Give prospective buyers information in the way they need to receive it and win more sales for your business.
If you've ever taken a personality test, you have likely learned how your personality style can impact how you communicate with others.
Knowing how you naturally behave in times of stress, when interacting with others of similar or different personality styles can help you communicate more effectively with those who are similar to you - and those who are different.
Even if you're not sold on how personality can impact behavior, I think we can all agree that some buyers prefer a lot of information, while others prefer a more "big-picture" approach. Others need to read every online review for a decision while others still may need to enlist the help of all 753 of their Facebook friends.
Today, we're introducing the first of a two-part blog that will help you learn how to identify the different buying styles, and how to approach those buyers in the best way to earn their business. First up, the Director and Entertainer buying style.