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Sherry Howell

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6 Essential Tips for Guest-Centric Event Scheduling in Your FEC or Trampoline Park

Posted by Sherry Howell on May 23, 2017 10:00:00 AM

Careful attraction and event scheduling creates a winning experience for your guestsand your business.

Do you ever have that nightmare where you’re supposed to be somewhere and you search and search but can’t find the location? Or the one where you realize you have a final and you’ve forgotten to attend classes all semester? What about the one where you accidentally mess up your birthday party scheduling and double book two parties for 30 eight-year-olds?

Versions of that last one have most likely made an appearance in your dreams – and maybe even your reality. Effective party and attraction scheduling is a must for every busy amusement facility, and sometimes there is a power struggle between what’s best for the business and what’s best for your guests. However, savvy operators agree that the two are far more closely linked than they first appear. 

We’ve put together six best practices for guest-centric scheduling to help keep the nightmares at bay:

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Topics: guest service, features of guest-centric scheduling

Coming Soon - CenterEdge Advantage Version 17.2

Posted by Sherry Howell on May 17, 2017 3:37:26 PM

New CenterEdge Advantage Software Features Coming Soon in Release 17.2

We will soon launch CenterEdge Advantage Software Version 17.2! Check out our Feature Release Video to get a peek at the new enhancements, and sign up for our training webinar so you can set up and use all the new features.

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Topics: FEC, point of sale, waivers, trampoline parks, museums, waterparks, zoos & aquariums, Release Version, new features, Amusement Park, memberships

Did You Know: Video Software Tutorials Now Available

Posted by Sherry Howell on May 10, 2017 11:02:45 AM

Do you prefer self-led video tutorials vs. reading How To documentation? If so, today's Did You Know? Video has you in mind!

Watch Sandra Welch, CenterEdge's  own Training and Personal Development Manager, as she discusses new video software training tools you have at your disposal! 

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Topics: FEC, trampoline parks, museums, waterparks, zoos & aquariums, managing your business, Amusement Park, training, Did You Know?

Creating an Experience: 5 Questions to Ask Before Expanding Your Recreation Offerings

Posted by Sherry Howell on May 9, 2017 9:03:10 AM

Make the most of your parks and recreation centers by focusing on the most in-demand offerings.

The family entertainment and amusement industry continues to grow and evolve, offering consumers more than ever before in the world of leisure. In an age where something as fantastical as space tourism could very well become reality, it’s no surprise that entertainment professionals are constantly trying to prove that the sky’s no longer a limit.

The parks and recreation industry is seeing a lot of movement towards expanding facilities and offerings to both delight residents and attract more tourism – and that’s a smart move. But with so many directions to take and decisions to make, where does a municipality even start?

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Topics: parks & rec

CenterEdge “Role” Call: Meet Sandra Welch

Posted by Sherry Howell on May 3, 2017 2:35:56 PM

In “Role” Call posts, we feature some of our outstanding team members and the roles they play in delivering exceptional customer service to fellow coworkers and clients alike. Because, at CenterEdge, we believe our team is a big part of what makes us special.

If you’ve opened a new facility in the last 2.5 years, chances are you’ve had the pleasure of working with today’s team member of the month, Sandra Welch. As the Training and Personal Development Manager for our company, Sandra is responsible for the software training for our internal team as well as our clients, and she does it with grace and aplomb. Bottom line: she’s someone you definitely want to know.

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Topics: CenterEdge Role Call

3 Common Myths About the Buying Process – Dispelled!

Posted by Sherry Howell on Apr 26, 2017 12:33:10 PM

Never assume that the buyer has done all the work for you – a smart salesperson should still work to make the sale.

It’s true that today’s buyers are more educated than ever - but do you know what they were studying?

Remember being in school and studying for an exam? You might have spent hours poring over books and notes wondering if the material would be on the test. It was often impossible to predict what information was going to be covered.

That’s often what I think of when I hear people saying, “Today’s buyers are 3/4 of the way down the buying process before they get to you,” which assumes that all buyers know not only everything about the exact product or service, but also about all of the companies offering it. You know who isn’t saying things like that? Someone who is actually killing the sales game, that’s who.

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Topics: sales, buying process

Encourage Better Customer Engagement by Going Beyond 3 Common Questions

Posted by Sherry Howell on Apr 19, 2017 12:22:49 PM

Go beyond a simple, “Hi, how are you?” and create a lasting impression with your guests.

Every time I visit my local grocery store, I have a similar conversation with the cashier at checkout. Invariably, the cashier asks if I’ve found everything I was looking for.

For a grocery store, it’s a great question because it gives them the chance to learn more about their customer’s experience. They can potentially identify inventory issues and even provide rainchecks for future visits. While it is a great question, in all the times I’ve been asked, the cashier has NEVER been able to handle a response other than “Yes.”

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Topics: customer loyalty, customer engagement

3 Must-Have Payment Methods for Your Entertainment Business

Posted by Sherry Howell on Apr 12, 2017 3:04:41 PM

These payment methods will keep guests coming back – and spending money in your entertainment facility.

Entertainment facilities are continually seeking ways to improve and grow their revenue, cut costs and minimize risk and waste. Innovation appears in many forms, from consideration of adding a new attraction or offering to developing new sales or marketing strategies.

Entertainment businesses operate in a “What’s next?” mentality of consumer economy where new opportunities crop up all the time, and savvy operators are often left asking, “How can my business encourage repeat visits and guest loyalty?” in addition to, “How can I increase per cap spending for the people currently in the building?” 

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Topics: FEC, managing your business, three payment trends, payment

Top 4 Tips for Training Exceptional Party Hosts in Your FEC

Posted by Sherry Howell on Apr 5, 2017 12:07:46 PM


Success happens when you put in the effort to create a collaborative and caring team environment.

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Topics: Training Party Hosts

Four Essential Features of Your Cashless System

Posted by Sherry Howell on Mar 29, 2017 3:20:46 PM

If you aren’t taking advantage of these must-have features, then you’re missing out on some serious business growth potential.

Few would argue that cashless debit card systems have changed the game for many family entertainment , game room and amusement facilities.  Replacing the need for tokens and multiple forms of payment media has made enjoying a facility’s attractions, games and food much easier for today’s busy guests. 

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Topics: Best features of your cashless system

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