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CenterEdge Software Blog

Rethinking Your Facility Management Approach: Training

Posted by Sherry Howell on May 21, 2020 8:00:00 AM

Systems are ready. Offerings are updated. Capacity management controls are in place. For many facilities, it's showtime. But is your team ready?

To wrap up our blog series, Rethinking Your Facility Management Approach, we’d like to share a quick word of encouragement along with a few tips to consider when outlining your training plan for reopening your FEC. Take these three final steps to prepare to reopen.

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Topics: FEC, Point of Sale, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Customer Loyalty, CenterEdge Advantage POS, Employee Management, Facility Operations

Rethinking Your Facility Management Approach: Smart Marketing

Posted by Sherry Howell on May 19, 2020 8:00:00 AM

It’s unlikely that you will have a bottomless marketing budget to dip into when you are in the early stages of welcoming guests back. 

What is likley, however, is that you'll need to rethink your marketing plan in light of phased opening approaches and ever-changing guidelines. It will be important for your facility to create a strategic communication and marketing approach that will drive key guest behavior. That’s why we’ve put together these five steps to help you get started. 

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Topics: FEC, Point of Sale, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks, Reporting & Analytics

Rethinking Your Facility Management Approach: Recurring Revenue

Posted by Sherry Howell on May 14, 2020 8:00:00 AM

With the economy struggling, soon entertainment businesses will once again be positioned to offer guests a safe place to escape and play. But consumers will likely be more careful of where and how they spend their entertainment dollar, at least in the early phases of the recovery.

The facilities that will rebound the best will most likely be those with well-planned programs and packages. It will be important to deliver value and excitement to the consumer while building a strong revenue stream for your business. We’ve put together five things you need to know when building recurring revenue programs in your park or FEC.

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Topics: FEC, Point of Sale, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks, Memberships, Facility Operations

Your FEC’s Next Steps: Rethinking Your Facility Management Approach

Posted by Sherry Howell on Apr 29, 2020 8:00:00 AM

The world changes daily during the COVID-19 pandemic and entertainment and leisure businesses need to be ready to meet new standards and manage evolving guest expectations.

But even with so much uncertainty right now, one thing is certain: Our industry has always been reimagining itself, with every new attraction, every unique experience.

That hasn’t changed and it never will.  

The question is, then, how can your business evolve faster than ever before, with a landscape that appears to have changed overnight?  Our varied amusement industry experience tells us that each amusement sector, from water park to FEC to adventure attraction, has already unearthed unique facility management needs in their everyday operation. It’s time now to bring those insights together and develop your newly imagined operational plan.

Whether you need to implement first-time capacity management systems or expand your recently discovered takeout business niche, CenterEdge is here to help. Read on for some of the ways to rethink your facility management approach in the days and weeks to come. 

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Topics: Customer Loyalty, Memberships, Employee Management, Facility Operations, Birthday Party & Groups, Online Sales & Ticketing

How Your Current Loyalty Rewards Programs Fail You (and What to Do About It)

Posted by Sherry Howell on Oct 9, 2019 12:00:00 PM

 

Every day, you strive to learn new ways to drive brand loyalty and enhance your guests’ experience. You’re keeping up with the trends, trying new recipes, looking towards the next new attraction or new package offering – anything to differentiate your business from the ever-growing competition.

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Topics: Customer Loyalty, Memberships

Surviving Offseason: 3 Keys to Improving Guest Attendance

Posted by Sherry Howell on Sep 11, 2019 8:00:00 AM

Every amusement park, water park, trampoline park or FEC owner wants to increase revenue and control operating costs, but both of these goals can take a hit during the offseason if the right steps aren’t taken.

As we say a bittersweet goodbye to summer, it’s time to start thinking about how to prepare your park or outdoor FEC for success in the offseason.

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Topics: Customer Loyalty, Facility Operations

How to Identify and Entice Your FEC's Best Guests

Posted by Sherry Howell on Aug 28, 2019 8:00:00 AM

It’s easier to sell more to your existing customers than it is to get new ones (and it costs less, too). But many FECs and amusement destinations fail to make the most of each customer relationship.

More engaged and loyal guests will help you achieve more revenue, so focus on cultivating a flourishing customer relationship to get closer to your goals. Here are five steps to help you identify and entice your best guests.

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Topics: Customer Loyalty, Reporting & Analytics, Sales, Facility Operations

FEC Competition: 5 Situations That Steal Your Summer Customers (And How to Win Them Back)

Posted by Sherry Howell on Jul 17, 2019 8:00:00 AM


There are already plenty of amusement outlets competing for the entertainment dollar, but for many indoor family entertainment centers, the summer presents even more challenges to keeping your guests loyal.

Before you decide to change your hours or do a rain dance in the parking lot, consider this sage advice from marketing expert, Jill Konrath: “Know your competition, but don’t obsess over them.”

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Topics: Customer Loyalty, Marketing, Sales, Facility Operations

How to Deliver a Better Birthday Party Experience

Posted by Sherry Howell on Apr 24, 2019 10:27:21 AM

I recently attended a birthday party for a friend’s child at a new indoor climbing center. The facility had recently opened and there was a lot of hype surrounding its unique climbing structures and offerings.

When you’re the new entertainment venue in town, your facility will naturally get a lot of attention and new bookings of people who are eager to try out your offerings. But all the best attractions won’t bring guests back if you don’t live up to the hype with the right guest experience. Read on for five tips I developed from my recent visit so that you can deliver a better birthday party experience every time.

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Topics: Customer Loyalty, Integrated Waivers, Facility Operations, Birthday Party & Groups

5 Tips to Get You on the Right Path to Helping Angry FEC Guests

Posted by Sherry Howell on Jan 2, 2019 11:55:33 AM

How to masterfully manage difficult amusement park guest interactions while maintaining the relationship – and your cool.

Without a doubt, handling angry park customers (or coworkers) is one of the most difficult parts of anyone’s job. Tense interactions invoke both physical and psychological responses in us that can make a tough situation worse if we don’t handle them appropriately. And our reactions to those moments can leave a lasting impact on guests’ repeat visits, our reputation at work and even our business’ standing in the community. Bottom line, it’s a big deal and one that you need a plan for – before the next difficult situation arises. To do it right means not only putting all the pieces together into a well-rounded approach to service recovery, but also being ready for the tough times with these five tips.

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Topics: Customer Loyalty, Employee Management, Facility Operations