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CenterEdge Software Blog

Grow Your Revenue by Getting out of the Box and onto the Mat

Posted by Sherry Howell on Aug 8, 2018 9:15:33 AM

The benefits of offering classes at your facility and how to make the leap from the marketing to the technical.

I just finished a yoga teacher certification this summer, so imagine my surprise when I picked up the July issue of Funworld and saw the cover article was none other than Namaste! How Museums Are Attracting New Audiences with Creative Ways to Enhance Guests’ Well-Being. Talk about worlds colliding! I love their idea of using healthy-living classes to introduce new patrons to the art museum. 

The article inspired me. How can entertainment and amusement facilities also capitalize on this idea and create a meaningful—and lucrative—set of complementary and alternative activities during off-peak times?

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Topics: Parks & Rec, Sales, Memberships, Marketing, Customer Loyalty, Zoos & Aquariums, Amusement Parks, Waterparks, Museums, Trampoline Parks, FEC

4 Rules for Building an Amazing Frontline Team at Your FEC or Amusement Park

Posted by Sherry Howell on Aug 1, 2018 3:30:13 PM

We asked three experts to share their secrets for building the best teams and added one ourselves! Find out what everyone had to say.

Hiring frontline staff is tough today. There are fewer teens in the workforce than there were a decade ago when the US last achieved nearly full employment. Tougher school schedules, increased participation in higher education and more outside commitments are just some of the reasons the pool of workers has gotten smaller over the last 10-15 years. Bottom line: entertainment facilities need to know how to recruit, train and manage this young workforce in such a competitive environment.

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Topics: Employee Management, FEC, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Amusement Parks

5 Effective Ways to Resolve Complaints with LAST

Posted by Joshua Liebman on Jun 27, 2018 11:03:30 AM

How one simple model can help you turn friction moments into great guest experiences.

NOTE: I had the opportunity to meet Josh Liebman of Amusement Advantage at the 2017 Rockin’ Jump Conference and he had a lot to say about guest experience. He has some great, actionable thoughts around handling customer friction moments with guests, and how to get great at service recovery, and so we asked him to share the process that he teaches. Read on for his ideas about what he calls the LAST model for service recovery, and how it can help you make memories that last much longer than the moment of friction. Let us know what you think! 

~ Sherry

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Topics: Customer Loyalty, FEC, Trampoline Parks, Amusement Parks, Waterparks

Building Your Brand One Important Detail at a Time

Posted by Sherry Howell on May 23, 2018 8:20:21 AM

4 ways to build your brand that won’t cost you anything.

The CenterEdge team recently had the opportunity to attend an industry education event, LaserTAG360, a two-day conference for new and existing facilities. While the focus of the event is laser tag, the top-notch business practices being shared are applicable across all aspects of the amusment industry from FECs and trampoline facilities to amusement, water and adventure parks.

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Topics: Marketing, Customer Loyalty, Amusement Parks, Waterparks, Trampoline Parks, Zoos & Aquariums, Museums, FEC

One Wristband to Rule Them All: 3 Ways to Make Your Operation More Seamless

Posted by Sherry Howell on May 16, 2018 2:57:20 PM

Common uses for wristbands that increase efficiency and optimize guest experience.

Simplifying the guest experience can be overwhelming when there are so many attractions, food and beverage, payment and access options to consider. Wristbands may sound old-fashioned, but the modern wristband is a terrific solution for not only streamlining your guests’ entrance into your facility, but also helping them more fully engage with everything your business has to offer.

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Topics: Cashless, Access Control, Parks & Rec, Amusement Parks, Zoos & Aquariums, Museums, Waterparks, Trampoline Parks, FEC

5 Ways a Loyalty Rewards Program Can Help Grow Your Amusement Park or FEC Revenue

Posted by Sherry Howell on Dec 6, 2017 12:00:00 PM

Get these benefits and more when you implement a guest loyalty program.

Every entertainment venue is trying to learn how to operate smarter and differentiate their business from the competition. With consumers today who are more loyal to brands whose values they can identify with, a great way to differentiate yourself is through your park’s loyalty or rewards program. But it isn’t just about giving something away for nothing.

There are many different types of rewards programs: including tier based and points programs, based on winnings, dollars spent or visits, and not every program would be right for your facility. But if you’re still on the fence about whether they can help your business, read on for several key ways a guest loyalty rewards program can help you increase revenue and strengthen your brand. A well-designed loyalty program can help your park do these five things. 

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Topics: Customer Loyalty, Memberships, FEC, Amusement Parks

Did You Know? Return Receipts Can Help You Minimize Theft in your Park or FEC

Posted by Sherry Howell on Nov 7, 2017 11:14:56 AM

Want to minimize theft and boost guest experience in your amusement park or FEC? Find out how in today’s Did You Know video.

Following last week’s blog about fraud prevention, did you know you can minimize team member theft and improve your guest experience by gathering guest contact information on refund receipts? Learn how in our latest Did You Know video.

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Topics: Did You Know?, Cashless, FEC, Amusement Parks

Six Ways Centralized Booking Can Help You Book More Events for Your FEC or Amusement Park

Posted by Sherry Howell on Oct 4, 2017 7:40:44 AM

Don’t make the mistake of running event sales in multiple locations like alien entities. Build the strength of your operation and your brand with these tips.

Building a growth-minded sales organization can be difficult and all too often, growth occurs much faster than the developed systems and organizational best practices can handle. This can especially happen when an operator acquires an existing facility. Many get so busy that they fall into the trap of “if it isn’t broken, don’t try to fix it.” However, just because a process isn’t broken, doesn’t mean it’s working as efficiently as it can. 

If the thought of a “call center” approach has scared you, fear not! A carefully implemented centralized party booking strategy can be a great way to maintain superior office coverage for your peak call times while comparing labor costs against call flow and sales. Read on for six steps to effectively implement a centralized booking center that will maximize your marketingefforts and sales strategies for your entire operation.

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Topics: Sales, FEC, Amusement Parks

How to Know if Your Waiver Process is Killing Your Guest Experience in Your Trampoline or Amusement Park

Posted by Sherry Howell on Aug 29, 2017 6:38:46 PM

If your facility is practicing more waiver don’ts than do’s, you might be doing more harm than good.

When it comes to guest experience, every interaction counts. From the very first impression someone gets of your facility, they are forming an opinion about everything—from the color of your logo to the “hassle factor” of buying tickets and getting in the door. As Simon Sinek says, “Every decision you make is a piece of communication.” That means analyzing each step of your key processes to ensure your communication within the process aligns to your organizational values.

One often-overlooked process is how waivers are handled. A cumbersome waiver process can give guests a negative impression that can color their entire experience or cause them to actively seek out other negatives in your park. Read on to learn the 5 ways your waiver process could be killing your guests’ experience and valuable tips to fix it.

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Topics: Amusement Parks, Trampoline Parks, Integrated Waivers

How Tokenized Tender Can Protect Amusement Park Guests and Boost Business

Posted by Sherry Howell on Jul 19, 2017 10:30:17 AM

Increased security and ease of use for payments are just two reasons more amusement parks and other facilities are moving to tokenized tender

Navigating the credit card security waters for your amusement park can be a bit like taming icy cold rapids armed with little more than a life jacket and a broken paddle. It can be difficult to keep your head above water with the deluge of information. Because of this, one solution that many facilities are using more and more is tokenized tender. But what is it and should you use it? Read on to help you decide if it’s the right choice for your business.

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Topics: Cashless, Amusement Parks