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Sherry Howell

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5 Steps to Secure FEC Cash Control

Posted by Sherry Howell on Oct 26, 2020 3:33:33 PM

The secret to solid cash control is culture, processes, accountability, and oversight. 

Fraud prevention can be a scary topic because no one wants to believe team members could steal from their employer. But you can't leave prevention up to chance. To set your business up for solid cash control, we've updated this important post to give you everything you need to take the fear out of fraud prevention.

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Topics: FEC, Point of Sale, Trampoline Parks, Waterparks, Reporting & Analytics, CenterEdge Advantage POS, Employee Management

7 Tips for Better FEC Marketing Emails

Posted by Sherry Howell on Oct 19, 2020 9:25:44 PM

We're sharing new data to help you drive marketing email response.  

I had the recent opportunity to attend Inbound 2020, a marketing conference that joined the many others in going virtual.  I was excited to see that Jay Schwedelson, founder of Worldata, had returned to speak. Worldata is responsible for sending and tracking the effectiveness of 40,000 email campaigns and over 6 billion individual emails every year. For much of this year, Worldata has been tracking the email marketing trends as they’ve changed during COVID. Read on for some of their latest data-driven tactics that you can implement today to improve your marketing email results.

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Topics: FEC, Waterparks, Zoos & Aquariums, Marketing, Amusement Parks, Reporting & Analytics, Sales, Facility Operations

Five Tips to Maximize ROI From Guest Feedback

Posted by Sherry Howell on Oct 12, 2020 10:15:26 AM

Follow this formula for the best ROI3 (Return on Investment In Information) 

Guest experience feedback is one of the best tools your team has to help create a winning culture for guests and staff. We asked guest experience innovator, Scot Carson, founder and CEO of Amusement Advantage, Inc., to share his top tips for making the most of both negative and postive feedback. Read on as Scot shares his tried and true steps to making the most of critical guest feedback.  

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Topics: FEC, Waterparks, Zoos & Aquariums, Amusement Parks, Employee Management, Facility Operations

5 Ways to Use Fundraisers to Drive Revenue and Community Goodwill

Posted by Sherry Howell on Oct 5, 2020 8:57:23 AM

Introducing some new ideas to help you make a difference in your commmunity. 

This time of year is always filled with fundraising and donation requests from your community. With everything that’s going on, you may need to adjust your approach this year. As you consider which organizations to support, be sure to think about how best to benefit both your community and your business. This includes what to offer, pricing, donation terms, and possible ancillary sales opportunities instore later. 

We outlined a few fundraising options in a previous post, and today our CenterEdge Operations team is sharing a few new ideas - along with some practical advice for setting up your new programs. Check it out below, or CenterEdge clients can view the extended post in the Ops Blog

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Topics: Marketing, CenterEdge Advantage POS, Employee Management, Facility Operations, Birthday Party & Groups, Cashless, Online Sales & Ticketing

5 Steps to Award-Winning Staff Performance at Your FEC

Posted by Sherry Howell on Sep 28, 2020 9:30:00 AM

Spoiler alert – it still takes a culture built around respect, consistent practice and accountability

During a time with higher unemployment rates, it might be easy to think that team members will stay with your FEC just to have a job. But falling into this trap and not focusing on your company culture puts your business at risk for losing your best team members - and your customers. Because if your team isn't happy, no one will be. That's why we're bringing back this important post to remind leaders about what it takes to maintain a world-class culture. 

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Topics: Customer Loyalty, Employee Management, Facility Operations

CenterEdge Pro Tip: Maximizing Your FEC's Holiday Gift Card Sales

Posted by Sherry Howell on Sep 23, 2020 11:35:09 AM

Get ready for a more successful holiday gift card sales season this year. 

Today’s CenterEdge Pro Tip offers five steps to help you implement a better gift card sales season. Follow these quick tips to get started today.

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Topics: FEC, Point of Sale, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Sales, CenterEdge News, CenterEdge Advantage POS, Facility Operations, Cashless, CenterEdge Client Success, Online Sales & Ticketing

How to Widen Your FEC’s Salesforce Without Increasing Payroll

Posted by Sherry Howell on Sep 16, 2020 10:00:00 AM

Use CenterEdge’s Advantage Consignment module to allow third party vendors to sell admissions, packages and other offerings. 

I had the opportunity over the weekend to chat with a friend who has been in hotel revenue management for the last 20 years. We exchanged our industries’ COVID-19 experiences over these last months. The travel and tourism industry, like family entertainment, has faced closures, partial openings, and low occupancies.

If this experience has taught me anything, it’s how important it is for local businesses to band together. I started thinking about how local family entertainment centers, hotels, tourism offices, and restaurants could help each other thrive during this difficult time. One way to raise the tide within the community is through partner voucher programs using the CenterEdge Advantage Consignment Module. Read on for how a voucher program could work for you.

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Topics: Memberships, Sales, CenterEdge Advantage POS, Facility Operations

5 Tips to Smart Social Media Marketing

Posted by Sherry Howell on Sep 9, 2020 10:00:00 AM

Before you set up your social accounts and get to hashtagging, it’s important to have a plan. 

Social media marketing is one of the most common means of marketing today, and there is an overwhelming amount of information available to help teach you how to make the most of it. But many marketers fail to build the important foundation necessary for a successful marketing plan. We asked our Director of Training, Rosie Salas, who has a background in family entertainment marketing, to share some of the common missteps that FECs make. Read on for her top five tips for smart social media marketing.

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Topics: Marketing, Reporting & Analytics, Facility Operations

5 Ways Digital Signage Can Boost Your FEC's Revenue

Posted by Sherry Howell on Sep 2, 2020 10:00:00 AM

Use digital signage for marketing, product features, menus, and more to make your screens work harder for your business. 

Your FEC most likely has many TVs and monitors through the facility. Should you just tune in to Sports Center and be done with it? The short answer is - no! Your screens have the potential to work for your business in many different ways, and each screen can make its own powerful contribution if you’re strategic about the content you share through Digital Signage. Read on for five ways to harness the power of customer facing digital signage.

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Topics: Point of Sale, Marketing, Facility Operations, Online Sales & Ticketing, digital signage

10 Do’s & Don’ts of Booking FEC Birthday Parties and Group Events

Posted by Sherry Howell on Aug 26, 2020 2:44:30 PM

Even though you may not be ready to holding events in your FEC, your sales staff need to stay sharp at managing birthday booking calls. 

Birthday parties and events have no doubt been a huge part of your business. Even if you’re not open or not currently holding events, your phone staff still need to be sales-ready.

In my experience secret shopping and training many family entertainment centers over the years, I’ve found that a lot of sales people fall short of winning the business. But that can change with your next phone call! Practice a few of these 10 do’s and don’ts and watch the shift from “I’ll call you back” to “I’ll book now.” 

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Topics: Sales, CenterEdge Advantage POS, Facility Operations, Birthday Party & Groups, Online Sales & Ticketing