Complicated coupons, inconvenient payment processes, and even walk-in birthday parties can cause small friction points, leading to big frustration.

Reputation is critical to any business’s success, and maintaining one that’s positive is easier said than done. Most companies have a plan for handling significant customer issues, but It doesn’t take huge mistakes to wreak havoc. Even minor friction points can erode your guests’ perception of your business over time. 

Read on for seven common friction points that could damage your business and what to do about them.

“Because it’s the right thing to do” is only part of it.

Business growth can be exciting, terrifying, fast-paced, tedious, and painstaking - often all on the same day! Because change can happen quickly, it can be difficult for us to find the time to review our business's current operations to identify inefficiencies. But taking the time to analyze processes and establish and document new ones is critical to realize your growth potential.  

Team alignment, motivation, and clear direction are just some of the benefits a meaningful purpose can yield.

Nearly every business wants to provide outstanding customer service. But many people don't realize that a great customer experience isn't just about guest visits and sales interactions. 

The organizations with the best experience seem to have one thing in common. They all clearly understand who they are as a business and what they want to be in their communities or industries. That purpose becomes a guiding light in everything they do. 

A meaningful purpose doesn't just give you marketing fodder for your company website. It allows you to build the foundation necessary to create legendary guest experiences. Read on for five core benefits of having a meaningful purpose. 

Assess your current marketing and guest experience approach to identify key areas of focus to gain market share.

It can be easy to fall into the trap of doing the same things when it comes to marketing your business. School year promotions, check. Birthday party program emails, check. Weekly specials, check. And so on. 

Those marketing practices are safe, and although they work, every other family entertainment business is likely doing the same thing. But before you up your advertising budget, try strengthening your approach to these marketing practices.

Wise use of your point-of-sale software is essential in the quest for driving revenue.

You already know that your point of sale (POS) software is essential for operating your entertainment or amusement facility. The right POS software can help you manage inventory, process transactions, and the best help you gather valuable guest data. But are you maximizing the potential of this powerful tool to increase revenue in every area of your business? 

Read on for five ways to use your POS software to increase revenue.

Preparation, key data points, and thoughtful questions are key in every training session, meeting, or sales conversation.

Whether you’re a leader in your organization, a salesperson, or a frontline team member, exceptional public speaking abilities can drive your career and business forward. Team trainings, sales presentations, and investor meetings can be improved by following these simple practices. 

Read on for the top ten tips for more persuasive presentations.

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Renewed beliefs, best practices, and boosted confidence can turn any lackluster performance around.

Working in sales can be the best and worst job ever - often in the same day. When things are going well and you’re winning, it can make you feel like you’re taking the world by storm. But when a couple of losses turn into a few more, it becomes harder even to make the call or ask for the business.

But don’t worry, these ten do’s and don’ts can help you start a new sales winning streak today. 

Gaining a new perspective, eliminating negative self-talk, and making a clear plan will help propel your business forward in 2023.

Don’t you just love new beginnings? If you’re anything like me, you’ve probably got a list of goals and projects you want to accomplish in 2023.

But the gap between setting goals and achieving them can be vast. Sometimes it’s because our goals are unclear or too lofty, or because we don’t plan the steps necessary to get there. 

Other times, our biases, past failures, and similar experiences can prevent us from getting and staying on the right track toward success. And to combat those, you and your business might need a fresh start.

Read on for the steps you need to help you give your business the fresh start needed to succeed in 2023. 

In less than 15 minutes, you'll be on your way to more productive task management.

The holidays can be extremely stressful because there always seem to be more tasks than time. But as you move through the next couple of weeks, do try to take time to enjoy special moments with your family and friends.

Sometimes the key to fighting overwhelm is to get real with what must be done now and put off what can be done later - and that comes down to prioritizing. 

Read on for five quick steps to help you prioritize quickly and give yourself a little time back in your day.