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CenterEdge Software Blog

Grow Your Revenue by Getting out of the Box and onto the Mat

Posted by Sherry Howell on Aug 8, 2018 9:15:33 AM

The benefits of offering classes at your facility and how to make the leap from the marketing to the technical.

I just finished a yoga teacher certification this summer, so imagine my surprise when I picked up the July issue of Funworld and saw the cover article was none other than Namaste! How Museums Are Attracting New Audiences with Creative Ways to Enhance Guests’ Well-Being. Talk about worlds colliding! I love their idea of using healthy-living classes to introduce new patrons to the art museum. 

The article inspired me. How can entertainment and amusement facilities also capitalize on this idea and create a meaningful—and lucrative—set of complementary and alternative activities during off-peak times?

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Topics: FEC, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks, Memberships, Sales, Parks & Rec

4 Rules for Building an Amazing Frontline Team at Your FEC or Amusement Park

Posted by Sherry Howell on Aug 1, 2018 3:30:13 PM

We asked three experts to share their secrets for building the best teams and added one ourselves! Find out what everyone had to say.

Hiring frontline staff is tough today. There are fewer teens in the workforce than there were a decade ago when the US last achieved nearly full employment. Tougher school schedules, increased participation in higher education and more outside commitments are just some of the reasons the pool of workers has gotten smaller over the last 10-15 years. Bottom line: entertainment facilities need to know how to recruit, train and manage this young workforce in such a competitive environment.

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Topics: FEC, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Amusement Parks, Employee Management

5 Automated Conversations You Should Be Having with Event Guests

Posted by Sherry Howell on Jul 18, 2018 10:05:18 AM

Don’t let a budding relationship fail by missing out on these essential touchpoints.

The birthday party or event is booked and you’re well on your way to making memories with a whole new group of prospective guests. Take this opportunity to further lay the groundwork for a world-class experience. Your event sales staff might be busy, but that doesn’t mean you need to skimp on communication. Let your software help you set and manage guests’ expectations from beginning to end, so you can focus on delivering wow-worthy events and turning one-time party guests into return customers.

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Topics: FEC, Trampoline Parks, Customer Loyalty, Marketing, Memberships, Sales, Birthday Party & Groups

5 Effective Ways to Resolve Complaints with LAST

Posted by Joshua Liebman on Jun 27, 2018 11:03:30 AM

How one simple model can help you turn friction moments into great guest experiences.

NOTE: I had the opportunity to meet Josh Liebman of Amusement Advantage at the 2017 Rockin’ Jump Conference and he had a lot to say about guest experience. He has some great, actionable thoughts around handling customer friction moments with guests, and how to get great at service recovery, and so we asked him to share the process that he teaches. Read on for his ideas about what he calls the LAST model for service recovery, and how it can help you make memories that last much longer than the moment of friction. Let us know what you think! 

~ Sherry

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Topics: FEC, Trampoline Parks, Waterparks, Customer Loyalty, Amusement Parks

3 Rules for Growing Your FEC or Park with Referrals

Posted by Sherry Howell on Jun 4, 2018 11:43:14 AM

When it comes to expanding your client base, it’s all about who you know – and how you leverage those relationships.

Editor’s Note: Referrals continue to be a huge driver of FEC growth, so we’ve updated this popular classic for accuracy and comprehensiveness. Read on!

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Topics: FEC, Trampoline Parks, Customer Loyalty, Sales, Facility Operations

Building Your Brand One Important Detail at a Time

Posted by Sherry Howell on May 23, 2018 8:20:21 AM

4 ways to build your brand that won’t cost you anything.

The CenterEdge team recently had the opportunity to attend an industry education event, LaserTAG360, a two-day conference for new and existing facilities. While the focus of the event is laser tag, the top-notch business practices being shared are applicable across all aspects of the amusment industry from FECs and trampoline facilities to amusement, water and adventure parks.

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Topics: FEC, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks

One Wristband to Rule Them All: 3 Ways to Make Your Operation More Seamless

Posted by Sherry Howell on May 16, 2018 2:57:20 PM

Common uses for wristbands that increase efficiency and optimize guest experience.

Simplifying the guest experience can be overwhelming when there are so many attractions, food and beverage, payment and access options to consider. Wristbands may sound old-fashioned, but the modern wristband is a terrific solution for not only streamlining your guests’ entrance into your facility, but also helping them more fully engage with everything your business has to offer.

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Topics: FEC, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Amusement Parks, Parks & Rec, Access Control, Cashless

Thrills, Chills and Safety: Boosting Cash Security & Safety Without Scaring Your Staff

Posted by Sherry Howell on Oct 31, 2017 2:13:08 PM

Four tips for creating solid cash management best practices to reduce theft and increase security in your FEC, water park or trampoline park.

Fraud prevention is an area that can give any business owner the chills. If you think about it too long, you’ll start seeing terror lurking around every corner. In fraud prevention, the “10-10-80 rule” states that: 10% of team members would never steal, 10% would always steal given the opportunity and 80% could go either way depending on the situation.

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Topics: FEC, Trampoline Parks, Waterparks, Employee Management

Customer Friction Hurts: Five Questions to Help Avoid It

Posted by Sherry Howell on Oct 16, 2017 3:37:45 PM

Assess your amusement park, FEC or trampoline park using these five questions

You know the adage, it’s easier to keep the customers you have than it is to go out and get new ones? It seems so simple, yet with so much variety in entertainment options available to today’s consumers, many amusement facilities still manage to miss the mark at making us smile.

Misses like this cause the dreaded customer friction or points in the process or experience that lead to guest discomfort, hassle, or even pain. And that discomfort makes guests consider if doing business with your facility is worth it.

Almost every amusement organization has goals to provide world-class service and offer experiences that wow, but often it’s in the small details that service starts to slip. Read on for five questions to help you assess whether you’re on your way to friction or finesse.

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Topics: FEC, Point of Sale, Trampoline Parks, Customer Loyalty

How to Know if Your Waiver Process is Killing Your Guest Experience in Your Trampoline or Amusement Park

Posted by Sherry Howell on Aug 29, 2017 6:38:46 PM

If your facility is practicing more waiver don’ts than do’s, you might be doing more harm than good.

When it comes to guest experience, every interaction counts. From the very first impression someone gets of your facility, they are forming an opinion about everything—from the color of your logo to the “hassle factor” of buying tickets and getting in the door. As Simon Sinek says, “Every decision you make is a piece of communication.” That means analyzing each step of your key processes to ensure your communication within the process aligns to your organizational values.

One often-overlooked process is how waivers are handled. A cumbersome waiver process can give guests a negative impression that can color their entire experience or cause them to actively seek out other negatives in your park. Read on to learn the 5 ways your waiver process could be killing your guests’ experience and valuable tips to fix it.

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Topics: Trampoline Parks, Amusement Parks, Integrated Waivers