CenterEdge Software Blog

Sherry Howell

Recent Posts

5 Surprising Lessons Learned from a Visit to Disney's Hollywood Studios

Posted by Sherry Howell on Jan 15, 2020 8:00:00 AM

And they may not be what you think.

I recently had the opportunity to visit Disney’s Hollywood Studios. It’s always a great time to experience and be reminded of how the industry masters continue to change the game of amusement and entertainment. And, of course, we had to see if the new Star Wars: Rise of the Resistance ride was going to live up to the hype.

But what I really took away were five surprising lessons that could help push your family entertainment center or amusement venue to the next level.

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Topics: Facility Operations

Resource Roundup: 5 Ways to Achieve Your 2020 Resolutions

Posted by Sherry Howell on Jan 8, 2020 8:00:00 AM

This is 2020. (I’ve always wanted to say that.)

We hope you’re as excited as we are about the goals you’ve set for the new year. If you haven’t had a chance to set your facility’s goals, use these helpful business intelligence analytics to reflect on 2019, and make sure your 2020 targets are set up correctly from the start.

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Topics: Facility Operations, Goal Setting

Booking Birthday Parties: 7 Inbound Sales Pitfalls (And How to Avoid Them)

Posted by Sherry Howell on Jan 1, 2020 8:00:00 AM

With the holidays in full swing, you have a lot on your plate. And if you run an indoor facility, you're most likely gearing up for the peak birthday party season.

During this busy season, it can be easy to let service level standards slip, but doing so can cost your facility a lot of missed upsells and lost bookings if your team's not operating at the right level. That's why we brought back this popular post about the pitfalls many inbound sales teams succumb to – and how to avoid them.

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Topics: Sales, Facility Operations, Birthday Party & Groups

5 Tips for Implementing a New Software Solution in Your FEC

Posted by Sherry Howell on Dec 18, 2019 8:00:00 AM

How to set up your business right from the start.

You’ve made the decision to open or expand your FEC or amusement facility (congratulations!), and you’re ready to implement your new software solution to help you manage it all.

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Topics: Point of Sale, Facility Operations

How to Make Food and Beverage a Profit Center for Your Facility

Posted by Sherry Howell on Dec 11, 2019 8:00:00 AM

The 18 Insights All-Star Operators Revealed at IAAPA 2019!

The CenterEdge team enjoyed another awe-inspiring week at IAAPA this year. While we filled up on plenty of new and innovative food and beverage options, it was the Food & Beverage Operators Roundtable that satisfied our hunger for insight into what works--and what doesn’t.

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Topics: Facility Operations, Food & Beverage

7 Do's and Don'ts of Sales Management

Posted by Sherry Howell on Dec 4, 2019 8:00:00 AM

After working with sales teams for over six years, one of the struggles I hear about most is that sales team members don’t feel valued or supported by management.

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Topics: Sales, Employee Management

5 Business Intelligence Insights to Include in Your Year-End Analysis

Posted by Sherry Howell on Nov 20, 2019 8:00:00 AM

With less than six weeks left in 2019, some of your busiest days are most likely still to come. But before you break out the chafing dishes for all your holiday parties, it’s a good idea to begin assessing 2019 and setting your business goals for 2020.

Data analysis doesn’t just mean running a bunch of reports and analyzing via spreadsheet. It’s much more than that – and the right tool can help you take your analytics to the next level.

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Topics: Reporting & Analytics, Facility Operations

7 Key Elements of an Effective FEC Design (With Design Expert Doug Wilkerson)

Posted by Sherry Howell on Nov 6, 2019 8:00:00 AM

With IAAPA only a few weeks away, new and seasoned operators are getting into the mindset of growth. Whether it’s opening a new facility, renovating or expanding, adding an attraction or anything else, change is in the air.

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Topics: Facility Operations

How to Align Marketing with Operations to Create a Better Guest Experience

Posted by Sherry Howell on Oct 16, 2019 8:00:00 AM

For many FECs, one issue close to everyone’s mind remains how to bridge the gap between sales and marketing and operations.

In many businesses, these three departments (or job functions) couldn’t be further apart. The reality is, though, that the best companies create a symbiotic relationship between all three.

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Topics: Marketing, Sales, Facility Operations

How Your Current Loyalty Rewards Programs Fail You (and What to Do About It)

Posted by Sherry Howell on Oct 9, 2019 12:00:00 PM


Every day, you strive to learn new ways to drive brand loyalty and enhance your guests’ experience. You’re keeping up with the trends, trying new recipes, looking towards the next new attraction or new package offering – anything to differentiate your business from the ever-growing competition.

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Topics: Customer Loyalty, Memberships