CenterEdge Software Blog

3 Common Myths About the Buying Process – Dispelled!

Posted by Sherry Howell on Apr 26, 2017 12:33:10 PM

Never assume that the buyer has done all the work for you – a smart salesperson should still work to make the sale.

It’s true that today’s buyers are more educated than ever - but do you know what they were studying?

Remember being in school and studying for an exam? You might have spent hours poring over books and notes wondering if the material would be on the test. It was often impossible to predict what information was going to be covered.

That’s often what I think of when I hear people saying, “Today’s buyers are 3/4 of the way down the buying process before they get to you,” which assumes that all buyers know not only everything about the exact product or service, but also about all of the companies offering it. You know who isn’t saying things like that? Someone who is actually killing the sales game, that’s who.

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Topics: sales, buying process

Six Steps to Creating Harmony Between Sales & Operations

Posted by Sherry Howell on Feb 15, 2017 2:04:43 PM

Finding common ground is the key to managing the complicated relationship between these two very different departments.

Montagues vs. Capulets. Hatfields vs. McCoys. Famous feuds have existed as long as time itself, but few are more significant in the business world than the classic battle between Sales vs. Operations. This struggle exists in every industry, and left unchecked, it can seriously impact productivity. So how can you help these two teams finally learn to get along?

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Topics: managing your business, sales, operations

Measuring Success at Your FEC or Adventure Facility: Four Critical Reports You Need to Have

Posted by Sherry Howell on Feb 7, 2017 11:07:38 AM

The right tools can help you gain valuable insight into sales, trends and scheduling best practices for your family entertainment center or adventure park, but you can’t look at everything all the time. Here are our top picks.

Managing your business is a full-time job, but managing the information about your business shouldn’t be. While many businesses have access to a plethora of data, it’s impossible to keep track of everything or be everywhere at once. Here’s a quick look at some of the most valuable reports that leading FECs and adventure facility owners say they couldn’t live without.

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Topics: FEC, managing your business, Reporting, sales

Three Tips for Boosting Productivity

Posted by Sherry Howell on Feb 1, 2017 12:41:41 PM

Lessons learned while traveling about behaviors that result in intense levels of productivity.

I get so productive on planes. I used to think it was because when traveling, you must creatively think about the most effective ways to complete tasks when you’re out of your normal atmosphere. It’s partly that. Eventually, however, I realized that it had less to do with my location and everything to do with my intention.

I compared my travel days to my office days to see what was different. It turns out there were three key behaviors that were dramatically different while traveling than while I was at the office. Here are the lessons I learned while traveling that I now try to apply to my everyday work.

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Topics: managing your business, marketing, sales, productivity

Navigating Networking Events Like a Boss

Posted by Sherry Howell on Jan 25, 2017 12:32:03 PM

I was recently invited to attend a local chamber networking event with a salesperson friend who just started in a new role. I think I make a pretty great wingman, so I agreed to go along.

Networking events can be a terrific way for you to market your facility, your group events program and your brand in general.  There are few other places where you can meet 20 potential leads in a short amount of time. But like anything else, your results at a networking event are only as good as the effort you put into it. 

My friend and I arrived at the event and put on our nametags, and then I spent the next hour observing networking techniques of the sales folks in attendance. Based on these observations, I came up with a list of things to do – and not do –  at your next networking event.

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Topics: managing your business, marketing, sales, networking, growth

Listening Is the Key to Successful Upselling

Posted by Sherry Howell on Jan 12, 2017 10:00:00 AM

Upselling is one of those strategies that can boost the bottom line of any organization, be it a family entertainment center, an amusement park, a retailer or a restaurant. Unfortunately, it’s often paid too little – or the wrong kind of – attention.

First things first, a lot of people approach upselling events and services with a “me first” approach: “If I sell more, I’ll make more.” While that’s very likely true, it misses a critical piece of insight that would make upselling  a whole lot easier. And that’s “If I sell the right package, event, or meal, my guest will have a bigger and better experience.”

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Topics: FEC, groups, trampoline parks, waterparks, managing your business, Amusement Park, Client Success, sales

Four Reasons Why Resolutions Fail

Posted by Sherry Howell on Jan 3, 2017 11:40:58 AM

Happy New Year!  I love a fresh start where I review what went well in the past year and what could be better going forward.  Have you set any 2017 resolutions for yourself or your organization? I know, I know, it’s easy to become jaded about setting resolutions because many of them fail.  Why do you think that is? I’ve given it a lot of thought and have put together four reasons why resolutions fail, and how to prevent it from happening to you in 2017.

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Topics: managing your business, Client Success, sales

Did You Know: Setting Event Sales Goals for the New Year

Posted by Sherry Howell on Dec 27, 2016 10:00:00 AM

Start the year off right setting meaningful goals for event sales (or anything you'd like to increase, really).  Did you know there are several reports that can help get you started?  Check out today's video to learn more. 



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Topics: FEC, groups, trampoline parks, waterparks, Reporting, Client Success, sales

Managing Holiday Stress: a Matter of Perspective

Posted by Sherry Howell on Dec 13, 2016 10:00:00 AM

Ah the most wonderful time of the year. A time when people get together with family and have lots of time off. Much of that time off, as it happens, will likely be spent in entertainment facilities like yours all over the world.  This of course means that you and your staff don’t get the luxury of taking that time off because for many of you, it’s busy season and you have to work.

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Topics: managing your business, training, sales

Creating Magic Using Empathy

Posted by Sherry Howell on Nov 2, 2016 10:00:00 AM

Some friends of mine got some terribly difficult news recently.  Despite that, I saw a picture on Facebook of them enjoying a rooftop patio over the weekend. They looked like any other couple, happy and in love and it made me smile. But it also made me think, if their server had known their situation, or how emotionally tired or scared they must be, what difference might that have made in how they treated my friends?  It’s during moments like these that I spend time reflecting on whether I’m making the difference that I intend to in the work I do and the life I lead.

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Topics: managing your business, Client Success, company culture, sales

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