So this got me thinking...What is my convenience worth? Here is a list of scenarios that I feel confident I would be willing to pay extra just to avoid the hassle of the typical:
Last weekend I was sent to Wal-Mart to pick up three items. As I stood there looking at the long lines waiting to pay, and all of the unopened registers, I thought..."I would pay an extra $20 to open up one of these lines for me". It sounds ridiculous that I would pay more for my convenience than for the actual items, but the fact is there was a football game I wanted to get home to watch, and I just didn't have the time or patience to wait in Wal-Mart's lines. This is certainly not a knock on Wal-Mart, as they were moving people through the lines very quickly. My actual wait was not that long. However at that moment, my time seemed a lot more valuable than my money.
- Renewing my license at the DMV
- Using the restroom at the State Fair
- Casting my vote on Election Day
- Calling support on ANYTHING technical related (except CenterEdge Software)
- Getting through security at the Airport
- Traffic jams
Big Ticket events, such as concerts and sports, started charging for their online tickets years and years ago. I've seen "service fees" in excees of $15 for some concerts. When I heard about the extra costs, I always thought it was crazy and no one would be willing to pay it. However as soon as that concert came around that I wanted to see, I didn't think twice about the convenience of purchasing the ticket online rather than going to a box office or spending an hour on hold with the ticket center.In today's technology driven world, I believe consumers are not only educated to expect to pay "service fees", but are also actually quite willing to pay for their convenience. Whether you are selling a movie ticket, an admission to your facility, a t-shirt and/or booking a party, adding a convenience fee to your online sales is expected, and can provide you with an additional revenue source.