CenterEdge Software Blog

Sherry Howell

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Three Ways to Win Big (Sales) this Holiday Season

Posted by Sherry Howell on Nov 20, 2017 3:31:11 PM

Set your FEC or attraction up for success that will last with these three tips. 

If the weekend traffic is any indication, the holiday season has certainly begun! Is your facility equipped to take advantage of all the sales opportunities this celebratory time of year has to offer? Read on for three tips to help you maximize every moment of the holiday season.

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Topics: groups and events

The Ultimate Party Checklist for FEC, Amusement & Trampoline Park Teams

Posted by Sherry Howell on Nov 13, 2017 9:56:39 AM

A step-by-step training tool that gives your team the confidence to run every party like a pro, and gives you peace of mind that with every party you're gaining delighted guests who will come back again and again. 

Parties can be overwhelming no matter how many times your team runs them. The tasks that need to be completed before, during and after the party are critical to the continued success of your business, but it's easy to miss a step or two when your team members are new or in a hurry. 

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Topics: training, guest service, Birthday Party

Did You Know? Return Receipts Can Help You Minimize Theft in your Park or FEC

Posted by Sherry Howell on Nov 7, 2017 11:14:56 AM

Want to minimize theft and boost guest experience in your amusement park or FEC? Find out how in today’s Did You Know video.

Following last week’s blog about fraud prevention, did you know you can minimize team member theft and improve your guest experience by gathering guest contact information on refund receipts? Learn how in our latest Did You Know video.

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Topics: Did You Know?, receipts

Thrills, Chills and Safety: Boosting Cash Security & Safety Without Scaring Your Staff

Posted by Sherry Howell on Oct 31, 2017 2:13:08 PM

Four tips for creating solid cash management best practices to reduce theft and increase security in your FEC, water park or trampoline park.

Fraud prevention is an area that can give any business owner the chills. If you think about it too long, you’ll start seeing terror lurking around every corner. In fraud prevention, the “10-10-80 rule” states that: 10% of team members would never steal, 10% would always steal given the opportunity and 80% could go either way depending on the situation.

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Topics: managing your business

10 Steps to Create Outstanding Special Events

Posted by Sherry Howell on Oct 25, 2017 9:38:18 AM

Your facility’s special events can either be a great example, or a horrible warning. Learn how to manage special events that sparkle.

Special events are a terrific way to make a difference for corporate groups, sports teams, charitable organizations,  individuals or really anyone looking to celebrate or come together—but only if you do it right! As the saying goes, you can either be a great example, or a horrible warning. To be a great example and nail your events, read about our real life experience and check out the tips below to learn how to create special events that excite guests.

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Topics: groups, guest service

Customer Friction Hurts: Five Questions to Help Avoid It

Posted by Sherry Howell on Oct 16, 2017 3:37:45 PM

Assess your amusement park, FEC or trampoline park using these five questions

You know the adage, it’s easier to keep the customers you have than it is to go out and get new ones? It seems so simple, yet with so much variety in entertainment options available to today’s consumers, many amusement facilities still manage to miss the mark at making us smile.

Misses like this cause the dreaded customer friction or points in the process or experience that lead to guest discomfort, hassle, or even pain. And that discomfort makes guests consider if doing business with your facility is worth it.

Almost every amusement organization has goals to provide world-class service and offer experiences that wow, but often it’s in the small details that service starts to slip. Read on for five questions to help you assess whether you’re on your way to friction or finesse.

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Topics: point of sale, guest service, customer engagement

CenterEdge “Role” Call: Meet Asia Johnson

Posted by Sherry Howell on Oct 11, 2017 8:48:22 AM

In “Role” Call posts, we feature some of our outstanding team members and the roles they play in delivering exceptional customer service to fellow co-workers and clients alike. Because, at CenterEdge, we believe our team is a big part of what makes us special.

Today’s team member of the month is Support Technician, Asia Johnson. Her infectious laugh and positive energy bring smiles to all our faces in the office and  helps us love what we do even more. We admire her great sense of humor and enviable confidencea necessity in her off-time event planner role.

But she’s not just fun! Before coming to CenterEdge, she worked in parks and recreation as a Master Programming Specialist, writing nonprofit grants and crafting and implementing programs for the City of Durham. She specialized in creating the “Ultimate Camp Experiences” for children year-round, ages 5-12. Now, she uses that expertise to help our clients manage their CenterEdge Software to make their guests’ lives just a little bit better.

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Topics: CenterEdge Role Call

Six Ways Centralized Booking Can Help You Book More Events for Your FEC or Amusement Park

Posted by Sherry Howell on Oct 4, 2017 7:40:44 AM

Don’t make the mistake of running event sales in multiple locations like alien entities. Build the strength of your operation and your brand with these tips.

Building a growth-minded sales organization can be difficult and all too often, growth occurs much faster than the developed systems and organizational best practices can handle. This can especially happen when an operator acquires an existing facility. Many get so busy that they fall into the trap of “if it isn’t broken, don’t try to fix it.” However, just because a process isn’t broken, doesn’t mean it’s working as efficiently as it can. 

If the thought of a “call center” approach has scared you, fear not! A carefully implemented centralized party booking strategy can be a great way to maintain superior office coverage for your peak call times while comparing labor costs against call flow and sales. Read on for six steps to effectively implement a centralized booking center that will maximize your marketingefforts and sales strategies for your entire operation.

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Topics: online sales & bookings

4 Things Your Team is Thinking During Meetings

Posted by Sherry Howell on Sep 27, 2017 8:09:00 AM

Poor meetings can threaten your team’s performance. Learn how to make yours efficient, useful and productive.

Ever wonder what your team members are thinking at the end of a meeting? You might be scared to ask. While meetings are an essential part of operating a high-performance organization, many lack the focus necessary to accomplish great things.

In fact, according to Patrick Lencioni’s Five Dysfunctions of a Team, poor meetings have a hand in nearly every major threat to a team’s performance. Read on to learn what your team may be thinking during meetings, and helpful strategies to create an efficient and effective environment.

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Topics: company culture, operations

3 Ways to Use Deferred Revenue to Maximize Profitability

Posted by Sherry Howell on Sep 20, 2017 7:46:22 AM

Don’t let an oversimplified revenue tracking process put your park at a disadvantage.

The key to effective amusement operations is having a moment-by-moment analysis of your facility’s sales, throughput and labor.  An oversimplified revenue-tracking process can cloud your data resulting in inaccurate business assumptions that could lead to ineffective staffing and improper pricing.

Utilizing principles of deferred revenue can help you keep a clean, accurate view of your business and keep you laser-focused on the right things so you can manage costs and increase your bottom line.  Here are three areas where deferred revenue can be leveraged to help you manage your business more effectively.

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Topics: Deferred Revenue

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