CenterEdge Software Blog

Sherry Howell

Recent Posts

CenterEdge Pro Tip: Use Text Notifications to Request Managers to the POS

Posted by Sherry Howell on Mar 11, 2020 8:00:00 AM

A large bill comes in and a station needs change right away – so you need to call a manager.

A guest has a complaint so you’re needed at the station, but staff want to contact you discreetly.

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Topics: CenterEdge Advantage POS, Facility Operations

4 Customer Experience Insights Your FEC Should Care About

Posted by Sherry Howell on Mar 4, 2020 8:00:00 AM

Guest expectations are getting higher every year, which means maintaining high levels of satisfaction can be an increasingly difficult goal to achieve.

In fact, 54% of consumers expressed having higher expectations for service now than they did a year ago (66% of consumers aged 18-34). That means it’s even more important than ever to be at your customer-service best.

Here are 4 other consumer data points that your FEC should pay attention to – plus other tips to help you grow.

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Topics: Employee Management, Facility Operations

How to Save Time Managing Your Birthday Parties & Group Events

Posted by Sherry Howell on Feb 26, 2020 8:00:00 AM

Last week, the CenterEdge team met with clients from all over North America to share best practices, challenges and ideas with each other during our first-ever user conference, Edge 2020.

Our team is busy digesting all the feedback and key takeaways from the event, which we will use to help us develop, deliver and communicate with you for the rest of 2020 and beyond, so be sure to subscribe to the blog so you never miss an update.

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Topics: Reporting & Analytics, CenterEdge Advantage POS, Integrated Waivers, Facility Operations, Birthday Party & Groups

Stand Out Through Your FEC's Team: The Importance of Purpose-Driven Leadership & Values

Posted by Sherry Howell on Feb 19, 2020 8:00:00 AM

In a recent feature article by LAI Games, Brand Engagement Director Sherry Howell explains the number one way FEC’s can come out on top: by instilling core values and purpose into the team that makes the magic happen every day.

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Topics: Employee Management, Facility Operations

3 Unique Amusement Marketing Messages You Should Try

Posted by Sherry Howell on Feb 5, 2020 8:00:00 AM

In advance of our upcoming client user conference Edge 2020, we’ve been hard at work planning sessions and logistics. While ordering event lanyards and badges, I received one of the best marketing messages from a vendor, which made me think of different ways to effectively reach your audience.

In a world where we are inundated with text, email and push notification marketing, it pays to be unique. Here are three of the the most unique message types that could hit big with your audience.

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Topics: Marketing, Sales, Facility Operations

How to Maximize Your FEC Game Room Revenue (Featuring FUNstruction Results' Bernie Robinson)

Posted by Sherry Howell on Jan 29, 2020 8:00:00 AM

CenterEdge had the opportunity to attend the Maximize Profits through Operational Excellence workshop in Orlando last week in advance of Birthday University. One of the hottest topics discussed was game room operation, and Bernie Robinson, Founder and Partner of FUNstruction Results, shared key insights to help new and seasoned operators maximize their game room’s revenue potential.

We had a few minutes to sit down with Bernie to learn more, and here’s what he had to say.

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Topics: Redemption Management, Facility Operations, Cashless

Top 5 POS Mistakes FEC Owners Make

Posted by Sherry Howell on Jan 22, 2020 8:00:00 AM

POS systems are a central component of your operations. Your software touches every part of your facility, from guests to the accountant, so you need a solution that can meet all of your needs – including needs you don’t even have yet.

At the same time, you don’t always know exactly what you need until you realize your system of choice lacks a particular function or causes more problems than it solves.

This might seem like a double-edged sword. With so many POS systems, use cases and unknowns in your industry, how can you possibly make the right choice?

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Topics: Point of Sale, Facility Operations

5 Surprising Lessons Learned from a Visit to Disney's Hollywood Studios

Posted by Sherry Howell on Jan 15, 2020 8:00:00 AM

And they may not be what you think.

I recently had the opportunity to visit Disney’s Hollywood Studios. It’s always a great time to experience and be reminded of how the industry masters continue to change the game of amusement and entertainment. And, of course, we had to see if the new Star Wars: Rise of the Resistance ride was going to live up to the hype.

But what I really took away were five surprising lessons that could help push your family entertainment center or amusement venue to the next level.

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Topics: Facility Operations

Resource Roundup: 5 Ways to Achieve Your 2020 Resolutions

Posted by Sherry Howell on Jan 8, 2020 8:00:00 AM

This is 2020. (I’ve always wanted to say that.)

We hope you’re as excited as we are about the goals you’ve set for the new year. If you haven’t had a chance to set your facility’s goals, use these helpful business intelligence analytics to reflect on 2019, and make sure your 2020 targets are set up correctly from the start.

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Topics: Facility Operations, Goal Setting

Booking Birthday Parties: 7 Inbound Sales Pitfalls (And How to Avoid Them)

Posted by Sherry Howell on Jan 1, 2020 8:00:00 AM

With the holidays in full swing, you have a lot on your plate. And if you run an indoor facility, you're most likely gearing up for the peak birthday party season.

During this busy season, it can be easy to let service level standards slip, but doing so can cost your facility a lot of missed upsells and lost bookings if your team's not operating at the right level. That's why we brought back this popular post about the pitfalls many inbound sales teams succumb to – and how to avoid them.

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Topics: Sales, Facility Operations, Birthday Party & Groups