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Sherry Howell

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FEC and Amusement Marketing Made Simpler in 7 Steps

Posted by Sherry Howell on Apr 18, 2018 12:00:00 PM

Don’t send another marketing email before reading these essential elements.

Marketing email blasts are a rule of the game to getting more business in the door of your park or FEC. But how do you get your facility off the “Don’t Care About” list and onto the “Don’t Miss Out” list? Email marketing is an opportunity for you to connect with your audience, pique their interest, help communicate your facility’s ability to solve a pain point and to position your brand in your market. Use these seven tips to boost open rates, get more traffic and earn more revenue.

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Topics: marketing, constant contact integration

Giving Park Guests a Better Bill: Five Advantages to Memberships With Recurring Billing

Posted by Sherry Howell on Apr 11, 2018 12:00:00 PM

Learn how to offer more programs, navigate fewer cash flow valleys and increase overall revenue.

There are new fitness and entertainment facilities cropping up all over, and it seems the idea is to continuously go bigger. My husband and I were discussing a new rock climbing venue that is taking over a large shopping complex across the street from my current gym. We contemplated how each was going to stay competitive and maintain a loyal member base.

In many ways, the days of row upon row of treadmills and ellipticals, a room of weights and a small studio for basic aerobics classes seem to be behind us, and more fitness facilities are catering to a consumer seeking a more experiential approach to fitness. This kind of experience-rich venue makes people want to visit because they receive additional benefits like childcare facilities, smoothie bars, towel service, even tanning—making them a home away from home for many members. This is a smart way to tap into the market willing to pay more for a richer experience.

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Topics: comprehensive facility management, recurring billing

Help Me Help You: Building an Award-Winning Culture

Posted by Sherry Howell on Apr 4, 2018 12:00:00 PM

A great workplace is about more than its perks.

Workplace culture is a passion of mine and I am always searching for glimpses into organizations that, simply put, do it better than everyone else. I think my obsession with making a difference in the work that I would eventually do began when Jerry Maguire first read his mission statement and touted that relationships were really at the heart of success. Ah, Hollywood.

All these years later, I still believe that caring more and striving to change lives is the key to lasting success. I also believe that most of us want to be part of a business that cares, one with loyal team members and guests, and one that, of course, is productive and makes money—we gotta eat, after all.

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Topics: company culture, performance management

How to Know If You're Using Your Cashless or Food Service POS All Wrong

Posted by Sherry Howell on Mar 28, 2018 12:00:00 PM

If you aren’t using one solution to rule them all, you might want to reconsider. Learn how multiple, different solutions can put your park or FEC at risk.  

There are a lot of things happening under one roof in an FEC—including admission and ticketing sales, memberships, food and beverage, party reservations and games, just to name a few. And, when you use several different systems to handle all of the revenue and transactional data being gathered throughout the course of a normal day, you put your business at risk for errors and waste time coordinating reports and data from all the different systems involved.

Here, we’ll look at how to avoid those errors commonly found at FECs and parks, and we'll discuss the benefits of POS solutions that can do it all.

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Topics: comprehensive facility management

How to Identify, Hire, and Train the Next Generation of Party Professionals

Posted by Sherry Howell on Mar 21, 2018 12:00:00 PM

Read our interview with Party Pro, Frank Price, for insights to help you hire and train a party team that your competition can’t replicate.

We are proud to partner with leading industry experts and sponsor such events as Birthday University. In advance of the upcoming Birthday University & Party Host Certification seminar in Chicago April 3-5, we sat down with Frank Price for his take on creating the perfect party team. With so much competition for entertainment in our communities, Frank has a lot to say about building a unique brand. Read on for his responses to some of the most important questions.

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Topics: training, Birthday Party, Training Party Hosts, partner blog

Cashless Concessions (and more) in Your Water Park or Amusement Facility: The Pros & Cons

Posted by Sherry Howell on Mar 14, 2018 12:00:00 PM

Consider the pros and cons of the two main approaches when going cashless at your water park or attraction.

Going cashless is the name of the game in entertainment (and pretty much everywhere else it seems) these days, but facility needs vary so it can be difficult to choose a cashless approach that makes the most sense.

For a water park, for example, going cashless means more security for staff working non-fixed locations in your facility, like at carts or when providing pool or cabana service. Servers won’t need to worry about keeping a bank of money from which to make change, and there’s less risk for theft or mistakes. Additionallly, fewer banks mean less change to purchase and have on hand, and time spent issuing and counting down drawers each shift.

There are two main approaches when going cashless: an approach that utilizes tokenization of a credit card and the traditional, stored value approach. Read on for the pros and cons of each to help you make the best decision for you.

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Topics: cashless system

Coming Soon—CenterEdge Advantage Version 18.1

Posted by Sherry Howell on Mar 7, 2018 12:00:00 PM

New Client Support Upgrade Model, new look and feel, new updates and more coming in Advantage Release 18.1!

Check out our feature release video to get a peek at the new enhancements, and sign up for our training webinar so you can set up and use all the new features.

A few highlights:

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Topics: FEC, point of sale, waivers, Release Version, new features

Sales Team Troubleshooting: 7 Inbound Pitfalls and How to Avoid Them

Posted by Sherry Howell on Feb 28, 2018 12:00:00 PM

Boost your inbound bookings immediately with a few easy-to-implement tips.

Your party hosts and guest service staff have become true ambassadors of your facility and people love the idea of hosting an important birthday party (or event) with you. Your email marketing, social media and in-store marketing campaigns are working, and people are calling your business trying to book. The business is yours if you want it—but wait—are you losing the sale at the last moment by falling prey to these sneaky sales blunders? Read on for 7 common pitfalls and how to avoid them.

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Topics: Birthday Party, inbound sales

[INFOGRAPHIC] Control Your Cash!

Posted by Sherry Howell on Feb 21, 2018 10:00:00 AM

There are few things worse than realizing there is money missing—whether it turns out to be an accounting error or actual theft. And investigating can cause your hard-earned, happy culture to take a nose-dive.

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Topics: point of sale, cash control

How to Diversify Your Trampoline Park in 5 Steps

Posted by Sherry Howell on Feb 14, 2018 12:00:00 PM

Consider these tips when growing your business’ footprint.

Trends change and public interests come and go and both are an endless source of opportunity for any business owner. In the trampoline park industry, diversification is often a top-of-mind consideration with operators pondering questions like: “How can we get more market share?” "How can we continue to thrill our guests and attract new ones?” And of course, “How do we deliver a different experience than our competition?”

Diversification can mean different things to different businesses. Will you diversify your attractions and renovate or remodel? Will you diversify with your branding? Your offerings? Your guest engagement efforts? Or some combination thereof? To determine which direction your business should take, consider these five steps.

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Topics: managing your business, growth

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