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CenterEdge Software Blog

6 Checklists To Keep Your FEC Team on Target

Posted by Sherry Howell on Jul 11, 2018 9:30:00 AM

The bigger your FEC gets, the harder it is to keep an eye on every location or department, much less every team member.

Consistency is a key element of a great guest experience. How can an owner, operator or general manager ensure everyone hits the mark every single time? Training and employee education are essential, but when it comes down to the day-to-day, it's not always easy to remember what was said in that workshop three months ago. Or what the key take-aways were from that long team training day.

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Topics: FEC, Point of Sale, Marketing, Reporting & Analytics, Sales, Employee Management, Facility Operations, Birthday Party & Groups

5 Effective Ways to Resolve Complaints with LAST

Posted by Joshua Liebman on Jun 27, 2018 11:03:30 AM

How one simple model can help you turn friction moments into great guest experiences.

NOTE: I had the opportunity to meet Josh Liebman of Amusement Advantage at the 2017 Rockin’ Jump Conference and he had a lot to say about guest experience. He has some great, actionable thoughts around handling customer friction moments with guests, and how to get great at service recovery, and so we asked him to share the process that he teaches. Read on for his ideas about what he calls the LAST model for service recovery, and how it can help you make memories that last much longer than the moment of friction. Let us know what you think! 

~ Sherry

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Topics: FEC, Trampoline Parks, Waterparks, Customer Loyalty, Amusement Parks

3 Rules for Growing Your FEC or Park with Referrals

Posted by Sherry Howell on Jun 4, 2018 11:43:14 AM

When it comes to expanding your client base, it’s all about who you know – and how you leverage those relationships.

Editor’s Note: Referrals continue to be a huge driver of FEC growth, so we’ve updated this popular classic for accuracy and comprehensiveness. Read on!

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Topics: FEC, Trampoline Parks, Customer Loyalty, Sales, Facility Operations

Building Your Brand One Important Detail at a Time

Posted by Sherry Howell on May 23, 2018 8:20:21 AM

4 ways to build your brand that won’t cost you anything.

The CenterEdge team recently had the opportunity to attend an industry education event, LaserTAG360, a two-day conference for new and existing facilities. While the focus of the event is laser tag, the top-notch business practices being shared are applicable across all aspects of the amusment industry from FECs and trampoline facilities to amusement, water and adventure parks.

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Topics: FEC, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks

One Wristband to Rule Them All: 3 Ways to Make Your Operation More Seamless

Posted by Sherry Howell on May 16, 2018 2:57:20 PM

Common uses for wristbands that increase efficiency and optimize guest experience.

Simplifying the guest experience can be overwhelming when there are so many attractions, food and beverage, payment and access options to consider. Wristbands may sound old-fashioned, but the modern wristband is a terrific solution for not only streamlining your guests’ entrance into your facility, but also helping them more fully engage with everything your business has to offer.

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Topics: FEC, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Amusement Parks, Parks & Rec, Access Control, Cashless

5 Ways to Leverage Gift Cards in your FEC or Attraction

Posted by Sherry Howell on Apr 25, 2018 12:00:00 PM

Gift cards are more than just a one-time use revenue generator for a once-a-year birthday or holiday season.

Everyone knows that gift cards have a huge potential to make your facility more money, increase per capita spending and even earn passive revenue through card breakage. But are you maximizing the use of them in your facility? Gift card sales should be part of your overall marketing and promotion strategy. Read on for five ways to leverage gift card sales even more this year.

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Topics: FEC, Marketing, Cashless

Coming Soon—CenterEdge Advantage Version 18.1

Posted by Sherry Howell on Mar 7, 2018 12:00:00 PM

New Client Support Upgrade Model, new look and feel, new updates and more coming in Advantage Release 18.1!

Check out our feature release video to get a peek at the new enhancements, and sign up for our training webinar so you can set up and use all the new features.

A few highlights:

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Topics: FEC, Point of Sale, CenterEdge Advantage POS, CenterEdge Team, Cashless

7 Steps to a Stellar Season Kick-Off for your FEC or Attraction

Posted by Sherry Howell on Dec 20, 2017 1:00:00 PM

Onboard like a pro in your next season training meeting. 

The end of the calendar year is when many amusement facilities focus on reviewing successes and planning for the next year. And for seasonal attractions that re-open in the spring, it’s nearly crunch time to finish outlining offerings and onboarding programs.

Hosting a season or new year kick-off meeting is a great way for your facility to celebrate past successes and discuss challenges, and to set expectations of what’s to come. But during this busy time of year, meeting details can easily slip through the cracks, making for a lackluster kick-off event. Be sure you're ready for your next season by including these seven critical elements to your next training meeting.

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Topics: FEC, Sales, Employee Management, Facility Operations

4 Mistakes to Avoid When Selecting a Point of Sale for Your Water Park or FEC

Posted by Sherry Howell on Dec 13, 2017 12:00:00 PM

Don’t fall victim to “if I knew then what I know now” syndrome by carefully considering this advice from some of our operators.

With every decision you make when trying to start or grow your business, you’re faced with the chance that it could be the wrong one. This includes what attractions you add, people you hire, and vendors you partner with. Don't wait to research facility management software until late in the process or you'll fail to have enough time for proper due diligence. Remember, your facility management software touches every part of your facility, from the guests to the accountant, so you need a solution that can meet the most needs of the people using it.

But with so many systems out there that manage different things, how do you know what’s right for you? Consider the advice we’ve heard and make your game plan so you can have confidence that you’ve selected the right solution now, and for years to come.

Here are four mistakes to avoid when selecting a point of sale solution.

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Topics: FEC, Point of Sale, Waterparks

5 Ways a Loyalty Rewards Program Can Help Grow Your Amusement Park or FEC Revenue

Posted by Sherry Howell on Dec 6, 2017 12:00:00 PM

Get these benefits and more when you implement a guest loyalty program.

Every entertainment venue is trying to learn how to operate smarter and differentiate their business from the competition. With consumers today who are more loyal to brands whose values they can identify with, a great way to differentiate yourself is through your park’s loyalty or rewards program. But it isn’t just about giving something away for nothing.

There are many different types of rewards programs: including tier based and points programs, based on winnings, dollars spent or visits, and not every program would be right for your facility. But if you’re still on the fence about whether they can help your business, read on for several key ways a guest loyalty rewards program can help you increase revenue and strengthen your brand. A well-designed loyalty program can help your park do these five things. 

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Topics: FEC, Customer Loyalty, Amusement Parks, Memberships