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Rethinking Your Facility Management Approach: Events Management

Posted by Sherry Howell on May 7, 2020 8:00:00 AM

Just as they have been a vital part of your pre-COVID-19 overall revenue strategy, group events and birthday parties will likely be a critical component of your recovery strategy.

While you may not be able to recoup all that your facility lost during your time closed, these seven tips can help you set up, manage, market, and sell your events once you’re ready to offer them. 

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Topics: FEC, Zoos & Aquariums, Marketing, Amusement Parks, Sales, Facility Operations, Birthday Party & Groups, Food & Beverage

Rethinking Your Facility Management Approach: Guest Interaction Management

Posted by Sherry Howell on May 5, 2020 8:00:00 AM

In addition to planning your capacity management approach as you prepare to reopen, it will also be important to rethink how you invite guests to interact with your staff and other guests once onsite.

Like when creating your product offerings, it’s a good idea to give guests options to help them choose the experience - and the interactions - that work best for them. Here are five interaction points to consider.

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Topics: FEC, Zoos & Aquariums, Amusement Parks, CenterEdge Advantage POS, Integrated Waivers, Facility Operations, Cashless, Online Sales & Ticketing, Food & Beverage

Rethinking Your Facility Management Approach: Capacity Management

Posted by Sherry Howell on Apr 30, 2020 8:00:00 AM

As you consider the facility management systems that you will need to adapt to meet new operational guidelines, one of the most important considerations is how you will manage capacity.

Many indoor and outdoor attractions are already leveraging capacity ticketing for unique attractions, admissions - even for locker rentals and parking. Here are five new ways to use capacity controls that you may want to consider. 

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Topics: FEC, Zoos & Aquariums, Amusement Parks, CenterEdge Advantage POS, Facility Operations, Birthday Party & Groups, Cashless, Online Sales & Ticketing

How Small Attractions Can Increase FEC Revenue and Grow Your Amusement Business

Posted by Sherry Howell on Jan 30, 2019 9:35:02 AM

Get the real ROI on small attractions and 4 tips for picking the right one.

You don’t need to take up a ton of space to boost your bottom line. Small attractions can pack a big punch and deliver incredible ROI if you’re smart about it.

"Small attractions in what might otherwise have been 
unused space can produce $400,000 or more annually."

We talked to Phil Showler, the Director of Sales at Amusement Products, in advance of the FEC Success Institute about how FECs and other amusement facilities can increase revenue. His answer: Small attractions.

Read on for some trade secrets and get Phil’s top tips for selecting the right attraction for your business.

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Topics: FEC, Amusement Parks, Facility Operations

Grow Your Revenue by Getting out of the Box and onto the Mat

Posted by Sherry Howell on Aug 8, 2018 9:15:33 AM

The benefits of offering classes at your facility and how to make the leap from the marketing to the technical.

I just finished a yoga teacher certification this summer, so imagine my surprise when I picked up the July issue of Funworld and saw the cover article was none other than Namaste! How Museums Are Attracting New Audiences with Creative Ways to Enhance Guests’ Well-Being. Talk about worlds colliding! I love their idea of using healthy-living classes to introduce new patrons to the art museum. 

The article inspired me. How can entertainment and amusement facilities also capitalize on this idea and create a meaningful—and lucrative—set of complementary and alternative activities during off-peak times?

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Topics: FEC, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks, Memberships, Sales, Parks & Rec

4 Rules for Building an Amazing Frontline Team at Your FEC or Amusement Park

Posted by Sherry Howell on Aug 1, 2018 3:30:13 PM

We asked three experts to share their secrets for building the best teams and added one ourselves! Find out what everyone had to say.

Hiring frontline staff is tough today. There are fewer teens in the workforce than there were a decade ago when the US last achieved nearly full employment. Tougher school schedules, increased participation in higher education and more outside commitments are just some of the reasons the pool of workers has gotten smaller over the last 10-15 years. Bottom line: entertainment facilities need to know how to recruit, train and manage this young workforce in such a competitive environment.

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Topics: FEC, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Amusement Parks, Employee Management

5 Effective Ways to Resolve Complaints with LAST

Posted by Joshua Liebman on Jun 27, 2018 11:03:30 AM

How one simple model can help you turn friction moments into great guest experiences.

NOTE: I had the opportunity to meet Josh Liebman of Amusement Advantage at the 2017 Rockin’ Jump Conference and he had a lot to say about guest experience. He has some great, actionable thoughts around handling customer friction moments with guests, and how to get great at service recovery, and so we asked him to share the process that he teaches. Read on for his ideas about what he calls the LAST model for service recovery, and how it can help you make memories that last much longer than the moment of friction. Let us know what you think! 

~ Sherry

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Topics: FEC, Trampoline Parks, Waterparks, Customer Loyalty, Amusement Parks

Building Your Brand One Important Detail at a Time

Posted by Sherry Howell on May 23, 2018 8:20:21 AM

4 ways to build your brand that won’t cost you anything.

The CenterEdge team recently had the opportunity to attend an industry education event, LaserTAG360, a two-day conference for new and existing facilities. While the focus of the event is laser tag, the top-notch business practices being shared are applicable across all aspects of the amusment industry from FECs and trampoline facilities to amusement, water and adventure parks.

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Topics: FEC, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks

One Wristband to Rule Them All: 3 Ways to Make Your Operation More Seamless

Posted by Sherry Howell on May 16, 2018 2:57:20 PM

Common uses for wristbands that increase efficiency and optimize guest experience.

Simplifying the guest experience can be overwhelming when there are so many attractions, food and beverage, payment and access options to consider. Wristbands may sound old-fashioned, but the modern wristband is a terrific solution for not only streamlining your guests’ entrance into your facility, but also helping them more fully engage with everything your business has to offer.

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Topics: FEC, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Amusement Parks, Parks & Rec, Access Control, Cashless

5 Ways a Loyalty Rewards Program Can Help Grow Your Amusement Park or FEC Revenue

Posted by Sherry Howell on Dec 6, 2017 12:00:00 PM

Get these benefits and more when you implement a guest loyalty rewards program at your amusement park or FEC.

Every entertainment venue is trying to learn how to operate smarter and differentiate their business from the competition. With consumers today who are more loyal to brands whose values they can identify with, a great way to differentiate yourself is through your park’s loyalty or rewards program. But it isn’t just about giving something away for nothing.

There are many different types of rewards programs: including tier based and points programs, based on winnings, dollars spent or visits, and not every program would be right for your facility. But if you’re still on the fence about whether they can help your business, read on for several key ways a guest loyalty rewards program can help you increase revenue and strengthen your brand. A well-designed loyalty rewards program can help your amusement park or FEC do these five things. 

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Topics: FEC, Customer Loyalty, Amusement Parks, Memberships