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CenterEdge Software Blog

New FEC Operator Resources

Posted by Sherry Howell on Nov 10, 2020 9:51:57 AM

We're sharing new tools to help your facility recover and thrive. 

We were recently asked to partner with the AttractionPros and other industry suppliers to offer messages and advice for amusement facilities during these challenging times. We are proud to say that nearly 30 companies have come together to share how they have navigated these times, continued to support our industry, and to offer unique messages to help build motivation. In addition, you also have free access to a new guide: Suppliers Speak: Attractions Industry Providers Share their Messages, full of articles to help your business thrive now and in the future. Read on for more information and to download your free guide today. 

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Topics: FEC, Point of Sale, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Amusement Parks, Memberships, CenterEdge News, CenterEdge Advantage POS, Facility Operations

7 Tips for Better FEC Marketing Emails

Posted by Sherry Howell on Oct 19, 2020 9:25:44 PM

We're sharing new data to help you drive marketing email response.  

I had the recent opportunity to attend Inbound 2020, a marketing conference that joined the many others in going virtual.  I was excited to see that Jay Schwedelson, founder of Worldata, had returned to speak. Worldata is responsible for sending and tracking the effectiveness of 40,000 email campaigns and over 6 billion individual emails every year. For much of this year, Worldata has been tracking the email marketing trends as they’ve changed during COVID. Read on for some of their latest data-driven tactics that you can implement today to improve your marketing email results.

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Topics: FEC, Waterparks, Zoos & Aquariums, Marketing, Amusement Parks, Reporting & Analytics, Sales, Facility Operations

Five Tips to Maximize ROI From Guest Feedback

Posted by Sherry Howell on Oct 12, 2020 10:15:26 AM

Follow this formula for the best ROI3 (Return on Investment In Information) 

Guest experience feedback is one of the best tools your team has to help create a winning culture for guests and staff. We asked guest experience innovator, Scot Carson, founder and CEO of Amusement Advantage, Inc., to share his top tips for making the most of both negative and postive feedback. Read on as Scot shares his tried and true steps to making the most of critical guest feedback.  

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Topics: FEC, Waterparks, Zoos & Aquariums, Amusement Parks, Employee Management, Facility Operations

How to Overcome the One Thing Holding You Back

Posted by Sherry Howell on Jul 8, 2020 11:00:00 AM

What’s holding you back from inspiration – and what you can do about it.

At the most recent Amusement 360 event, held virtually in June, we had the opportunity to attend the keynote session delivered by Jason Barnaby, author of Igniting the Fire Starter Within, and owner of Fire Starters, Inc. We’re excited that he agreed to share some of his philosophy about finding your passion and busting through the one thing that holds most people back. Enjoy!

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Topics: FEC, Waterparks, Amusement Parks, Employee Management, Facility Operations, Goal Setting

Rethinking Your Facility Management Approach: Smart Marketing

Posted by Sherry Howell on May 19, 2020 8:00:00 AM

It’s unlikely that you will have a bottomless marketing budget to dip into when you are in the early stages of welcoming guests back. 

What is likley, however, is that you'll need to rethink your marketing plan in light of phased opening approaches and ever-changing guidelines. It will be important for your facility to create a strategic communication and marketing approach that will drive key guest behavior. That’s why we’ve put together these five steps to help you get started. 

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Topics: FEC, Point of Sale, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks, Reporting & Analytics

Rethinking Your Facility Management Approach: Recurring Revenue

Posted by Sherry Howell on May 14, 2020 8:00:00 AM

With the economy struggling, soon entertainment businesses will once again be positioned to offer guests a safe place to escape and play. But consumers will likely be more careful of where and how they spend their entertainment dollar, at least in the early phases of the recovery.

The facilities that will rebound the best will most likely be those with well-planned programs and packages. It will be important to deliver value and excitement to the consumer while building a strong revenue stream for your business. We’ve put together five things you need to know when building recurring revenue programs in your park or FEC.

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Topics: FEC, Point of Sale, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks, Memberships, Facility Operations

Rethinking Your Facility Management Approach: Process Management

Posted by Sherry Howell on May 12, 2020 8:00:00 AM

You have been inundated with articles, webinars, and letters from CEOs regarding business approaches to the COVID-19 pandemic.

As you prepare to reopen, you’re going to have so much more on your plate than just welcoming guests and ensuring your team members are creating memorable experiences. It’s a good idea to take time now to outline some of the most important processes you’ll need to implement or revise, and then automate where you can. Read on for a few quick tips that can help lighten your burden. 

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Topics: FEC, Point of Sale, Zoos & Aquariums, Marketing, Amusement Parks, Reporting & Analytics, Facility Operations, Food & Beverage

Rethinking Your Facility Management Approach: Events Management

Posted by Sherry Howell on May 7, 2020 8:00:00 AM

Just as they have been a vital part of your pre-COVID-19 overall revenue strategy, group events and birthday parties will likely be a critical component of your recovery strategy.

While you may not be able to recoup all that your facility lost during your time closed, these seven tips can help you set up, manage, market, and sell your events once you’re ready to offer them. 

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Topics: FEC, Zoos & Aquariums, Marketing, Amusement Parks, Sales, Facility Operations, Birthday Party & Groups, Food & Beverage

Rethinking Your Facility Management Approach: Guest Interaction Management

Posted by Sherry Howell on May 5, 2020 8:00:00 AM

In addition to planning your capacity management approach as you prepare to reopen, it will also be important to rethink how you invite guests to interact with your staff and other guests once onsite.

Like when creating your product offerings, it’s a good idea to give guests options to help them choose the experience - and the interactions - that work best for them. Here are five interaction points to consider.

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Topics: FEC, Zoos & Aquariums, Amusement Parks, CenterEdge Advantage POS, Integrated Waivers, Facility Operations, Cashless, Online Sales & Ticketing, Food & Beverage

Rethinking Your Facility Management Approach: Capacity Management

Posted by Sherry Howell on Apr 30, 2020 8:00:00 AM

As you consider the facility management systems that you will need to adapt to meet new operational guidelines, one of the most important considerations is how you will manage capacity.

Many indoor and outdoor attractions are already leveraging capacity ticketing for unique attractions, admissions - even for locker rentals and parking. Here are five new ways to use capacity controls that you may want to consider. 

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Topics: FEC, Zoos & Aquariums, Amusement Parks, CenterEdge Advantage POS, Facility Operations, Birthday Party & Groups, Cashless, Online Sales & Ticketing