CenterEdge Software Blog

Marcus Mayer

Recent Posts

How Important is the Party Booking System for Your Laser Tag Arena?

Posted by Marcus Mayer on May 14, 2012 10:51:00 AM

Recently at the RSA/ILTA convention, I had the pleasure of speaking with Erik Guthrie, Vice President of Marketing & Sales for Zone Laser Tag on multiple topics specifically related to laser tag facilities and laser tag software.  During our conversation, he educated me on what he referred to as the "Four Core Audiences for a Successful Laser Tag Facility."  He broke down the four as:

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Topics: FEC, Birthday Party & Groups

Drafting the Right POS for Your FEC

Posted by Marcus Mayer on Apr 24, 2012 10:09:00 AM

With the NFL draft fast approaching, I started thinking about how teams evaluate the needs they hope to fill from the draft. Do they need an offensive player? a defensive player? someone on special teams?  What areas need improvement and what the best way to achieve it. This same evaluation is probably being used in your FEC on a daily basis.  Do you look at your POS as a member of your team?  With the right POS, you could find an “iron man” system, which would “play” on all sides of your FEC operation.

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Topics: FEC, Point of Sale, Facility Operations, Online Sales & Ticketing

Selling Tickets Online? Should You Charge a Fee for the Transaction?

Posted by Marcus Mayer on Apr 20, 2012 10:36:00 AM

Recently I got into a discussion with one of our trampoline park operators on whether they should charge a transactional fee for their online tickets.  The conversation reminded me that I wrote a blog a few months ago titled "How Much Is Convenience Worth?", where I discussed the viability of charging a "convenience fee" for online transactions.

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Topics: Trampoline Parks, Sales, Online Sales & Ticketing

How Can Your FEC Software Help with Social Media?

Posted by Marcus Mayer on Apr 9, 2012 10:01:00 AM

With the advent of Facebook and Twitter, advertising for your FEC has never been simpler.  If you aren't currently using Facebook and Twitter for communicating with your customers, then you are missing a huge FREE opportunity to get your company name and offers in front of not only your customers, but also the friends of your customers.  I wish we had these tools when I was in operations!

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Topics: FEC, Redemption Management, Point of Sale, Customer Loyalty, Birthday Party & Groups

Laser Tag Software - Are the Game Statistics Important?

Posted by Marcus Mayer on Mar 27, 2012 10:47:00 AM

Are your laser tag customers interested in their game statistics? Is it important for your laser tag software to maintain these statistics historically?  Does xxLaserBEASTxx care that he is ranked 32 spots lower than CuteKiller, even though she has played less than him?

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Topics: FEC, Customer Loyalty

10 Things to Consider When Selecting a POS Software Company

Posted by Marcus Mayer on Mar 5, 2012 2:57:00 PM

Regardless of what type of business you operate; laser tag, water park, zoo, museum, family entertainment center, theme park, retail store, and/or restaurant; when searching for a POS provider there are 10 questions you should ask.  The selection process is typically quite long, and the differences often become blurred.  However not all Point of Sale companies are created equal, and here are 10 things to think about/ask from your options:

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Topics: FEC, Point of Sale

Tips to Securing Your Cash Through a Point of Sale System

Posted by Marcus Mayer on Feb 15, 2012 8:03:00 AM

Whether you are a zoo, a waterpark, a museum, a fec, a theme park, or a skating center, securing your cash is one the main reasons you invest into a point of sale system.  It seems simple.  The cashiers enter everything into your point of sale, so you should be protected...right?

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Topics: FEC, Point of Sale, Waterparks, Zoos & Aquariums, Amusement Parks

Waterpark Point of Sale Software - Increasing Spontaneous Purchases

Posted by Marcus Mayer on Jan 31, 2012 9:12:00 AM

A big difference between Waterparks and other entertainment venues is the lack of potential for spontaneous purchases by the customers through the waterpark point of sale software.  Waterparks do not share the same luxury that zoos, museums, theme parks and family entertainment centers do when the customer is walking around with a wallet full of cash or credit cards.  The typical customer at a waterpark is in their bathing suit, leaving their wallets and/or purses behind in a locker.

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Topics: Point of Sale, Waterparks, Cashless

3 Simple Ways to Increase Online Party Booking Revenue

Posted by Marcus Mayer on Jan 27, 2012 9:38:00 AM

You've added online party booking to your website, and now you want to know how to increase its effectiveness.  Here are 3 simple tips to increase the revenue of your online birthday reservations.

1.  Don't make them search! - Advertise that you allow online party bookings, and do not simply put a link with "Click Here For Party Booking".  Create or buy a fun image and insert a link redirecting the image to your birthday booking page.

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Topics: Birthday Party & Groups, Online Sales & Ticketing

5 Necessities of Skating Rink Software

Posted by Marcus Mayer on Jan 20, 2012 11:08:00 AM

After spending years working with the skating industry, and watching the operation of our own skating rink; it is clear there are some very specific skating rink software needs unique to the skating industry.  I am sure from an outsider's perspective operating a skating rink is simple.  Open the doors, take customer's money, let people skate, sell them some food, and get them out the door.  However from those of us that have spent years in industry, we know it is anything but simple.

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Topics: FEC, Redemption Management, Employee Management, Birthday Party & Groups