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3 Things You Can Do Today So Your FEC’s Online Sales Come Back Strong

Posted by Sherry Howell on Apr 8, 2020 9:00:00 AM

Schedule your free upgrade to the new Advantage Web before May 31 and CenterEdge will also provide custom theming at no cost.

Online_Shopping

Your FEC’s or amusement park’s online store is one of the most powerful tools in your arsenal to help you rebound from the COVID-19 crisis.  Allowing guests to buy from you anytime, anywhere and on any device can increase sales of any product or combo you offer.

If you haven't already, take advantage of this opportunity and put your facility in position to reap the benefits of CenterEdge’s newest online store experience by upgrading for free to Advantage Web. Here are 3 advantages of upgrading your online store now. 

No. 1: Provide guests with a better online sales experience. 

The new Advantage Web platform is a completely redesigned, modern user interface that’s responsive across any device, allowing your guests the same streamlined experience on PC, tablet or mobile device. You’ll have more control over the content and look of the store, including custom theming with colors, fonts and images, number of tabs, and a Centralized Google Tag Manager and other third-party script integrations. This means you now have the ability to add tools such as eCommerce tracking, third-party widgets, or a Facebook Messenger pop up so that you can give guests another means of contacting you, should you wish. 

 No. 2: Offer even more of the products you sell.

The new web store allows you to sell tickets and retail items, events and all of the things you have been selling online, but now so much more, such as memberships, merchandise with a better fulfillment flow, classes, and gift cards. And, you can use newly customizable fields to provide unique upselling opportunities, allowing you to generate additional revenue before guests even come to your park.

No. 3: Offer guests transparency.

With a new status bar and one-page booking experience for transactions, it will be easier for guests to see where they are in the purchase process, minimizing cart abandonment. And in the short term at least, guests may be more sensitive to larger crowds at your facility, so you can choose to display remaining ticket capacity and a heat index meter to show high and low traffic times. 

Introducing Advantage Web

Upgrade your online store for free now and help ensure your FEC or amusement park will be ready to capture more sales than ever when guests are able to visit. Guests will appreciate a better user experience and you’ll reap the benefits of improved functionality. Check out our video for a quick overview of the new platform and for even more reasons why you should switch. Remember, if you schedule your free upgrade by May 31, a CenterEdge theming expert will customize your online store’s theme for you. 

Unsure which version of the webstore you're using? New webstores will show centeredgeonline as part of the URL. Or contact us to be sure.

The new online store experience is available to all customers with an active Licensing and Service Agreement (LSA) or a current support agreement. The end of life date for the Legacy Web product is December 31, 2020, so be sure and schedule soon. Contact support@centeredgesoftware.com or call 336.598.5934, Option 2 to schedule, or for more information. 

 

Have questions we can help you work through in this downtime? Share with us in the comments or on Twitter.

Topics: FEC, Access Control, CenterEdge Advantage POS, Facility Operations, Online Sales & Ticketing