CenterEdge Software Blog

5 Ways a Loyalty Rewards Program Can Help Grow Your Amusement Park or FEC Revenue

Posted by Sherry Howell on Dec 6, 2017 12:00:00 PM

Get these benefits and more when you implement a guest loyalty program.

Every entertainment venue is trying to learn how to operate smarter and differentiate their business from the competition. With consumers today who are more loyal to brands whose values they can identify with, a great way to differentiate yourself is through your park’s loyalty or rewards program. But it isn’t just about giving something away for nothing.

There are many different types of rewards programs: including tier based and points programs, based on winnings, dollars spent or visits, and not every program would be right for your facility. But if you’re still on the fence about whether they can help your business, read on for several key ways a guest loyalty rewards program can help you increase revenue and strengthen your brand. A well-designed loyalty program can help your park do these five things. 

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Topics: customer loyalty, memberships

What We Learned at IAAPA 2017 and How We’re Going to Raise the Bar in 2018

Posted by Sherry Howell on Nov 29, 2017 1:00:00 PM

IAPPA is a time for learning, building strong relationships and planning.

CenterEdge had the opportunity to again exhibit and attend the IAAPA trade show. It was a great event that offered us the chance to attend seminars, discuss industry trends, meet new people and hear the things that will make the most impact in the day to day operations of CenterEdge clients. We think 2018 is going to be exciting, and we are cooking up new developments in our content and our software, so be sure to stay tuned.

The IAAPA show always offers us the chance to level set and fine tune the direction we’re taking in the new year, and this year was no different. So much has happened, but here are three takeaways from this year’s show.

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Three Ways to Win Big (Sales) this Holiday Season

Posted by Sherry Howell on Nov 20, 2017 3:31:11 PM

Set your FEC or attraction up for success that will last with these three tips. 

If the weekend traffic is any indication, the holiday season has certainly begun! Is your facility equipped to take advantage of all the sales opportunities this celebratory time of year has to offer? Read on for three tips to help you maximize every moment of the holiday season.

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Topics: groups and events

The Ultimate Party Checklist for FEC, Amusement & Trampoline Park Teams

Posted by Sherry Howell on Nov 13, 2017 9:56:39 AM

A step-by-step training tool that gives your team the confidence to run every party like a pro, and gives you peace of mind that with every party you're gaining delighted guests who will come back again and again. 

Parties can be overwhelming no matter how many times your team runs them. The tasks that need to be completed before, during and after the party are critical to the continued success of your business, but it's easy to miss a step or two when your team members are new or in a hurry. 

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Topics: training, guest service, Birthday Party

Did You Know? Return Receipts Can Help You Minimize Theft in your Park or FEC

Posted by Sherry Howell on Nov 7, 2017 11:14:56 AM

Want to minimize theft and boost guest experience in your amusement park or FEC? Find out how in today’s Did You Know video.

Following last week’s blog about fraud prevention, did you know you can minimize team member theft and improve your guest experience by gathering guest contact information on refund receipts? Learn how in our latest Did You Know video.

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Topics: Did You Know?, receipts

Thrills, Chills and Safety: Boosting Cash Security & Safety Without Scaring Your Staff

Posted by Sherry Howell on Oct 31, 2017 2:13:08 PM

Four tips for creating solid cash management best practices to reduce theft and increase security in your FEC, water park or trampoline park.

Fraud prevention is an area that can give any business owner the chills. If you think about it too long, you’ll start seeing terror lurking around every corner. In fraud prevention, the “10-10-80 rule” states that: 10% of team members would never steal, 10% would always steal given the opportunity and 80% could go either way depending on the situation.

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Topics: managing your business

CenterEdge to Exhibit at IAAPA Attractions Expo 2017

Posted by CenterEdge Software on Oct 26, 2017 12:41:04 PM

CenterEdge Software, a leading provider of point-of-sale, online sales and reservations, and ticketing systems for entertainment and recreation facilities, will exhibit at International Association of Amusement Parks and Attractions’ (IAAPA) Attractions Expo 2017 from November 14-17 at the Orange County Convention Center in Orlando, Florida.

CenterEdge team members will be at Booth 1839 to demonstrate its comprehensive point of sale software for the amusement, entertainment and family entertainment center (FEC) industries. 

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Topics: CenterEdge News

10 Steps to Create Outstanding Special Events

Posted by Sherry Howell on Oct 25, 2017 9:38:18 AM

Your facility’s special events can either be a great example, or a horrible warning. Learn how to manage special events that sparkle.

Special events are a terrific way to make a difference for corporate groups, sports teams, charitable organizations,  individuals or really anyone looking to celebrate or come together—but only if you do it right! As the saying goes, you can either be a great example, or a horrible warning. To be a great example and nail your events, read about our real life experience and check out the tips below to learn how to create special events that excite guests.

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Topics: groups, guest service

Sherry Howell to Speak at the East Coast Bowling Centers Convention

Posted by CenterEdge Software on Oct 17, 2017 1:27:45 PM

Sherry Howell, Brand Engagement Director at CenterEdge Software, a leading provider of point-of-sale, online sales and reservations, and ticketing systems for entertainment and recreation facilities, will speak at the East Coast Bowling Centers Convention (ECBCC) on Monday, October 23 at 1:45 p.m. at Kalahari Resort & Convention Center in Pocono Manor, Pennsylvania.

Sherry’s presentation, “Creating a Winning Sales Strategy for Your Special Events,” will discuss three non-negotiable principles to follow when looking for ways to take your special events to the next level. 

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Topics: CenterEdge News

Customer Friction Hurts: Five Questions to Help Avoid It

Posted by Sherry Howell on Oct 16, 2017 3:37:45 PM

Assess your amusement park, FEC or trampoline park using these five questions

You know the adage, it’s easier to keep the customers you have than it is to go out and get new ones? It seems so simple, yet with so much variety in entertainment options available to today’s consumers, many amusement facilities still manage to miss the mark at making us smile.

Misses like this cause the dreaded customer friction or points in the process or experience that lead to guest discomfort, hassle, or even pain. And that discomfort makes guests consider if doing business with your facility is worth it.

Almost every amusement organization has goals to provide world-class service and offer experiences that wow, but often it’s in the small details that service starts to slip. Read on for five questions to help you assess whether you’re on your way to friction or finesse.

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Topics: point of sale, guest service, customer engagement

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