumer while building a strong revenue stream for your business. We’ve put together five things you need to know when building recurring revenue programs in your park or FEC.

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Topics: FEC, Point of Sale, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks, Memberships, Facility Operations

Your FEC’s Next Steps: Rethinking Your Facility Management Approach

Posted by Sherry Howell on Apr 29, 2020 8:00:00 AM

The world changes daily during the COVID-19 pandemic and entertainment and leisure businesses need to be ready to meet new standards and manage evolving guest expectations.

But even with so much uncertainty right now, one thing is certain: Our industry has always been reimagining itself, with every new attraction, every unique experience.

That hasn’t changed and it never will.  

The question is, then, how can your business evolve faster than ever before, with a landscape that appears to have changed overnight?  Our varied amusement industry experience tells us that each amusement sector, from water park to FEC to adventure attraction, has already unearthed unique facility management needs in their everyday operation. It’s time now to bring those insights together and develop your newly imagined operational plan.

Whether you need to implement first-time capacity management systems or expand your recently discovered takeout business niche, CenterEdge is here to help. Read on for some of the ways to rethink your facility management approach in the days and weeks to come. 

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Topics: Customer Loyalty, Memberships, Employee Management, Facility Operations, Birthday Party & Groups, Online Sales & Ticketing

How Your Current Loyalty Rewards Programs Fail You (and What to Do About It)

Posted by Sherry Howell on Oct 9, 2019 12:00:00 PM

 

Every day, you strive to learn new ways to drive brand loyalty and enhance your guests’ experience. You’re keeping up with the trends, trying new recipes, looking towards the next new attraction or new package offering – anything to differentiate your business from the ever-growing competition.

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Topics: Customer Loyalty, Memberships

Surviving Offseason: 3 Keys to Improving Guest Attendance

Posted by Sherry Howell on Sep 11, 2019 8:00:00 AM

Every amusement park, water park, trampoline park or FEC owner wants to increase revenue and control operating costs, but both of these goals can take a hit during the offseason if the right steps aren’t taken.

As we say a bittersweet goodbye to summer, it’s time to start thinking about how to prepare your park or outdoor FEC for success in the offseason.

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Topics: Customer Loyalty, Facility Operations

How to Identify and Entice Your FEC's Best Guests

Posted by Sherry Howell on Aug 28, 2019 8:00:00 AM

It’s easier to sell more to your existing customers than it is to get new ones (and it costs less, too). But many FECs and amusement destinations fail to make the most of each customer relationship.

More engaged and loyal guests will help you achieve more revenue, so focus on cultivating a flourishing customer relationship to get closer to your goals. Here are five steps to help you identify and entice your best guests.

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Topics: Customer Loyalty, Reporting & Analytics, Sales, Facility Operations