CenterEdge Software Blog

Sherry Howell

Recent Posts

5 Tips for Better Party Communications

Posted by Sherry Howell on Jul 29, 2022 9:45:50 AM

Create custom event emails to deliver key information clearly and consistently.

Party and event coordinators often spend too much time repeatedly answering the same questions from parents and group contacts. 

And worse, sometimes guests don't ask questions and therefore make assumptions about their upcoming event. Those assumptions can lead to confusion and frustration for guests and your team.

The value of consistent and effective communication can't be underestimated. To help you develop the right communication flow, we're sharing five tips to help you leverage the power of automatic event communications.  

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Topics: Customer Loyalty, Employee Management, Facility Operations

How to Coach Your FEC Team

Posted by Sherry Howell on Jul 22, 2022 12:19:57 PM

Drive results by giving your best to each and every team member. 

During a time when hiring is so difficult, retention efforts become more important than ever. Pay, flexibility, and a fun work environment can all help keep retention high. 

One of the best ways to improve morale and promote a healthy work environment is to provide your team with thoughtful coaching and mentorship. And it's something that the best leaders do daily.

Today, we're sharing ten questions to help you jump-start meaningful coaching opportunities. 

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Topics: FEC, Trampoline Parks, Waterparks, Employee Management, Facility Operations

5 Operator Tips to Win More Sales

Posted by Sherry Howell on Jul 15, 2022 12:24:53 PM

Use these tips to provide a consistent approach to prospecting and following up with prospective buyers. 

Last month, we shared a two-part blog series that discussed selling to people with varying buying styles.

As a follow-up to that series, Laser One's Jim Mainardi contacted us to share his success and offer additional tips and tricks that earn him big results. When it comes to selling, it's important to use your creativity! Don't be afraid to try new ways to approach buyers, like the ones Jim shares with you in today's blog.  

Read on for five tips to help you win more sales for your family entertainment center. 

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Topics: Sales, Facility Operations, Birthday Party & Groups

5 Benefits of Sustainability Efforts for Your FEC

Posted by Sherry Howell on Jul 8, 2022 2:29:18 PM

Reduce costs, boost morale, and earn more business - all while making a positive environmental impact. 


Sustainability efforts are a high priority for many businesses, but not necessarily for the reasons you might think. Of course, concerns about environmental impact top the list, but did you know that sustainability can also help your business’s bottom line?

Today, we’re sharing five ways going green can benefit your business and make your competitors green with envy. 

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Topics: Customer Loyalty, Facility Operations, Food & Beverage

6 Ways to Improve Loyalty Programs and Memberships

Posted by Sherry Howell on Jul 1, 2022 11:10:20 AM

Avoid the most common mistakes businesses make when implementing loyalty programs and memberships and start seeing an increase in engagement and adoption right away. 

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Topics: Customer Loyalty, Memberships

How to Hit a Guest Experience Grand Slam

Posted by Sherry Howell on Jun 24, 2022 11:02:30 AM

Hit guest experience out of the park with these tips.

Last Sunday, many of our CenterEdge team members and their families came together for the first company-wide outing in over two years.

One of our most cherished regular events prior to COVID was attending a Durham Bulls minor league baseball game for some food, fun, and togetherness.

Our event was packed and, as it was Father's Day, our goal was to make our CenterEdge dads - and all of our team members and families, feel special. 

The staff and teams at the Durham Bulls game hit a home run for us. Today, we're sharing five guest experience moments that we think are a real catch. (We'll stop with the puns soon, promise.)

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Topics: Customer Loyalty, Employee Management, Facility Operations

How to Sell to Every Kind of Buyer - Part Two

Posted by Sherry Howell on Jun 10, 2022 11:51:47 AM

For best results, take cues from your prospective customers and present your offering with their buying styles in mind.

In part one, we introduced the concept that like different personality characteristics, people tend to have different buying styles - or the way that they behave when buying and selling.

We tend to sell the way we like to buy, but that may not always be the best approach.

Now that we've discussed selling to the buying styles of Director and Entertainer, let's finish up with approaching those prospects with the very different styles of Thinker and Harmonizer.

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Topics: Sales, Facility Operations, Birthday Party & Groups

How to Sell to Every Kind of Buyer - Part One

Posted by Sherry Howell on Jun 3, 2022 7:51:01 AM

Give prospective buyers information in the way they need to receive it and win more sales for your business.

If you've ever taken a personality test, you have likely learned how your personality style can impact how you communicate with others.

Knowing how you naturally behave in times of stress, when interacting with others of similar or different personality styles can help you communicate more effectively with those who are similar to you - and those who are different. 

Even if you're not sold on how personality can impact behavior, I think we can all agree that some buyers prefer a lot of information, while others prefer a more "big-picture" approach. Others need to read every online review for a decision while others still may need to enlist the help of all 753 of their Facebook friends.

Today, we're introducing the first of a two-part blog that will help you learn how to identify the different buying styles, and how to approach those buyers in the best way to earn their business. First up, the Director and Entertainer buying style. 

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Topics: Sales, Facility Operations, Birthday Party & Groups

7 Tips to Improve Work Between Sales and Operations

Posted by Sherry Howell on May 27, 2022 11:54:47 AM

It's time to make it clear that everyone is in sales - and operations - on a thriving team.

How many times have you heard about "those crazy salespeople" or "those grumpy operations folks?" If you're a business owner, you've probably heard these cross-departmental complaints more often than you care to. 

Operations teams can sometimes feel like sales "overpromises," making it extremely difficult for banquet or events staff to deliver what was sold.

In turn, sales teams often complain that their operations teammates don't "go the extra mile" or misstep on what was expected. 

These friction points are common to nearly every business in every industry, so today, we're expanding on the tips we discussed in the most popular CenterEdge article to date. 

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Topics: Sales, Employee Management, Facility Operations

7 Tips for Getting User-Generated Content in Your FEC

Posted by Sherry Howell on May 20, 2022 12:51:25 PM

User-generated content can create brand awareness, build trust, and help you engage with your audience - with less of the heavy lifting.  

Family entertainment businesses have no shortage of opportunities for social media gold. But many marketers often feel at a loss for what to post and when.

Some of the beauty of this type of marketing is that it's more accessible than ever before. While some content should be polished and professional, other posts can and should be organic and edgy.

Photo and video content often increases your reach and generates more engagement than other types. But before you groan that you'll have to coerce one of your team members to be the "talking head" in your next video series, don't forget about the untapped potential of user-generated content (UGC). Today, we're sharing seven tips to help you encourage your guests to create and share pictures and videos. 

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Topics: FEC, Customer Loyalty, Marketing, Sales, Employee Management, Facility Operations