CenterEdge Software Blog

5 Ways a Loyalty Rewards Program Can Help Grow Your Amusement Park or FEC Revenue

Posted by Sherry Howell on Dec 6, 2017 12:00:00 PM

Get these benefits and more when you implement a guest loyalty program.

Every entertainment venue is trying to learn how to operate smarter and differentiate their business from the competition. With consumers today who are more loyal to brands whose values they can identify with, a great way to differentiate yourself is through your park’s loyalty or rewards program. But it isn’t just about giving something away for nothing.

There are many different types of rewards programs: including tier based and points programs, based on winnings, dollars spent or visits, and not every program would be right for your facility. But if you’re still on the fence about whether they can help your business, read on for several key ways a guest loyalty rewards program can help you increase revenue and strengthen your brand. A well-designed loyalty program can help your park do these five things. 

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Topics: customer loyalty, memberships

Encourage Better Customer Engagement by Going Beyond 3 Common Questions

Posted by Sherry Howell on Apr 19, 2017 12:22:49 PM

Go beyond a simple, “Hi, how are you?” and create a lasting impression with your guests.

Every time I visit my local grocery store, I have a similar conversation with the cashier at checkout. Invariably, the cashier asks if I’ve found everything I was looking for.

For a grocery store, it’s a great question because it gives them the chance to learn more about their customer’s experience. They can potentially identify inventory issues and even provide rainchecks for future visits. While it is a great question, in all the times I’ve been asked, the cashier has NEVER been able to handle a response other than “Yes.”

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Topics: customer loyalty, customer engagement

How to Take Feedback with a Smile

Posted by Sherry Howell on Sep 15, 2016 10:00:00 AM

Feedback is a funny thing. It’s a necessary, even critical part of growth and yet if I came to you right now and said, “hey can I give you some feedback?” you would probably lock your core faster than an MMA fighter readying for the bell to ring. It’s because you’re never sure just how painful the next words out might be.  Feedback can be scary, honestly it can be downright devastating, but one thing I know for sure is that it isn’t fatal. And, without receiving, accepting and learning the lessons that feedback offers, our own performance and even our organization’s overall service experience can’t grow and improve.

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Topics: FEC, trampoline parks, waterparks, customer loyalty, skating, Amusement Park, training, Client Success, guest service

Did You Know: Celebrate Your Team During Customer Service Week

Posted by Sherry Howell on Aug 30, 2016 10:00:00 AM

Did you know that Customer Service Week is October 3-7, 2016? Watch today's video to learn how you can celebrate with your staff to make a difference for your team members and your guests.

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Topics: FEC, trampoline parks, waterparks, customer loyalty, Client Success, company culture, team building

Core Values: The 'So What' Factor

Posted by Sherry Howell on Aug 16, 2016 10:00:00 AM

Last week, we discussed some of the culture initiatives that we've implemented at CenterEdge, and that resulted in our newly defined core values. If you missed it, get PART ONE.  Once we articulated and defined our values, we then needed to roll them out with the team.  Without intention, stating your values is just a conversation - hardly a culture revolution.  And it's a process that keeps evolving over time.  Although there are several ways you can roll out your own values training, these are the steps we've taken to implement a culture where these values reign supreme.  

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Topics: FEC, trampoline parks, waterparks, customer loyalty, skating, Amusement Park, Client Success, company culture, core values

Four Steps to Show the World What You're Made of

Posted by Sherry Howell on Aug 9, 2016 10:00:00 AM

Over the past six months, we have been working on strengthening our culture and teamwork at CenterEdge.  We began this journey by examining our current culture, celebrating where we have been winning, and putting thought around where we need to improve. It’s been going terrific!  We have completed several training initiatives for our entire team, including both technical training as well as soft skills training. And we’ve spent more time listening to our team members. 

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Topics: FEC, trampoline parks, waterparks, customer loyalty, skating, Amusement Park, Client Success, company culture, core values

Understanding Motivation to Win Sales-Part Two

Posted by Sherry Howell on Mar 29, 2016 10:00:00 AM

We discussed last week in Part One how understanding what motivates your team members can help you develop and maintain a more engaged workforce and earn you the loyalty of both your team and your guests.  While this focus on your team shows a great return on your investment, it can be indirect and not immediately obvious. Understanding your potential guests’ motivations, on the other hand, will allow you to directly impact your sales in all areas of your business.

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Topics: groups, customer loyalty, Client Success

How Understanding Motivation Wins Loyalty and Sales-Part One

Posted by Sherry Howell on Mar 22, 2016 11:08:09 AM

The support we’ve received from our clients about our CenterEdge culture initiative has been amazing.  It’s so encouraging to see clients facing some of the same challenges and opportunities that we are here at CenterEdge.  Based on our team member survey feedback, one of the engagement opportunities that we are looking into is developing a recognition and rewards program for our team.  We passionately believe in impacting others in a positive way every day, and know that a happier, more engaged team will always strive to push further and do more for each other and our clients. I’ve studied and taught a lot on motivation in both how people learn and how they work.  Yet, as I researched recognition and reward programs, I truly began to see the light. Understanding someone’s personal motivation is the absolute key.

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Topics: customer loyalty, Client Success, company culture

Company Culture is not just for Big Corporations

Posted by Sherry Howell on Feb 23, 2016 11:00:00 AM

I saw a meme on LinkedIn recently that read “Company Culture is not an HR function, it comes from the top.”  I really thought that was powerful.  Some people wouldn’t think that culture is something an amusement park, an entertainment center or really any small business would need to worry about.  However, what’s interesting about culture is that, regardless of whether or not we think about it, it exists in every single organization.  I’m new to CenterEdge and one of the things I’ve been charged with as “an outsider” is to help assess our current company culture.  The idea is to ensure that we’re portraying ourselves and our company the right way.  While this may not seem that brave of an initiative for a company to take, imagine inviting a complete stranger into your home and asking them to tell you, with absolute honesty, whether or not your baby is ugly. And you’ve given them truth serum.   Sound terrifying?  Well, it’s exciting!  Okay, for the team it’s probably one part terrifying, two parts exciting but I have never been more thrilled by a team’s ‘top down’ level of readiness to tackle a tough challenge like this.   

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Topics: trampoline parks, customer loyalty, Amusement Park, water park, Client Success

CenterEdge to integrate with Sacoa PlayCard System

Posted by Merrik Keller on Aug 10, 2015 8:53:07 AM

Roxboro, NC – August 2015 – CenterEdge Software, a leading provider of Point of Sale, Online Sales & Reservations, and Ticketing Systems for entertainment and recreation facilities, has announced the company will be integrating its Advantage Point of Sale System with the Sacoa PlayCard System.  Available in late August, the integration will allow venues to perform a variety of Sacoa related functions directly from the CenterEdge POS terminals.  Operators will be able to sell and reload Sacoa PlayCards from any CenterEdge Workstation as well as have the ability to perform time and privilege-based sales transactions.  “Sacoa is a well-known brand with an extensive list of users around the world and we are pleased to introduce another cashless system integration to existing and prospective CenterEdge clients,” notes Merrik Keller, CenterEdge’s Director of Business Development.  “The needs of so many locations require the best in online and in-store sales and reservation functionality along with the tried and true benefits of a cashless payment system,” added Keller.  The company also notes more advanced features including setting ticket payout type, viewing detailed card history and accepting the Sacoa PlayCard for payment will be offered, giving guests a truly seamless experience.      

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Topics: debit card systems, CenterEdge, laser tag, point of sale, customer loyalty, ticketing

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