As you think about new attractions and offerings in 2022, use this guide to determine if you'll have additional facility management and reporting needs.
Our team is excited and preparing to head out to the IAAPA Expo 2021 this weekend (we'll be at Booth #4447!). We have had so many conversations with new and experienced operators who are looking forward to the show and planning for 2022 and beyond.
While you’re on the hunt for your next attraction or product offering, now is the perfect time to make sure your systems and capabilities are comprehensive enough to support your future plans.
Your point of sale touches every guest and every dollar, so it’s a critical component of your success. That's why we're sharing these five scenarios that might suggest you need an upgrade.
No 1: You are considering installing a new attraction.
Installing a new attraction is a terrific way to entice new and repeat guests and increase facility revenue.
In order to maximize your new attraction’s potential, you may need to manage capacity and throughput a little differently. Consider whether or not you'll want to sell guests a specific session of laser tag, such as the 12:00pm experience, rather than simply selling the attraction and having guests wait for an available session.
In addition to capacity management considerations, if you're thinking of adding axe-throwing or go-karts, it might also be time to incorporate liability waivers if you aren't currently requiring waivers for your attractions. A facility management software that has an integrated waiver can help you maximize reporting and marketing potential of your new (and existing) attractions. Plus, trying to make do with a pieced together solution with different systems, service agreements and licensing fees can be time-consuming, frustrating, and expensive.
2. You want a more streamlined party scheduling experience.
Your parties and group events are a critical part of your business and most likely where you spend a lot of time. As you grow, look for ways to streamline your party processes and guest event communications.
One way to do this is by using a party booking platform that is already incorporated into your point of sale. This streamlines the booking experience for guests booking in person and online, manages the tracking of deposits and event settlements and reduces the potential for human error when scheduling.
The larger your offerings, the more complex scheduling your attractions, party rooms, and food and beverage needs can get. A solution that provides a cascading scheduling option will help streamline your parties so party coordinators don’t have to manually schedule parties and capacities. Automated party flows will keep your schedule tight so that guests can move from laser tag to go-karts to party time with food and beverage all the way to your arcade, all while factoring in walk-in traffic and advanced reservations, making it easier for you to manage your experience and reduce confusion.
3. You want to build out your food and beverage operation.
As guests' food and beverage expectations continue to change, many family entertainment and amusement facilities have been taking an “eatertainment” approach to their offerings, delivering more sophisticated options than ever.
With a more sophisticated food and beverage operation, you may now have advanced needs for recipe building, kitchen display systems for food preparation, inventory management, ordering, and table, seating, and check management.
Like other areas of your business, you can save yourself headaches by using a POS solution that can handle those needs while still fully integrating into your POS so you have one place of truth for all the revenue that comes into your facility. This not only creates more efficiencies for you behind the scenes but also provides your guests with the ability to purchase food and other offerings at the same time from anywhere you want them to at your facility – making it easier for your guests to do business with you.
4. You want to offer memberships and other loyalty-driving programs.
Competition for your guests’ entertainment dollar is fierce, and you’re probably looking for ways to bring more repeat business. Many facilities are considering adding membership programs to strengthen guest loyalty, increase per capita spending, and boost repeat visits - while introducing the potential for a new recurring revenue stream. By offering a monthly membership program, you can offer guests the chance to buy a larger ticket item with a lower cost of entry and lower monthly fee. This helps broaden the adoption of some of your higher-priced offerings.
Creative loyalty rewards programs can go a long way to rewarding your best guests. The best programs entice your guests with unique rewards and offers while providing your facility with important insights about customer demographics and spending behaviors.
Creativity is the key to a successful program, though, so don’t be afraid to consider combining different membership plans with loyalty rewards programs to create entirely unique and compelling tiered membership offerings.
5. You need more insight from your data to grow your business.
You probably want a firmer grasp on what’s happening in every area of your business beyond just understanding what’s being sold each day.
As your business continues to grow, your data needs evolve, and you need to be able to gather and analyze the health of your business easily and quickly – so that you can ensure your operation is nimble. As a start, you need insights into:
- Guest demographic, behaviors, and spending data
- Front line sales performance by team member, station, or product
- Group sales performance by team member, gratuities, or product
- Labor vs sales cost analysis
It takes time you may not have to regularly gather and manipulate different pieces of information to provide you with the business intelligence necessary to make quick decisions that can impact your business. Look for a POS that can consolidate data from multiple areas of your business into one place and delivers a dynamic platform that gives you access to your data in the way you wish to see it.
If you can relate to any of these scenarios, we can help. Schedule a demo today to see CenterEdge in action.