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Sherry Howell

Recent Posts

7 Key Elements of an Effective FEC Design (With Design Expert Doug Wilkerson)

Posted by Sherry Howell on Nov 6, 2019 8:00:00 AM

With IAAPA only a few weeks away, new and seasoned operators are getting into the mindset of growth. Whether it’s opening a new facility, renovating or expanding, adding an attraction or anything else, change is in the air.

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Topics: Facility Operations

How to Align Marketing with Operations to Create a Better Guest Experience

Posted by Sherry Howell on Oct 16, 2019 8:00:00 AM

For many FECs, one issue close to everyone’s mind remains how to bridge the gap between sales and marketing and operations.

In many businesses, these three departments (or job functions) couldn’t be further apart. The reality is, though, that the best companies create a symbiotic relationship between all three.

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Topics: Marketing, Sales, Facility Operations

How Your Current Loyalty Rewards Programs Fail You (and What to Do About It)

Posted by Sherry Howell on Oct 9, 2019 12:00:00 PM

 

Every day, you strive to learn new ways to drive brand loyalty and enhance your guests’ experience. You’re keeping up with the trends, trying new recipes, looking towards the next new attraction or new package offering – anything to differentiate your business from the ever-growing competition.

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Topics: Customer Loyalty, Memberships

Maximize Holiday Season Gift Card Sales in 5 Steps

Posted by Sherry Howell on Oct 2, 2019 8:00:00 AM

Selling gift cards is a terrific way to introduce new people to your facility and increase revenue.

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Topics: Marketing, Sales, Facility Operations

5 Up-To-Date Rules of Email Marketing Engagement

Posted by Sherry Howell on Sep 25, 2019 8:00:00 AM

Inbound and content marketing strategy is a practice that requires the perfect cocktail of art and science – and it’s always changing. But what hasn’t changed is that your consumer desires relevant, personalized content and offerings that speak directly to their needs, wants and interests.

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Topics: Marketing, Reporting & Analytics, Sales

When to Look for a New POS: 5 Warning Signs

Posted by Sherry Howell on Sep 18, 2019 8:00:00 AM

Fall is fast approaching (yes, go ahead and order your pumpkin spice with wild abandon), and most of us in the amusement industry are gearing up for fall trade shows to learn what’s new and hot in the space.

While you’re on the hunt for your next attraction or product offering, it’s also a good time to evaluate the current state of your facility’s operations to make sure your systems and capabilities are enough to support your continued growth.

Your point of sale touches every guest and every dollar, so it’s a critical component of your success. Here are five warning signs that will let you know it’s time to consider an upgrade.

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Topics: Point of Sale, Sales, Facility Operations

Surviving Offseason: 3 Keys to Improving Guest Attendance

Posted by Sherry Howell on Sep 11, 2019 8:00:00 AM

Every amusement park, water park, trampoline park or FEC owner wants to increase revenue and control operating costs, but both of these goals can take a hit during the offseason if the right steps aren’t taken.

As we say a bittersweet goodbye to summer, it’s time to start thinking about how to prepare your park or outdoor FEC for success in the offseason.

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Topics: Customer Loyalty, Facility Operations

Practice These 5 Habits to Get and Stay Motivated

Posted by Sherry Howell on Sep 4, 2019 8:00:00 AM

Motivation is one of the most valuable traits a leader or team member can possess but also one that can be difficult to maintain consistently. Lack of motivation can lead to frustration, overwhelm, poor work performance and even burnout. 

Luckily though, it’s incredibly easy to give yourself – and your team – a pick-me-up to get back on the right track to delivering your best to each other and your guests. Here are five ways to get and stay motivated.

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Topics: Employee Management, Facility Operations, Goal Setting

How to Identify and Entice Your FEC's Best Guests

Posted by Sherry Howell on Aug 28, 2019 8:00:00 AM

It’s easier to sell more to your existing customers than it is to get new ones (and it costs less, too). But many FECs and amusement destinations fail to make the most of each customer relationship.

More engaged and loyal guests will help you achieve more revenue, so focus on cultivating a flourishing customer relationship to get closer to your goals. Here are five steps to help you identify and entice your best guests.

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Topics: Customer Loyalty, Reporting & Analytics, Sales, Facility Operations

7 Truths of a Great New Team Member Onboarding Process

Posted by Sherry Howell on Aug 21, 2019 8:00:00 AM

Onboarding new team members is an essential part of any leader’s job, but onboarding processes often miss the mark. So much, in fact, that only 12% of employees believe their companies do a great job onboarding

The key to a great onboarding process is consistency and a continuous focus on evolving your program.  Read on for seven onboarding truths that will improve your new team member process today:

 

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Topics: Employee Management, Facility Operations, Goal Setting