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Sherry Howell

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The End of the Selfie? 6 Selling Points That Put Your Offerings Into (Guests’) Perspective

Posted by Sherry Howell on Sep 19, 2018 8:00:00 AM

Tips to help teams be ready with the right language to present your offerings with confidence.

In family entertainment, I think we all aim to help our guests, both new and returning, experience our entertainment venues in the most meaningful ways possible. And of course, we hope that by doing so, we can build relationships, encourage them to become loyal and increase revenue. As your front-line sales team, admissions staff are your welcome committee, your information station and (should be) your sales ninjas. But often they see themselves as no more than order takers, letting guests tell them what they want, taking money and moving on. This kind of thinking doesn’t achieve goals. Only a well-trained, committed front-line team wows guests and earns more revenue. But it doesn’t happen by chance.

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Topics: Facility Operations, Birthday Party & Groups

5 Ways Going Cashless Improves Your Special Events

Posted by Sherry Howell on Sep 12, 2018 8:00:00 AM

Maximize efficiency and grow your revenue with these easy to implement tips.

Group and birthday party business are critical elements of virtually any successful amusement and entertainment venue. They provide a facility not only with revenue, but also serve as an excellent source of exposure to new patrons. But some facility owners and managers still operate their special event business as a separate entity from the rest of their operation, with separate systems and processes for everything from booking to admissions to payment. For example, many facilities operate in a cashless environment in the day to day but fail to realize the full revenue and operational potential your business can gain by going cashless for special events. Here are five reasons to take your special events cashless.

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Topics: Point of Sale, Birthday Party & Groups, Cashless

[INFOGRAPHIC] Be a Leader!

Posted by Sherry Howell on Aug 29, 2018 9:00:00 AM

Being a great leader isn't a skill people are just born with, it's developed over time. Whether it be through training seminars or reading books, the best managers — both new and experienced — are always learning new ways to improve their skills. 

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Topics: Employee Management

Point of Sale Training for Your FEC That Sticks in 5 Simple Steps

Posted by Sherry Howell on Aug 15, 2018 8:00:00 AM

You only get one chance to make a first impression: Spoiler alert – cashiers are the key.

Frontline training is obviously a must in every entertainment venue. But many organizations take a haphazard approach to training which can put your facility at risk for creating a negative first impression. Don’t teach your team how to smile but forget to include how to make change (no, it’s not as common sense as you might think). Also remember that your cashier interaction must go beyond the transaction. The key is an effective training process that ensures you have all the bases covered. Here are five steps to help you implement point of sale training that sticks.   

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Topics: Point of Sale, Employee Management, Facility Operations

Grow Your Revenue by Getting out of the Box and onto the Mat

Posted by Sherry Howell on Aug 8, 2018 9:15:33 AM

The benefits of offering classes at your facility and how to make the leap from the marketing to the technical.

I just finished a yoga teacher certification this summer, so imagine my surprise when I picked up the July issue of Funworld and saw the cover article was none other than Namaste! How Museums Are Attracting New Audiences with Creative Ways to Enhance Guests’ Well-Being. Talk about worlds colliding! I love their idea of using healthy-living classes to introduce new patrons to the art museum. 

The article inspired me. How can entertainment and amusement facilities also capitalize on this idea and create a meaningful—and lucrative—set of complementary and alternative activities during off-peak times?

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Topics: FEC, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks, Memberships, Sales, Parks & Rec

4 Rules for Building an Amazing Frontline Team at Your FEC or Amusement Park

Posted by Sherry Howell on Aug 1, 2018 3:30:13 PM

We asked three experts to share their secrets for building the best teams and added one ourselves! Find out what everyone had to say.

Hiring frontline staff is tough today. There are fewer teens in the workforce than there were a decade ago when the US last achieved nearly full employment. Tougher school schedules, increased participation in higher education and more outside commitments are just some of the reasons the pool of workers has gotten smaller over the last 10-15 years. Bottom line: entertainment facilities need to know how to recruit, train and manage this young workforce in such a competitive environment.

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Topics: FEC, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Amusement Parks, Employee Management

Coming Soon - CenterEdge Advantage Version 18.2

Posted by Sherry Howell on Jul 25, 2018 8:15:37 AM

New payment plan feature, increased security with backups and more coming in Advantage Release 18.2!

CenterEdge Advantage Release 18.2 is coming soon! Check out our Feature Release Video below to get a sneak peek at the new enhancements and sign up for our training webinar so you can learn more about the new features.

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Topics: Point of Sale, CenterEdge News, CenterEdge Advantage POS

5 Automated Conversations You Should Be Having with Event Guests

Posted by Sherry Howell on Jul 18, 2018 10:05:18 AM

Don’t let a budding relationship fail by missing out on these essential touchpoints.

The birthday party or event is booked and you’re well on your way to making memories with a whole new group of prospective guests. Take this opportunity to further lay the groundwork for a world-class experience. Your event sales staff might be busy, but that doesn’t mean you need to skimp on communication. Let your software help you set and manage guests’ expectations from beginning to end, so you can focus on delivering wow-worthy events and turning one-time party guests into return customers.

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Topics: FEC, Trampoline Parks, Customer Loyalty, Marketing, Memberships, Sales, Birthday Party & Groups

6 Checklists To Keep Your FEC Team on Target

Posted by Sherry Howell on Jul 11, 2018 9:30:00 AM

The bigger your FEC gets, the harder it is to keep an eye on every location or department, much less every team member.

Consistency is a key element of a great guest experience. How can an owner, operator or general manager ensure everyone hits the mark every single time? Training and employee education are essential, but when it comes down to the day-to-day, it's not always easy to remember what was said in that workshop three months ago. Or what the key take-aways were from that long team training day.

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Topics: FEC, Point of Sale, Marketing, Reporting & Analytics, Sales, Employee Management, Facility Operations, Birthday Party & Groups

3 Ways to Simplify Inventory Management

Posted by Sherry Howell on Jun 20, 2018 8:56:00 AM

Spend your management time on the right things by having all your inventory management in one easy-to-use place.

As a busy manager or operator there never seems to be enough time for you to get to all the small tasks that you need to do to make your business run smoother. There are always going to be guests to handle, fires to put out, and training to conduct. Your inventory management processes should make your life easier instead of giving you more headaches.

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Topics: Point of Sale, Reporting & Analytics, Sales, CenterEdge Advantage POS, Food & Beverage