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Sherry Howell

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Goal Setting that Works: Give Your FEC the Best Chance to Achieve Success in 2019

Posted by Sherry Howell on Dec 5, 2018 8:00:00 AM

Practical tips for setting meaningful goals for your FEC.

The holidays sure are busy, aren’t they? Navigating all the festivities and facility events along with your family obligations will no doubt require some major juggling, but hopefully you’ll be able to take some time to relax and enjoy it. With the new year approaching fast, it’s time to nail down those 2019 goals so you can hit the ground running in January. But setting and achieving goals are often easier said than done, so we’ve provided five tips to help you craft or refine your 2019 goals to turn them into a reality and keep you from failed resolutions.

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Topics: Facility Operations, Sales, Employee Management

Talk the Talk: Boosting Frontline Conversations to Increase Sales

Posted by Sherry Howell on Nov 28, 2018 8:00:00 AM

Using the right language, frontline sales can grow per capita spending one conversation at a time.

Increasing per capita spending at the frontline is arguably the most important, but often overlooked, focus that can make an entertainment facility thrive. It’s that elusive unicorn that appears to be just out of reach. We see it. We want it. But how do we get it?

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Topics: Facility Operations, Food & Beverage, Point of Sale, Sales

CenterEdge Pro Tip: Facility Scheduling Made Simple

Posted by Sherry Howell on Nov 13, 2018 9:31:24 AM

Time Clock and Scheduling Tricks

You probably have a few point of sale software tricks that help you better manage your business on a daily basis. We have collected some of these tips from clients and team members — and today, we’re sharing a Pro Tip from Jill Rempert at Epic Air in South Elgin, Illinois.

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Topics: Facility Operations, Employee Management

Five Ways to Put the ‘Fun’ Back in Fundraising

Posted by Sherry Howell on Oct 31, 2018 8:00:00 AM

Best practices to help you manage your facility’s charitable giving better, easier and faster.

If you’ve been in the fun business for long, you’ve probably been asked by local fundraising organizations, schools, sports teams or companies about partnering or donating. Should you simply write a check, offer a fundraising event or donate a portion of a night’s proceeds? There are many ways that you can make partnering with your community a win for everyone. And what’s even better, tracking and managing your donations can be done seamlessly, without causing administrative headaches or complicated staff procedures.

Don’t guess at how to give to your community – read on for the ins and outs of these five approaches that can help make your fundraising efforts pain-free experiences.

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Topics: Facility Operations, CenterEdge Advantage POS, Birthday Party & Groups

How to Maximize the Use of Mobile Stations in Your Water Park or FEC

Posted by Sherry Howell on Oct 17, 2018 8:00:00 AM

Upgrade your guest experience and increase revenue and efficiency with these six tips.

Mobile point of sale stations are a no-brainer in large facilities with a fluctuating traffic flow, but nearly any size facility can use mobile stations to improve operations in the front and back of the house. They allow your park to operate flexibly so that you can provide your guests with the best experience and fastest service possible. But are you doing all that you can with your mobile stations? Read on for six ways to take full advantage of mobile stations in your park – and reap all the benefits.

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Topics: Point of Sale, Waterparks, FEC

CenterEdge Customer Service Week Challenge Winners 2018

Posted by Sherry Howell on Oct 3, 2018 8:00:00 AM

Meet the five Excellence Award winners and finalists of the 2018 Customer Service Week Challenge

We had such a great response for the Customer Service Week Challenge! Responses came from all over the U.S. and it was great to read about all the terrific things your team members are doing. From party hosts to admissions staff all the way to maintenance, it’s so obvious when team members have that “it” thing that makes a difference. It was so hard choosing winners, but here are the top five winners and finalists who prove that “Excellence Happens Here” at their facilities.

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Topics: Customer Loyalty, Employee Management, Birthday Party & Groups, Facility Operations

What Separates the Good From the Great? Creativity Might Be the Answer

Posted by Sherry Howell on Sep 26, 2018 8:48:18 AM

Understanding, hiring for, and cultivating creativity could be the key to growing your business.

Nearly every operator in every business finds themselves considering how to find, develop or keep their competitive edge. When asked, “what makes the difference between you and your competitors?” many managers, especially those in the family entertainment industry, will automatically answer, “it’s our people that make the difference.”

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Topics: Employee Management, Facility Operations

The End of the Selfie? 6 Selling Points That Put Your Offerings Into (Guests’) Perspective

Posted by Sherry Howell on Sep 19, 2018 8:00:00 AM

Tips to help teams be ready with the right language to present your offerings with confidence.

In family entertainment, I think we all aim to help our guests, both new and returning, experience our entertainment venues in the most meaningful ways possible. And of course, we hope that by doing so, we can build relationships, encourage them to become loyal and increase revenue. As your front-line sales team, admissions staff are your welcome committee, your information station and (should be) your sales ninjas. But often they see themselves as no more than order takers, letting guests tell them what they want, taking money and moving on. This kind of thinking doesn’t achieve goals. Only a well-trained, committed front-line team wows guests and earns more revenue. But it doesn’t happen by chance.

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Topics: Facility Operations, Birthday Party & Groups, Sales

5 Ways Going Cashless Improves Your Special Events

Posted by Sherry Howell on Sep 12, 2018 8:00:00 AM

Maximize efficiency and grow your revenue with these easy to implement tips.

Group and birthday party business are critical elements of virtually any successful amusement and entertainment venue. They provide a facility not only with revenue, but also serve as an excellent source of exposure to new patrons. But some facility owners and managers still operate their special event business as a separate entity from the rest of their operation, with separate systems and processes for everything from booking to admissions to payment. For example, many facilities operate in a cashless environment in the day to day but fail to realize the full revenue and operational potential your business can gain by going cashless for special events. Here are five reasons to take your special events cashless.

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Topics: Birthday Party & Groups, Point of Sale, Cashless

[INFOGRAPHIC] Be a Leader!

Posted by Sherry Howell on Aug 29, 2018 9:00:00 AM

Being a great leader isn't a skill people are just born with, it's developed over time. Whether it be through training seminars or reading books, the best managers — both new and experienced — are always learning new ways to improve their skills. 

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Topics: Employee Management