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CenterEdge Software Blog

5 Automated Conversations You Should Be Having with Event Guests

Posted by Sherry Howell on Jul 18, 2018 10:05:18 AM

Don’t let a budding relationship fail by missing out on these essential touchpoints.

The birthday party or event is booked and you’re well on your way to making memories with a whole new group of prospective guests. Take this opportunity to further lay the groundwork for a world-class experience. Your event sales staff might be busy, but that doesn’t mean you need to skimp on communication. Let your software help you set and manage guests’ expectations from beginning to end, so you can focus on delivering wow-worthy events and turning one-time party guests into return customers.

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Topics: FEC, Trampoline Parks, Customer Loyalty, Marketing, Memberships, Sales, Birthday Party & Groups

6 Checklists To Keep Your FEC Team on Target

Posted by Sherry Howell on Jul 11, 2018 9:30:00 AM

The bigger your FEC gets, the harder it is to keep an eye on every location or department, much less every team member.

Consistency is a key element of a great guest experience. How can an owner, operator or general manager ensure everyone hits the mark every single time? Training and employee education are essential, but when it comes down to the day-to-day, it's not always easy to remember what was said in that workshop three months ago. Or what the key take-aways were from that long team training day.

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Topics: FEC, Point of Sale, Marketing, Reporting & Analytics, Sales, Employee Management, Facility Operations, Birthday Party & Groups

3 Ways to Simplify Inventory Management

Posted by Sherry Howell on Jun 20, 2018 8:56:00 AM

Spend your management time on the right things by having all your inventory management in one easy-to-use place.

As a busy manager or operator there never seems to be enough time for you to get to all the small tasks that you need to do to make your business run smoother. There are always going to be guests to handle, fires to put out, and training to conduct. Your inventory management processes should make your life easier instead of giving you more headaches.

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Topics: Point of Sale, Reporting & Analytics, Sales, CenterEdge Advantage POS, Food & Beverage

3 Rules for Growing Your FEC or Park with Referrals

Posted by Sherry Howell on Jun 4, 2018 11:43:14 AM

When it comes to expanding your client base, it’s all about who you know – and how you leverage those relationships.

Editor’s Note: Referrals continue to be a huge driver of FEC growth, so we’ve updated this popular classic for accuracy and comprehensiveness. Read on!

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Topics: FEC, Trampoline Parks, Customer Loyalty, Sales, Facility Operations

Sales Team Troubleshooting: 7 Inbound Pitfalls and How to Avoid Them

Posted by Sherry Howell on Feb 28, 2018 12:00:00 PM

Boost your inbound bookings immediately with a few easy-to-implement tips.

Your party hosts and guest service staff have become true ambassadors of your facility and people love the idea of hosting an important birthday party (or event) with you. Your email marketing, social media and in-store marketing campaigns are working, and people are calling your business trying to book. The business is yours if you want it—but wait—are you losing the sale at the last moment by falling prey to these sneaky sales blunders? Read on for 7 common pitfalls and how to avoid them.

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Topics: Sales, Birthday Party & Groups

4 Resolutions We’ve Made That Will Stick All Year Long

Posted by Sherry Howell on Jan 3, 2018 12:00:00 PM

Let’s hit the ground running in 2018!

And just like that, it’s a new year! I don’t know about you, but I feel so excited about this year I can hardly contain myself. I think it’s because I am so focused on all the opportunity the new year can bring for us to achieve together.

It’s a time for planning, for changing the game, and for making commitments to ourselves and each other. Last week, we shared our CenterEdge partnership commitments, so thanks everyone for all the warm comments. Just like I’m sure you are, we’ve hit the ground running with some New Year’s Resolutions of our own. Here are just a few that we know will stick all through 2018.

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Topics: Customer Loyalty, Sales, Employee Management

7 Steps to a Stellar Season Kick-Off for your FEC or Attraction

Posted by Sherry Howell on Dec 20, 2017 1:00:00 PM

Onboard like a pro in your next season training meeting. 

The end of the calendar year is when many amusement facilities focus on reviewing successes and planning for the next year. And for seasonal attractions that re-open in the spring, it’s nearly crunch time to finish outlining offerings and onboarding programs.

Hosting a season or new year kick-off meeting is a great way for your facility to celebrate past successes and discuss challenges, and to set expectations of what’s to come. But during this busy time of year, meeting details can easily slip through the cracks, making for a lackluster kick-off event. Be sure you're ready for your next season by including these seven critical elements to your next training meeting.

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Topics: FEC, Sales, Employee Management, Facility Operations

Six Ways Centralized Booking Can Help You Book More Events for Your FEC or Amusement Park

Posted by Sherry Howell on Oct 4, 2017 7:40:44 AM

Don’t make the mistake of running event sales in multiple locations like alien entities. Build the strength of your operation and your brand with these tips.

Building a growth-minded sales organization can be difficult and all too often, growth occurs much faster than the developed systems and organizational best practices can handle. This can especially happen when an operator acquires an existing facility. Many get so busy that they fall into the trap of “if it isn’t broken, don’t try to fix it.” However, just because a process isn’t broken, doesn’t mean it’s working as efficiently as it can. 

If the thought of a “call center” approach has scared you, fear not! A carefully implemented centralized party booking strategy can be a great way to maintain superior office coverage for your peak call times while comparing labor costs against call flow and sales. Read on for six steps to effectively implement a centralized booking center that will maximize your marketingefforts and sales strategies for your entire operation.

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Topics: FEC, Amusement Parks, Sales

3 Ways to Use Deferred Revenue to Maximize Profitability

Posted by Sherry Howell on Sep 20, 2017 7:46:22 AM

Don’t let an oversimplified revenue tracking process put your park at a disadvantage.

The key to effective amusement operations is having a moment-by-moment analysis of your facility’s sales, throughput and labor.  An oversimplified revenue-tracking process can cloud your data resulting in inaccurate business assumptions that could lead to ineffective staffing and improper pricing.

Utilizing principles of deferred revenue can help you keep a clean, accurate view of your business and keep you laser-focused on the right things so you can manage costs and increase your bottom line.  Here are three areas where deferred revenue can be leveraged to help you manage your business more effectively.

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Topics: Sales, Facility Operations, Birthday Party & Groups

6 Easy Steps to Book More School Groups

Posted by Sherry Howell on Aug 16, 2017 7:59:30 AM

Do you hear that? It’s the sound of the school bell ringing! Soon the temperature will start dropping and it will be time to plan the Thanksgiving menu. But I’m getting ahead of myself.

Back to school is an exciting time for students and parents alike, and the perfect opportunity for FECs and adventure facilities to examine the outbound sales strategies that help keep business chugging through the winter holiday season. Don’t have a plan that targets school groups? What are you waiting for?

Whether you have an existing sales strategy for landing school groups or are just figuring out this particular opportunity, here are six winning steps to being smart about your outreach.

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Topics: FEC, Sales, Birthday Party & Groups