Ready to use your software to take your marketing campaigns to the next level? Learn how in today’s Did You Know video.
Lessons learned while traveling about behaviors that result in intense levels of productivity.
I get so productive on planes. I used to think it was because when traveling, you must creatively think about the most effective ways to complete tasks when you’re out of your normal atmosphere. It’s partly that. Eventually, however, I realized that it had less to do with my location and everything to do with my intention.
I compared my travel days to my office days to see what was different. It turns out there were three key behaviors that were dramatically different while traveling than while I was at the office. Here are the lessons I learned while traveling that I now try to apply to my everyday work.
I was recently invited to attend a local chamber networking event with a salesperson friend who just started in a new role. I think I make a pretty great wingman, so I agreed to go along.
Networking events can be a terrific way for you to market your facility, your group events program and your brand in general. There are few other places where you can meet 20 potential leads in a short amount of time. But like anything else, your results at a networking event are only as good as the effort you put into it.
My friend and I arrived at the event and put on our nametags, and then I spent the next hour observing networking techniques of the sales folks in attendance. Based on these observations, I came up with a list of things to do – and not do – at your next networking event.
The holidays are in full swing! Facebook was kind enough to remind us that today is “Giving Tuesday,” a day on which we are asked to give a little to a cause near and dear to our hearts. In fact, the Bill and Melinda Gates foundation, along with Facebook, have even offered to match fundraising contributions and increase the impact. What a great way to “be the change” in very real, meaningful ways. Read more here.
Clients are often troubled by the question of upselling and how to persuade team members to do it. The book, Go for No! Yes is the Destination, No is How You Get There by Richard Fenton and Andrea Waltz, offers a compelling philosophy that I believe can help address the issue. In the fable, a sales manager is coaching a newer associate in a men’s clothing store. The sales person is thrilled; he’d just made a huge sale, the best in his career even, and his customer bought every single thing offered to him. What a win! Or is it?
Summer’s here! Isn’t it great? It’s a time when people seem friendlier (I think because there’s less traffic). They can be found outside walking, riding bikes, eating ice cream, coming to our parks, hooray! It can be so easy to bask in the glory of all that business, but are your sales and marketing efforts taking a hit because you’re so busy? Sometimes it’s all you can do to stay in the moment, I get that. But the way to avoid that “feast or famine” kind of business is to try and capture the most guest visibility you can at each moment. Here are a few checklist items that can help you determine if you’re making the most of those hot summer days.
Remember the old quote, "I would rather shoot for the stars and miss than aim for the gutter and hit it?” While that may be true in theory, so often, getting yourself ready to make the decision to try something new is more than half the battle. Motivation is funny like that. We have talked recently about things like motivation and understanding others in order to build more harmonious work partnerships with your team and your guests. After our last article, like a beautiful Tetris effect, I started receiving articles and podcasts that affirmed this idea of understanding your buyer and simply “getting personal” in order to build content marketing and sales strategies that win. While there is a lot to consider when beginning a project of any kind, there are two ideas that you need to understand about yourself that can mean the difference between success and failure in almost any situation.
Would you like to understand which of your marketing efforts is getting the most attention from potential guests? Did you know that Advantage Point of Sale allows your team to survey your incoming guests to find out? Check out today's "Did You Know?" video to learn more.
Recently, a lot of excitement has been generated in the roller skating industry by Kids Skate Free. It is a marketing program being used by skating centers across the country to help drive traffic and increase revenues, with great success.
Last week, we talked about how online ticketing software can help your bottom line. In a nutshell, when you sell tickets online, you’ll be able to sell more tickets, you’ll get access to a new revenue stream with convenience fees and you’ll be able to cut back on front line labor.