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CenterEdge Software Blog

3 Rules for Growing Your FEC or Park with Referrals

Posted by Sherry Howell on Jun 4, 2018 11:43:14 AM

When it comes to expanding your client base, it’s all about who you know – and how you leverage those relationships.

Editor’s Note: Referrals continue to be a huge driver of FEC growth, so we’ve updated this popular classic for accuracy and comprehensiveness. Read on!

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Topics: FEC, Trampoline Parks, Customer Loyalty, Sales, Facility Operations

Building Your Brand One Important Detail at a Time

Posted by Sherry Howell on May 23, 2018 8:20:21 AM

4 ways to build your brand that won’t cost you anything.

The CenterEdge team recently had the opportunity to attend an industry education event, LaserTAG360, a two-day conference for new and existing facilities. While the focus of the event is laser tag, the top-notch business practices being shared are applicable across all aspects of the amusment industry from FECs and trampoline facilities to amusement, water and adventure parks.

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Topics: FEC, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks

How to Help Your Team Shine and Improve Your Facility 

Posted by Sherry Howell on Feb 7, 2018 12:00:00 PM

Learn how to enlist the help of team members to improve the overall experience and tap into their useful skills. 

Tired of front-line team members asking you the same questions all the time? Check out today's video to help build autonomy and ownership while creating a library of training materials.

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Topics: Customer Loyalty, Employee Management

7 Questions to Ask When Building a Loyalty Program at your Amusement Park or Family Entertainment Center

Posted by Sherry Howell on Jan 24, 2018 12:00:00 PM

Get ahead of the competition by implementing a rewards program that will have guests coming back again and again.

After our recent post about the benefits that a loyalty program offers an entertainment venue, we received a lot of requests for guidance about building compelling programs. There are so many options and directions you can take, and every facility has different needs. Use these seven questions to help you develop the program that’s right for your guests and your park.

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Topics: Customer Loyalty, Memberships

4 Resolutions We’ve Made That Will Stick All Year Long

Posted by Sherry Howell on Jan 3, 2018 12:00:00 PM

Let’s hit the ground running in 2018!

And just like that, it’s a new year! I don’t know about you, but I feel so excited about this year I can hardly contain myself. I think it’s because I am so focused on all the opportunity the new year can bring for us to achieve together.

It’s a time for planning, for changing the game, and for making commitments to ourselves and each other. Last week, we shared our CenterEdge partnership commitments, so thanks everyone for all the warm comments. Just like I’m sure you are, we’ve hit the ground running with some New Year’s Resolutions of our own. Here are just a few that we know will stick all through 2018.

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Topics: Customer Loyalty, Sales, Employee Management

5 Ways a Loyalty Rewards Program Can Help Grow Your Amusement Park or FEC Revenue

Posted by Sherry Howell on Dec 6, 2017 12:00:00 PM

Get these benefits and more when you implement a guest loyalty program.

Every entertainment venue is trying to learn how to operate smarter and differentiate their business from the competition. With consumers today who are more loyal to brands whose values they can identify with, a great way to differentiate yourself is through your park’s loyalty or rewards program. But it isn’t just about giving something away for nothing.

There are many different types of rewards programs: including tier based and points programs, based on winnings, dollars spent or visits, and not every program would be right for your facility. But if you’re still on the fence about whether they can help your business, read on for several key ways a guest loyalty rewards program can help you increase revenue and strengthen your brand. A well-designed loyalty program can help your park do these five things. 

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Topics: FEC, Customer Loyalty, Amusement Parks, Memberships

10 Steps to Create Outstanding Special Events

Posted by Sherry Howell on Oct 25, 2017 9:38:18 AM

Your facility’s special events can either be a great example, or a horrible warning. Learn how to manage special events that sparkle.

Special events are a terrific way to make a difference for corporate groups, sports teams, charitable organizations,  individuals or really anyone looking to celebrate or come together—but only if you do it right! As the saying goes, you can either be a great example, or a horrible warning. To be a great example and nail your events, read about our real life experience and check out the tips below to learn how to create special events that excite guests.

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Topics: Customer Loyalty, Employee Management, Birthday Party & Groups

Customer Friction Hurts: Five Questions to Help Avoid It

Posted by Sherry Howell on Oct 16, 2017 3:37:45 PM

Assess your amusement park, FEC or trampoline park using these five questions

You know the adage, it’s easier to keep the customers you have than it is to go out and get new ones? It seems so simple, yet with so much variety in entertainment options available to today’s consumers, many amusement facilities still manage to miss the mark at making us smile.

Misses like this cause the dreaded customer friction or points in the process or experience that lead to guest discomfort, hassle, or even pain. And that discomfort makes guests consider if doing business with your facility is worth it.

Almost every amusement organization has goals to provide world-class service and offer experiences that wow, but often it’s in the small details that service starts to slip. Read on for five questions to help you assess whether you’re on your way to friction or finesse.

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Topics: FEC, Point of Sale, Trampoline Parks, Customer Loyalty

How to Use Customer Service Week to Build Trust and Boost Profits

Posted by Sherry Howell on Sep 13, 2017 9:07:18 AM

Customer Service Week is October 2–6, 2017. Don’t miss the opportunity to appreciate your team members. It could very well give you the competitive advantage you need!

Great managers find ways to recognize team members and show their staff appreciation every day, but taking part in the annual US National Customer Service Week is a great way to systematize and solidify your dedication to your team.

Boosting positivity by celebrating your team is often reflected in an immediate increase in team collaboration and morale. In fact, at CenterEdge, our Customer Service Week celebrations continue to grow year over year. Just from the 2016 to 2017 seasons, our Team Engagement Committee has doubled in size!

The best part is that happy team members in your facility will also earn you increased guest interaction, upsells, and repeat business. In short, celebrating your team gives your facility a competitive advantage.  As the saying goes, team members who feel appreciated will always do more than expected. Always. 

Here are three quick tips to help you host a great Customer Service Week.

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Topics: Customer Loyalty, Employee Management

4 Times Communities Got Parks & Rec Projects Right

Posted by Sherry Howell on Aug 23, 2017 11:49:51 AM

These game-changing public parks and recreation projects are not only innovative, but transformative, turning family entertainment into edutainment and an opportunity to build better communities.

The drive for many community venues to serve the changing needs of the public is constant. Parks and recreation departments and facility leaders must attempt to discern true industry trends from fads in order to direct a sustainable path for their organizations. With varied goals ranging from serving as a safe haven for at-risk teens to becoming a luxury destination, there are many directions innovative community builders can consider.

Here are four times communities totally got it right when developing parks and recreation programs that both serve and inspire, and how they can continue to use technology to up their games.

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Topics: Customer Loyalty, Parks & Rec