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Sherry Howell

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Liability Waiver Maintenance 101: Giving Your Park’s Waiver Process a Good Spring Cleaning

Posted by Sherry Howell on Apr 17, 2019 10:20:40 AM

Liability waivers are a must for trampoline parks and are becoming more common than ever in family entertainment centers.

New attractions like axe throwing are obvious places for waivers, but it’s also a good idea to use liability waivers in conjunction with VR attractions as well. If you’re considering a new attraction or are just looking to do a little freshening up of your facility’s safety or guest service practices this spring, now’s the time to review your waiver process to see if it’s providing the right experience for your guests and your staff.

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Topics: Employee Management, Integrated Waivers, Facility Operations

Don't Make Price Your Main Selling Point for Birthday Parties and Group Events

Posted by Sherry Howell on Apr 10, 2019 8:00:00 AM

Tips to help make selling birthday party and group events at your FEC a faster, easier process.

Product pricing is one of those topics that can cause a lot of controversy for leaders in almost any business and the FEC and amusement industry is no different. Do you want to be the cheapest in town, the most expensive or somewhere in the middle? There’s no right answer. If you align your product and experience with the needs of your buyer in mind, you get to decide the right pricing strategy for selling

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Topics: Sales, Facility Operations, Birthday Party & Groups

How a Kitchen Display System Improves Food Service Efficiency in your FEC or Amusement Park

Posted by Sherry Howell on Apr 3, 2019 8:00:00 AM

Food service is one area that can significantly impact your business’ reputation and it’s no secret that everyone’s a critic these days.

It’s essential that FECs and amusement parks pay as much attention in their food service operation as they do in selecting the right attractions and maintaining them. In the past, some entertainment venues made do with a limited concession menu or outsourced food just for special events. Today, many facilities are considering fast casual or even full-service food and beverage as a major part of their operation.

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Topics: CenterEdge Advantage POS, Facility Operations, Birthday Party & Groups, Food & Beverage

Make Your Guest Experience Better and a Build a Great Team at Your Park or FEC

Posted by Sherry Howell on Mar 27, 2019 8:00:00 AM

How recognition — when done correctly — can make all the difference.

In the family entertainment industry, most of us firmly believe that we’re in the “day-making” business and that it’s our job to help people build lasting memories and stronger relationships. If you think about it, each memory that we help create isn’t the sum of every little detail of a guest’s time with us, but rather, some high point, feeling or interaction makes a difference to that person. A moment like this becomes a perfect snapshot in someone’s mind.

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Topics: Employee Management

5 Reasons Growing FECs and Amusement Centers Lose Money

Posted by Sherry Howell on Mar 20, 2019 8:00:00 AM

Have you ever toured a home that’s been renovated and enlarged several times by different people?  Often it seems like there is wasted space and a disjointed look. This can certainly happen in business, too.

With a facility that starts off small and then grows piece by piece over time, things can start feeling unorganized to your guests, which can put your business at risk. After a while, it’s necessary to take a step back and determine if your processes and systems — and even your team — can take your business to the next level. 

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Topics: Point of Sale, Facility Operations

How to Bundle Products to Create Valuable Packages at Your Family Entertainment Center (FEC)

Posted by Sherry Howell on Mar 13, 2019 9:30:06 AM

Dynamic packages of attractions and game play are essential tools for your revenue generating in your family entertainment center. Today’s partner blog from our friends at Embed provides some great tips to help you build the right packages for your FEC.

The trends and perks of all you can play packages.

Family Entertainment Center (FEC) managers and operators are always looking for ways to add value to their products to attract more visitors so they keep coming back for more fun.

One simple way to get both is by creating some great packages that your guests perceive as high-value.

With the control that a card system brings, you have an opportunity to manage your guest experiences better and provide more ‘bang for their buck’ with an All You Can Play product.

Here’s what you need to know about creating packages at your family entertainment center to do it effectively and give a boost to your sales:

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Topics: FEC

CenterEdge Pro Tip: Add Money to Event Game Cards Without Swiping

Posted by Sherry Howell on Mar 6, 2019 10:00:00 AM

Sell additional game play or attractions and add them to event player cards – even while the cards are in use at your facility.

Want to boost birthday party or event revenue during an event? Today’s CenterEdge Pro Tip shows you how to add money or play privileges to game cards – even while they’re in use at your facility  to boost revenue and experience and end parties on an even higher note!

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Topics: CenterEdge Advantage POS, Facility Operations, Birthday Party & Groups, Cashless

How to Improve Your Guest Experience with the Right Access Control for Your FEC, Amusement or Waterpark

Posted by Sherry Howell on Feb 27, 2019 8:00:00 AM

How to know if your access control processes are providing your guests with the best possible experience.

If you operate a seasonal amusement or waterpark, you’re no doubt preparing for the upcoming season, testing attractions and reviewing processes to be sure you start the season with a splash. With a new season coming, though, it’s a good idea for all types of entertainment facilities to take time to review what’s working and what needs work.

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Topics: Access Control, Facility Operations, Cashless

5 Questions to Ask Before You Send Your Next FEC Marketing Email

Posted by Sherry Howell on Feb 20, 2019 1:06:11 PM

Tips to help you develop a successful email marketing campaign for your family entertainment center.

Crafting the right email marketing message can sometimes feel like the quest to find the elusive unicorn. But an effective email marketing strategy is a great tool you most likely can’t afford to skip. If you’re new to FEC or amusement email marketing, check out these tips to get started. When it comes to creating the right message, though, there are five questions that every great email should answer.

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Topics: Marketing, Reporting & Analytics, Birthday Party & Groups

Free Training Resource for FEC Team Members

Posted by Sherry Howell on Feb 13, 2019 10:42:09 AM

Being the face of the FEC is not always an easy job—like keeping that bright smile shining and making sure you have all the answers all the time.

But if you’re not having fun, you’re definitely not doing it right! Use this easy Q and A checklist to make sure you’re hitting all the essentials, so instead of worrying about your top to do’s you can focus on the fun.

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Topics: FEC, Sales, Employee Management, Facility Operations, Birthday Party & Groups