Recently at the RSA/ILTA convention, I had the pleasure of speaking with Erik Guthrie, Vice President of Marketing & Sales for Zone Laser Tag on multiple topics specifically related to laser tag facilities and laser tag software. During our conversation, he educated me on what he referred to as the "Four Core Audiences for a Successful Laser Tag Facility." He broke down the four as:
With the NFL draft fast approaching, I started thinking about how teams evaluate the needs they hope to fill from the draft. Do they need an offensive player? a defensive player? someone on special teams? What areas need improvement and what the best way to achieve it. This same evaluation is probably being used in your FEC on a daily basis. Do you look at your POS as a member of your team? With the right POS, you could find an “iron man” system, which would “play” on all sides of your FEC operation.
Recently I got into a discussion with one of our trampoline park operators on whether they should charge a transactional fee for their online tickets. The conversation reminded me that I wrote a blog a few months ago titled "How Much Is Convenience Worth?", where I discussed the viability of charging a "convenience fee" for online transactions.
With the advent of Facebook and Twitter, advertising for your FEC has never been simpler. If you aren't currently using Facebook and Twitter for communicating with your customers, then you are missing a huge FREE opportunity to get your company name and offers in front of not only your customers, but also the friends of your customers. I wish we had these tools when I was in operations!
Are your laser tag customers interested in their game statistics? Is it important for your laser tag software to maintain these statistics historically? Does xxLaserBEASTxx care that he is ranked 32 spots lower than CuteKiller, even though she has played less than him?
Regardless of what type of business you operate; laser tag, water park, zoo, museum, family entertainment center, theme park, retail store, and/or restaurant; when searching for a POS provider there are 10 questions you should ask. The selection process is typically quite long, and the differences often become blurred. However not all Point of Sale companies are created equal, and here are 10 things to think about/ask from your options:
A big difference between Waterparks and other entertainment venues is the lack of potential for spontaneous purchases by the customers through the waterpark point of sale software. Waterparks do not share the same luxury that zoos, museums, theme parks and family entertainment centers do when the customer is walking around with a wallet full of cash or credit cards. The typical customer at a waterpark is in their bathing suit, leaving their wallets and/or purses behind in a locker.
You've added online party booking to your website, and now you want to know how to increase its effectiveness. Here are 3 simple tips to increase the revenue of your online birthday reservations.
1. Don't make them search! - Advertise that you allow online party bookings, and do not simply put a link with "Click Here For Party Booking". Create or buy a fun image and insert a link redirecting the image to your birthday booking page.
After spending years working with the skating industry, and watching the operation of our own skating rink; it is clear there are some very specific skating rink software needs unique to the skating industry. I am sure from an outsider's perspective operating a skating rink is simple. Open the doors, take customer's money, let people skate, sell them some food, and get them out the door. However from those of us that have spent years in industry, we know it is anything but simple.