CenterEdge Software Blog

Due to the upcoming Birthday University event in Atlanta, GA, we have birthdays on the brain – and we’re thinking about best practices to make your party teams as efficient as possible.

From selling your package to serving the cake, it’s essential that every part of the process is top-notch. But one point of stress that we often hear about is in the party check-in process; so, we decided to update this popular blog to help you manage your check-in better.

You work hard to run your business and offer your guests a safe, clean and exciting place to have fun; naturally, you want it to thrive.

One important tool that successful businesses have in common is a well-performing online purchase experience.

Some of the benefits include receiving revenue in advance, shorter wait times and “sales while you sleep” – but if implemented ineffectively, your online store could be working against your business.

In our experience, there are a handful of common pitfalls many FECs, trampoline parks, and amusement and water parks still succumb to … and they could be costing your business money. Here are the top five:

Coin pushers and other redemption games with added bonus point potential can be much more attractive to guests.

Are you looking for an easy way to increase guest engagement with your coin pusher games?

I recently attended a birthday party for a friend’s child at a new indoor climbing center. The facility had recently opened and there was a lot of hype surrounding its unique climbing structures and offerings.

When you’re the new entertainment venue in town, your facility will naturally get a lot of attention and new bookings of people who are eager to try out your offerings. But all the best attractions won’t bring guests back if you don’t live up to the hype with the right guest experience. Read on for five tips I developed from my recent visit so that you can deliver a better birthday party experience every time.

Tips to help make selling birthday party and group events at your FEC a faster, easier process.

Product pricing is one of those topics that can cause a lot of controversy for leaders in almost any business and the FEC and amusement industry is no different. Do you want to be the cheapest in town, the most expensive or somewhere in the middle? There’s no right answer. If you align your product and experience with the needs of your buyer in mind, you get to decide the right pricing strategy for selling

Food service is one area that can significantly impact your business’ reputation and it’s no secret that everyone’s a critic these days.

It’s essential that FECs and amusement parks pay as much attention in their food service operation as they do in selecting the right attractions and maintaining them. In the past, some entertainment venues made do with a limited concession menu or outsourced food just for special events. Today, many facilities are considering fast casual or even full-service food and beverage as a major part of their operation.

Sell additional game play or attractions and add them to event player cards – even while the cards are in use at your facility.

Want to boost birthday party or event revenue during an event? Today’s CenterEdge Pro Tip shows you how to add money or play privileges to game cards – even while they’re in use at your facility – to boost revenue and experience and end parties on an even higher note!

Tips to help you develop a successful email marketing campaign for your family entertainment center.

Crafting the right email marketing message can sometimes feel like the quest to find the elusive unicorn. But an effective email marketing strategy is a great tool you most likely can’t afford to skip. If you’re new to FEC or amusement email marketing, check out these tips to get started. When it comes to creating the right message, though, there are five questions that every great email should answer.

Being the face of the FEC is not always an easy job—like keeping that bright smile shining and making sure you have all the answers all the time.

But if you’re not having fun, you’re definitely not doing it right! Use this easy Q and A checklist to make sure you’re hitting all the essentials, so instead of worrying about your top to do’s you can focus on the fun.

Maximize your use of electronic event invitations at your FEC to handle RSVPs, waivers and more.

Think electronic event invitations are just a value-add for guests? Think again. Today’s CenterEdge Pro Tip video discusses other key benefits that will help your FEC maximize the potential of an integrated electronic invitation system with Advantage Groups. Using electronic event invitations, you can track everything from RSVPs to waivers all while collecting data for future marketing efforts.