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Sherry Howell

Recent Posts

6 Checklists To Keep Your FEC Team on Target

Posted by Sherry Howell on Jul 11, 2018 9:30:00 AM

The bigger your FEC gets, the harder it is to keep an eye on every location or department, much less every team member.

Consistency is a key element of a great guest experience. How can an owner, operator or general manager ensure everyone hits the mark every single time? Training and employee education are essential, but when it comes down to the day-to-day, it's not always easy to remember what was said in that workshop three months ago. Or what the key take-aways were from that long team training day.

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Topics: FEC, Point of Sale, Marketing, Reporting & Analytics, Sales, Employee Management, Facility Operations, Birthday Party & Groups

3 Ways to Simplify Inventory Management

Posted by Sherry Howell on Jun 20, 2018 8:56:00 AM

Spend your management time on the right things by having all your inventory management in one easy-to-use place.

As a busy manager or operator there never seems to be enough time for you to get to all the small tasks that you need to do to make your business run smoother. There are always going to be guests to handle, fires to put out, and training to conduct. Your inventory management processes should make your life easier instead of giving you more headaches.

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Topics: Point of Sale, Reporting & Analytics, Sales, CenterEdge Advantage POS, Food & Beverage

What the FEC and Amusement Industry Can Do When They Stand Together

Posted by Sherry Howell on Jun 13, 2018 10:00:00 AM

When a beloved community member who has been legally blind since birth gets the chance to see, the FEC and amusement industry professionals within CenterEdge’s network help make the impossible possible.

Every once in a while, if you’re lucky, you get the chance to be part of something life-changing – something miraculous. We at CenterEdge had such an opportunity recently alongside one of our treasured team members. We got to be a part of helping someone see again.

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Topics: CenterEdge News, CenterEdge Team

3 Rules for Growing Your FEC or Park with Referrals

Posted by Sherry Howell on Jun 4, 2018 11:43:14 AM

When it comes to expanding your client base, it’s all about who you know – and how you leverage those relationships.

Editor’s Note: Referrals continue to be a huge driver of FEC growth, so we’ve updated this popular classic for accuracy and comprehensiveness. Read on!

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Topics: FEC, Trampoline Parks, Customer Loyalty, Sales, Facility Operations

The Secret Formula for Balancing Labor and Sales

Posted by Sherry Howell on May 30, 2018 8:43:55 AM

Cutting staff to control costs just might send your sales into a tailspin. But labor is by far your biggest expense. Get the formula industry expert Alan Kumpf uses.

We believe it’s important to support industry education. One industry event we have begun to support in 2018 is the Maximize Profits Through Operational Excellence seminar program hosted by Funstruction Results. Long-time industry professional and managing partner of Funstruction Results, Alan Kumpf, shared some of his thoughts about team member productivity with CenterEdge. And his secret formula for achieving the right balance between labor and sales. Here’s what he had to say:

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Topics: Reporting & Analytics, Employee Management, Facility Operations

Building Your Brand One Important Detail at a Time

Posted by Sherry Howell on May 23, 2018 8:20:21 AM

4 ways to build your brand that won’t cost you anything.

The CenterEdge team recently had the opportunity to attend an industry education event, LaserTAG360, a two-day conference for new and existing facilities. While the focus of the event is laser tag, the top-notch business practices being shared are applicable across all aspects of the amusment industry from FECs and trampoline facilities to amusement, water and adventure parks.

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Topics: FEC, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Customer Loyalty, Marketing, Amusement Parks

One Wristband to Rule Them All: 3 Ways to Make Your Operation More Seamless

Posted by Sherry Howell on May 16, 2018 2:57:20 PM

Common uses for wristbands that increase efficiency and optimize guest experience.

Simplifying the guest experience can be overwhelming when there are so many attractions, food and beverage, payment and access options to consider. Wristbands may sound old-fashioned, but the modern wristband is a terrific solution for not only streamlining your guests’ entrance into your facility, but also helping them more fully engage with everything your business has to offer.

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Topics: FEC, Trampoline Parks, Museums, Waterparks, Zoos & Aquariums, Amusement Parks, Parks & Rec, Access Control, Cashless

Taking the Leap to Leadership? Avoid These 7 Common Mistakes

Posted by Sherry Howell on May 9, 2018 12:00:00 PM

Management can be risky business for new and experienced leaders, but it doesn’t have to be.

Picture the worst manager you ever worked with until you see all their negative traits clearly in your mind. Chances are, they didn’t set out to be the worst boss ever. Leadership, just like any other job, takes time to develop. If you’re a new or even an experienced leader, you could be making your way onto a team member’s negative leadership qualities list. Read on for seven common mistakes leaders make, and how to avoid them.

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Topics: Employee Management

How Efficient Is Your Schedule?

Posted by Sherry Howell on May 2, 2018 12:00:00 PM

Don’t leave it to guesstimates and intuition! Get control of your labor costs with real reports and actionable items.

Scheduling your team members for the right shifts is a study in organized chaos. Some times of day or different days of the week require more staff than normal and some don’t—and it all comes down to balancing labor costs with scheduling.

It's easy to lose sight of the fact that labor costs have a huge impact on the success of your business. Rather than leaving it to guesstimates and intuition, get control of your actual labor costs with real reports and actionable items. Implementing these will help you make changes that will increase both your efficiency and your bottom line. Learn how you can create efficiencies in your schedule and see maximum ROI.

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Topics: Employee Management

5 Ways to Leverage Gift Cards in your FEC or Attraction

Posted by Sherry Howell on Apr 25, 2018 12:00:00 PM

Gift cards are more than just a one-time use revenue generator for a once-a-year birthday or holiday season.

Everyone knows that gift cards have a huge potential to make your facility more money, increase per capita spending and even earn passive revenue through card breakage. But are you maximizing the use of them in your facility? Gift card sales should be part of your overall marketing and promotion strategy. Read on for five ways to leverage gift card sales even more this year.

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Topics: FEC, Marketing, Cashless